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市场调查报告书
商品编码
1325304
全球酒类市场 - 2023-2030Global Liquers Market - 2023-2030 |
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2022年,全球利口酒市场达到XX万美元,预计到2030年将达到XX万美元,2023-2030年预测期间复合年增长率为6.4%。全球利口酒市场的增长主要是由于拥有大量可支配收入的年轻人口不断增加,以及消费者对优质和超优质产品的强烈偏好所推动的。
製造商和新兴企业越来越注重推出具有独特风味的新产品,这促进了行业内的良性竞争,从而导致全球利口酒市场规模的扩大。此外,消费者对可持续发展和道德实践的意识越来越强,优先考虑环保和社会责任倡议的利口酒品牌吸引了越来越多具有环保意识的消费者群体。
为了促进整体市场增长,经销商正在积极投资于旨在吸引和吸引客户的促销活动。此外,电子商务平台影响力的不断增强扩大了利口酒市场的覆盖范围,为更广泛的受众提供了便利的接触渠道,进一步推动了其全球规模。
持续的产品推出在推动全球利口酒市场的增长中发挥着关键作用
随着製造商和品牌不断推出新的创新利口酒产品,他们迎合了不断变化的消费者偏好和需求。这些频繁的产品发布不仅可以保持消费者的参与度和兴趣,还可以帮助品牌保持市场竞争力。例如,2023 年 7 月 18 日,Tequila Cazadores 推出了 Cazadores Cafe,这是一款最新的龙舌兰咖啡利口酒,顺应了这一爆炸性趋势。新的 33% 酒精度利口酒是 Cazadores Blanco 的变种,加入了咖啡和龙舌兰的混合物。
另一方面,2023年6月1日,纽约利口酒製造商Heimat推出了“黑醋栗利口酒”。黑醋栗来自纽约第一家商业醋栗农场,位于哈德逊河谷的 CurrantC,用于生产黑醋栗。该产品在纽约和新泽西的商店、酒吧和餐馆有售(建议零售价 29 美元/375 毫升)。
越来越多地采用创新饮料正在推动市场扩张
创新饮料不仅可以吸引新客户,还有助于留住现有客户,因为消费者寻求新颖且令人兴奋的饮用体验。这种趋势在年轻人和千禧一代中尤其普遍,他们以对食品和饮料的冒险和实验方法而闻名。
此外,调酒学和鸡尾酒文化的兴起扩大了对创新利口酒的需求,作为创造招牌鸡尾酒和饮料配方的基本成分。调酒师和调酒师不断寻找新的、令人兴奋的利口酒产品,为客户製作创新和独特的饮料。
运动饮料市场的日益普及阻碍了市场的扩张
由于严格的监管环境和管理机构强制执行的合规要求,水产添加剂市场正面临挑战。实施这些法规是为了保证水产养殖中使用的添加剂的安全性、有效性和环境可持续性。然而,对于製造商和供应商来说,应对复杂的监管环境可能是一个费力且成本高昂的过程。
COVID-19 分析包括新冠疫情前情景、新冠疫情情景和新冠疫情后情景以及定价动态(包括大流行期间和大流行后与新冠疫情前情景进行比较的价格变化)、供需谱(需求和供应的变化)由于贸易限制、封锁和后续问题)、政府倡议(政府机构振兴市场、部门或行业的倡议)和製造商战略倡议(此处将介绍製造商为缓解新冠疫情问题所做的努力)。
人工智能分析
人工智能 (AI) 分析正在彻底改变利口酒行业,提供有价值的见解并改变业务的各个方面。通过预测分析,製造商可以通过准确预测需求模式和消费者偏好来优化生产和库存管理。由人工智能推荐系统支持的个性化营销提高了客户参与度和品牌忠诚度。通过人工智能驱动的传感器和图像识别技术加强质量控制,确保製造过程中产品质量的一致性。例如,2022 年 7 月 5 日,帝亚吉欧 (Diageo) 收购了为消费者提供酒类选择建议的 Vivanda AI 公司。自 2019 年以来,帝亚吉欧 (Diageo) 在其“What's Your Whisky”平台以及尊尼获加 (Johnnie Walker) 采样点的“风味之旅”(Journey of Flavor) 体验中使用了 Vivanda 的系统。
Global Liqueurs Market reached US$ XX million in 2022 and is expected to reach US$ XX million by 2030 growing with a CAGR of 6.4% during the forecast period 2023-2030. The growth of the global liqueur market is primarily propelled by a rising population of young adults with significant disposable income, along with a strong consumer inclination towards premium and super-premium products.
Manufacturers and emerging players are increasingly focusing on introducing new products featuring unique flavors, which fosters healthy competition within the industry, leading to the expansion of the global liqueur market size. Moreover, consumers are becoming more conscious of sustainability and ethical practices, and liqueur brands prioritizing environmentally friendly and socially responsible initiatives attract a growing environmentally conscious consumer base.
