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全球能量饮料市场 - 2023-2030 年
市场调查报告书
商品编码
1319246

全球能量饮料市场 - 2023-2030 年

Global Energy Drinks Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 195 Pages | 商品交期: 约2个工作天内

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简介目录

市场概述

全球能量饮料市场规模在 2022 年达到 913.48 亿美元，预计到 2030 年将实现 1665.90 亿美元的丰厚增长。在预测期内（2023-2030 年），市场年复合增长率为 7.8%。

消费者通常会选择能量饮料来快速、方便地提高能量水平和精神警觉性。这些饮料通常含有咖啡因、牛磺酸、B 族维生素、瓜拉那提取物和人参提取物等成分，这些成分共同作用，提供了所需的效果，推动了能量饮料市场规模的增长。饮用后，咖啡因可刺激中枢神经系统，促进清醒，减轻疲劳。牛磺酸和 B 族维生素有助于支持能量代谢和神经功能。瓜拿纳提取物以咖啡因含量高而著称，有助于增强整体活力效果。人参提取物被认为能增强体力和脑力。这些成分结合在一起，产生了协同效应，有助于提高精神警觉性，暂时提高能量水平，从而推动了能量饮料市场的收入。

市场动态

消费者越来越青睐能量饮料中的低糖或无糖饮料。

由于消费者将健康放在首位，因此对能量饮料中低糖或无糖饮料的需求不断增加。越来越多的人开始寻求既能增强活力又不含过量糖分的能量饮料。消费者偏好的这种转变反映出他们越来越意识到高糖摄入可能带来的健康风险，并希望在选择饮料时做出更明智、更有意识的决定。因此，市场上出现了减少或不添加糖分的能量饮料，为消费者提供了符合其健康和保健目标的替代品。例如，2022 年 5 月 27 日，澳大利亚软饮料公司 Nexba 推出了添加维生素和益生元的无糖能量饮料。

高咖啡因含量限制了能量饮料的消费

由于咖啡因含量高，能量饮料的消费往往受到限制。这些饮料中大量的咖啡因会对中枢神经系统产生刺激作用，促进清醒和警觉。然而，过量摄入咖啡因会导致心率加快、烦躁不安、精神紧张和难以入睡等不良反应。因此，建议个人适量饮用能量饮料，并注意个人对咖啡因的耐受性，以避免潜在的健康风险。

COVID-19 影响分析

COVID-19 分析包括 COVID 前情景、COVID 情景和 COVID 后情景，以及定价动态（包括大流行期间和之后的定价变化，并与 COVID 前情景进行比较）、供求关系（由于贸易限制、封锁和后续问题而导致的供求变化）、政府倡议（政府机构为振兴市场、部门或行业而采取的倡议）和制造商战略倡议（此处将涵盖制造商为缓解 COVID 问题而采取的措施）。

人工智能分析

对能量饮料的人工智能（AI）分析可以为消费者偏好、市场趋势和产品配方提供有价值的见解。人工智能算法可以分析大量数据，包括客户评论、社交媒体讨论和销售数据，从而识别模式并提取有意义的信息。这种分析可以帮助企业了解消费者情绪、识别新兴趋势、优化产品配方，并做出数据驱动型决策，以满足能量饮料市场不断变化的需求。此外，人工智能还能帮助预测消费者偏好、优化营销策略，并发现能量饮料行业创新的新机会。

目 录

第 1 章：研究方法与范围

  • 研究方法
  • 报告的研究目标和范围

第2章：定义和概述

第 3 章：执行摘要

  • 按类型摘录
  • 按成分划分
  • 按包装分类
  • 按销售渠道划分
  • 按地区划分

第四章：动态

  • 影响因素
    • 驱动因素
      • 消费者越来越青睐低糖或无糖饮料
    • 制约因素
      • 咖啡因含量高限制了能量饮料的消费
    • 机会
      • 人口增长导致能量饮料需求增加
    • 影响分析

第 5 章：行业分析

  • 波特五力分析法
  • 供应链分析
  • 定价分析
  • 监管分析

第 6 章：COVID-19 分析

  • COVID-19 分析
    • COVID-19 之前的情况
    • COVID-19 期间的情景
    • COVID-19 之后及未来情景分析
  • COVID-19 期间的定价动态
  • 供求关系
  • 大流行期间与市场相关的政府倡议
  • 制造商的战略倡议
  • 结论

第七章：按类型划分

  • 高渗
  • 低渗
  • 等渗

第 8 章：按成分

  • 水/水
  • 添加剂
    • 甜味剂
    • 多糖和低聚糖
    • 香料
    • 酸味剂
    • 其他

第九章：按包装分类

  • 罐装
  • 瓶（宠物/玻璃）
  • 其他

第 10 章：按销售渠道

  • 超市/超级市场
  • 网上零售店
  • 便利店
  • 专卖店
  • 其他

第 11 章：按地区划分

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 意大利
    • 西班牙
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳大利亚
    • 亚太其他地区
  • 中东和非洲

