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1319174

全球奇异果市场 - 2023-2030 年

Global Kiwi Fruit Market - 2023-2030

出版日期: 2023年07月31日 | 出版商:

DataM Intelligence | 英文 150 Pages | 商品交期: 最快1-2个工作天内

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简介目录

市场概述

2022 年，全球奇异果市场规模达到 15 亿美元，预计到 2030 年将达到 21 亿美元，2023-2030 年期间的复合年增长率将达到 4.8%。人们对奇异果的健康摄入量和健康益处的认识不断提高，从而扩大了全球奇异果市场的规模。

消费者更青睐营养产品；公司将此视为增加客户的潜在战略。以奇异果为主要成分的新产品不断推出，增加了市场需求。奇异果可用于糖果、果酱、冰淇淋和调味汁等多种产品。例如，2022 年 3 月，为手工饮料市场生产果泥的俄勒冈水果产品有限责任公司（Oregon Fruit Products LLC）宣布推出最新季节性产品 - 奇异果果泥。

美国食品和药物管理局批准奇异果的营养成分为低脂肪、无饱和脂肪、无钠、无胆固醇、高纤维、高维生素 C、维生素 E 的良好来源以及钾的良好来源。人们越来越意识到奇异果对健康的益处，从而促进了对奇异果市场机会的大规模需求。

市场动态

对奇异果日益增长的需求估计将推动奇异果市场的增长。

越来越多的消费者开始接受素食生活方式，并选择健康食品。水果总是营养成分的重要来源。根据美国农业部提供的营养信息，猕猴桃是维生素 C、纤维和钾的绝佳来源。与其他水果相比，猕猴桃天然含糖量低，纤维含量高。因此，全球消费者对这种水果的需求量非常大。

一份猕猴桃可提供 117% 的维生素 C 和 21% 的膳食纤维。猕猴桃中的维生素 C 含量是橙子或柠檬的两倍。这种水果可以支持心脏和消化系统健康，保持良好的肠道健康，提供抗氧化能力，提高免疫力。因此，这种水果的益处越来越多，导致猕猴桃的市场需求越来越大。

新品种和新产品的推出推动了市场增长。

植物与食品研究公司和 Zespri 成立了一家新的合资企业，以建立猕猴桃育种中心。该中心位于蒂普克（Te Puke），旨在推动猕猴桃育种领域更多不可思议的创新，重点培育更健康、更美味、更注重可持续发展的品种。猕猴桃的发明越来越多，其中之一就是引进红心猕猴桃品种。这种水果清爽的覆盆子口味在市场试验中获得了成功，并于 2020 年在新西兰首次实现了水果商业化。

猕猴桃在食品和饮料行业的应用增加也推动了市场规模的扩大。这些水果被用于糖果、果酱、冰淇淋和调味汁等新产品中。例如，2022 年 3 月，为手工饮料市场生产果泥的俄勒冈水果产品有限责任公司（Oregon Fruit Products LLC）宣布推出最新季节性产品 - 奇异果果泥。

包装领域也有新发展。在全球范围内，Zespri 与一些全球最大的品牌一起签署了艾伦-麦克阿瑟基金会的 "塑料新经济全球承诺"，以创建塑料循环经济。Zespri 的承诺是，到 2025 年，使所有包装 100% 可重复使用、可回收或可堆肥。

奇异果的低保质期和过敏性限制了市场增长。

奇异果的保质期相对较短。已经成熟的奇异果在冰箱中的保质期不能超过四周。在处理猕猴桃时，应更加重视水果的储存条件。高温会加速新陈代谢过程，缩短水果的货架期。需要保持理想的温度和相对湿度条件，以延长水果的保质期。

奇异果应被视为一种重要的食物过敏原。它能引起严重的反应，尤其是对幼儿。症状从轻微的舌头、嘴唇或口腔瘙痒或不适，以及明显的皮疹，到严重的过敏症状，如呼吸困难或其他哮喘症状、腹痛、头晕和呕吐。根据美国国立卫生研究院的数据，猕猴桃过敏的总体发病率约为 13.3%。

COVID-19 影响分析

COVID-19 分析包括 COVID 前情景、COVID 情景和 COVID 后情景，以及价格动态（包括大流行期间和之后的价格变化，并与 COVID 前情景进行比较）、供求光谱（由于贸易限制、封锁和后续问题而导致的供求变化）、政府倡议（政府机构为振兴市场、部门或行业而采取的倡议）和制造商战略倡议（此处将涵盖制造商为缓解 COVID 问题而采取的措施）。

Market Overview

The Global Kiwi Fruit Market reached US$ 1.5 billion in 2022 and is expected to reach US$ 2.1 billion by 2030 and is expected to grow with a CAGR of 4.8% during the forecast period 2023-2030. The increased awareness about healthy intake and health benefits of kiwi fruit among people is increasing the global kiwi fruit market size.

