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全球保健汤剂市场 - 2023-2030 年
市场调查报告书
商品编码
1319172

全球保健汤剂市场 - 2023-2030 年

Global Wellness Tonics Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 190 Pages | 商品交期: 最快1-2个工作天内

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简介目录

市场概述

全球保健品市场规模在 2022 年达到 7.904 亿美元，预计到 2030 年将达到 1.248 亿美元，预计在 2023-2030 年期间的复合年增长率为 5.8%。保健品市场的一个突出趋势是功能性饮料的兴起。例如，昆布茶这种富含益生菌和抗氧化剂的发酵茶饮料越来越受欢迎，就体现了保健品市场功能饮料的发展趋势。

保健品市场是一个受消费者对健康和福祉的兴趣推动而迅速发展的行业。随着对功能饮料和草药疗法的关注，该市场提供了一系列针对不同需求的产品。产品中添加了益生菌、抗氧化剂和免疫增强剂等主要成分，以增强保健功效。随着消费者的健康意识不断增强，对保健滋补品的需求也持续上升。

对天然功能饮料的需求不断增长，推动了保健品市场的增长。消费者寻求方便、全面的减压、能量平衡和免疫支持选择。草药、适应原和植物提取物是保健品的主要成分。制造商不断创新，以满足消费者不断变化的偏好。

市场动态

消费者对功能饮料和草药疗法的需求不断增长，推动了保健品市场的增长

随着消费者越来越重视自身的整体健康，消费者对功能性饮料和草本疗法的需求也在显著增加，这是保健品市场的发展趋势。功能性饮料不仅能补充基本的水分，还含有营养保健品、益生菌、益生元、抗氧化剂和免疫增强剂，可提供有针对性的健康益处。同样，从植物提取物中提炼出的草药也因其天然的治疗特性和全面的保健方法而越来越受欢迎。

这种不断增长的趋势推动了保健滋补品市场的扩大，消费者对这些功能性饮料和草药饮料的接受度也在不断提高。生产商正在利用这一趋势，推出创新产品，以迎合保健品市场不断变化的消费偏好。

对适应原的需求增长推动了保健滋补品市场的增长

保健品市场的趋势是消费者对适应原的需求激增，适应原是以其减压和平衡能量特性而闻名的植物性物质。灰树花、红景天和人参等适应原正受到越来越多消费者的青睐，因为他们正在寻求天然的解决方案来管理压力和提高整体健康水平。

据信，这些强效成分能增强抗压能力，提高头脑清晰度，支持最佳健康状态。因此，对添加适应原的保健品的需求正在大幅增长。保健品行业的制造商正在利用这一趋势，推出利用适应原的益处的创新产品，以满足消费者对压力管理和整体健康的偏好。

激烈竞争和市场饱和对保健品市场增长构成挑战

保健品市场的一个主要制约因素是市场的激烈竞争和饱和。随着保健品的日益普及，市场上出现了众多品牌和产品。这种高水平的竞争给新的和现有的参与者带来了挑战，使他们无法脱颖而出，获得巨大的市场份额。此外，保健滋补品的市场规模还在不断扩大，吸引了新的参与者，进一步加剧了竞争。

由于货架空间和消费者注意力有限，品牌需要投资于有效的营销策略和产品创新，才能在市场中脱颖而出。此外，保健滋补品的市场份额分布在不同的参与者之间，因此任何单一品牌都很难主导市场。因此，各品牌需要不断调整并实现差异化，才能在竞争激烈的保健品市场中茁壮成长。

COVID-19 影响分析

COVID-19 分析包括 COVID 前情景、COVID 情景和 COVID 后情景，以及定价动态（包括大流行期间和大流行后的定价变化，并与 COVID 前情景进行比较）、供求光谱（由于贸易限制、封锁和后续问题而导致的供求变化）、政府倡议（政府机构为振兴市场、部门或行业而采取的倡议）和制造商战略倡议（此处将涵盖制造商为缓解 COVID 问题而采取的措施）。

