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市场调查报告书
商品编码
1336707

全球功能饮料市场 - 2023-2030

Global Functional Beverages Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 190 Pages | 商品交期: 约2个工作天内

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简介目录

市场概况

2022年，全球功能饮料市场规模达到1304亿美元，预计到2030年将达到3251亿美元，2023-2030年预测期间年复合成长率为12.1%。在预测的几年中，预计消费者对食用添加了氨基酸、维生素和矿物质等营养成分的功能性饮料的健康优势的认识不断提高，这将导致市场需求的增加。

功能性饮料是指超越基本补水功能，由于含有各种功能性成分而提供额外健康益处的一类饮料。这些饮料的配方是为了解决特定的健康问题或提供增强的营养价值。它们旨在促进整体健康、支持特定的身体功能并改善健康结果。

营养饮料结合了营养和药物元素，提供超出其基本营养价值的健康益处。它们可能含有已证明对健康有益的生物活性化合物和功能成分。健康饮料是旨在增强整体健康和福祉的饮料。它们通常含有维生素、矿物质、抗氧化剂或其他支持特定健康功能的功能成分。

市场动态

与碳酸饮料相比，对健康饮料的需求不断增长，推动了功能饮料市场的发展

碳酸饮料通常含有高糖分，这引起了人们对肥胖、糖尿病和其他健康问题的担忧。消费者正在寻找更健康的替代品，既能补充水分，又不添加过多的糖。对含有维生素、矿物质、抗氧化剂、益生元、益生菌和天然提取物等功能性成分的饮料的需求显着增长。

消费者越来越多地寻找标籤干净透明、标明天然成分、不含人工添加剂的饮料。功能性饮料通常符合这些标准，与成分复杂的碳酸饮料相比，它们成为更具吸引力的选择。根据 Euromonitor International 的数据，2020 年全球功能饮料所有渠道的总销量增长下降了 3%。

对非酒精饮料的日益增长预计将促进功能性饮料市场的发展

全球健康趋势导致消费者偏好转向更健康的生活方式，包括减少饮酒。注重健康的消费者正在寻找具有功能性益处的非酒精饮料，以支持他们的健康。人们越来越意识到与过量饮酒相关的潜在健康风险，例如肝损伤、心血管问题和成瘾，鼓励消费者探索非酒精替代品。

不断变化的社会规范和文化转变使非酒精饮料在各种场合（包括社交聚会、工作活动和用餐场合）更容易被社会接受和渴望。市场上非酒精饮料（包括功能性饮料）的供应量和种类激增。消费者现在可以获得多种选择，以满足不同的品味和偏好。

传统饮料的竞争正在阻碍功能饮料市场

碳酸软饮料、果汁和其他非功能性饮料等传统饮料已流行多年，产生了强烈的消费者偏好和品牌忠诚度。这些既定的偏好可能使功能性饮料难以获得市场份额。传统饮料为消费者所熟悉，其口味已被广泛接受。

与某些含有优质成分或特殊配方的功能性饮料相比，传统饮料的价格通常较低。对价格敏感的消费者可能会选择更实惠的传统选择。传统饮料拥有完善的分销网络，在杂货店、便利店和餐馆广泛销售。相比之下，功能性饮料，尤其是新品牌或利基产品，其分销渠道可能有限，消费者更难获得。

COVID-19 影响分析

COVID-19 分析包括新冠疫情前情景、新冠疫情情景和新冠疫情后情景以及定价动态（包括大流行期间和大流行后的价格变化，与新冠疫情前情景进行比较）、供需谱（需求和供应变化）供应由于贸易限制、封锁和后续问题）、政府倡议（政府机构振兴市场、部门或行业的倡议）和製造商战略倡议（此处将介绍製造商为缓解新冠疫情问题所做的努力）。

COVID-19 影响

2020 年 6 月，80% 的消费者表示，由于 COVID-19，他们计划更加健康地饮食。研究表明，维生素 C 和欧米伽 3 是与免疫健康最相关的成分。这场大流行提高了功能性饮料的知名度，尤其是在在线商店和健康商店网站上。随着消费者习惯于在线购买产品，预计到 2022 年，此次疫情将加速功能性饮料在线市场的发展。社交距离准则可能会在 2022 年部分时间继续有效，因此在线销售额预计将保持高位。

目录

第 1 章：方法和范围

  • 研究方法论
  • 报告的研究目的和范围

第 2 章：市场定义和概述

第 3 章：执行摘要

  • 市场片段（按产品类型）
  • 市场摘要（按最终用户）
  • 市场摘要（按分销渠道）
  • 市场摘要（按地区）

第 4 章：市场动态

  • 市场影响因素
    • 司机
      • 与碳酸饮料相比，对健康饮料的需求不断增长
      • 对非酒精饮料的偏好不断上升
    • 限制
      • 来自传统饮料的竞争
    • 机会
    • 影响分析

