市场调查报告书
商品编码
1316227
全球高尔夫服装、鞋类和配件市场 - 2023-2030 年Global Golf Apparel, Footwear and Accessories Market - 2023-2030 |
※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。
2022 年,全球高尔夫服装、鞋类和配件市场规模达到 22 亿美元,预计到 2030 年将达到 31 亿美元,2023-2030 年期间的复合年增长率为 4.5%。
持续创新和新的进步是市场的主要驱动力。在预测期内,高尔夫赛事和活动的增加将推动全球高尔夫服装、鞋类及配件市场的发展。高尔夫球鞋、T恤衫和长裤作为日常服装越来越受欢迎。在千禧一代中,高尔夫服装作为一种时尚标志越来越受欢迎,推动了市场的发展。
高尔夫旅游在不断增长,在老一代人中也越来越受欢迎。北美高尔夫服装、鞋类和配件市场增长显著,到 2022 年将占市场的三分之一以上。主要的高尔夫服装制造商不断推出新颖独特的高尔夫服装,设计新颖、色彩独特、款式新颖,以提供多样化的选择,加强其产品组合。
高尔夫服装、鞋类和配件的创新旨在提高高尔夫球手的表现和舒适度。例如,织物技术的发展带来了吸湿排汗纺织品,使高尔夫球手在整个打球过程中保持干爽舒适。此外,领先企业还注重创新和新产品升级,从而在市场上获得竞争优势。
采用先进织物技术的高尔夫服装可吸走身体的汗水和湿气,使球手在打球时保持干爽舒适。高尔夫服装生产商还开发了具有保暖、隔热和防风雨功能的多功能服装分层系统,使高尔夫球手能够适应不断变化的天气条件。
高尔夫旅游与世界各地举办的高尔夫赛事、锦标赛和冠军赛密切相关。一些主要的高尔夫赛事,如美国大师赛、美国公开赛和英国公开赛,吸引了大批球迷和参赛者。高尔夫产品制造商可以利用这些赛事展示其最新产品,支持球员,并通过品牌宣传和广告获得知名度。这些比赛所带来的激情可能会激发消费者的兴趣,促进高尔夫服装、鞋类和配件的销售。
高尔夫旅游经常包括参观热门高尔夫球场和度假村,这些地方吸引了职业高尔夫球手、名人和社交媒体影响者。这些人对消费行为和趋势有很大影响。特定高尔夫产品、服装、鞋类和配件的代言和营销可能会影响其追随者和粉丝的品味和购买决策。这种影响有可能促进需求,并对全球高尔夫产品行业产生有利影响。
高尔夫球杆、球包、球鞋和其他设备等高尔夫配件价格昂贵。高昂的价格可能会使许多消费者,特别是那些预算紧张或刚接触这项运动的消费者,无法购买到某些产品。成本可能会限制潜在客户群,阻碍业务扩展。
高尔夫市场竞争激烈,有许多公司提供各种服装、鞋类和配件。与这些产品相关的高昂费用可能会加剧品牌竞争。为了吸引和留住客户,企业可能需要在提供优质产品和功能的同时保持有竞争力的价格,并在两者之间取得平衡。
COVID-19 疫情对 2020 年高尔夫服装、鞋类和配件市场的增长造成了干扰。由于 COVID-19 的流行,许多高尔夫比赛被推迟或取消。此外,疫情还阻碍了全球高尔夫服装、鞋类和配件的销售,导致体育场馆、国家体育活动、专卖店等关闭。
此外,疫情还阻碍了全球高尔夫服装、鞋类和配件的销售,导致体育场馆、国家体育活动、专卖店等关闭。疫情还导致高尔夫参与人数减少,影响了对高尔夫服装的需求。因此,上述因素阻碍了市场的扩张。
随着企业和消费者因战争而调整其优先事项和偏好,市场动态可能会发生变化。高尔夫作为一种休闲活动,在受冲突影响地区或邻国的受欢迎程度或参与度可能会下降。需求模式的转变可能会影响高尔夫服装、鞋类和配件的销售。
地缘政治冲突会左右公众舆论,损害相关国家的声誉。消费者可能会将这些国家的品牌或产品与冲突联系起来,从而导致需求下降。如果消费者选择不购买与战争有关的产品,这种关联可能会影响高尔夫服装、鞋类和配件的销售。
Global Golf Apparel, Footwear and Accessories Market reached US$ 2.2 billion in 2022 and is expected to reach US$ 3.1 billion by 2030, growing with a CAGR of 4.5% during the forecast period 2023-2030.
Consistent innovation and new advancements are key market drivers. During the forecast period, the global golf apparel, footwear and accessories market will be driven by an increase in golf tournaments and events. Golf shoes, t-shirts and trousers are becoming more popular for everyday clothing. The growing popularity of golf apparel as a fashion statement among millennials is driving the market forward.
Golf tourism is growing, as is its popularity among older generations. The North American golf apparel, footwear and accessories market has grown significantly and will account for more than a third of the market in 2022. The major golf apparel manufacturers are constantly producing new and unique golf clothes with new designs, exceptional colours and styles to provide a diverse range of options and strengthen their product portfolio.
