全球红葡萄酒市场 - 2023-2030

市场概述

全球红葡萄酒市场规模在2022年达到952亿美元，预计到2030年将达到1428亿美元，预计在2023-2030年期间将以5.2%的年复合增长率增长。

红葡萄酒是一种由深色葡萄品种酿造的葡萄酒。红葡萄酒的酿造过程称为酿造，包括通过发酵将葡萄汁转化为葡萄酒。在发酵过程中，酵母将葡萄汁中的糖分转化为酒精，从而酿造出红葡萄酒。红葡萄酒种类繁多，包括赤霞珠、梅洛、黑皮诺、西拉和仙粉黛等流行品种。每个品种都有其独特的风味、香气和特点。

消费者对高品质和优质红葡萄酒的兴趣与日俱增。这一趋势的驱动力来自于对独特风味、手工生产方式和高价值感的追求。例如，对顶级酒庄出产的高端波尔多葡萄酒的需求持续上升，收藏家和爱好者愿意为抢手的年份酒支付高价。

市场动态

对高端和优质葡萄酒需求的增长推动了红葡萄酒市场的发展

对高端和优质葡萄酒需求的增长部分归因于消费者可支配收入的增长。随着经济的发展和收入的增加，消费者愿意在奢侈品和高品质产品上花费更多，包括高端红葡萄酒。据《财富》印度杂志报道，售价在850英镑以上的高端葡萄酒的增长率在45%至130%之间。

优质葡萄酒通常被认为具有更高的价值、独特性和声望。消费者愿意为这些葡萄酒支付高价，认为它们是地位、精致和放纵的象征。这种需求的驱动力来自于对独特风味、精细工艺以及与奢侈葡萄酒相关的体验的渴望。

对可持续和有机生产的重视将带来巨大商机

对可持续和有机生产的重视与更广泛的健康和保健趋势相一致。消费者越来越关注他们的消费，并寻求不使用合成杀虫剂、除草剂或化肥的产品。有机生产的红葡萄酒被认为是更健康的选择，因为它们的化学残留物更少。根据国家有机和自然农业中心的数据，有机农业在187个国家得到了实践，7230万公顷的农业用地由至少310万农民进行有机管理。

可持续的有机生产方式通常能促进土壤健康、生物多样性和葡萄园管理。这些因素有助于提高葡萄质量和红葡萄酒的风味。消费者越来越多地将可持续和有机产品与更高的质量和真实性联系起来，推动了对通过这些方法酿造的红葡萄酒的需求。

对健康的日益关注和严格的法规阻碍了红葡萄酒市场的发展

人们对过量饮酒带来的健康风险的认识不断提高，导致一些消费者开始控制酒精摄入量。这一趋势也适用于红葡萄酒。虽然适量饮用红葡萄酒对健康有益，但过量饮用也会对健康产生负面影响。对健康的担忧和负责任饮酒的建议可能会导致一些消费者限制其总体酒精消费量，包括红葡萄酒。

世界各国政府对包括红葡萄酒在内的酒类产品实施监管和征税，以解决公众健康问题并促进负责任的消费。这些法规可能包括年龄限制、广告限制、标签要求和税收政策。遵守这些法规以及提高税收的潜在影响会给红酒市场带来挑战。

COVID-19影响分析

COVID-19分析包括COVID前情景、COVID情景和COVID后情景，以及价格动态（包括大流行期间和之后的价格变化，并与COVID前情景进行比较）、供求光谱（由于贸易限制、封锁和后续问题导致的供求变化）、政府倡议（政府机构为振兴市场、行业或产业所采取的倡议）和制造商战略倡议（制造商为缓解COVID问题所采取的措施）。

目录

第一章 研究方法和范围

• 研究方法
• 研究目的和报告范围

第二章：市场定义和概述

第三章：执行摘要

• 按类型分類的市场摘要
• 按销售渠道分類的市场摘要
• 按地区分類的市场摘要

第四章：市场动态

• 市场影响因素
  • 驱动因素
  • 限制因素
  • 机会
  • 影响分析

第五章 行业分析

• 波特五力分析
• 供应链分析
• 定价分析
• 法规分析

第六章：COVID-19分析

• COVID-19市场分析
  • COVID-19之前的情况
  • COVID-19期间的情景
  • COVID-19之后的情况
• COVID-19 期间的定价动态
• 供求关系
• 大流行期间与市场相关的政府倡议
• 制造商的战略倡议
• 结论

