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市场调查报告书

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全球冰茶市场 - 2023-2030

Global Iced Tea Market - 2023-2030

出版日期: 2023年08月04日 | 出版商:

DataM Intelligence | 英文 119 Pages | 商品交期: 最快1-2个工作天内

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简介目录

市场概况

冰茶市场在 2022 年达到 552 亿美元，预计到 2030 年将达到 886 亿美元，2023-2030 年预测期间复合年增长率为 6.1%。

消费者对天然和有机产品日益增长的偏好正在为冰茶市场创造机会。消费者越来越多地寻求采用天然成分製成的饮料，不含人工添加剂和防腐剂。因此，市场参与者正在推出有机和天然冰茶品种来满足这一需求，进一步扩大市场。

创新口味和混合物的出现正在推动市场增长。製造商不断推出新的、独特的口味，以吸引寻求新味觉体验的消费者。这些创新产品，例如水果茶和草本冰茶，为市场增添了活力，并有助于其扩张。

市场动态

即饮 (RTD) 饮料的日益普及推动了市场增长

即饮饮料无需准备和冲泡，为消费者提供了一种无忧且方便的选择。消费者忙碌而快节奏的生活方式导致对便捷饮料选择的需求不断增长，从而推动了即饮冰茶市场的发展。即饮冰茶提供清爽的体验，使其成为温暖气候下的热门选择。

冰茶的天然和恢復活力的特性使其成为寻求清凉饮料的消费者的有吸引力的选择。消费者对清凉饮料的偏好进一步推动了即饮冰茶市场的增长。製造商正在推出各种口味，包括水果口味、草药口味和异国情调混合口味，以满足不同消费者的喜好。这种风味创新正在扩大消费者群体，并为即饮冰茶产品创造强大的市场影响力。

例如，2023 年 4 月 21 日，立顿宣布推出一款令人愉悦的立顿硬冰茶新产品。这种创新饮料采用真正冲泡的立顿茶精心製作，注入天然水果风味，并与三重过滤的优质麦芽基料混合。其结果是酒精度为 5% 的非碳酸产品，实现了口味和清爽的完美平衡。这款硬冰茶推出四种令人垂涎的口味，其灵感源自立顿茶迷的最爱，包括柠檬、桃子、Half & Half 和草莓，提供恰到好处的甜味来挑逗您的味蕾。

乳糖不耐受和乳製品过敏的日益流行推动了市场的增长

消费者正在寻求更健康和可持续的产品，导致市场上向天然和有机产品的重大转变。消费者正在寻找不含这些添加剂的饮料，担心人工添加剂和合成香料。冰茶由天然成分製成，包括真正的茶叶和水果提取物，推动了其市场需求。

人们对有机产品潜在健康和环境效益的认识不断提高，推动了有机冰茶市场的需求。公司正在通过营销活动推广其无乳糖和无乳製品冰茶产品，强调其适合有饮食限制的个人，进一步推动其市场需求。

例如，2023年4月26日，纯叶冰茶推出了其最新创新产品——纯叶糖冰茶。这款新饮料仅用 5 克糖精製而成，与 Pure Leaf 的甜茶产品相比显着减少了 85%。它不含人工香料、茶粉或浓缩物，确保清爽、纯正、自然的味道。

对冰茶含糖量的担忧阻碍了市场增长

对冰茶含糖量的担忧正在限制全球冰茶市场。消费者越来越意识到过量糖摄入带来的潜在健康风险，他们对传统冰茶等含糖饮料的看法正在发生转变，限制了全球冰茶市场的增长。

消费者越来越重视健康和减少糖摄入量，正在寻找高糖饮料的替代品，包括冰茶。对糖含量的担忧促使消费者在饮料选择上有选择性，导致对传统高糖冰茶产品的需求下降。

COVID-19 影响分析

COVID-19大流行对全球冰茶市场产生了重大影响。由于封锁、旅行限制和社交距离措施的实施，市场的供应链、分销网络和消费者行为受到了干扰。餐馆、咖啡馆和餐饮服务机构的关闭导致冰茶的户外消费下降，影响了市场需求。

然而，疫情期间消费者的健康意识对市场产生了影响。随着对个人健康和保健的日益关注，消费者寻求更健康的饮料选择，包括低糖和天然冰茶品种。这一趋势鼓励製造商创新并提供更健康的选择，以应对不断变化的消费者偏好。

Market Overview

Iced Tea Market reached US$ 55.2 billion in 2022 and is expected to reach US$ 88.6 billion by 2030 growing with a CAGR of 6.1% during the forecast period 2023-2030.