Consumers prefer nutritional products; companies consider this a potential strategy to grow their customers. New products are launching with kiwi fruit as a significant ingredient, increasing the market demand. Kiwi fruits are used in many products, such as candies, jams, ice creams, and sauces. For instance, in March 2022, Oregon Fruit Products LLC, a manufacturer of fruit purees for the craft beverage market, announced its latest seasonal release, Kiwi Puree.

The U.S. Food and Drug Administration approved the nutrient content of kiwi fruit as low-fat, saturated fat-free, sodium-free, cholesterol-free, high in fiber, high in vitamin C, a good source of vitamin E, and a good source of potassium. The growing awareness of health benefits among the population boosted the demand for kiwi fruit market opportunities on a large scale.

Market Dynamics

The Growing Demand for Kiwi Fruit is Estimated to Drive the Kiwi Fruit Market Growth.

Consumers are increasingly embracing the vegan lifestyle and opting for healthy foods. Fruits are always a more significant source of nutrients. According to the nutrition information provided by the USDA, kiwi fruits are an excellent source of vitamin C, fiber, and potassium. Compared to other fruits, kiwis are naturally lower in sugar and higher in fiber. Therefore, this fruit is witnessing immense demand from global consumers.

One serving of kiwi fruit provides 117% of the daily vitamin C intake and 21% of dietary fiber. The vitamin C content in kiwifruit is twice that of oranges or lemons. This fruit can support heart and digestive health, maintain good gut health, provide antioxidant power, and improve immunity. Thus, the increased benefits of this fruit lead to more kiwi fruit market demand.

New Varieties and Product Launches are Driving the Market Growth.

Plant & Food Research and Zespri entered a new joint venture to establish the Kiwifruit Breeding Centre. The center is based in Te Puke, aiming to drive more incredible innovation within kiwifruit breeding, focusing on creating healthier, better tasting, and more sustainability-focused varieties. The invention of kiwifruit is growing; one such is the introduction of red kiwifruit varieties. The refreshing raspberry taste of the fruit was successful in market trials, and the first fruit commercial was done in New Zealand in 2020.

The increased application of kiwi fruit in the food and beverage industry also drives the market size. These fruits are used in new products such as candies, jams, ice creams, and sauces. For instance, In March 2022, Oregon Fruit Products LLC, a manufacturer of fruit purees for the craft beverage market, announced its latest seasonal release, Kiwi Puree.

There is a new development in the packing sector too. Globally, Zespri joined some of the world's biggest brands to sign up for the Ellen MacArthur Foundation's New Plastics Economy Global Commitment to create a circular economy for plastics. To make all packaging 100% reusable, recyclable, or compostable by 2025 was Zespri's commitment.

Low Shelf and Allergies Caused by Kiwi Fruit Restrains the Market Growth.

Kiwi fruit has a relatively minor shelf life. Kiwi that has ripened cannot last for more than four weeks in the refrigerator. The storage conditions of the fruit should be given greater importance in handling the kiwi fruit. High temperatures accelerate the metabolic processes and reduce the shelf life of the fruit. The desired temperature and relative humidity conditions needed to be maintained to secure the fruit for a longer time.

Kiwi fruit should be considered a significant food allergen. It is capable of causing severe reactions, particularly in young children. The symptoms can vary from mild itching or discomfort of the tongue, lips, or mouth and visible skin rashes to severe allergy conditions, where people can encounter difficulty breathing or other asthma symptoms, abdominal pain, dizziness, and vomiting. According to the National Institute of Health, the overall prevalence of kiwi allergy is about 13.3%.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global kiwi fruit market is segmented based on type, distribution channel, and region.

In the Global Kiwi Fruit Market, the E-Commerce Segment Holds the Largest Market Share.

The global kiwi fruit market has been segmented by distribution channel into supermarkets, specialty retailers, convenience stores, e-commerce, and others. The e-commerce segment held the largest kiwi fruit market share of 38.8% in 2022 in the kiwi fruit market analysis report. The demand for kiwi is gaining traction worldwide, strengthened by consumers' growing concern for health and wellness.

