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全球桑葚市场 - 2023-2030

Global Mulberry Market - 2023-2030

出版日期: 2023年08月22日 | 出版商:

DataM Intelligence | 英文 118 Pages | 商品交期: 最快1-2个工作天内

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简介目录

市场概况

桑树市场在 2022 年达到 381 亿美元，预计到 2030 年将达到 554 亿美元，2023-2030 年预测期间年复合成长率为 4.8%。桑葚强化零食、能量棒和健康饮料可以吸引註重健康的消费者，从而推动市场需求。

桑葚富含潜在的健康因子，导致对桑葚营养保健品和膳食补充剂的需求不断增加。人们对天然甜味剂的需求不断增长，随着人们向更健康的饮食习惯转变，桑葚干作为精製糖的美味且营养的替代品越来越受欢迎。

天然食品着色剂的使用在食品工业中越来越受欢迎，桑葚的深紫色使其成为天然着色剂的有吸引力的选择。促进可持续农业和桑葚等营养作物种植的支持性政府政策和倡议可能会促进桑葚市场的增长。

市场动态

人们对桑葚的健康益处的认识不断提高，推动了市场的增长

消费者越来越意识到桑葚的营养价值和潜在的健康益处，市场需求不断上升。桑葚富含抗氧化剂和矿物质，使其成为註重健康的消费者的选择。桑葚因其营养成分和促进健康的特性而成为超级食品。消费者对超级食品的兴趣日益浓厚，导致对桑葚的需求不断增长。

人们对桑葚的健康益处的认识不断提高，为将桑葚纳入功能性食品提供了机会。桑葚可以掺入各种功能性食品中，如能量棒、零食和健康饮料，推动市场增长。桑葚产品的製造商可以在营销策略中利用桑葚的健康益处。突出桑葚的营养优势可以提升品牌认知度并吸引註重健康的消费者。

对可持续和环保产品的需求不断增长推动市场增长

桑葚是蚕丝生产过程中必不可少的食物来源。随着消费者和行业优先考虑可持续发展，对来自桑蚕的环保丝绸的需求可能会增加，从而推动丝绸和桑葚的市场。桑葚市场可以受益于对可生物降解和可持续包装材料的需求。由于桑叶具有生物降解性和可再生性，已被探索作为一种环保的包装替代品，为创新包装解决方案创造机会并推动市场增长。

桑葚是一种可持续且环保的食物来源，富含营养成分。对植物性、可持续和营养丰富的食品原料的需求不断增长，预计将推动桑葚在各种食品中的使用，从而支撑桑葚市场。桑树种植通常采用可持续农业方法，这符合消费者对可持续采购日益增长的兴趣。采用环保耕作方式有助于提高桑葚在市场上的吸引力。

桑树种植的地理适宜性有限阻碍了市场增长

桑葚需要特定的气候条件，包括适度的温度和排水良好的土壤，以实现最佳生长。有限的地理适宜性限制了桑葚在全球市场的供应。桑树种植集中在气候适宜的特定地区。市场的大部分桑葚供应依赖这些地区，因此很容易受到天气波动和可能扰乱生产的自然灾害的影响。

由于地理适宜性有限，桑葚在某些地区有特定的生长季节，导致季节性供应。这种季节性可能导致供应波动，可能影响市场上的产品供应和定价。地理适宜性有限，导致不同地区的桑葚品质存在差异。质量不一致会影响消费者的认知和品牌信任，从而可能阻碍市场增长。

COVID-19 影响分析

疫情引发经济不确定性，影响消费者购买力。市场对优质和高价桑葚产品的需求放缓。实体零售店的暂时关闭和酒店业的中断对桑基产品的销售产生了负面影响，导致市场暂时下滑。

然而，COVID-19 大流行加剧了消费者对健康和保健的关注。桑葚营养丰富，富含抗氧化剂，作为健康食品选择而受到关注，推动了市场需求。此次疫情凸显了粮食安全和可持续农业的重要性。桑葚是一种营养丰富的食物来源，在当地市场中越来越重要，支持农业恢復力并促进自给自足。

Market Overview

The Mulberry Market reached US$ 38.1 billion in 2022 and is expected to reach US$ 55.4 billion by 2030 growing with a CAGR of 4.8% during the forecast period 2023-2030. Mulberry-enhanced snacks, energy bars, and health drinks can appeal to health-conscious consumers, driving market demand.

