全球咖啡代用品市场 - 2023-2030 年

市场概述

2022 年，全球咖啡代用品市场规模达到 27 亿美元，预计到 2030 年将实现 53 亿美元的丰厚增长。在预测期内，该市场的复合年增长率为 8.9%。

咖啡替代品是指由于没有咖啡或希望减少咖啡因摄入量而用来替代咖啡的饮料。这些饮料由各种成分制成，与咖啡相比，具有不同的风味和刺激程度。甘菊、薄荷或生姜等花草茶不含咖啡因，具有镇静作用。对于那些想完全避免咖啡因的人来说，这是个不错的选择。

咖啡替代品生产商正在生产迎合特定口味和饮食偏好的特制混合咖啡。这些混合物可能结合了烘焙谷物、菊苣根和其他成分，以提供独特的风味体验，吸引更广泛的消费群体。据 Healthline 报道，在美国，85% 以上的成年人经常摄入咖啡因，平均每天摄入 180 毫克，相当于约两杯咖啡中的咖啡因含量。

市场动态

不断变化的文化和个人护理行业对咖啡因替代品日益增长的需求

许多人越来越注重健康，并开始寻求传统咖啡的替代品，因为他们担心咖啡因可能带来的不良影响，如咖啡因引起的紧张、睡眠障碍和上瘾。这种消费行为的转变促使他们探索能提供类似风味和体验但没有缺点的咖啡替代品。

饮食模式的改变，包括素食主义、素食主义和其他特定的饮食限制，也促进了咖啡替代品需求的增长。许多咖啡替代品以植物为基础，适合遵循这些生活方式或饮食要求的个人。因此，个人护理行业推出了各种咖啡替代品，以满足消费者的不同需求。

人们日益认识到咖啡因对健康的有害影响，这为咖啡替代品市场带来了巨大的发展机会

人们日益认识到咖啡因对健康的有害影响，这为咖啡替代品市场带来了巨大商机。虽然咖啡是一种广受欢迎的饮料，但其中含有的咖啡因会对某些人产生负面影响，包括焦虑、失眠和高血压。随着人们越来越意识到这些潜在的健康风险，他们可能会寻找既能提供类似风味又无不良副作用的咖啡替代品。

花草茶、菊苣根和烤大麦等咖啡替代品提供了一种不含咖啡因的咖啡替代品，可以吸引注重健康的消费者。这些产品口味独特，既能满足咖啡爱好者的味蕾，又能提供更健康的选择。例如，据 Healthline 报道，咖啡的咖啡因含量是绿茶的三倍多。一份 8 盎司（240 毫升）的咖啡可提供 96 毫克咖啡因，而同样分量的绿茶只能提供 29 毫克。咖啡替代品可以将自己定位为传统咖啡的健康替代品，并开拓这一日益增长的市场。

对咖啡替代品的有限认识将挑战咖啡替代品市场的增长

人们对咖啡替代品的认识有限可能会对咖啡替代品市场的增长构成挑战。许多消费者可能并不熟悉咖啡替代品，也不了解它们的好处，这可能导致对这些产品的需求减少。此外，一些消费者可能对尝试新产品犹豫不决，尤其是习惯饮用咖啡并对其口味和功效感到满意的消费者。另一个挑战是人们认为咖啡替代品不如咖啡或不如咖啡令人愉快。

咖啡具有强烈的文化和社会联想，消费者可能难以用一种他们认为不那么可口的替代品来取代这种饮料。为了克服这些挑战，咖啡替代品公司可以把重点放在教育和宣传上，帮助消费者了解咖啡替代品的好处。它们还可以投资于市场营销和品牌推广工作，将其产品定位为高品质、令人愉悦的咖啡替代品。

COVID 的影响：

COVID-19 大流行加速了电子商务和在线零售的发展。随着实体店的关闭和社会疏远措施的实施，消费者越来越多地转向网络平台购买他们喜欢的产品。拥有强大在线业务和高效直接面向消费者渠道的咖啡替代品品牌很可能从这一消费行为转变中受益。大流行病导致全球供应链中断，包括各种原料的采购和运输。咖啡替代品生产商在采购特定原料时可能会遇到困难，或在生产和分销方面面临延误。这些供应链中断可能会影响咖啡替代品的供应和市场动态。

