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市场调查报告书
商品编码
1325282

全球香料兰姆酒市场 - 2023-2030

Global Spiced Rum Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 190 Pages | 商品交期: 最快1-2个工作天内

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简介目录

市场概况

全球香料兰姆酒市场在 2022 年达到 72 亿美元，预计到 2030 年将达到 100 亿美元，2023-2030 年预测期间复合年增长率为 4.3%。

五香朗姆酒可以由不同朗姆酒的混合物製成，其中可能包括各种类型的朗姆酒，例如淡色朗姆酒或深色朗姆酒。所使用的特定朗姆酒混合物有助于形成五香朗姆酒的整体风味特征和特征。五香朗姆酒的基本成分通常是传统朗姆酒，通过称为蒸馏的过程製成。蒸馏涉及加热和蒸发发酵的甘蔗汁或糖蜜，以将酒精与其他成分分离，从而生产朗姆酒。

消费者对强调高品质原料、手工生产方法和独特风味的优质和精製香料朗姆酒产品表现出越来越大的兴趣。精酿五香朗姆酒品牌越来越受欢迎，提供限量、小批量生产和手工製作体验。

市场动态

消费者对香料兰姆酒的偏好转变正在推动香料兰姆酒市场的发展

鸡尾酒文化的兴起导致对五香朗姆酒作为各种鸡尾酒的关键成分的需求增加。调酒师和调酒师正在将五香朗姆酒融入他们的创意食谱中，展示其多功能性和风味特征。越来越多的鸡尾酒吧和场所提供以香料朗姆酒为基础的鸡尾酒，这表明消费者对这种烈酒的兴趣和偏好。

致力于烈酒和调酒学讨论的在线社区和论坛通常以香料朗姆酒为主题。成员分享他们的经验、食谱和建议，表现出消费者的热情和兴趣。这些社区内的积极参与和参与可以作为人们对香料朗姆酒偏好转变的轶事证据。

兰姆酒文化的全球化和扩张预计将促进香料兰姆酒市场的发展

香料朗姆酒在传统朗姆酒产区以外的市场上的供应量一直在扩大。这可以从全球进口和分销的更广泛的香料朗姆酒品牌和表达方式中看出。全球酒类商店和在线平台中香料朗姆酒的数量不断增加，表明不同地区消费者的需求和兴趣不断增长。

旅游业在促进五香朗姆酒的流行方面发挥了作用。许多旅行者寻求真实的体验和文化沉浸，包括探索当地的烈酒和饮料。游览加勒比海或拉丁美洲等朗姆酒产区的游客经常会发现并培养对香料朗姆酒的兴趣，然后他们会在自己的祖国寻找这种朗姆酒。这有助于香料朗姆酒的全球传播和升值。

对季节性需求的依赖是香料兰姆酒市场的主要障碍之一

五香朗姆酒通常与温暖的月份、热带主题和户外场合联繫在一起。夏季，消费者的偏好可能倾向于清淡、清爽的烈酒，从而导致该时期对香料朗姆酒的需求增加。这种季节性可能会导致销售波动，并可能限製香料朗姆酒市场全年的持续增长。

对五香朗姆酒的需求可能会在特定节日期间达到高峰，例如圣诞节、除夕和其他节日庆祝活动。这些场合通常涉及准备特殊的鸡尾酒和以香料朗姆酒为特色的传统食谱。虽然这种季节性可以暂时促进销售，但也可能导致这些节日之外的需求较低时期。

COVID-19 影响分析

COVID-19 分析包括新冠疫情前情景、新冠疫情情景和新冠疫情后情景以及定价动态（包括大流行期间和大流行后的价格变化，与新冠疫情前情景进行比较）、供需谱（需求和供应变化）供应由于贸易限制、封锁和后续问题）、政府倡议（政府机构振兴市场、部门或行业的倡议）和製造商战略倡议（此处将介绍製造商为缓解新冠疫情问题所做的努力）。

目录

第 1 章：方法和范围

  • 研究方法论
  • 报告的研究目的和范围

第 2 章：市场定义和概述

第 3 章：执行摘要

  • 市场片段（按类型）
  • 市场片段（按口味）
  • 市场摘要（按分销渠道）
  • 市场摘要（按地区）

第 4 章：市场动态

  • 市场影响因素
    • 司机
      • 消费者偏好转向香料兰姆酒
      • 兰姆酒文化的全球化和扩张
    • 限制
      • 对季节性需求的依赖
    • 机会
    • 影响分析