Mulberries enriched with potential health factors lead to increasing demand for mulberry-based nutraceuticals and dietary supplements. There is a rising demand for natural sweeteners, and dried mulberries with the shift towards healthier eating habits are gaining traction as a delicious and nutritious alternative to refined sugars.

The use of natural food colorants is gaining momentum in the food industry, and mulberries' deep purple hue makes them an attractive option for natural coloring agents. Supportive government policies and initiatives promoting sustainable agriculture and the cultivation of nutritious crops like mulberries are likely to foster mulberry market growth.

Market Dynamics

Rising Awareness of Health Benefits of Mulberries Drives Market Growth

Consumers are becoming aware of the nutritional value and potential health benefits of mulberries, and their demand in the market is rising. Mulberries are enriched with antioxidants, and minerals, making them is choosing by health-conscious consumers. Mulberries are superfoods due to their nutrients and health-promoting properties. The rising interest in superfoods among consumers contributes to the growing demand for mulberries.

The increasing awareness of the health benefits of mulberries opens up opportunities for their inclusion in functional food products. Mulberries can be incorporated into various functional foods, such as energy bars, snacks, and health drinks, driving the market growth. Manufacturers of mulberry-based products can leverage the health benefits of mulberries in their marketing strategies. Highlighting the nutritional advantages of mulberries can enhance brand perception and attract health-conscious consumers.

Rising Demand for Sustainable and Eco-Friendly Products Drives Market Growth

Mulberries are an essential food source for silkworms in the silk production process. As consumers and industries prioritize sustainability, the demand for eco-friendly silk derived from mulberry-fed silkworms is likely to increase, driving the market for both silk and mulberries. The mulberry market can benefit from the demand for biodegradable and sustainable packaging materials. Mulberry leaves have been explored as an eco-friendly alternative for packaging due to their biodegradability and renewability, creating opportunities for innovative packaging solutions and driving market growth.

Mulberries are a sustainable and eco-friendly food source enriched with nutritional content. The increasing demand for plant-based, sustainable, and nutrient-rich food ingredients is expected to drive the use of mulberries in various food products, supporting the mulberry market. Mulberry cultivation is often practiced using sustainable agriculture methods, aligning with the rising consumer interest in sustainable sourcing. The adoption of environmentally friendly farming practices contributes to the appeal of mulberries in the market.

Limited Geographical Suitability of Mulberry Cultivation Hampers the Market Growth

Mulberries require specific climatic conditions including moderate temperatures and well-drained soil for optimal growth. The restricted geographical suitability limit the availability of mulberries in the global market. Mulberry cultivation is concentrated in specific regions with suitable climates. The market relies on these regions for the bulk of the mulberry supply, making it vulnerable to weather fluctuations, and natural disasters that could disrupt production.

Due to the limited geographical suitability, mulberries have a specific growing season in certain regions, resulting in seasonal availability. This seasonality can lead to fluctuations in supply, potentially affecting product availability and pricing in the market. The limited geographical suitability lead to variations in mulberry quality from different regions. Inconsistent quality can affect consumer perceptions and brand trust, potentially hindering market growth.

COVID-19 Impact Analysis

The pandemic induced economic uncertainty, affecting consumers' purchasing power. The market experienced a slowdown in demand for premium and higher-priced mulberry products. Temporary closure of physical retail outlets and disruptions in the hospitality industry negatively affected the sales of mulberry-based products, leading to a temporary decline in the market.