To boost overall market growth, dealers are actively investing in promotional campaigns aimed at captivating and engaging customers. Additionally, the growing influence of e-commerce platforms has widened the liqueur market's reach, offering convenient access to a broader audience, further driving its global size.
Continuous Product Launches are Playing a Pivotal Role in Driving the Growth of Global Liqueur Market
As manufacturers and brands continue to launch new and innovative liqueur products, they cater to evolving consumer preferences and demands. These frequent product launches not only keep consumers engaged and interested but also help brands stay competitive in the market. For instance, on July 18, 2023, Tequila Cazadores launched Cazadores Cafe, the latest tequila-based coffee liqueur to capitalize on an exploding trend. The new 33% ABV liqueur is a variation of Cazadores Blanco infused with a mix of coffee and agave.
On the other hand, on June 01, 2023, Heimat the New York based liqueurs manufacturer launched "Liqueur, Black Currant". The currants from the first commercial currant farm in New York, CurrantC in the Hudson Valley, to produce Black Currant. It is available at shops, bars, and restaurants in New York and New Jersey (SRP $29/375ml).
Increasing Adoption of Innovative Beverages is Driving the Market Expansion
Innovative beverages not only attract new customers but also help retain existing ones, as consumers seek novel and exciting drinking experiences. This trend is particularly prevalent among young adults and the millennial generation, who are known for their adventurous and experimental approach to food and beverages.
Furthermore, the rise of mixology and the cocktail culture has amplified the demand for innovative liqueurs as essential ingredients in creating signature cocktails and drink recipes. Bartenders and mixologists constantly seek out new and exciting liqueur offerings to craft innovative and unique beverages for their customers.
Increasing Popularity of Sports Drink Markets is Hampering the Market Expansion
The aquatic additives market is encountering challenges due to the presence of a stringent regulatory environment and compliance requirements enforced by governing bodies. These regulations are implemented to guarantee the safety, efficacy, and environmental sustainability of the additives utilized in aquaculture. However, for manufacturers and suppliers, navigating through the intricate regulatory landscape can be a laborious and costly process.
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).
Artificial Intelligence Analysis
Artificial Intelligence (AI) analysis is revolutionizing the liqueur industry, providing valuable insights and transforming various aspects of the business. With predictive analytics, manufacturers can optimize production and inventory management by accurately predicting demand patterns and consumer preferences. Personalized marketing powered by AI recommendation systems enhances customer engagement and brand loyalty. Quality control is strengthened through AI-driven sensors and image recognition technologies, ensuring consistent product quality during the manufacturing process. For instance, on July 5, 2022, Diageo acquired Vivanda AI Company that suggests consumer liquor choices. Diageo has used Vivanda's system since 2019 in the former's "What's Your Whisky" platform and more in the Journey of Flavour experience at a Johnnie Walker sampling location.
The global liqueurs market is segmented based on type, packaging, end user, distribution channel and region.
In the Global Market of Liqueurs, By Type, the Chocolote Segment Holds the Largest Market Share
The popularity of chocolate liqueurs is driven by their delightful and indulgent taste profile, combining the rich flavors of chocolate with the smoothness of liqueurs. Consumers are drawn to the luxurious and satisfying experience that chocolate liqueurs offer, making them a preferred choice in the liqueur market.
Manufacturers are continuously innovating and introducing new chocolate liqueur flavors and variations to attract consumers and stand out in the market. For instance, on October 3, 2022, Zamora Company USA, launched Licor 43 Chocolate Liqueur. Licor 43 Chocolate (16% ABV) is a fusion of the popular Licor 43 Original liqueur and chocolate from 100% sustainably sourced cocoa.
North America Held the Largest Market Share in the Liqueurs Market
In 2022, the North America region accounted for approximately 32.5% of the market share in the global liqueurs market. The region's leadership is attributed to several factors, including a well-established consumer base with a strong affinity for alcoholic beverages, the presence of renowned liqueur brands, and a thriving cocktail culture that fuels demand. Moreover, the region's growing interest in craft and premium beverages, coupled with increasing disposable incomes, further drives the popularity of liqueurs.
Additionally, the accessibility of liqueurs and other spirits items in home grocery stores and the influence of e-commerce platforms contribute to the region's market dominance. North America's proactive investment in promotional campaigns and its embrace of product innovations align with changing consumer preferences, ensuring its continued dominance in the global liqueurs market. For instance, on April 15, 2023, Filipino ube liquor soft launched Ube Cream Liqueur in the U.S.
The major global players in the market include William Grant & Sons, Boston Beer, Miller Coors, diageo, Treasury Wine Estates, Jose Cuervo, Constellation Brands, Beam-Suntory, Mast-Jaegermeister and Bacardi.
The global liqueurs market report would provide approximately 61 tables, 58 figures and 190 Pages.
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