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市场调查报告书
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1325301

全球蘑菇咖啡市场 - 2023-2030

Global Mushroom Coffee Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 122 Pages | 商品交期: 最快1-2个工作天内

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简介目录

市场概况

全球蘑菇咖啡市场在 2022 年达到 21 亿美元，预计到 2030 年将达到 31 亿美元，2023-2030 年预测期间复合年增长率为 5.3%。

适应原是帮助身体适应压力的天然物质。消费者对各种蘑菇咖啡的需求增加，例如白桦茸咖啡、灵芝咖啡、狮鬃咖啡、虫草咖啡、舞茸咖啡和香菇咖啡等。健康和养生趋势的上升有助于推动蘑菇咖啡市场的增长。

蘑菇咖啡多种选择的增加，例如即饮咖啡、速溶咖啡混合物或单份袋装咖啡，有助于推动预测期内的市场增长。主要参与者对蘑菇咖啡的研发活动的增加也有助于促进市场增长。

市场动态

人们健康意识的增强推动蘑菇咖啡市场的扩张

消费者对高营养、低脂肪和胆固醇的健康饮料的需求不断增长，预计将推动全球市场的扩张。由于餐饮服务行业的爆炸性增长以及对蘑菇咖啡等健康饮料的需求不断增加，酒店、餐馆和自助餐厅对蘑菇咖啡的需求不断增长。随着消费者认识到天然和功能性食品的潜在健康益处，他们正在积极寻求传统品牌的更健康替代品。

蘑菇咖啡的独特混合符合这种日益增长的健康意识。与药用蘑菇相关的健康益处，例如免疫、心理健康和抗氧化特性，对于寻求支持健康生活方式的功能性饮料的消费者来说很有吸引力，从而导致对蘑菇咖啡的需求增加。消费者愿意尝试新的和创新的咖啡产品，这一直推动着咖啡蘑菇市场的增长。

主要参与者增加创新产品推出有助于促进市场增长

行业主要参与者推出了多种蘑菇咖啡口味，以满足消费者不同的口味偏好。各种口味的蘑菇咖啡的供应量不断增加，有助于推动预测期内蘑菇咖啡的市场增长。一些主要参与者在市场上推出即饮和方便的蘑菇咖啡产品，使喜欢随身携带咖啡的消费者更容易获得。

例如，2021年2月8日，FreshCap在市场上推出了蘑菇咖啡、Focus、Unwind等3款新功能饮料。该公司新推出的蘑菇咖啡是优质有机速溶咖啡与狮鬃菇、白桦茸和南非醉茄的混合物。新推出的蘑菇咖啡有益于认知、能量和免疫支持。

蘑菇咖啡的副作用和敏感性问题阻碍了市场增长

蘑菇咖啡市场面临着与潜在副作用和敏感性担忧相关的限制。与其他含咖啡因饮料不同，过度饮用可能会导致头痛、紧张、烦躁和不安。消费者应留意蘑菇咖啡可能出现的过敏反应或肠胃不适。这些潜在的副作用引起了消费者的担忧，并可能阻止一些人尝试或继续使用蘑菇咖啡。

为了解决这一问题，行业参与者应教育消费者有关适度饮用和可能的过敏反应的知识，同时鼓励他们在饮用过量蘑菇咖啡之前咨询医疗保健专业人员。蘑菇咖啡的这些围困效应阻碍了预测期内的市场增长。

COVID-19 影响

在全球范围内，蘑菇咖啡生产商和贸易商已经看到蘑菇咖啡市场发生了重大变化。由于各国储备蘑菇咖啡，以防供应链受到 COVID-19 的更严重打击，国际蘑菇咖啡价格有所上涨。在巴西和哥伦比亚等国家，蘑菇咖啡行业被认为是在大流行期间继续发挥作用的重要行业。社交外出的缺乏影响了市场。疫情导致各国咖啡馆、办公室和校园关闭数月，导致这段时间内销售额下降，因为户外蘑菇咖啡消费量约占咖啡总消费者需求的 25%。