俄乌战争影响：

俄乌战争等地缘政治冲突可能会扰乱全球供应链。如果咖啡替代品所依赖的原料来自受冲突影响的地区，或者运输路线中断，就会导致这些产品的供应和分销面临挑战。这反过来又会造成供应短缺或延迟，从而影响咖啡替代品市场。

地缘政治紧张局势往往会导致相关国家之间实施贸易限制、关税或禁运。如果俄乌冲突导致采取此类措施，可能会影响咖啡代用品和相关配料的进出口。关税或贸易壁垒导致的成本上升可能会影响定价和市场动态。

目 录

第 1 章：研究方法与范围

• 研究方法
• 报告的研究目标和范围

第2章：定义和概述

第 3 章：执行摘要

• 按性质分類的片段
• 按包装分类
• 按销售渠道划分
• 按地区划分

第四章：动态

• 影响因素
  • 驱动因素
  • 限制因素
  • 机会
  • 影响分析

第 5 章：行业分析

• 波特五力分析
• 供应链分析
• 定价分析
• 监管分析

第 6 章：COVID-19 分析

• COVID-19 分析
  • COVID 之前的情况
  • COVID 期间的情景
  • COVID 后的情景
• COVID-19 期间的定价动态
• 供求关系
• 大流行期间与市场相关的政府倡议
• 制造商的战略倡议
• 结论

第 7 章：按性质划分

• 有机
• 常规

第 8 章：按包装分类

• 小袋包装
• 无菌纸箱
• 罐装

第 9 章：按销售渠道

• 超市/超级市场
• 专卖店
• 在线销售
• 其他

第 10 章：按地区划分

• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 意大利
  • 西班牙
  • 欧洲其他地区
• 南美洲
  • 巴西
  • 阿根廷
  • 南美洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
• 中东和非洲

第 11 章 ：竞争格局

• 竞争格局
• 市场定位/份额分析
• 合併与收购分析

第十二章 ：公司简介

• Postum
  • 公司概况
  • 产品组合和说明
  • 财务概况
  • 主要发展
• Rishi Tea and Botanicals
• Mondelez International Inc.
• Teeccino Caffe Inc.
• World Match Inc.
• drink NUJO
• Anthony Goods
• So Good Brand Inc.
• Dandy Blend
• The Hain Celestial Group Inc.

第 13 章 ：附录

Market Overview

Global Coffee Substitutes Market reached US$ 2.7 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 5.3 billion by 2030. The market is growing at a CAGR of 8.9% during the forecast period.

Coffee substitutes are beverages that are used as a replacement for coffee, either because coffee is not available or because the person wants to reduce their caffeine intake. These beverages are made from various ingredients and offer a different flavor profile and level of stimulation compared to coffee. Herbal teas, such as chamomile, peppermint, or ginger, are caffeine-free and can offer a calming effect. They are a good option for those who want to avoid caffeine altogether.

Coffee substitute manufacturers are creating specialty blends that cater to specific tastes and dietary preferences. These blends may combine roasted grains, chicory root, and other ingredients to offer a unique flavor experience and appeal to a broader consumer base. According to Healthline, in the United States, more than 85% of adults consume caffeine regularly, with an average daily intake of 180 mg, which is the amount of caffeine in about 2 cups of coffee.

Market Dynamics

A Changing Culture and Rising Need for Caffeine Alternatives in the Personal Care Sector

Many individuals are becoming more health-conscious and seeking alternatives to traditional coffee due to concerns about its potential adverse effects, such as caffeine-induced jitters, sleep disturbances, and addiction. This shift in consumer behavior has prompted them to explore coffee substitutes that offer a similar flavor and experience but without drawbacks.

Changing dietary patterns, including veganism, vegetarianism, and other specific dietary restrictions, have contributed to the growing demand for coffee substitutes. Many coffee substitutes are plant-based and suitable for individuals following these lifestyle choices or dietary requirements. As a result, the personal care industry has responded by offering a wide range of coffee alternatives to cater to these diverse consumer needs.

