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市场调查报告书
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1304451

全球蛋白饼干市场 - 2023-2030

Global Protein Cookie Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 190 Pages | 商品交期: 最快1-2个工作天内

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简介目录

市场概述

全球蛋白饼干市场规模在2022年达到15亿美元，预计到2030年将达到25亿美元，预计在2023-2030年期间将以6.2%的复合年增长率增长。

包括蛋白质饼干在内的高蛋白零食的需求正在上升。消费者正在寻求方便、美味且蛋白质含量高的选择，以支持他们的健身目标、肌肉恢复和整体营养。与传统饼干相比，蛋白质饼干的蛋白质含量更高。生产商正致力于优化蛋白质含量，同时确保营养均衡，控制碳水化合物、脂肪和热量水平。

主要的市场趋势反映了消费者对更健康、更营养零食的偏好在不断变化。蛋白质饼干行业正在通过提供符合消费者对高蛋白含量、功能性配料、特定饮食要求（如无麸质或低糖）以及清洁标签透明度要求的产品来适应这些趋势。

市场动态

健康和保健意识的提高有望促进蛋白质饼干行业的发展

对健身和积极生活方式的日益关注促使人们将营养摄入放在首位。蛋白质是促进肌肉恢复、生长和整体健康的重要宏量营养素。蛋白质饼干提供了一种方便、便携的零食选择，可满足从事体育活动或积极生活方式的人对蛋白质的需求。

随着消费者越来越注重健康，他们对零食的喜好也发生了变化。据Healthline报道，人们不进食的时间不应超过2小时。据称，这将降低感到饥饿的风险，并促进新陈代谢。蛋白质饼干的蛋白质含量较高，而且通常糖分含量较低，符合这些健康意识的选择。

素食和植物性食品的扩大将推动市场增长

全球对植物性食品的需求一直在上升。出于健康、环保和动物福利等各种原因，消费者越来越多地采用植物性饮食。这种饮食偏好的转变催生了对素食和植物蛋白饼干的需求。

近年来，素食主义得到了极大的发展。据素食协会统计，全球素食者人数约达7900万。不含动物成分的纯素蛋白饼干的出现吸引了纯素食者和有意减少动物产品消费的人群，从而推动了蛋白饼干市场的发展。

缺乏消费者认知和怀疑态度阻碍蛋白质饼干市场增长

消费者对包括蛋白质饼干在内的食品所做的健康声明越来越谨慎。他们可能会质疑与蛋白质含量、营养价值和整体健康影响相关的声明的有效性和准确性。这种怀疑态度会导致消费者在购买蛋白饼干时犹豫不决，从而影响市场增长。

一些消费者可能会对蛋白质饼干的加工方法和配料表示担忧。他们可能会质疑人造添加剂、防腐剂或不熟悉成分的使用。这种怀疑态度可能会阻碍消费者的接受程度，并阻碍蛋白质饼干市场的扩张。

COVID-19的影响

在大流行病期间，消费者对健康和保质食品的需求激增。随着人们在家的时间越来越多，并将健康和幸福放在首位，他们开始寻求方便且营养丰富的零食选择。蛋白质饼干具有保质期长、携带方便、有益健康等特点，在此期间的需求可能会增加。随着健身房和健身中心因封锁和社会疏远措施而关闭，许多人转向在家锻炼和健身。作为健身计划的一部分，人们可能将蛋白质饼干作为方便的蛋白质来源，用于肌肉恢复和营养。这一趋势可能会对蛋白饼干市场产生积极影响。

目录

第一章 研究方法和范围

  • 研究方法
  • 研究目的和报告范围

第二章：市场定义和概述

第三章：执行摘要

  • 按口味分類的市场摘要
  • 按蛋白质来源分類的市场概况
  • 按销售渠道分類的市场概况
  • 按地区分類的市场概况

第四章：市场动态

  • 市场影响因素
    • 驱动因素
      • 健康和保健意识的提高
      • 素食和植物性选择的扩大
    • 限制因素
      • 消费者缺乏认知和怀疑态度
    • 机会
    • 影响分析