另一方面，由于许多消费者在家工作，冠状病毒导致人们在家消费更多的蘑菇咖啡。如今，消费者也变得更加註重健康，因此他们选择即饮蘑菇咖啡，而不是高糖饮料和碳酸饮料。据美国国家咖啡协会称，75% 的咖啡饮用者表示，疫情并未改变他们的咖啡消费量。对于那些改变习惯的人来说，报导最多的改变是在家製作更多蘑菇咖啡。

目录

第 1 章：方法和范围

  • 研究方法论
  • 报告的研究目的和范围

第 2 章：定义和概述

第 3 章：执行摘要

  • 蘑菇提取物片段
  • 按类型分類的片段
  • 包装片段
  • 按分销渠道分類的片段
  • 按地区分類的片段

第 4 章：动力学

  • 影响因素
    • 司机
    • 限制
    • 机会
    • 影响分析

第 5 章：行业分析

  • 波特五力分析
  • 供应链分析
  • 定价分析
  • 监管分析

第 6 章：COVID-19 分析

  • COVID-19 分析
    • 新冠疫情爆发前的情景
    • 新冠疫情期间的情景
    • 新冠疫情后的情景
  • COVID-19 期间的定价动态
  • 供需谱
  • 疫情期间政府与市场相关的倡议
  • 製造商战略倡议
  • 结论

第 7 章：蘑菇提取物

  • 狮子的鬃毛
  • 白桦茸
  • 虫草
  • 灵芝
  • 其他的

第 8 章：按类型

  • 含咖啡因
  • 不含咖啡因

第 9 章：按包装

  • 香袋
  • 集装箱/包裹
  • 咖啡包

第 10 章：按分销渠道

  • 超级市场和大卖场
  • 便利店
  • 在线的

第 11 章：按地区

  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 意大利
    • 西班牙
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地区
  • 亚太
    • 中国
    • 印度
    • 日本
    • 澳大利亚
    • 亚太其他地区
  • 中东和非洲

第 12 章：竞争格局

  • 竞争场景
  • 市场定位/份额分析
  • 併购分析

第 13 章：公司简介

  • RYZE
    • 公司简介
    • 产品组合和描述
    • 财务概览
    • 主要进展
  • Laird Superfood
  • Mushroom Cups
  • Real Mushrooms
  • Om Mushroom
  • NeuRoast
  • DIRTEA
  • Four Sigmatic
  • Rheal
  • Republica Superfoods

第 14 章：附录

简介目录
Product Code: FB6652

Market Overview

Global Mushroom Coffee Market reached US$ 2.1 billion in 2022 and is expected to reach US$ 3.1 billion by 2030 growing with a CAGR of 5.3% during the forecast period 2023-2030.

Adaptogens are natural substances that helps the body to adapt stress. Increase in the consumers demand for the various types of the mushroom coffees such as chaga coffee, reishi coffee, lion's mane coffee, cordyceps coffee, maitake coffee, and shiitake coffee among others. Rising health and wellness trend helps to boost market growth of the mushroom coffee market.

Increase in the multiple options of the mushroom coffee such as ready-to-drink options, instant coffee mixes, or single-serve sachets helps to boost market growth over the forecast period. Increase in the research and development activities by major key players on mushroom coffee also helps to boost market growth.

Market Dynamics

Rising Health Consciousness Among the People Drives the Market Expansion of Mushroom Coffee

Global market expansion is anticipated to be fueled by rising consumer demand for healthy beverages that are high in nutrients and low in fat and cholesterol. The rising demand of mushroom coffee from hotels, restaurants, and cafeterias is rising due to the explosive growth of the food service industry and increasing demand of the healthy bevarages like mushroom coffee. As consumers recognize the potential health benefits of natural and functional foods, they are actively seeking healthier alternatives to traditional brands.

The unique blend of mushroom coffee is in line with this growing health consciousness. The health benefits associated with medicinal mushrooms, such as immune, mental health, and antioxidant properties are attractive to consumers looking for functional beverages that can support healthy lifestyles resulting in increased demand for mushroom coffee. Consumers are willing to try new and innovative coffee products that has been a driving the growth of coffee mushroom market.