Rising Awareness of the Harmful Effects of Caffeine on Health is a Great Opportunity for the Coffee Substitute Market to Grow

The rising awareness of the harmful effects of caffeine on health can create a significant opportunity for the coffee substitute market. While coffee is a popular beverage, it contains caffeine, which can have negative effects on some individuals, including anxiety, insomnia, and high blood pressure. As people become more aware of these potential health risks, they may seek out alternatives to coffee that offer similar flavor profiles without negative side effects.

Coffee substitutes, such as herbal teas, chicory root, and roasted barley, provide a caffeine-free alternative to coffee that can appeal to health-conscious consumers. These products offer a unique flavor profile that can satisfy the taste buds of coffee lovers while providing a healthier option. For instance, according to Healthline, coffee provides more than three times the amount of caffeine than green tea. An 8-ounce (240 mL) serving of coffee provides 96 mg of caffeine, while the same amount of green tea provides 29 mg. Coffee substitutes can position themselves as a healthier alternative to traditional coffee and tap into this growing market.

Limited Awareness of the Coffee Substitutes to Challenge the Coffee Substitute Market Growth

The limited awareness of coffee substitutes can be a challenge to the growth of the coffee substitute market. Many consumers may not be familiar with coffee substitutes and may not understand their benefits, which could result in lower demand for these products. Additionally, some consumers may be hesitant to try new products, especially if they are used to drinking coffee and are satisfied with its taste and effects. Another challenge is the perception of coffee substitutes as inferior or less enjoyable than coffee.

Coffee has a strong cultural and social association, and it may be difficult for consumers to replace this beverage with a substitute that they perceive as less desirable. To overcome these challenges, coffee substitute companies can focus on education and awareness-building efforts to help consumers understand the benefits of coffee substitutes. They can also invest in marketing and branding efforts to position their products as a high-quality and enjoyable alternative to coffee.

COVID Impact:

The COVID-19 pandemic accelerated the growth of e-commerce and online retail. With physical store closures and social distancing measures, consumers increasingly turned to online platforms to purchase their preferred products. Coffee substitute brands that have a strong online presence and efficient direct-to-consumer channels have likely benefited from this shift in consumer behavior. The pandemic caused disruptions in global supply chains, including the sourcing and transportation of various ingredients. Coffee substitute manufacturers might have experienced challenges in procuring specific ingredients or faced delays in production and distribution. These supply chain disruptions could have impacted the availability and market dynamics of coffee substitutes.

Russia-Ukraine War Impact:

Geopolitical conflicts, such as the Russia-Ukraine war, can disrupt global supply chains. If coffee substitutes rely on ingredients sourced from regions affected by the conflict or if transportation routes are disrupted, it can lead to challenges in the availability and distribution of these products. This, in turn, may impact the coffee substitute market by causing shortages or delays in supply.

Geopolitical tensions often result in the imposition of trade restrictions, tariffs, or embargoes between the involved countries. If the Russia-Ukraine conflict leads to such measures, it could affect the import and export of coffee substitutes and related ingredients. Higher costs due to tariffs or trade barriers may impact pricing and market dynamics.

Segment Analysis

The global coffee substitutes market is segmented based on nature, packaging, distribution channel, and region.

Based on Packaging, the Pouches and Sachets Segment Holds the Highest Market Share

The pouches and sachets segment is expected to hold the largest market share in the coffee substitute market for several reasons. The convenience factor is a significant driver of growth in this segment. Pouches and sachets are easy to use and can be carried around easily, making them ideal for on-the-go consumption. This convenience factor is especially appealing to busy consumers who are looking for a quick and hassle-free option.

Moreover, the pre-measured nature of pouches and sachets can make them more attractive to consumers who are new to coffee substitutes. These consumers may not be familiar with the taste and preparation process of coffee substitutes and may be hesitant to purchase larger quantities. Pouches and sachets provide a low-risk option for consumers to try new products without committing to a large purchase.