第七章：按类型划分

• 静止葡萄酒
• 汽酒
• 其他类型

第八章：按分销渠道

• 内销
• 非贸易

第九章：按地区

• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 法国
  • 西班牙
  • 欧洲其他地区
• 南美洲
  • 巴西
  • 阿根廷
  • 南美其他地区
• 亚太地区
  • 中国
  • 日本
  • 日本
  • 澳大利亚
  • 亚太其他地区
• 中东和非洲

第十章：竞争格局

• 竞争格局
• 市场定位/份额分析
• 合併与收购分析

第十一章 ：公司简介

• Castel Group
  • 公司概况
  • 产品组合和描述
  • 财务概况
  • 主要发展
• Pernod Richard
• Amvyx SA
• Caviro
• Constellation Brands
• Vina Concha y Toro SA
• Accolade Wines
• E & J Gallo Winery
• Treasury Wine Estates
• Bacardi Limited

第十二章 ：附录

Market Overview

The Global Red Wine Market reached US$ 95.2 billion in 2022 and is expected to reach US$ 142.8 billion by 2030 and is expected to grow with a CAGR of 5.2% during the forecast period 2023-2030.

Red wine is a type of wine made from dark-colored grape varieties. It undergoes a process known as vinification, which involves the transformation of grape juice into wine through fermentation. During fermentation, yeast converts the sugars in the grape juice into alcohol, resulting in the production of red wine. There are various wine varieties within the red wine category, including popular ones such as Cabernet Sauvignon, Merlot, Pinot Noir, Syrah, and Zinfandel. Each variety has its distinct flavor profile, aroma, and characteristics.

Consumers are showing a growing interest in high-quality and premium red wines. This trend is driven by a desire for unique flavours, artisanal production methods, and the perception of higher value. For instance, the demand for high-end Bordeaux wines from top chateaux continues to rise, with collectors and enthusiasts willing to pay premium prices for sought-after vintages.

Market Dynamics

Increasing Demand for Premium and Fine Wines is Driving the Red Wine Market

The increasing demand for premium and fine wines can be attributed, in part, to the growth in disposable income among consumers. As economies have developed and incomes have risen, consumers are willing to spend more on luxury and high-quality products, including premium red wines. According to Fortune India Magazine, premium wines which are priced upwards of ₹850 are known to be growing anywhere between 45% to 130%.

Premium and fine wines often carry a perception of higher value, exclusivity, and prestige. Consumers are willing to pay premium prices for these wines, considering them as a symbol of status, sophistication, and indulgence. This demand is driven by a desire for unique flavors, meticulous craftsmanship, and the experience associated with luxury wines.

Emphasis on Sustainable and Organic Production can Show a Remarkable Opportunity

The emphasis on sustainable and organic production aligns with the broader health and wellness trends. Consumers are becoming more conscious of what they consume and are seeking products made without synthetic pesticides, herbicides, or fertilizers. Red wines produced organically are seen as a healthier choice, as they are perceived to have fewer chemical residues. According to National Centre for Organic and Natural Farming, organic agriculture is practiced in 187 countries, and 72.3 million hectares of agricultural land were managed organically by at least 3.1 million farmers

Sustainable and organic production methods often promote better soil health, biodiversity, and vineyard management practices. These factors can contribute to improved grape quality and flavors in red wines. Consumers are increasingly associating sustainable and organic products with higher quality and authenticity, driving the demand for red wines made through these methods.

Growing Health Concerns and Stringent Regulations are Holding Back the Red Wine Market

Increased awareness of the health risks associated with excessive alcohol consumption has led some consumers to moderate their alcohol intake. This trend applies to red wine as well. While moderate consumption of red wine has been associated with certain health benefits, excessive consumption can have negative health effects. Health concerns and recommendations for responsible drinking may lead some consumers to limit their overall alcohol consumption, including red wine.

Governments around the world impose regulations and taxes on alcohol products, including red wine, to address public health concerns and promote responsible consumption. These regulations may include age restrictions, advertising limitations, labeling requirements, and taxation policies. Compliance with such regulations and the potential impact of higher taxes can pose challenges for the red wine market.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global red wine market is segmented based on type, packaging, distribution channel, and region.

By Distribution Channel, the On-Trade Segment is Estimated to have Significant Growth During the Forecast Period

The on-trade segment refers to the sale and consumption of alcoholic beverages, including red wine, in establishments such as restaurants, bars, hotels, and other venues where the beverage is consumed on-site. The on-trade segment provides consumers with a social and experiential environment for enjoying red wine. It offers opportunities to pair wines with food, experience sommelier recommendations, and explore a wide range of wine options. The ambiance and expertise of on-trade establishments contribute to the overall enjoyment and perceived value of red wine.