Increase in the Innovative Product Launches by Major Key Players Helps to Boost Market Growth

Major key players in the industry launched wide range of the mushroom coffee flavors to fulfill consumers various taste preferances. This increasing availability of various flavors of the mushroom coffee helps to boost market growth of mushroom coffee over the forecast period. Some major key players launching ready to drink and convinient mushroom coffee products in the market making it more accessible for consumers who prefer on the go coffee options.

For instance, on February 08, 2021, FreshCap launched 3 new functional beverages in the maket named as mushroom coffee, focus, and unwind. The companies new launched mushroom coffee is a blend of premium organic instant coffee and Lion's Mane mushroom, Chaga mushroom and Ashwagandha. The new launched mushroom coffee is good for the cognition, energy, and immune support.

Side Effects and Sensitivity Concerns of Mushroom Coffee Hampers Market Growth

The mushroom coffee market faces a restraint linked to potential side effects and sensitivity concerns. Headaches, Jitters, Irritability, and Restlessness may result from excessive consumption, unlike to other caffeinated drinks. Consumers should be mindful of possible allergic reactions or gastrointestinal discomfort of mushroom coffee. These potential side effects raise consumer concerns and may deter some from trying or continuing to use mushroom coffee.

To address this restraint, industry players should educate consumers about moderate consumption and possible allergic reactions, while encouraging them to consult healthcare professionals before consuming excessive mushroom coffee. These siede effects of the mushroom coffee hampers market growth over the forecast period.

COVID-19 Impact

Globally, mushroom coffee producers and traders have seen significant changes in mushroom coffee markets. There has been increase in international mushroom coffee prices as countries stockpiled mushroom coffee in case supply chains are hit harder by COVID-19. In countries like Brazil and Colombia, mushroom coffee sector has been considered as essential sector continuing to work during the pandemic. Lack of social outings affected the market. The pandemic left cafes, offices and campuses across the countries closed for months, which resulted in decreased sales during that time as out-of-home mushroom coffee consumption makes up around 25% of total consumer demand for coffee.

On the other side, the coronavirus has resulted in more mushroom coffee being consumed at home as many consumers are working from home. Consumers also are becoming more health-conscious these days, so they are opting for RTD mushroom coffee instead of high-sugar and carbonated beverages. According to National Coffee Association USA, 75 percent of coffee drinkers said the pandemic has not changed their coffee consumption. For those who have changed habits, the most reported change is making more mushroom coffee at home.

Segment Analysis

The global mushroom coffee market is segmented based on Mushroom Extract, Type, Packaging, distribution channel and region.

Increase in the Consumers Demand for the Caffeinated Mushroom Coffee Drives the Segment Growth Over the Forecast Period

The global mushroom coffee market by type has been segmented by caffeinated, and decaffeinated.

Due to rising concerns about personal health and wellness, the increased demand for healthy caffeinated mushroom coffee is expected to drive this segment's growth. Caffeine in drinks might help consumers stay alert and focused throughout the day. Furthermore, the addition of different tastes and caffeine is projected to boost demand for caffeinated mushroom coffee.

The caffeinated segment of the global mushroom coffee market is predicted to grow at the fastest rate during the forecast period, owing to the increased release of new caffeinated flavors by key manufacturers around the globe and a surge in consumption of young people. Increase in the product launch by major key players helps to boost segment growth over the forecast period. For instance, on July, 26, 2022, La Bae, a coffee brand developed mushroom coffee with the caffein in the market.

Geographical Analysis

North America Region Held the Largest Share in Mushroom Coffee Market

North America region is dominating with the largest share of the global mushroom coffee market. North America has a strong coffee culture, with a significant portion of the population consuming coffee regularly. The region has a large consumer base that is fueling the demand for coffee beans. Consistent and high coffee consumption in North America drives market growth by creating a steady demand for mushroom coffee.