People want to include these types of fruits in their daily diet. Because of their busy lifestyle and lack of time, they prefer online platforms to shop for their daily necessities. Apart from convenience and different brand availability, these online platforms also offer people attractive coupons, discounts, and even free shipping, making them more prevalent in all age groups.

Geographical Analysis

The Asia-Pacific Region Held the Largest Share of the Kiwi Fruit Market.

The global kiwi fruit market is segmented into five parts based on geography: North America, South America, Europe, Asia-Pacific, the Middle East, and Africa. The Asia-Pacific kiwi fruit market held the largest market share of 38.6% in 2022 in the kiwi fruit market analysis. Most people's health awareness increase is attributed to the growth of this region's kiwi fruit market.

There is a rise in kiwi fruit demand in China due to its health benefits and premium status. The vast market for kiwi fruit is encouraging a few well-known companies to invest in the kiwi fruit business. For instance, Dukang Distillers is a firm involved in making and selling baijiu. But, in 2021, the company changed its name to China Shenshen, stopped its operations of baijiu, and started its business in the kiwi sector. This type of development also boosted kiwi fruit market sales.

Competitive Landscape

The major global players in the market include: Aongatete Coolstores Limited, Mount Pack and Cool, Auckland Pack and Cool, DMS Progrowers Limited, Punchbowl, Riverlock, Eastpack Limited, Seeka Kiwifruit Industries Limited, Birchwood Packhouse Limited, and Apata Group Limited.

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

COVID-19 Impact:

The unprecedented COVID-19 pandemic in 2020 profoundly affected the food industry. COVID-19 has considerably impacted the food supply chain phases involving kiwi fruit production, processing, distribution, and consumption due to lockdowns and restrictions imposed by various governments.

Everything has changed due to the COVID-19 epidemic. It has influenced practically every industry, whether positively or negatively. The COVID-19 pandemic's effects on world economic conditions have had an influence. They could impact interest rates, foreign exchange rates, commodities and energy prices, and the efficient operation of financial and capital markets.

The COVID-19 pandemic issue has had an impact on the food industries as well. The COVID-19 pandemic is upending life, and the food sector is seeing an increase in trends like kiwi fruit. The food businesses are launching innovative programs, including kiwi fruit jams, ice cream, and others, which are readily available and straightforward to consume.

Why Purchase the Report?

To visualize the global kiwi fruit market segmentation based on type, distribution channel, and region and understand key commercial assets and players.
Identify commercial opportunities in the market by analyzing trends and co-development.
Excel data sheet with numerous data points of kiwi fruit market level with all segments.
The PDF report includes a comprehensive market analysis after exhaustive qualitative interviews and an in-depth market study.
Product mapping is available as Excel consists of key products of all the major market players.

The Global Kiwi Fruit Market report would provide approximately 69 tables, 71 figures, and 150 pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

3.1. Market Snippet, by Type
3.2. Market Snippet, by Distribution Channel
3.3. Market Snippet, by Region

4. Market Dynamics

4.1. Market Impacting Factors
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19 on the Market
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During the Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Actinidia deliciosa
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Actinidia arguta
7.4. Actinidia chinensis

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Supermarkets
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Specialty Retailers
8.4. Convenience Stores
8.5. E-Commerce
8.6. Others

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1. The U.S.
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1. Germany
  - 9.3.5.2. The U.K.
  - 9.3.5.3. France
  - 9.3.5.4. Italy
  - 9.3.5.5. Spain
  - 9.3.5.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1. Brazil
  - 9.4.5.2. Argentina
  - 9.4.5.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.5.1. China
  - 9.5.5.2. India
  - 9.5.5.3. Japan
  - 9.5.5.4. Australia
  - 9.5.5.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. Aongatete Coolstores Limited
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. Mount Pack and Cool
11.3. Aunckland Pack and Cool
11.4. DMS Progrowers Limited
11.5. Punchbowl
11.6. Riverlock
11.7. Eastpack Limited
11.8. Seeka Kiwifruit Industries Limited
11.9. Birchwood Packhouse Limited
11.10. Apata Group Limited

LIST NOT EXHAUSTIVE

12. Appendix

12.1. About Us and Services
12.2. Contact Us

02-2729-4219

+886-2-2729-4219

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