The rising consumer preference for natural and organic products is creating opportunities in the iced tea market. Consumers are increasingly seeking beverages made with natural ingredients, free from artificial additives and preservatives. As a result, market players are introducing organic and natural iced tea variants to cater to this demand, further expanding the market.

The availability of innovative flavors and blends is driving the market growth. Manufacturers are continuously introducing new and unique flavors to attract consumers seeking novel taste experiences. These innovative offerings, such as fruit-infused and herbal iced teas, add excitement to the market and contribute to its expansion.

Market Dynamics

Increasing Popularity of Ready-To-Drink (RTD) Beverages Drives the Market Growth

Ready-to-drink beverages eliminate the need for preparation and brewing, providing consumers with a hassle-free and on-the-go option. The busy and fast-paced lifestyles of consumers are leading to a rising demand for convenient beverage choices, driving the market for RTD iced tea. RTD iced tea offers a refreshing experience, making it a popular choice in warm climates.

The natural and rejuvenating properties of iced tea, make it an appealing option for consumers seeking a refreshing beverage. This consumer preference for refreshing drinks further propels the growth of the RTD iced tea market. Manufacturers are introducing a wide variety of flavors, including fruit-infused, herbal, and exotic blends, to cater to diverse consumer preferences. This flavor innovation is expanding the consumer base and creating a strong market presence for RTD iced tea products.

For instance, on April 21, 2023, Lipton announced a delightful new creation with Lipton Hard Iced Tea. This innovative beverage is carefully crafted with real brewed Lipton tea, infused with natural fruit flavors, and blended with a triple-filtered, premium malt base. The result is a non-carbonated product with a 5% ABV, offering a perfect balance of taste and refreshment. Launching in four mouthwatering flavors, inspired by Lipton tea fan favorites, including Lemon, Peach, Half & Half, and Strawberry, this hard iced tea delivers just the right amount of sweetness to tantalize your taste buds.

The Increasing Prevalence of Lactose Intolerance and Dairy Allergies Drives Market Growth

Consumers are seeking healthier and sustainable products leading to a significant shift towards natural and organic products in the market. Consumers are seeking beverages that are free from these additives with concerns about artificial additives, and synthetic flavors. Iced tea is made from natural ingredients including real tea leaves and fruit extracts driving its demand in the market.

The increasing awareness of organic products' potential health and environmental benefits is driving demand for the organic iced tea market. Companies are promoting their lactose-free and dairy-free iced tea products through marketing campaigns that highlight their suitability for individuals with dietary restrictions, further driving their demand in the market.

For instance, on April 26, 2023, Pure Leaf Iced Tea introduced its latest innovation - Pure Leaf Sugar Iced Tea. The new beverage is expertly crafted with just 5g of sugar, a remarkable 85% reduction compared to Pure Leaf's Sweet Tea offerings. It contains no artificial flavors, tea powders, or concentrate, ensuring a refreshingly genuine and natural taste.

Sugar Content Concerns of the Iced Tea Hamper the Market Growth

The sugar content concerns of iced tea are restraining the global iced tea market. Consumers are becoming health conscious of the potential health risks with excessive sugar consumption, and their perception of sugary beverages like traditional iced tea is shifting, restraining the global iced tea market growth.

Consumers are seeking alternatives to high-sugar beverages with a growing emphasis on wellness and reduced sugar intake, including iced tea. The sugar content concerns are prompting consumers to be selective in their beverage choices, leading to a decline in demand for traditional high-sugar iced tea products.

COVID-19 Impact Analysis

The COVID-19 pandemic had a significant impact on the global iced tea market. With lockdowns, travel restrictions, and social distancing measures in place, the market experienced disruptions in supply chains, distribution networks, and consumer behavior. The closure of restaurants, cafes, and food service establishments led to a decline in the out-of-home consumption of iced tea, affecting market demand.