第五章：行业分析

  • 波特五力分析法
  • 供应链分析
  • 定价分析
  • 法规分析

第六章：COVID-19分析

  • COVID-19市场分析
    • COVID-19之前的情况
    • COVID-19期间的情景
    • COVID-19之后的情况
  • COVID-19 期间的定价动态
  • 供求关系
  • 大流行期间与市场相关的政府倡议
  • 制造商的战略倡议
  • 结论

第七章：按口味分类

  • 水果和干果
  • 巧克力
  • 坚果和种子
  • 其他口味

第八章：按蛋白质来源分类

  • 植物来源
  • 动物源

第九章：按销售渠道

  • 超市/超级市场
  • 便利店
  • 网上商店
  • 其他

第十章：按地区划分

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 法国
    • 西班牙
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美其他地区
  • 亚太地区
    • 中国
    • 日本
    • 日本
    • 澳大利亚
    • 亚太其他地区
  • 中东和非洲

第十一章 ：竞争格局

  • 竞争格局
  • 市场定位/份额分析
  • 合併与收购分析

第十二章 ：公司简介

  • No Cow LLC
    • 公司概况
    • 产品组合和描述
    • 财务概况
    • 主要发展
  • Justine's Limited
  • Lenny & Larry's LLC
  • Munk Pack
  • MuscleTech
  • NuGo Nutrition
  • Xterra Nutrition
  • The Hershey Company
  • Quest Nutrition
  • Buff Bake

第十三章 ：附录

简介目录
Product Code: FB6473

Market Overview

The Global Protein Cookie Market reached US$ 1.5 billion in 2022 and is expected to reach US$ 2.5 billion by 2030 and is expected to grow with a CAGR of 6.2% during the forecast period 2023-2030.

The demand for high-protein snacks, including protein cookies, is on the rise. Consumers are seeking convenient and tasty options that provide a substantial protein content to support their fitness goals, muscle recovery, and overall nutrition. Protein cookies are formulated with higher protein content compared to traditional cookies. Manufacturers are focusing on optimizing the protein content while ensuring a balanced nutritional profile with controlled levels of carbohydrates, fats, and calories.

The key market trends reflect the evolving consumer preferences toward healthier and more nutritious snack options. The protein cookie industry is adapting to these trends by offering products that align with consumers' demand for high protein content, functional ingredients, specific dietary requirements (such as gluten-free or low sugar), and clean label transparency.

Market Dynamics

Rise in Health and Wellness Consciousness is Expected to Foster the Protein Cookie Industry

The increasing focus on fitness and active lifestyles has led individuals to prioritize their nutritional intake. Protein is a crucial macronutrient for muscle recovery, growth, and overall health. Protein cookies provide a convenient and portable snack option that supports the protein needs of individuals engaging in physical activities or leading active lifestyles.

As consumers become more health-conscious, there is a shift in their snacking preferences. According to Healthline, it is said people should not go without eating for more than 2 hours. It's claimed that this will reduce the risk of feeling hungry, as well as boost the metabolism. Protein cookies, with their higher protein content and often reduced sugar content, align with these health-conscious choices.

Expansion of Vegan and Plant-Based Options to Drive the Market Growth

The demand for plant-based food products has been on the rise globally. Consumers are increasingly adopting plant-based diets for various reasons, including health, environmental concerns, and animal welfare. This shift in dietary preferences has created a demand for vegan and plant-based protein cookies.

Veganism has gained significant traction in recent years. According to The Vegan Society, the number of vegans reaches approximately 79 million worldwide. The availability of vegan protein cookies that are free from animal-based ingredients attracts vegans and those interested in reducing their consumption of animal products, thereby driving the protein cookie market.

Lack of Consumer Perception and Skepticism is Hampering the Protein Cookie Market Growth

Consumers are increasingly cautious about health claims made by food products, including protein cookies. They may question the validity and accuracy of claims related to protein content, nutritional benefits, and overall health impact. This skepticism can lead to hesitation in purchasing protein cookies and impact market growth.

Some consumers may express concerns about the processing methods and ingredients used in protein cookies. They may question the use of artificial additives, preservatives, or unfamiliar ingredients. This skepticism can create a barrier to consumer acceptance and hinder the expansion of the protein cookie market.