第 5 章：行业分析

  • 波特五力分析
  • 供应链分析
  • 定价分析
  • 监管分析

第 6 章：COVID-19 分析

  • COVID-19 分析
    • COVID-19 之前的情况
    • COVID-19 期间的情况
    • COVID-19 后的情景
  • COVID-19 期间的定价动态
  • 供需谱
  • 疫情期间政府与市场相关的倡议
  • 製造商战略倡议
  • 结论

第 7 章：按类型

  • 白香料兰姆酒
  • 金香料兰姆酒
  • 黑香料兰姆酒

第 8 章：按口味

  • 香草
  • 水果
  • 姜
  • 其他的

第 9 章：按分销渠道

  • 超市/大卖场
  • 专卖店
  • 网上销售
  • 其他的

第 10 章：按地区

  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 意大利
    • 西班牙
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地区
  • 亚太
    • 中国
    • 印度
    • 日本
    • 澳大利亚
    • 亚太其他地区
  • 中东和非洲

第 11 章：竞争格局

  • 竞争场景
  • 市场定位/份额分析
  • 併购分析

第 12 章：公司简介

  • Diageo
    • 公司简介
    • 产品组合和描述
    • 财务概览
    • 主要进展
  • Bacardi Limited
  • Pernod Ricard
  • Maine Craft Distilling, LLC.
  • Altitude Spirits, Inc.
  • Heaven Hill Distillery
  • Sazerac Co.
  • Seaspirits
  • Suntory Holdings Limited
  • Tanduay Distillers, Inc.

第 13 章：附录

简介目录
Product Code: FB5368

Market Overview

Global Spiced Rum Market reached US$ 7.2 billion in 2022 and is expected to reach US$ 10.0 billion by 2030 growing with a CAGR of 4.3% during the forecast period 2023-2030.

Spiced rum can be made from a blend of different rums, which may include various types of rum, such as light or dark rum. The specific blend of rums used contributes to the overall flavor profile and character of the spiced rum. The base ingredient of spiced rum is typically traditional rum, which is made through a process called distillation. Distillation involves heating and evaporating fermented sugarcane juice or molasses to separate alcohol from other components, resulting in the production of rum.

Consumers are showing a growing interest in premium and craft-spiced rum offerings that emphasize high-quality ingredients, artisanal production methods, and unique flavor profiles. Craft spiced rum brands are gaining popularity, offering limited batches, small-batch production, and handcrafted experiences.

Market Dynamics

Shifting Consumer Preferences towards Spiced Rum is Driving the Spiced Rum Market

The rise of cocktail culture has led to an increased demand for spiced rum as a key ingredient in a wide range of cocktails. Bartenders and mixologists are incorporating spiced rum into their creative recipes, showcasing its versatility and flavor profile. The growing number of cocktail bars and establishments featuring spiced rum-based cocktails indicates consumer interest and preference for this spirit.

Online communities and forums dedicated to spirits and mixology discussions often feature conversations around spiced rum. Members share their experiences, recipes, and recommendations, demonstrating enthusiasm and interest among consumers. The active participation and engagement within these communities serve as anecdotal evidence of shifting preferences toward spiced rum.

Globalization and Expansion of Rum Culture is Expected to Foster the Spiced Rum Market

The availability of spiced rum in markets beyond traditional rum-producing regions has been expanding. This can be seen in the broader range of spiced rum brands and expressions being imported and distributed globally. The increasing presence of spiced rum in liquor stores and online platforms worldwide suggests the growing demand and interest from consumers in different regions.

The tourism industry plays a role in fostering the popularity of spiced rum. Many travelers seek authentic experiences and cultural immersion, including exploring local spirits and beverages. Tourists visiting rum-producing regions, such as the Caribbean or Latin America, often discover and develop a taste for spiced rum, which they later seek in their home countries. This contributes to the global spread and appreciation of spiced rum.