However, the health consciousness of consumers during the pandemic had an impact on the market. With an increased focus on personal health and wellness, consumers sought healthier beverage options, including reduced-sugar and natural iced tea varieties. This trend encouraged manufacturers to innovate and offer healthier options in response to changing consumer preferences.

Segment Analysis

The global iced tea market is segmented based on product type, form, distribution channel, and region.

Rising Awareness About Health Benefits of Green Iced Tea among Consumers

Green iced tea is holding the largest share of the global iced tea market. The growing trend of health and wellness among consumers is propelling the demand for green iced tea. Green tea is well-known for its numerous health benefits such as high levels of antioxidants and potential metabolic. As consumers become more health-conscious, the perceived health advantages of green tea are driving its popularity in the market.

Green iced tea is gaining popularity as a refreshing and natural beverage choice. Unlike some other flavored and artificially sweetened iced tea varieties, green tea offers a clean and authentic taste. This appeal is attracting consumers seeking a pure and unadulterated iced tea experience, boosting its market demand.

Geographical Analysis

Increasing Iced Tea Consumption with Strong Established Brands in North America

North America region is dominating the global iced tea market. Iced tea is long been a popular beverage choice among North American consumers, with a strong cultural and regional preference for this refreshing drink. The established and widespread consumption of iced tea is leading to a large and consistent market demand, solidifying North America's leading position.

The presence of well-established and renowned iced tea brands in North America is contributing to its dominance in the global market. North American companies are at the forefront of iced tea innovation, introducing diverse flavors, convenient packaging formats, and healthier formulations that align with changing consumer preferences.

For instance, on September 20, 2022, Honest Tea made a significant comeback in the bottled tea industry by introducing Just Ice Tea, a brand-new line of ready-to-drink organic iced tea. The brand's emphasis lies in sourcing pure ingredients, including Fair Trade Certified teas and sweeteners. Just Ice Tea offers a delightful selection of six flavors, each with its unique appeal: Berry Hibiscus Herbal Tea, Honey Green Tea, Moroccan Mint Tea, Original Green Tea, Peach Oolong Tea, and ½ Tea ½ Lemonade.

Competitive Landscape

The global iced tea market players include PepsiCo, Unilever, The Coca-Cola Company, 4C Foods Corp., Harris Freeman & Co, Mother Parkers Tea & Coffee Inc., Arizona Beverages USA, BOS Brands, Templar Food Products, and Nestle SA.

Why Purchase the Report?

To visualize the global iced tea market segmentation based on product type, form, distribution channel, and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of the iced tea market level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global iced tea market report would provide approximately 61 tables, 58 figures, and 119 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product Type
3.2. Snippet by Form
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increasing Popularity of Ready-To-Drink (RTD) Beverages Drives the Market Growth
- 4.1.2. Restraints
  - 4.1.2.1. Sugar Content Concerns of the Iced Tea Hamper the Market Growth
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porters Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Black Iced Tea*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Green Iced Tea
7.4. Herbal Iced Tea
7.5. Others

8. By Form

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 8.1.2. Market Attractiveness Index, By Form
8.2. Powder*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Liquid

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarkets/Hypermarkets*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Convenience Stores
9.4. Online Sales
9.5. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. PepsiCo*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Unilever
12.3. The Coca-Cola Company
12.4. 4C Foods Corp.
12.5. Harris Freeman & Co
12.6. Mother Parkers Tea & Coffee Inc.
12.7. Arizona Beverages USA
12.8. BOS Brands
12.9. Templar Food Products
12.10. Nestle SA

LIST NOT EXHAUSTIVE

13. Appendix

13.1. About Us and Services
13.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/价格

全球冰茶市场 - 2023-2030

Global Iced Tea Market - 2023-2030

市场概况

市场动态

COVID-19 影响分析

目录

第 1 章：方法和范围

第 2 章：定义和概述

第 3 章：执行摘要

第 4 章：动力学

第 5 章：行业分析

第 6 章：COVID-19 分析

第 7 章：按产品类型

第 8 章：按形式

第 9 章：按分销渠道

第 10 章：按地区

第 11 章：竞争格局

第 12 章：公司简介

第 13 章：附录