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市场调查报告书
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1325307

全球精酿汽水市场 - 2023-2030

Global Craft Soda Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 122 Pages | 商品交期: 约2个工作天内

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简介目录

市场概况

2022年，全球精酿苏打水市场规模达到6.832亿美元，预计到2030年将达到10.248亿美元，预计在2023-2030年预测期间复合年增长率为5.2%。精酿汽水市场的一个突出趋势是对优质和异国原料的需求不断增长。消费者越来越被精酿苏打水所吸引，这些精酿苏打水提供独特且富有冒险精神的口味，其灵感通常来自全球美食和当地美食。

在消费者对独特手工饮料的偏好不断变化的推动下，精酿汽水市场正在经历强劲增长。该市场提供各种手工苏打水，可满足不同的口味偏好和饮食要求，例如有机和低糖选择。随着消费者寻求真实性和新的口味体验，精酿汽水品牌不断利用异国情调的原料和创意口味进行创新。

人们对带有天然和清洁标籤的饮料的日益青睐是精酿汽水市场的重要推动力。随着消费者越来越注重健康并寻求食品和饮料选择的透明度，他们被采用可识别的天然成分製成且不含人工添加剂的精酿苏打水所吸引。阳光工艺汽水公司在重新制定工艺苏打水配方以消除人工色素和香料后，销量显着增加。

市场动态

风味创新和定制正在推动市场的增长

精酿汽水市场是由持续的风味创新和提供个性化饮料体验的能力推动的。精酿汽水品牌不断尝试独特的风味组合，从不同的文化影响、时令水果和植物中汲取灵感。通过定期推出令人兴奋的新口味，这些品牌让消费者保持参与并渴望尝试不同的东西。

此外，定制工艺苏打水的选择，允许消费者混合搭配口味或创造他们的混合物，已经成为一个引人注目的卖点。这种程度的定制创造了一种主人翁感和冒险感，培养品牌忠诚度并推动重复购买。 TasteCrafters 是一家领先的精酿苏打水品牌，在其网站上提供“创建您的混合”功能，客户可以选择自己喜欢的苏打水基料，并将其与各种天然香料混合，製作出独特的饮料。

食物搭配和烹饪合作推动精酿汽水市场增长

精酿苏打水在食物搭配和烹饪合作中的适应性推动了其全球扩张。精酿汽水公司正在与餐馆、咖啡馆和烹饪场所合作，开发与各种餐点和美食相匹配的独特汽水搭配。由于这一趋势，精酿苏打水已从独立饮料发展成为改善用餐体验的精緻搭配。

此外，精酿汽水公司正在探索与厨师和调酒师合作，开发专为某些菜单或活动製作的限量版汽水，以激发顾客的兴奋感并在顾客中建立一种独特感。 Artisan Bubbles 与一位着名厨师合作，创造了一系列充满香草和香料的手工苏打水，以补充餐厅的品嚐菜单。

儘管手工饮料的需求不断增长，但手工汽水市场仍面临分销障碍

精酿汽水市场的一项重大限制是精酿汽水品牌面临的市场渗透率和分销挑战有限。与拥有成熟分销网络和广泛供应的主流汽水品牌不同，精酿汽水往往难以覆盖更广泛的消费者群体。传统零售渠道缺乏知名度以及大规模分销渠道有限可能会阻碍其增长潜力。

精酿汽水公司可能会发现与大型饮料公司竞争具有挑战性，因为大型饮料公司可以在超市和便利店提供大量的货架空间。此外，分销物流和成本对于小型精酿汽水生产商来说可能会令人望而却步，阻碍他们有效地进入遥远的或国际市场。

COVID-19 影响分析

COVID-19 分析包括新冠疫情前情景、新冠疫情情景和新冠疫情后情景以及定价动态（包括与新冠疫情前情景相比的大流行期间和大流行后的价格变化）、供需谱（需求和供应变化）供应由于贸易限制、封锁和后续问题）、政府倡议（政府机构振兴市场、部门或行业的倡议）和製造商战略倡议（此处将介绍製造商为缓解新冠疫情问题所做的努力）。