第 5 章：行业分析

  • 波特五力分析
  • 供应链分析
  • 定价分析
  • 监管分析

第 6 章：COVID-19 分析

  • COVID-19市场分析
    • 新冠疫情爆发前的情景
    • 新冠疫情期间的情景
    • 新冠疫情后的情景
  • COVID-19 期间的定价动态
  • 供需谱
  • 疫情期间政府与市场相关的倡议
  • 製造商战略倡议
  • 结论

第 7 章：按产品类型

  • 能量饮品
  • 功能性果汁
  • 功能水
  • 乳製品替代饮料
  • 其他的

第 8 章：最终用户

  • 运动员
  • 健身生活方式用户
  • 其他的

第 9 章：按分销渠道

  • 超市/大卖场
  • 便利店
  • 网上销售
  • 其他的

第 10 章：按地区

  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 意大利
    • 西班牙
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地区
  • 亚太
    • 中国
    • 印度
    • 日本
    • 澳大利亚
    • 亚太其他地区
  • 中东和非洲

第 11 章：竞争格局

  • 竞争场景
  • 市场定位/份额分析
  • 併购分析

第 12 章：公司简介

  • PepsiCo Inc
    • 公司简介
    • 产品组合和描述
    • 财务概览
    • 主要进展
  • Amway Corporation
  • The Coca-Cola Company
  • Danone SA
  • Monster Beverage Corporation
  • JAB Holdings Company
  • General Nutrition Centers Inc.
  • The Hain Celestial Group Inc.
  • Fonterra Co-operative Group
  • Red Bull GmbH

第 13 章：附录

简介目录
Product Code: FB195

Market Overview

Global Functional Beverages Market reached US$ 130.4 billion in 2022 and is expected to reach US$ 325.1 billion by 2030 growing with a CAGR of 12.1% during the forecast period 2023-2030. In the forecast years, it is projected that rising consumer awareness of the health advantages of consuming functional beverages fortified with nutrients such as amino acids, vitamins, and minerals would lead to increased market demand.

Functional beverages refer to a category of beverages that go beyond basic hydration and provide additional health benefits due to the inclusion of various functional ingredients. These beverages are formulated to address specific health concerns or offer enhanced nutritional value. They are designed to promote overall well-being, support specific bodily functions, and improve health outcomes.

Nutraceutical beverages combine elements of nutrition and pharmaceuticals, offering health benefits beyond their basic nutritional value. They may contain bioactive compounds and functional ingredients with demonstrated health benefits. Health drinks are beverages designed to enhance overall health and well-being. They often contain vitamins, minerals, antioxidants, or other functional ingredients that support specific health functions.

Market Dynamics

Growing Demand for Healthier Drinks as Compared to Carbonated Drinks is Driving the Functional Beverages Market

Carbonated drinks are often associated with high sugar content, which has raised concerns about obesity, diabetes, and other health issues. Consumers are looking for healthier alternatives that provide hydration without excessive added sugars. The demand for beverages with functional ingredients such as vitamins, minerals, antioxidants, prebiotics, probiotics, and natural extracts has grown significantly.

Consumers are increasingly looking for beverages with clean and transparent labeling, indicating natural ingredients and no artificial additives. Functional beverages often meet these criteria, making them a more attractive option compared to carbonated drinks with complex ingredient lists. According to Euromonitor International, the total volume growth across all channels of functional beverages tracked was down 3% globally in 2020.

Rising Inclination Towards Non-Alcoholic Beverages is Expected to Foster the Functional Beverages Market

The global health and wellness trend has led to a shift in consumer preferences towards healthier lifestyle choices, including reducing alcohol consumption. Health-conscious consumers are seeking non-alcoholic beverages that offer functional benefits to support their well-being. Increased awareness of the potential health risks associated with excessive alcohol consumption, such as liver damage, cardiovascular issues, and addiction, has encouraged consumers to explore non-alcoholic alternatives.

Changing social norms and cultural shifts have made non-alcoholic beverages more socially acceptable and desirable in various settings, including social gatherings, work events, and dining occasions. The market has witnessed a surge in the availability and variety of non-alcoholic beverages, including functional beverages. Consumers now have access to a diverse range of options that cater to different tastes and preferences.

Competition from Traditional Beverages is Hindering the Functional Beverages Market

Traditional beverages like carbonated soft drinks, fruit juices, and other non-functional beverages have been popular for many years, leading to strong consumer preferences and brand loyalty. These established preferences can make it challenging for functional beverages to gain market share. Traditional beverages are familiar to consumers, and their taste profiles have been widely accepted.