COVID-19 Impact

During the pandemic, there has been a surge in consumer demand for healthier and shelf-stable food options. As people spend more time at home and prioritize their health and well-being, they seek out convenient and nutritious snack choices. Protein cookies, with their long shelf life, portability, and perceived health benefits, have likely experienced increased demand during this period. With the closure of gyms and fitness centers during lockdowns and social distancing measures, many individuals have turned to home-based workouts and fitness regimens. As part of their fitness routines, people may have incorporated protein cookies as a convenient source of protein for muscle recovery and nutrition. This trend could have positively impacted the protein cookies market.

Segment Analysis

The global protein cookie market is segmented based on flavor, protein source, distribution channel, and region.

By Protein Source, The Animal Protein Source Segment is Estimated to have Significant Growth During the Forecast Period

Animal protein sources, such as whey protein and collagen protein, have long been established and widely recognized for their nutritional value. These animal-based proteins are known for their high biological value and complete amino acid profile, making them popular choices among consumers.

Animal-based proteins have a long-standing history in the food industry and are commonly associated with muscle building, recovery, and overall health. FAO reports that global exports of poultry meat are projected to increase by 2.8 percent in 2022, reaching a total of 16.2 million tonnes, in comparison to the previous year. This growth is primarily attributed to anticipated growth in imports by key countries such as the United Kingdom, the United Arab Emirates, the European Union, and Iraq. The familiarity and consumer trust associated with animal protein sources contribute to their market share in the protein cookie segment.

Geographical Analysis

Asia Pacific is the Fastest Growing Market in the Protein Cookie Market

The Asia Pacific region has witnessed a significant increase in health and fitness awareness among consumers. There is a growing emphasis on adopting healthier lifestyles, including a focus on nutrition and physical fitness. This heightened awareness drives the demand for protein cookies as a convenient and nutritious snack option.

Western dietary patterns and fitness trends have gained popularity in the Asia Pacific region. Consumers are adopting elements of these trends, such as incorporating protein-rich snacks into their diets, including protein cookies. In addition, the alternative-protein sector in China has attracted the attention of Chinese investors, leading to a substantial increase in funding in 2022. Investments in alternative-protein companies witnessed a remarkable growth rate of 533 percent compared to the previous year, reaching a total of US$152 million, as reported by the Good Food Institute APAC.

Competitive Landscape

The major global players in the market include: No Cow LLC, Justine's Limited, Lenny & Larry's LLC, Munk Pack, MuscleTech, NuGo Nutrition, Xterra Nutrition, The Hershey Company, Quest Nutrition, and Buff Bake.

Why Purchase the Report?

  • To visualize the global protein cookie market segmentation based on flavor, protein source, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of protein cookie market-level with all segments.
  • The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.

The global Protein Cookie market report would provide approximately 61 tables, 58 figures and 190 pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet, by Flavor
  • 3.2. Market Snippet, by Protein Source
  • 3.3. Market Snippet, by Distribution Channel
  • 3.4. Market Snippet, by Region

4. Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Rise in Health and Wellness Consciousness
      • 4.1.1.2. Expansion of Vegan and Plant-Based Options
    • 4.1.2. Restraints
      • 4.1.2.1. Lack of Consumer Perception and Skepticism
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19 on the Market
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Scenario Post COVID-19
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Flavor

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 7.1.2. Market Attractiveness Index, By Flavor
  • 7.2. Fruit & Dried Fruits*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Chocolate
  • 7.4. Nuts & Seeds
  • 7.5. Others

8. By Protein Source

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Source
    • 8.1.2. Market Attractiveness Index, By Protein Source
  • 8.2. Plant Source *
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Animal Source

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Supermarkets/Hypermarkets*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Convenience Stores
  • 9.4. Online Stores
  • 9.5. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America*
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Source
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. The U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Source
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. The U.K.
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Spain
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Source
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Source
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Source
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. No Cow LLC
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. Justine's Limited
  • 12.3. Lenny & Larry's LLC
  • 12.4. Munk Pack
  • 12.5. MuscleTech
  • 12.6. NuGo Nutrition
  • 12.7. Xterra Nutrition
  • 12.8. The Hershey Company
  • 12.9. Quest Nutrition
  • 12.10. Buff Bake

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us