目 录

第 1 章：研究方法与范围

  • 研究方法
  • 报告的研究目标和范围

第2章：市场定义与概述

第3章：执行摘要

  • 按类型分類的市场摘要
  • 按成分分類的市场摘要
  • 按销售渠道分類的市场剪影
  • 按地区分類的市场摘要

第 4 章：市场动态

  • 市场影响因素
    • 驱动因素
    • 限制因素
    • 机会
    • 影响分析

第 5 章：行业分析

  • 波特五力分析
  • 供应链分析
  • 定价分析
  • 监管分析

第 6 章：COVID-19 分析

  • COVID-19 的市场分析
    • COVID-19 之前的情况
    • COVID-19 期间的情景
    • COVID-19 之后的情况
  • COVID-19 期间的定价动态
  • 供求关系
  • 大流行期间与市场相关的政府倡议
  • 制造商的战略倡议
  • 结论

第 7 章：按类型划分

  • 醋
  • 强化水
  • 能量饮料
  • 昆布茶
  • 其他

第 8 章：按成分分类

  • 姜黄
  • 苹果醋
  • 药用蘑菇
  • 其他

第九章：按销售渠道

  • 超市/超级市场
  • 便利店
  • 网上商店
  • 其他

第 10 章：按地区划分

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 意大利
    • 西班牙
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳大利亚
    • 亚太其他地区
  • 中东和非洲

第 11 章 ：竞争格局

  • 竞争格局
  • 市场定位/份额分析
  • 合併与收购分析

第十二章 ：公司简介

  • Whole Foods
    • 公司概况
    • 产品组合和说明
    • 财务概况
    • 主要发展
  • The Wellness Company
  • Nestle
  • Hansen's
  • The Tonic
  • AOTEA
  • Hiran Agrochemicals Private Limited.
  • TonicSea
  • Oregonic Tonic
  • Q Drinks

第 13 章 ：附录

简介目录
Product Code: FB432

Market Overview

The Global Wellness Tonics Market reached US$ 790.4 million in 2022 and is expected to reach US$ 1240.8 million by 2030 and is expected to grow with a CAGR of 5.8% during the forecast period 2023-2030. One prominent trend is the rise of functional beverages in the wellness tonics market. For instance, the increasing popularity of kombucha, a fermented tea beverage rich in probiotics and antioxidants, exemplifies the trend of functional beverages in the wellness tonics market.

The wellness tonics market is a rapidly growing industry driven by consumer interest in health and well-being. With a focus on functional beverages and herbal remedies, the market offers a range of products tailored to different needs. Key ingredients such as probiotics, antioxidants, and immune boosters are incorporated to enhance the wellness benefits. As consumers become more health conscious, the demand for wellness tonics continues to rise.

Rising demand for natural and functional beverages drives wellness tonics market growth. Consumers seek convenient and holistic options for stress reduction, energy balance, and immune support. Herbal remedies, adaptogens, and botanical extracts are key ingredients in wellness tonics. Manufacturers innovate to meet evolving consumer preferences.

Market Dynamics

Growing Consumer Demand for Functional Beverages and Herbal Remedies Drives Wellness Tonics Market Growth

The wellness tonics market trend is witnessing a significant rise in consumer demand for functional beverages and herbal remedies as consumers increasingly prioritize their overall well-being. Functional beverages go beyond basic hydration, incorporating nutraceuticals, probiotics, prebiotics, antioxidants, and immune boosters to provide targeted health benefits. Similarly, herbal remedies derived from botanical extracts are gaining popularity due to their natural healing properties and holistic approach to wellness.

This growing trend is driving the expansion of the wellness tonics market, with a surge in consumers embracing these functional and herbal-infused beverages. Manufacturers are capitalizing on this trend by introducing innovative product offerings to cater to the evolving consumer preferences in the wellness tonics segment.

Rising Demand for Adaptogens Fuels Growth of the Wellness Tonics Market

The wellness tonics market trend is witnessing a surge in consumer demand for adaptogens, botanical substances known for their stress-reducing and energy-balancing properties. Adaptogens such as ashwagandha, Rhodiola, and ginseng are gaining popularity as consumers seek natural solutions to manage stress and enhance their overall well-being.

These powerful ingredients are believed to promote resilience to stress, improve mental clarity, and support optimal health. As a result, the demand for wellness tonics infused with adaptogens is experiencing significant growth. Manufacturers in the wellness tonics industry are capitalizing on this trend by introducing innovative products that harness the benefits of adaptogens to meet consumer preferences for stress management and holistic wellness.