However, the COVID-19 pandemic has heightened consumers' focus on health and wellness. Mulberries are nutrient-rich and packed with antioxidants, and have gained attention as a healthy food option, driving their demand in the market. The pandemic highlighted the importance of food security and sustainable agriculture. Mulberries are a nutritious food source, that gained importance in local markets, supporting agricultural resilience and promoting self-sufficiency.

Segment Analysis

The global mulberry market is segmented based on type, nature, form, and region.

Growing Consumer Preference for Black Mulberry with a Wide Availability

The black segment is holding the largest share of the global mulberry market due to its widespread popularity among consumers worldwide. The market dominance of the black segment can be attributed to its higher demand and market presence. Consumers are preferring black mulberries for their rich flavor profile making them a sought-after choice for various culinary applications and as a standalone fruit.

Black mulberries are known for their high nutritional value rich in vitamins, and minerals are aligning with the growing trend of health-conscious eating. Their versatility in usage, availability in various regions, and cultural significance in certain areas are further boosting their position in the market. Robust marketing efforts and continuous product developments are also playing a vital role in promoting black mulberries, driving their popularity and market growth.

Geographical Analysis

Increasing Demand for Healthy and Natural Mulberry Products in North America

The North America region is dominating the global mulberry market, holding a prominent position in terms of market share and consumption. The region's favorable climate and suitable agricultural conditions are facilitating the cultivation and abundant production of mulberries. This is leading to a steady supply of fresh mulberries, meeting the demand of consumers both locally and in international markets.

Consumer preferences in the region are showing a strong inclination toward nutritious and natural food products, aligning with the health-conscious trend. The nutritional benefits of mulberries including their high antioxidant content and vitamins make them a sought-after superfood, driving their popularity and consumption in the region.

Competitive Landscape

The global mulberry market players include BioSpectrum, Fuji-Sangyo, Natural Factors, Specialty Natural Products Co., Pure Ingredients Ltd, Twinstarts, Hunan Warrant, Geneham Pharmaceutical, Xian Xiaocao, and Zhejiang Wecan Bio.

Why Purchase the Report?

To visualize the global mulberry market segmentation based on type, nature, form, and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of the mulberry market level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global mulberry market report would provide approximately 61 tables, 57 figures, and 118 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Nature
3.3. Snippet by Form
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Awareness of Health Benefits of Mulberries Drives Market Growth
- 4.1.2. Restraints
  - 4.1.2.1. Limited Geographical Suitability of Mulberry Cultivation Hampers the Market Growth
  - 4.1.2.2.
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porters Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Black*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. White
7.4. Red

8. By Nature

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 8.1.2. Market Attractiveness Index, By Nature
8.2. Organic*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Conventional

9. By Form

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 9.1.2. Market Attractiveness Index, By Form
9.2. Raw*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Frozen
9.4. Canned
9.5. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. BioSpectrum*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Fuji-Sangyo
12.3. Natural Factors
12.4. Specialty Natural Products Co.
12.5. Pure Ingredients Ltd
12.6. Twinstarts
12.7. Hunan Warrant
12.8. Geneham Pharmaceutical
12.9. Xian Xiaocao
12.10. Zhejiang Wecan Bio

LIST NOT EXHAUSTIVE

13. Appendix

13.1. About Us and Services
13.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/价格

全球桑葚市场 - 2023-2030

Global Mulberry Market - 2023-2030

市场概况

市场动态

COVID-19 影响分析

目录

第 1 章：方法和范围

第 2 章：定义和概述

第 3 章：执行摘要

第 4 章：动力学

第 5 章：行业分析

第 6 章：COVID-19 分析

第 7 章：按类型

第 8 章：本质

第 9 章：按形式

第 10 章：按地区

第 11 章：竞争格局

第 12 章：公司简介

第 13 章：附录