North America is a hub of innovation in the coffee industry, with companies constantly introducing new flavors, blends, and brewing methods. The market is offering a wide range of coffee products, including ready-to-drink coffee, cold brew, flavored coffees, and specialty blends. The diverse product offerings cater to different consumer preferences and drive market growth. For instance, on June, 29, 2021, NeonMind, a supplement company launched Functional Mushroom Coffees in the market as a dietary supplement in the United States.

Competitive Landscape

The major global players include Luke's Organic, Rhythm Foods, GoPure, Rare Fare Foods, LLC, Walmart (Great Value), Lantev, Plant Snacks, Rivera Foods, SENECA FOODS CORP. and SPARE SNACKS LIMITED.

Why Purchase the Report?

  • To visualize the global Mushroom Coffee market segmentation based on mushroom extract, type, packaging, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of mushroom coffee market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The global mushroom coffee market report would provide approximately 69 tables, 68 figures and 122 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Mushroom Extract
  • 3.2. Snippet by Type
  • 3.3. Snippet by Packaging
  • 3.4. Snippet by Distribution Channel
  • 3.5. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Mushroom Extract

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Mushroom Extract
    • 7.1.2. Market Attractiveness Index, By Mushroom Extract
  • 7.2. Lion's mane*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Chaga
  • 7.4. Cordyceps
  • 7.5. Reishi
  • 7.6. Others

8. By Type

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 8.1.2. Market Attractiveness Index, By Type
  • 8.2. Caffeinated*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Decaffeinated

9. By Packaging

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 9.1.2. Market Attractiveness Index, By Packaging
  • 9.2. Sachets *
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Containers/Packets
  • 9.4. Coffee Pods

10. By Distribution Channel

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.1.2. Market Attractiveness Index, By Distribution Channel
  • 10.2. Supermarkets and Hypermarkets *
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Convenience Stores
  • 10.4. Online

11. By Region

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 11.1.2. Market Attractiveness Index, By Region
  • 11.2. North America
    • 11.2.1. Introduction
    • 11.2.2. Key Region-Specific Dynamics
    • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Mushroom Extract
    • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.2.7.1. The U.S.
      • 11.2.7.2. Canada
      • 11.2.7.3. Mexico
  • 11.3. Europe
    • 11.3.1. Introduction
    • 11.3.2. Key Region-Specific Dynamics
    • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Mushroom Extract
    • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.3.7.1. Germany
      • 11.3.7.2. The U.K.
      • 11.3.7.3. France
      • 11.3.7.4. Italy
      • 11.3.7.5. Spain
      • 11.3.7.6. Rest of Europe
  • 11.4. South America
    • 11.4.1. Introduction
    • 11.4.2. Key Region-Specific Dynamics
    • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Mushroom Extract
    • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.4.7.1. Brazil
      • 11.4.7.2. Argentina
      • 11.4.7.3. Rest of South America
  • 11.5. Asia-Pacific
    • 11.5.1. Introduction
    • 11.5.2. Key Region-Specific Dynamics
    • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Mushroom Extract
    • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.5.7.1. China
      • 11.5.7.2. India
      • 11.5.7.3. Japan
      • 11.5.7.4. Australia
      • 11.5.7.5. Rest of Asia-Pacific
  • 11.6. Middle East and Africa
    • 11.6.1. Introduction
    • 11.6.2. Key Region-Specific Dynamics
    • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Mushroom Extract
    • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

  • 12.1. Competitive Scenario
  • 12.2. Market Positioning/Share Analysis
  • 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

  • 13.1. RYZE*
    • 13.1.1. Company Overview
    • 13.1.2. Product Portfolio and Description
    • 13.1.3. Financial Overview
    • 13.1.4. Key Developments
  • 13.2. Laird Superfood
  • 13.3. Mushroom Cups
  • 13.4. Real Mushrooms
  • 13.5. Om Mushroom
  • 13.6. NeuRoast
  • 13.7. DIRTEA
  • 13.8. Four Sigmatic
  • 13.9. Rheal
  • 13.10. Republica Superfoods

LIST NOT EXHAUSTIVE

14. Appendix

  • 14.1. About Us and Services
  • 14.2. Contact Us