第 12 章 ：竞争格局

  • 竞争格局
  • 市场定位/份额分析
  • 合併与收购分析

第 13 章 ：公司简介

  • Arizona Beverage Company
    • 公司概况
    • 等级组合和描述
    • 财务概况
    • 主要发展
  • PepsiCo
  • Coca-cola
  • Dr. Pepper Snapple Group
  • Extreme Drinks Co
  • Living Essentials
  • Monster Beverage Corporation
  • Mountain Fuel Co
  • National Beverage Corp
  • Otsuka Holdings

第十四章：附录

简介目录
Product Code: FB190

Market Overview

The Global Energy Drinks Market reached US$ 91,348 million in 2022 and is projected to witness lucrative growth by reaching up to US$ 166,590 million by 2030. The market is growing at a CAGR of 7.8% during the forecast period (2023-2030).

Consumers often turn to energy drinks for a quick and convenient way to boost their energy levels and enhance mental alertness. These beverages typically contain ingredients such as caffeine, taurine, B-vitamins, guarana extract, and ginseng extract, which work together to provide the desired effects and drives the energy drinks market size. Upon consumption, the caffeine stimulates the central nervous system, promoting wakefulness and reducing fatigue. Taurine and B-vitamins help support energy metabolism and neurological function. Guarana extract, known for its high caffeine content, contributes to the overall energizing effect. Ginseng extract is believed to enhance physical and mental performance. Combined, these ingredients create a synergistic effect that supports mental alertness and temporarily increases energy levels which drives the energy drinks market revenue.

Market Dynamics

Consumers Increasingly Prefer Low-Sugar or Sugar-Free Beverages in Energy Drinks.

The demand for low-sugar or sugar-free options in energy drinks is on the rise as consumers prioritize healthier choices. Increasingly, individuals are seeking energy drinks that provide a boost of vitality without the excessive sugar content. This shift in consumer preference reflects a growing awareness of the potential health risks associated with high sugar intake and a desire to make more informed and conscious decisions about their beverage choices. As a result, the market has seen an emergence of energy drink options that offer reduced or no added sugars, providing consumers with alternatives that align with their health and wellness goals. For instance, on May 27, 2022, The Australian soft drinks company, Nexba, launched sugar-free energy drinks with added vitamins and prebiotics.

The High Caffeine Content Limits the Consumption of Energy Drinks

Consumption of energy drinks is often restricted due to their high caffeine content, which serves as a limiting factor. The significant levels of caffeine in these beverages can have stimulating effects on the central nervous system, promoting wakefulness and alertness. However, excessive caffeine intake can lead to adverse effects such as increased heart rate, restlessness, nervousness, and difficulty sleeping. As a result, individuals are advised to moderate their consumption of energy drinks and be mindful of their personal caffeine tolerance to avoid potential health risks.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Artificial Intelligence Analysis

Artificial intelligence (AI) analysis on energy drinks can provide valuable insights into consumer preferences, market trends, and product formulations. AI algorithms can analyze large volumes of data, including customer reviews, social media discussions, and sales data, to identify patterns and extract meaningful information. This analysis can help companies understand consumer sentiment, identify emerging trends, optimize product formulations, and make data-driven decisions to meet the evolving demands of the energy drink market. Additionally, AI can assist in predicting consumer preferences, optimizing marketing strategies, and identifying new opportunities for innovation in the energy drinks industry.

Segment Analysis

The global energy drinks market is segmented based on type, ingredients, packaging, distribution channel, and region.

Hypertonic Segment Accounts Sizable Share in the Global Energy Drinks Market

Hypertonic energy drinks typically contain a range of nutritional values per serving, which can vary depending on the brand and specific formulation. For instance, on average, a serving size of these beverages (usually around 8 to 16 fluid ounces) may provide approximately 20-40 grams of carbohydrates and 15-30 grams of sugars. In terms of calories, hypertonic energy drinks can range from 80 to 150 calories per serving. These drinks also tend to contain electrolytes such as sodium (100-200 milligrams), potassium (50-100 milligrams), and magnesium (10-30 milligrams), which help support hydration and muscle function.

Additionally, caffeine is often included in these beverages to enhance alertness and performance, with amounts typically ranging from 50 to 100 milligrams per serving. It's important to keep in mind that specific nutritional values can vary among different brands and formulations, so it is recommended to refer to the product packaging for precise and up-to-date information on the nutritional content of each hypertonic energy drink.

Geographical Analysis

Asia-Pacific Holds the Largest Share in the Global Energy Drinks Market

By region, the global energy drinks market is segmented into North America, South America, Europe, Asia-Pacific, Middle-east and Africa.