On-trade establishments often curate extensive and diverse wine lists, including a wide selection of red wines from various regions and producers. Recent Nielsen data, for example, indicate that imports of still wine accounted for about 26% of sales in the channels they measure when calculated by value and 24% by volume. This allows consumers to explore different styles, vintages, and price points, creating opportunities for premium and fine red wines to thrive in the on-trade segment.

Geographical Analysis

Asia Pacific is the Fastest Growing Market in the Red Wine Market

The Asia Pacific region has experienced a significant increase in consumer demand for red wine in recent years. This can be attributed to factors such as rising disposable incomes, changing lifestyles, evolving consumer preferences, and an increased appreciation for wine culture. The Asia Pacific region has witnessed a rapid expansion of the middle-class population, resulting in a larger consumer base with increased purchasing power. As a result, more individuals can afford and enjoy red wine as part of their dining experiences and social occasions.

The region has experienced a cultural shift towards embracing eestern lifestyles and preferences, including wine consumption. Western influences, such as globalization, international travel, and exposure to different cuisines, have contributed to the growing popularity of red wine as a beverage of choice.

Competitive Landscape

The major global players in the market include: Castel Group, Pernod Richard, Amvyx SA, Caviro, Constellation Brands, Vina Concha y Toro SA, Accolade Wines, E & J Gallo Winery, Treasury Wine Estates, and Bacardi Limited.

Why Purchase the Report?

• To visualize the global red wine market segmentation based on type, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of red wine market-level with all segments.
• The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The global red wine market report would provide approximately 53 tables, 46 figures and 190 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

• 3.1. Market Snippet, by Type
• 3.2. Market Snippet, by Distribution Channel
• 3.3. Market Snippet, by Region

4. Market Dynamics

• 4.1. Market Impacting Factors
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19 on the Market
  • 6.1.1. Scenario Before COVID-19
  • 6.1.2. Scenario During COVID-19
  • 6.1.3. Scenario Post COVID-19
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2. Market Attractiveness Index, By Type
• 7.2. Still Wine*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Sparkling Wine
• 7.4. Others

8. By Distribution Channel

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 8.1.2. Market Attractiveness Index, By Distribution Channel
• 8.2. On-Trade*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Off-Trade

9. By Region

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 9.1.2. Market Attractiveness Index, By Region
• 9.2. North America*
  • 9.2.1. Introduction
  • 9.2.2. Key Region-Specific Dynamics
  • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.2.5.1. The U.S.
    • 9.2.5.2. Canada
    • 9.2.5.3. Mexico
• 9.3. Europe
  • 9.3.1. Introduction
  • 9.3.2. Key Region-Specific Dynamics
  • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.3.5.1. Germany
    • 9.3.5.2. The U.K.
    • 9.3.5.3. France
    • 9.3.5.4. Italy
    • 9.3.5.5. Spain
    • 9.3.5.6. Rest of Europe
• 9.4. South America
  • 9.4.1. Introduction
  • 9.4.2. Key Region-Specific Dynamics
  • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.4.5.1. Brazil
    • 9.4.5.2. Argentina
    • 9.4.5.3. Rest of South America
• 9.5. Asia-Pacific
  • 9.5.1. Introduction
  • 9.5.2. Key Region-Specific Dynamics
  • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.5.5.1. China
    • 9.5.5.2. India
    • 9.5.5.3. Japan
    • 9.5.5.4. Australia
    • 9.5.5.5. Rest of Asia-Pacific
• 9.6. Middle East and Africa
  • 9.6.1. Introduction
  • 9.6.2. Key Region-Specific Dynamics
  • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

• 10.1. Competitive Scenario
• 10.2. Market Positioning/Share Analysis
• 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

• 11.1. Castel Group*
  • 11.1.1. Company Overview
  • 11.1.2. Product Portfolio and Description
  • 11.1.3. Financial Overview
  • 11.1.4. Key Developments
• 11.2. Pernod Richard
• 11.3. Amvyx SA
• 11.4. Caviro
• 11.5. Constellation Brands
• 11.6. Vina Concha y Toro SA
• 11.7. Accolade Wines
• 11.8. E & J Gallo Winery
• 11.9. Treasury Wine Estates
• 11.10. Bacardi Limited

LIST NOT EXHAUSTIVE

12. Appendix

• 12.1. About Us and Services
• 12.2. Contact Us