Geographical Analysis

Asia Pacific is the Fastest-Growing Market Due to the Major Consumer Adoption

Asia Pacific is a highly populated region, and coffee substitutes are popular in countries with large populations like India, China, and Indonesia. These countries have a long history of using herbal and plant-based ingredients in traditional medicine, and many consumers in these countries are already familiar with the health benefits of coffee substitutes. According to Cargill's report, The ready to drink (RTD) tea is fast growing segment in the beverage category. Sales are expected to reach USD 84 billion by 2024.

Consumers are becoming more health-conscious and are looking for alternatives to coffee that offer health benefits. Furthermore, the growing middle class in the Asia Pacific is also driving the growth of the coffee substitute market. As disposable income increases, consumers in the region are looking for new and innovative products, and coffee substitutes are increasingly becoming a part of their diet.

Competitive Landscape

The major global players include: Postum, Teeccino Caffee Inc., Rishi Tea and Botanicals, World Match Inc., drink NUJO, Anthony Goods, So Good Brand Inc., Dandy Blend, The Hain Celestial Group Inc., and Mondelez International Inc.

Why Purchase the Report?

• To visualize the global coffee substitutes market segmentation based on nature, packaging, and distribution channel understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of coffee substitutes market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global coffee substitutes market report would provide approximately 61 tables, 57 figures, and 200 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Nature
• 3.2. Snippet by Packaging
• 3.3. Snippet by Distribution Channel
• 3.4. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID
  • 6.1.2. Scenario During COVID
  • 6.1.3. Scenario Post COVID
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Nature

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 7.1.2. Market Attractiveness Index, By Nature
• 7.2. Organic*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Conventional

8. By Packaging

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 8.1.2. Market Attractiveness Index, By Packaging
• 8.2. Pouches*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Aseptic Cartons
• 8.4. Cans

9. By Distribution Channel

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.1.2. Market Attractiveness Index, By Distribution Channel
• 9.2. Supermarkets/Hypermarkets*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Specialty Stores
• 9.4. Online Sales
• 9.5. Others

10. By Region

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2. Market Attractiveness Index, By Region
• 10.2. North America
  • 10.2.1. Introduction
  • 10.2.2. Key Region-Specific Dynamics
  • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.6.1. The U.S.
    • 10.2.6.2. Canada
    • 10.2.6.3. Mexico
• 10.3. Europe
  • 10.3.1. Introduction
  • 10.3.2. Key Region-Specific Dynamics
  • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1. Germany
    • 10.3.6.2. The UK
    • 10.3.6.3. France
    • 10.3.6.4. Italy
    • 10.3.6.5. Spain
    • 10.3.6.6. Rest of Europe
• 10.4. South America
  • 10.4.1. Introduction
  • 10.4.2. Key Region-Specific Dynamics
  • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1. Brazil
    • 10.4.6.2. Argentina
    • 10.4.6.3. Rest of South America
• 10.5. Asia-Pacific
  • 10.5.1. Introduction
  • 10.5.2. Key Region-Specific Dynamics
  • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.6.1. China
    • 10.5.6.2. India
    • 10.5.6.3. Japan
    • 10.5.6.4. Australia
    • 10.5.6.5. Rest of Asia-Pacific
• 10.6. Middle East and Africa
  • 10.6.1. Introduction
  • 10.6.2. Key Region-Specific Dynamics
  • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

• 11.1. Competitive Scenario
• 11.2. Market Positioning/Share Analysis
• 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

• 12.1. Postum*
  • 12.1.1. Company Overview
  • 12.1.2. Product Portfolio and Description
  • 12.1.3. Financial Overview
  • 12.1.4. Key Developments
• 12.2. Rishi Tea and Botanicals
• 12.3. Mondelez International Inc.
• 12.4. Teeccino Caffe Inc.
• 12.5. World Match Inc.
• 12.6. drink NUJO
• 12.7. Anthony Goods
• 12.8. So Good Brand Inc.
• 12.9. Dandy Blend
• 12.10. The Hain Celestial Group Inc.

LIST NOT EXHAUSTIVE

13. Appendix

• 13.1. About Us and Services
• 13.2. Contact Us