目录

第 1 章：方法和范围

  • 研究方法论
  • 报告的研究目的和范围

第 2 章：市场定义和概述

第 3 章：执行摘要

  • 市场片段（按类型）
  • 市场摘要（按目标消费者）
  • 市场片段（按口味）
  • 市场摘要（按地区）

第 4 章：市场动态

  • 市场影响因素
    • 司机
    • 限制
    • 机会
    • 影响分析

第 5 章：行业分析

  • 波特五力分析
  • 供应链分析
  • 定价分析
  • 监管分析

第 6 章：COVID-19 分析

  • COVID-19 分析
    • COVID-19 之前的情况
    • COVID-19 期间的情况
    • COVID-19 后的情景
  • COVID-19 期间的定价动态
  • 供需谱
  • 疫情期间政府与市场相关的倡议
  • 製造商的战略倡议
  • 结论

第 7 章：按类型

  • 传统的
  • 有机的

第 8 章：按目标消费者

  • 青少年
  • 年轻人
  • 中年人

第 9 章：按口味

  • 根汁汽水
  • 柠檬
  • 橙子
  • 姜
  • 甘蔗
  • 樱桃
  • 椰子
  • 其他的

第 10 章：按地区

  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 意大利
    • 西班牙
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地区
  • 亚太
    • 中国
    • 印度
    • 日本
    • 澳大利亚
    • 亚太其他地区
  • 中东和非洲

第 11 章：竞争格局

  • 竞争场景
  • 市场定位/份额分析
  • 併购分析

第 12 章：公司简介

  • Brix Soda Co.
    • 公司简介
    • 产品组合和描述
    • 财务概览
    • 主要进展
  • Jones Soda Co.
  • Reed's Inc.
  • Boylan Bottling Co.
  • Appalachian Brewing Co.
  • SIPP eco beverage co.
  • Crooked Beverage Co.
  • Bruce Cost Ginger Ale.
  • The Original Craft Soda Company
  • Boylan Bottling Co.

第 13 章：附录

简介目录
Product Code: FB3704

Market Overview

Global Craft Soda Market reached US$ 683.2 million in 2022 and is expected to reach US$ 1,024.8 million by 2030 and is expected to grow with a CAGR of 5.2% during the forecast period 2023-2030. A prominent trend in the craft soda market is the increasing demand for premium and exotic ingredients. Consumers are increasingly drawn to craft sodas that offer unique and adventurous flavors, often inspired by global cuisines and local delicacies.

The craft soda market is experiencing robust growth, driven by consumers' changing preferences for unique and artisanal beverages. This market offers a wide array of handcrafted sodas, catering to diverse taste preferences and dietary requirements, such as organic and low-sugar options. As consumers seek authenticity and new taste experiences, craft soda brands continue to innovate with exotic ingredients and creative flavors.

The growing preference for beverages with natural and clean labels is a significant driver in the craft soda market. As consumers become more health-conscious and seek transparency in their food and beverage choices, they are drawn to craft sodas made with recognizable, natural ingredients and free from artificial additives. Sunshine craft soda co. experienced a notable increase in sales after reformulating their craft soda recipes to eliminate artificial colors and flavors.

Market Dynamics

Flavor Innovation and Customization are Driving the Growth of the Market

The craft soda market is driven by continuous flavor innovation and the ability to offer personalized beverage experiences. Craft soda brands are constantly experimenting with unique flavor combinations, drawing inspiration from diverse cultural influences, seasonal fruits, and botanicals. By introducing new and exciting flavors regularly, these brands keep consumers engaged and eager to try something different.

Additionally, the option to customize craft sodas, allowing consumers to mix and match flavors or create their blends, has become a compelling selling point. This level of customization creates a sense of ownership and adventure, fostering brand loyalty and driving repeat purchases. TasteCrafters, a leading craft soda brand, offers a Create Your Blend feature on its website, where customers can select their preferred soda base and mix it with a variety of natural flavors to craft their unique beverages.

Food Pairing and Culinary Collaborations Propels Craft Soda Market Growth

The adaptability of craft soda in food pairings and culinary collaborations has fuelled its global expansion. Craft soda companies are collaborating with restaurants, cafes, and culinary venues to develop unique soda pairings that match a variety of meals and cuisines. Craft sodas have evolved from independent beverages to sophisticated accompaniments that improve dining experiences as a result of this trend.

Furthermore, craft soda companies are exploring collaborations with chefs and mixologists to develop limited-edition sodas that are specifically made for certain menus or events, boosting excitement and establishing a sense of exclusivity among customers. Artisan Bubbles worked with a renowned chef to create a line of craft sodas filled with fragrant herbs and spices to complement the restaurant's tasting menu.