Intense Competition and Market Saturation Challenge Wellness Tonics Market Growth

One key restraint in the wellness tonics market is the high competition and saturation of the market. With the increasing popularity of wellness tonics, the market has become crowded with numerous brands and products. This high level of competition poses challenges for both new and existing players to differentiate themselves and gain a significant market share. Moreover, the wellness tonics market size continues to expand, attracting new entrants and intensifying the competition further.

With limited shelf space and consumer attention, brands need to invest in effective marketing strategies and product innovation to stand out in the market. Additionally, the wellness tonics market share is distributed among various players, making it difficult for any single brand to dominate the market. As a result, brands need to continually adapt and differentiate themselves to thrive in the competitive landscape of the wellness tonics market.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global wellness tonics market is segmented based on type, ingredients, distribution channel, and region.

Diverse Distribution Channels Drive Wellness Tonics Market Expansion

The distribution channels in the wellness tonics market, such as supermarkets and hypermarkets, specialty stores, online retail, and direct sales, play a crucial role in efficiently reaching consumers. Supermarkets and hypermarkets dominate the market with a share of approximately 40% to 50%, offering convenience and a wide product range. Specialty stores hold a market share of around 20% to 30%, catering to health-conscious consumers.

The growing popularity of e-commerce has boosted the market share of online retail, allowing consumers to conveniently shop for wellness tonics from the comfort of their homes. Online retail is a rapidly growing channel with a share of about 15% to 25%, providing convenience and a vast product selection. Direct sales account for a smaller share of around 5% to 10%, allowing brands to establish direct connections with consumers.

Geographical Analysis

Asia Pacific Wellness Tonic Market Surges with Growing Demand for Nutraceuticals and Functional Beverages

By region, the global wellness tonics market is segmented into North America, South America, Europe, Asia-Pacific, Middle-east, and Africa.

The Asia Pacific wellness tonic market is experiencing robust growth, driven by the increasing demand for nutraceuticals and health-promoting ingredients such as probiotics, prebiotics, antioxidants, and immune boosters. The region's growing health-conscious population and rising disposable incomes contribute to the expansion of the wellness tonics market size.

With a focus on preventive healthcare and holistic well-being, consumers in the Asia Pacific are embracing wellness tonics as an integral part of their daily routines. The market is characterized by the presence of both local and international players, competing to capture a significant market share. As the wellness trend continues to gain momentum in the region, the Asia Pacific wellness tonic market is poised for continued growth and innovation.

Competitive Landscape

The major global players in the market include: Whole Foods, The Wellness Company, Nestle, Hansen's, The Tonic, AOTEA, Hiran Agrochemicals Private Limited., TonicSea, Oregonic Tonic, and Q Drinks.

Why Purchase the Report?

  • To visualize the global wellness tonics market segmentation based on type, ingredients, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of wellness tonics market-level with all segments.
  • The PDF report consists of a cogently put-together market analysis after exhaustive qualitative interviews and an in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.

The global wellness tonics market report would provide approximately 61 tables, 61 figures, and 190 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet, by Type
  • 3.2. Market Snippet, by Ingredients
  • 3.3. Market Snippet, by Distribution Channel
  • 3.4. Market Snippet, by Region

4. Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19 on the Market
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Scenario Post COVID-19
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During the Pandemic
  • 6.5. Manufacturer's Strategic Initiatives
  • 6.6. Conclusion

7. By Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2. Market Attractiveness Index, By Type
  • 7.2. Vinegar*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Enhanced Water
  • 7.4. Energy Shots
  • 7.5. Kombucha
  • 7.6. Others

8. By Ingredients

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
    • 8.1.2. Market Attractiveness Index, By Ingredients
  • 8.2. Turmeric*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Apple Cider Vinegar
  • 8.4. Medicinal mushrooms
  • 8.5. Others

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Supermarkets/Hypermarkets*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Convenience Stores
  • 9.4. Online Stores
  • 9.5. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America*
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. The U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. The U.K.
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Spain
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. Whole Foods
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. The Wellness Company
  • 12.3. Nestle
  • 12.4. Hansen's
  • 12.5. The Tonic
  • 12.6. AOTEA
  • 12.7. Hiran Agrochemicals Private Limited.
  • 12.8. TonicSea
  • 12.9. Oregonic Tonic
  • 12.10. Q Drinks

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us