Golf apparel, footwear and accessory innovations are aimed at increasing golfers' performance and comfort. Fabric technology developments, for example, result in moisture-wicking textiles that keep golfers dry and comfortable throughout play. Furthermore, leading firms focus on innovations and new product upgrades, providing them a competitive advantage in the market.
Golf apparel with advanced fabric technology may absorb away sweating and moisture from the body, keeping players dry and comfortable during their rounds. Layering systems with versatile clothing that provide warmth, insulation and weather protection have been developed by golf apparel makers, enabling golfers to adapt to changing weather conditions.
Golf tourism is closely related to golf events, tournaments and championships hosted around the world. Some main tournaments of golf, such as the Masters, U.S. Open and The Open Championship, draw massive crowds of fans and participants. Golf product manufacturers can use these events to showcase their latest items, support players and gain visibility through branding and advertising. The excitement generated by these competitions may spark consumer interest and boost sales of golf apparel, footwear and accessories.
Golf tourism frequently include visiting popular golf courses and resorts that draw professional golfers, celebrities and social media influencers. The people have a large influence on consumer behaviour and trends. The endorsement and marketing of specific golf products, clothes, footwear and accessories might affect their followers' and fans' tastes and purchasing decisions. The influence has the potential to boost demand and have a beneficial impact on the global golf product industry.
Golf accessories such as clubs, bags, shoes and other equipment can be costly. High prices may make certain products less accessible to a wide range of consumers, particularly those on a tight budget or new to the sport. Cost might limit prospective client base and stifle business expansion.
The golf market is fiercely competitive, with a number of firms offering a diverse selection of clothes, footwear and accessories. The high expenses connected with these products may increase brand competition. To attract and retain customers, businesses may need to strike a balance between providing premium quality and features while keeping competitive pricing.
The COVID-19 epidemic is causing a disruption in the growth of the golf apparel, footwear and accessories market in 2020. Many golf competitions were postponed or cancelled because to the COVID-19 pandemic. Furthermore, the outbreak has hampered the sale of golf apparel, footwera and accessories worldwide, resulting in the closure of sports complexes, state sports activities, specialty stores and others.
Furthermore, the outbreak has hampered the sale of golf apparel, footwear and accessories worldwide, resulting in the closure of sports complexes, state sports activities, specialty stores and others. It also resulted in a decrease in golf participation, affecting demand for golf apparel. As a result, the aforementioned factors have hindered market expansion.
As firms and consumers adjust their priorities and preferences as a result of the war, market dynamics may evolve. Golf, as a leisure activity, may see a drop in popularity or participation in conflict-affected areas or neighbouring nations. The shift in demand patterns may have an influence on golf apparel, footwear and accessories sales.
Geopolitical conflicts can sway public opinion and harm the reputations of the countries involved. Consumers may link brands or products originating in such nations with the conflict, perhaps resulting in a drop in demand. The association may have an impact on golf apparel, footwear and accessories sales if consumers opt not to purchase products associated with the war.
The global golf apparel, footwear and accessories market is segmented based on type, price range, consumer group, distribution channel and region.
Shoes is expected to hold about 25.3% of the global golf apparel, footwear and accessories market during the forecast period 2023-2030. Footwear for young people is a growing market trend since it provides the them with more comfort and flexibility than traditional shoes. For example, in June 2021, Adidas released the Solarthon, a golf shoe that is both comfortable and light.
It is due to the shoe's Fishcale Traxion outsole, which improves traction and durability, as well as the silhouette's fully increased midsole, which provides comfort. Solarthon will also be available in limited-edition grey, blue and white colour variants, according to the company. The shoe has an upper composed of recycled yarn with at least 50% Parley Ocean Plastic from Adidas to support the company's "End Plastic Waste" initiative.
Asia-Pacific is anticipated to have significant growth holding around 1/4th of the global golf apparel, footwear and accessories market during the forecast period 2023-2030. The Asia-Pacific golf apparel, footwear and accessories market is predicted to increase in the coming years, with major nations such as China, India, Australia and Japan contributing to the market's expansion. With increased golf awareness and an increase in the country's golfer population, Japan is one of the key countries in the region in terms of the number of golf players.
According to the Ministry of Economy, Trade and Industry (METI), the number of golfers in Japan climbed from 8.93 million in 2018 to around 10.3 million in 2021. Increased media exposure to international golf events has contributed in the growth of golf's popularity among the general public. The trend encourages kids to participate in such sports, which boosts sales of golf equipment in the region.
The major global players include: Nike Inc., Cobra Golf (PUMA), Adidas AG, TopGolf Callaway Brands Corp., KERING , Amer Sports, Asics Corporation, Bridgestone Golf, Inc., Decathalon and Fila Holding Corp.
The global golf apparel, footwear and accessories market report would provide approximately 69 tables, 67 figures and 204 Pages.
LIST NOT EXHAUSTIVE