Traditional beverages often have lower price points compared to some functional beverages that contain premium ingredients or specialized formulations. Price-sensitive consumers may opt for more affordable traditional options. Traditional beverages have well-established distribution networks and are widely available in grocery stores, convenience stores, and restaurants. In contrast, functional beverages, especially newer brands or niche products, may have limited distribution, making them less accessible to consumers.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

COVID-19 Impact

In June 2020, 80% of consumers said they were planning to eat or drink more healthily because of COVID-19. Research suggests that vitamin C and omega 3 are the ingredients most associated with immune health. The pandemic has increased the visibility of functional beverages, especially in online stores and health store websites. The pandemic is expected to accelerate the online market for functional beverages in 2022 as consumers become accustomed to buying their products online. Social distancing guidelines are likely to remain in effect for part of 2022, so online sales are expected to remain high.

Segment Analysis

The global functional beverages market is segmented based on product type, end-user, distribution channel, and region.

By End-User, The Fitness Lifestyle Segment is Estimated to have Significant Growth During the Forecast Period

Fitness lifestyle users, including athletes, fitness enthusiasts, and health-conscious individuals, prioritize their well-being and actively seek products that support their fitness goals and active lifestyles. Functional beverages align with their health-conscious choices, as these drinks often contain ingredients that aid in hydration, energy, recovery, and overall well-being.

Athletes and fitness enthusiasts look for beverages that can improve their performance and endurance during workouts and physical activities. Functional beverages with ingredients like electrolytes, amino acids, and natural energy boosters cater to this need. The main factor influencing the performance of athletes in response to hydration is the environment temperature. In temperate climate, dehydration by 1-2% of body mass has no effect on endurance performance when the exercise duration is around 90 min, but performance is impaired when the level of dehydration is higher than 2% of body mass and the exercise duration is longer than 90 min.

Geographical Analysis

Asia Pacific is The Fastest Growing Market in The Functional Beverages Market

Asia Pacific is home to a significant portion of the global population, with several countries experiencing steady population growth. The region's large and diverse consumer base presents immense opportunities for the functional beverages market. Economic growth in many Asian countries has resulted in an increase in disposable income levels. As a result, consumers have more spending power and are willing to invest in healthier and premium beverages, including functional beverages.

Rapid urbanization in Asia Pacific has led to changing lifestyles, with more people adopting fast-paced and stressful routines. Functional beverages that offer hydration, energy, and health benefits cater to the needs of busy urban dwellers. The popularity of Western functional beverages, such as sports drinks, energy drinks, and health-oriented juices, has grown in Asia Pacific, driving local demand for these products.

Competitive Landscape

The major global players in the market include: PepsiCo Inc, Amway Corporation, The Coca-Cola Company, Danone SA, Monster Beverage Corporation, JAB Holdings Company, General Nutrition Centers Inc., The Hain Celestial Group Inc., Fonterra Co-operative Group, and Red Bull GmbH.

Why Purchase the Report?

  • To visualize the global functional beverages market segmentation based on product type, end-user, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of functional beverages market-level with all segments.
  • The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.

The global functional beverages market report would provide approximately 61 tables, 60 figures, and 190 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet, by Product Type
  • 3.2. Market Snippet, by End-User
  • 3.3. Market Snippet, by Distribution Channel
  • 3.4. Market Snippet, by Region

4. Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Growing Demand for Healthier Drinks as Compared to Carbonated Drinks
      • 4.1.1.2. Rising Inclination Towards Non-Alcoholic Beverages
    • 4.1.2. Restraints
      • 4.1.2.1. Competition from Traditional Beverages
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19 on the Market
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Product Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 7.1.2. Market Attractiveness Index, By Product Type
  • 7.2. Energy Drinks*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Functional Juices
  • 7.4. Functional Water
  • 7.5. Dairy Alternative Beverages
  • 7.6. Others

8. By End-User

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 8.1.2. Market Attractiveness Index, By End-User
  • 8.2. Athletes*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Fitness Lifestyle Users
  • 8.4. Others

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Supermarket/Hypermarket*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Convenience Stores
  • 9.4. Online Sales
  • 9.5. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America*
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. The U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. The U.K.
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Spain
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. PepsiCo Inc*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. Amway Corporation
  • 12.3. The Coca-Cola Company
  • 12.4. Danone SA
  • 12.5. Monster Beverage Corporation
  • 12.6. JAB Holdings Company
  • 12.7. General Nutrition Centers Inc.
  • 12.8. The Hain Celestial Group Inc.
  • 12.9. Fonterra Co-operative Group
  • 12.10. Red Bull GmbH

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us