Craft Soda Market Faces Distribution Hurdles in Spite of Growing Demand for Artisanal Beverages

One significant restraint in the craft soda market is the limited market penetration and distribution challenges faced by craft soda brands. Unlike mainstream soda brands with established distribution networks and widespread availability, craft sodas often struggle to reach a broader consumer base. The lack of visibility in conventional retail channels and limited access to large-scale distribution can hinder their growth potential.

Craft soda companies might find it challenging to compete with larger beverage companies, which can afford significant shelf space in supermarkets and convenience stores. Additionally, distribution logistics and costs can be prohibitive for smaller craft soda producers, preventing them from reaching distant or international markets effectively.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global craft soda market has been segmented by product type, target consumer, flavor, and region.

Organic Craft Soda Gains Traction as Health-Conscious Consumers Seek Natural and Sustainable Beverage Choices

Organic craft soda represents a growing segment in the market, accounting for approximately 20% of the total market share. This type of soda is distinctively crafted using natural ingredients and produced in smaller batches, falling under the categories of artisanal soda, small-batch soda, and handcrafted soda. Manufacturers of organic craft soda place a strong emphasis on sourcing high-quality, organic ingredients, free from synthetic additives and artificial flavors.

Organic craft soda caters to health-conscious consumers seeking beverages that align with their desire for cleaner and more natural products. By offering a healthier alternative to conventional sodas, organic craft soda is gaining popularity, and its market share is steadily increasing. As consumer demand for organic and natural products continues to rise, manufacturers are investing in product innovation and marketing strategies to tap into this growing segment and capitalize on the shift towards more sustainable and health-oriented choices.

Geographical Analysis

Asia-Pacific Emerges as a Growing Force in the Craft Soda Market

By region, the global craft soda market is segmented into North America, South America, Europe, Asia-Pacific, Middle-east, and Africa.

The craft soda market size in the Asia-Pacific region is witnessing significant growth, driven by increasing consumer interest in unique and artisanal beverage options. The market encompasses a wide range of craft soda products, including flavored soda, soda syrups, soda concentrates, cane sugar soda, and organic soda. These beverages are crafted with care, using natural ingredients and creative flavors to cater to diverse consumer preferences.

As the demand for craft soda continues to rise, the craft soda market size in the Asia-Pacific region is expanding steadily. Artisanal soda manufacturers are focusing on product innovation, branding, and distribution strategies to capture a larger market share. Consumers' desire for healthier alternatives and experiences that go beyond conventional sodas is fuelling the growth of the market.

Competitive Landscape

The major global players in the market include Brix Soda Co., Jones Soda Co., Reed's Inc., Boylan Bottling Co., Appalachian Brewing Co., SIPP eco beverage Co., Crooked Beverage Co., Bruce Cost Ginger Ale., The Original Craft Soda Company, and Boylan Bottling Co.

Why Purchase the Report?

  • To visualize the global craft soda market segmentation based on type, target consumer, flavor, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of craft soda market-level with all segments.
  • The PDF report consists of a cogently put-together market analysis after exhaustive qualitative interviews and an in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.

The global craft soda market report would provide approximately 61 tables, 57 figures, and 190 pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet, by Type
  • 3.2. Market Snippet, by Target Consumer
  • 3.3. Market Snippet, by Flavor
  • 3.4. Market Snippet, by Region

4. Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Scenario Post COVID-19
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During the Pandemic
  • 6.5. Manufacturer's Strategic Initiatives
  • 6.6. Conclusion

7. By Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2. Market Attractiveness Index, By Type
  • 7.2. Conventional*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Organic

8. By Target Consumer

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Consumer
    • 8.1.2. Market Attractiveness Index, By Target Consumer
  • 8.2. Teenagers*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Young Adults
  • 8.4. Middle-Aged Adults

9. By Flavor

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 9.1.2. Market Attractiveness Index, By Flavor
  • 9.2. Root beer*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Lemon
  • 9.4. Orange
  • 9.5. Ginger
  • 9.6. Cane
  • 9.7. Cherry
  • 9.8. Coconut
  • 9.9. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America*
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Consumer
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. The U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Consumer
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. The U.K.
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Spain
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Consumer
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Consumer
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Consumer
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. Brix Soda Co.
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. Jones Soda Co.
  • 12.3. Reed's Inc.
  • 12.4. Boylan Bottling Co.
  • 12.5. Appalachian Brewing Co.
  • 12.6. SIPP eco beverage co.
  • 12.7. Crooked Beverage Co.
  • 12.8. Bruce Cost Ginger Ale.
  • 12.9. The Original Craft Soda Company
  • 12.10. Boylan Bottling Co.

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us