市场调查报告书
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全球冰棒市场 - 2023-2030 年Global Ice Pops Market - 2023-2030 |
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全球冰棒市场规模在 2022 年达到 XX 万美元,预计到 2030 年将达到 XX 万美元,2023-2030 年期间的年复合增长率为 5.5%。
水果棒冰、奶制品棒冰和无糖棒冰等不同类型棒冰的供应量增加有助于促进市场增长。此外,水果棒冰、乳制品棒冰和无糖棒冰等不同类型棒冰供应量的增加也有助于促进市场增长。
冰棍、冰棒和棒冰都属于冷冻食品。在预测期内,天然成分的风味棒冰和无奶棒冰的增加有助于促进市场增长。人工风味棒冰是一种冷冻食品,提供多种风味,为消费者提供多种风味选择。冰棒中使用的天然糖、替代甜味剂或人工甜味剂有助于提升冰棒的风味。
儿童是重要的消费群体,冰棒的流行可以为制造商和零售商带来更多客户。儿童对棒冰的需求增加有助于推动销售和市场增长。儿童有助于培养对特定口味和品牌棒冰的品牌忠诚度。
一些主要企业发起了一些活动来推广儿童冰棒。例如,2022 年 11 月 25 日,都乐在新加坡推出了 Momsters 活动。该活动的主题是 "我的妈妈疯了"(My Mom's Gone Crazy),旨在推广水果棒冰。此外,在预测期内,主要关键企业推出更多产品也有助于促进市场增长。例如,2020 年 4 月 23 日,Chloe's Pops 为儿童推出了 "Thomas & Friends "和 "Sunny Day "水果冰棒。
一些消费者喜欢草莓、芒果和西瓜等甜味水果冰棒,而另一些消费者则喜欢巧克力、香草或不同的组合。通过提供多种选择,冰棒制造商可以吸引更多顾客,确保人人都能找到适合自己的口味。推出独特的新口味会让包括儿童在内的消费者兴奋不已。此外,季节性口味也能引起人们的关注和期待,鼓励消费者尝试。随着消费者寻求新口味体验,这可能会导致需求增加和重复购买。
在预测期内,主要关键企业推出更多创新产品有助于促进细分市场的增长。例如,2022 年 4 月 28 日,Yasso's 推出了七种口味的功能性冰棒品牌 Juve Pops。它含有电解质和维生素,如 C、B3、B5、B6 和 E。它有不同口味的冷冻和可冷冻形式,如椰子、草莓、柠檬青柠、橘子、葡萄、三重浆果、橙子和三重浆果口味。
人们对儿童和成人摄入过量糖分的担忧与日俱增。过量摄入糖分会导致各种健康问题,如糖尿病、肥胖症和牙齿问题。市场上的消费者正在为自己和孩子寻找健康食品。他们正在寻找无糖、健康和无糖的替代品。消费者偏好的转变导致了对无糖食品的需求。消费者对高糖摄入对健康影响的认识可能会制约市场的增长。
COVID-19 大流行给冰棒行业带来了逆境和机会。起初,由于封锁措施和顾客访问量的减少,冰棒商店和零售店面临着巨大的挑战。然而,随着人们在家中寻求慰藉和放纵,冰棒产品的零售量明显增加。
为了满足不断变化的消费需求,冰棒品牌迅速做出调整,推出了在线订购系统、非接触式送货选项,并推广个人大小的份量,以确保安全和方便。此外,一些生产商还将 "冰冻时间 "作为创新的契机,推出新颖独特的口味以吸引顾客的味蕾,并探索更健康的替代品以迎合注重健康的消费者。
Global Ice Pops Market reached US$ XX million in 2022 and is expected to reach US$ XX million by 2030 growing with a CAGR of 5.5% during the forecast period 2023-2030.
Increase in the availability of different types of the ice pops such as fruit ice pops, dairy ice pops, and sugar-free ice pops helps to boost market growth. Also, increase in the availability of different types of the ice pops such as fruit ice pops, dairy ice pops, and sugar-free ice pops helps to boost market growth.
Popsicles, ice lollies, and ice pops are types of frozen treats. Increase in the availability of flavored ice pops and dairy-free ice pops with the natural ingredients helps to boost market growth over the forecast period. Artificially flavores ice pops are frozen treats that offer a wide variety of flavors that give consumers a variety of flavor options. Natural sugars, alternative sweeteners or artificial sweeteners are types of sweetners use in the ice pops which helps to enhance flavor of the ice pops.