The energy drinks market in the Asia Pacific region has experienced notable growth in recent years. This growth can be attributed to factors such as the region's large and youthful population, increasing disposable income, and changing consumer lifestyles. Energy drinks have gained popularity among the younger demographic who seek beverages that provide an instant energy boost and enhanced mental alertness. Local and international brands have capitalized on this trend by offering a wide range of flavors and formulations tailored to the preferences of Asian consumers. For instance, on February 12, 2022, Red Bull India launched new Red Edition with a refreshing taste of Watermelon. Red Bull Red Edition offers a refreshing twist on the classic Red Bull Energy Drink, providing a delightful flavor experience.

Competitive Landscape

The major global players include: Arizona Beverage Company, PepsiCo, Coca-cola, Dr. Pepper Snapple Group, Extreme Drinks Co, Living Essentials, Monster Beverage Corporation, Mountain Fuel Co, National Beverage Corp and Otsuka Holdings.

Why Purchase the Report?

  • To visualize the global energy drinks market segmentation based on type, ingredients, packaging, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of Energy drinks market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The global energy drinks market report would provide approximately 77 tables, 80 figures and 195 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Type
  • 3.2. Snippet by Ingredients
  • 3.3. Snippet by Packaging
  • 3.4. Snippet by Distribution Channel
  • 3.5. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Consumers increasingly prefer low-sugar or sugar-free beverages
    • 4.1.2. Restraints
      • 4.1.2.1. The high caffeine content limits the consumption of energy drinks
    • 4.1.3. Opportunity
      • 4.1.3.1. The increasing demand for energy drinks due to population growth
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Post COVID-19 and Future Scenario
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2. Market Attractiveness Index, By Type
  • 7.2. Hypertonic *
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Hypotonic
  • 7.4. Isotonic

8. By Ingredients

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
    • 8.1.2. Market Attractiveness Index, By Ingredients
  • 8.2. Aqua/water *
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Additives
    • 8.3.1. Sweeteners
    • 8.3.2. Polysaccharides and Oligosaccharides
    • 8.3.3. Flavours
    • 8.3.4. Acidulants
    • 8.3.5. Others

9. By Packaging

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 9.1.2. Market Attractiveness Index, By Packaging
  • 9.2. Cans *
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Bottle (Pet/Glass)
  • 9.4. Others

10. By Distribution Channel

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.1.2. Market Attractiveness Index, By Distribution Channel
  • 10.2. Supermarkets/Hypermarkets *
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Online Retail Stores
  • 10.4. Convenience Stores
  • 10.5. Specialty Stores
  • 10.6. Others

11. By Region

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 11.1.2. Market Attractiveness Index, By Region
  • 11.2. North America
    • 11.2.1. Introduction
    • 11.2.2. Key Region-Specific Dynamics
    • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
    • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.2.7.1. The U.S.
      • 11.2.7.2. Canada
      • 11.2.7.3. Mexico
  • 11.3. Europe
    • 11.3.1. Introduction
    • 11.3.2. Key Region-Specific Dynamics
    • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
    • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.3.7.1. Germany
      • 11.3.7.2. The U.K.
      • 11.3.7.3. France
      • 11.3.7.4. Italy
      • 11.3.7.5. Spain
      • 11.3.7.6. Rest of Europe
  • 11.4. South America
    • 11.4.1. Introduction
    • 11.4.2. Key Region-Specific Dynamics
    • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
    • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.4.7.1. Brazil
      • 11.4.7.2. Argentina
      • 11.4.7.3. Rest of South America
  • 11.5. Asia-Pacific
  • 11.6. Introduction
  • 11.7. Key Region-Specific Dynamics
    • 11.7.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.7.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
    • 11.7.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.7.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.7.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.7.5.1. China
      • 11.7.5.2. India
      • 11.7.5.3. Japan
      • 11.7.5.4. Australia
      • 11.7.5.5. Rest of Asia-Pacific
  • 11.8. Middle East and Africa
    • 11.8.1. Introduction
    • 11.8.2. Key Region-Specific Dynamics
    • 11.8.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.8.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
    • 11.8.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.8.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

  • 12.1. Competitive Scenario
  • 12.2. Market Positioning/Share Analysis
  • 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

  • 13.1. Arizona Beverage Company*
    • 13.1.1. Company Overview
    • 13.1.2. Grade Portfolio and Description
    • 13.1.3. Financial Overview
    • 13.1.4. Key Developments
  • 13.2. PepsiCo
  • 13.3. Coca-cola
  • 13.4. Dr. Pepper Snapple Group
  • 13.5. Extreme Drinks Co
  • 13.6. Living Essentials
  • 13.7. Monster Beverage Corporation
  • 13.8. Mountain Fuel Co
  • 13.9. National Beverage Corp
  • 13.10. Otsuka Holdings

LIST NOT EXHAUSTIVE

14. Appendix

  • 14.1. About Us and Services
  • 14.2. Contact Us