Dependency on Seasonal Demand is one of the major Hindrance for the Spiced Rum Market

Spiced rum is often associated with warmer months, tropical themes, and outdoor occasions. Consumer preferences may lean towards lighter and more refreshing spirits during the summer season, leading to higher demand for spiced rum during that period. This seasonality can result in fluctuations in sales and potentially restrain the consistent year-round growth of the spiced rum market.

The demand for spiced rum may experience peaks during specific holiday periods, such as Christmas, New Year's Eve, and other festive celebrations. These occasions often involve the preparation of special cocktails and traditional recipes that feature spiced rum. While this seasonality can provide temporary boosts in sales, it can also contribute to periods of lower demand outside of these festivities.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global spiced rum market is segmented based on product, price, application, distribution channel, and region.

By Type, the Dark Spiced Rum Segment is Estimated to Have Significant Growth During the Forecast Period

Dark spiced rum is often preferred in cocktails where a more intense flavor is desired. Its robust and complex profile makes it suitable for cocktails like Dark 'n Stormy, which requires a bold and flavorful base spirit. Dark spiced rum brands such as "The Kraken Black Spiced Rum" and "Goslings Black Seal Rum" have gained significant recognition and popularity among consumers, indicating the prominence of the dark spiced rum segment. These brands have successfully capitalized on the demand for rich, full-bodied spiced rums.

Additionally, dark spiced rum typically offers a rich and robust flavor profile, often characterized by notes of vanilla, caramel, cinnamon, and other spices. This flavor profile appeals to a wide range of consumers who enjoy a bold and intense taste experience. For instance, in June 2022, Pernod Ricard India launched the super-premium rum 'Cuba in a Bottle' with Havana Club 7. It is a dark rum matured in ex-Bourbon barrels, that brings out the rich natural flavors of Cuba in a versatile manner.

Geographical Analysis

Europe is the Fastest Growing Market in the Spiced Rum Market

Europe has seen a surge in the popularity of cocktail culture, with an increasing number of bars, lounges, and speakeasies specializing in craft cocktails. Spiced rum's versatility and flavor profile makes it a favored choice for mixologists and cocktail enthusiasts, contributing to the growing market. For instance, in April 2022, Distilleria Serralles, a Puerto Rican rum producer launched its portfolio of aged Don Q Rums in the UK and European markets.

Europe attracts a significant number of international tourists, and many visitors develop a taste for regional beverages during their travels. Tourists visiting rum-producing countries in the Caribbean or Latin America may develop a preference for spiced rum, leading to increased demand upon returning home.

Competitive Landscape

The major global players in the market include Diageo, Bacardi Limited, Pernod Ricard, Maine Craft Distilling, LLC., Altitude Spirits, Inc., Heaven Hill Distillery, Sazerac Co., Seaspirits, Suntory Holdings Limited, and Tanduay Distillers, Inc.

Why Purchase the Report?

  • To visualize the global spiced rum market segmentation based on type, flavor, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of spiced rum market-level with all segments.
  • The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.

The global spiced rum market report would provide approximately 61 tables, 59 figures and 190 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet, by Type
  • 3.2. Market Snippet, by Flavor
  • 3.3. Market Snippet, by Distribution Channel
  • 3.4. Market Snippet, by Region

4. Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Shifting Consumer Preferences Towards Spiced Rum
      • 4.1.1.2. Globalization and Expansion of Rum Culture
    • 4.1.2. Restraints
      • 4.1.2.1. Dependency on Seasonal Demand
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Scenario Post COVID-19
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2. Market Attractiveness Index, By Type
  • 7.2. White Spiced Rum*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Gold Spiced Rum
  • 7.4. Dark Spiced Rum

8. By Flavor

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 8.1.2. Market Attractiveness Index, By Flavor
  • 8.2. Vanilla*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Fruit
  • 8.4. Ginger
  • 8.5. Others

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Supermarkets/Hypermarkets*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Specialized Stores
  • 9.4. Online Sales
  • 9.5. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America*
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. The U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. The U.K.
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Spain
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. Diageo*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. Bacardi Limited
  • 12.3. Pernod Ricard
  • 12.4. Maine Craft Distilling, LLC.
  • 12.5. Altitude Spirits, Inc.
  • 12.6. Heaven Hill Distillery
  • 12.7. Sazerac Co.
  • 12.8. Seaspirits
  • 12.9. Suntory Holdings Limited
  • 12.10. Tanduay Distillers, Inc.

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us