Kids are an important segment of consumers, and the popularity of ice pops can give manufacturers and retailers more customers. The demand of the ice pops from kids increases which helps to driving sales and market growth. Childrens helps to develop brand loyalty for specific flavors and brand of the ice pops.
Some of the key players launched some campaigns to promote ice pops for the kids. For instance, on November 25, 2022, Dole launched Momsters campaign in Singapore. Insights for the campaign is My Mom's Gone Crazy to promote fruit pops. Also, increase in the product launches by the major key players helps to boost market growth over the forecast period. For instance, on April 23 2020, Chloe's Pops launched Thomas & Friends' and 'Sunny Day' Fruit Ice Pops for the kids.
Some consumers like sweet fruits flavors ice pops like strawberry, mango and watermelon, while others prefer chocolate, vanilla, or different combinations. By offering a variety of options, ice pop manufacturers can attract more customers and ensure there is something for everyone. Introduction of unique and new flavors creates an excitement among consumers, including children. Also, seasonal flavors can generate buzz and anticipation, encouraging customers to try them out. This can lead to increased demand and repeat purchases as consumers seek out new flavor experiences.
Increase in the innovative product launches by major key players helps to boost segment growth over the forecast period. For instance, on April, 28, 2022, Yasso's launched its Functional Popsicle Brand Juve Pops in seven flavors. It consists of electrolytes and vitamins such as C, B3, B5, B6 & E. It is available in different flavors in frozen and freezable format such as Coconut, Strawberry, Lemon Lime, Tangerine, Grape, Triple Berry, Orange and Triple Berry flavors.
Concern about excessive sugar intake in children and adults is growing. Excess consumption of sugar causes various health issues such as diabetes,obesity, dental problems. Consumers in the market are looking for healthy food options for them and their kids. They are looking for sugar-free, healthy and sugarfree alternatives. This shift in consumer preferences has led to the demand for sugar-free treats. Consumer perceptions regarding the health effects associated with high sugar intake may restrain the market growth.
The COVID-19 pandemic brought both adversity and opportunity to the ice pop industry. Initially, ice pop shops and retail outlets faced significant challenges due to lockdown measures and reduced customer visits. However, as people sought solace and indulgence while staying at home, there was a notable increase in the retail sales of ice pop products.
To meet the changing consumer demand, ice pop brands quickly adapted by introducing online ordering systems, contactless delivery options and promoting individual-sized portions for safety and convenience. Furthermore, some manufacturers used covid time as an opportunity to innovate, introducing new and unique flavors to captivate customers' taste buds and exploring healthier alternatives to cater to health-conscious consumers.
The global ice pops market is segmented based on type, flavor, application, distribution channel and region.
The global ice pops market by type has been segmented by fruit ice pops, dairy ice pops, and sugar-free ice pops.
With an increasing emphasis on healthy eating, consumers are looking for healthy snacks options. Fruit ice pops are considered a healthier alternative to traditional ice pops because they are usually made with real fruit and have natural sugars instead of added sugars Natural fruit ingredients provide vitamins, minerals and fiber which is important, and makes fruit ice pops an attractive option for health conscious individuals.
Increase in the product launches by major key players helps to boost segment growth over the forecast period. For instance, On March 28, 2023, Doi Kham launched fruit ice pops in the market. It is available in three different flavors. It is available in a Tetra Pak packaging (85ml). Consumers need to refrigerate it when they want to consume it. The company sells these products in Gen Z and Gen Y markets.
The North American ice market is highly competitive, with many different products competing for consumer attention. Major players often have to engage in new product developments, marketing campaigns and strategic partnerships to maintain their market share and stay ahead of the competition. North America ice pops market is characterized by variety of tastes, consumer preference for more healthy options, competitive environment, impact of changing eating habits and health concerns.
The market continues to grow as manufacturers respond to changing consumer needs and introduce new products to capture market share. On June 29, 2023, BOMB POP, americas favorite ice pop brand Teaming up with TV superstar Gavin Casalegno for advertise on the occasion of National Bomb Pop Day. This activity helps to boost sells of ice pops in the North America.
The major global players include: Unilever, Jel Sert, GoodPop, Fla-Vor-Ice, Ruby Rockets, J&J Snack Foods, Outshine, Nestle, Mengniu, and Jel Sert.
The global ice pops market report would provide approximately 69 tables, 69 figures and 122 Pages.
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