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市场调查报告书

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1347954

全球直播视频流平台市场 - 2023-2030

Global Live Video Streaming Platforms Market - 2023-2030

出版日期: 2023年09月11日 | 出版商:

DataM Intelligence | 英文 203 Pages | 商品交期: 约2个工作天内

价格

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简介目录

概述

全球直播视频流平台市场在 2022 年达到 545 亿美元，预计到 2030 年将达到 2523 亿美元，2023-2030 年预测期间复合年增长率为 27.6%。

直播提供了与观众独特的互动和参与水平。创作者可以回复实时评论和问题，培养社区感和联繫感。直播已成为报导活动、会议、体育比赛和音乐会的流行媒体，使远程观众能够像身临其境一样体验活动。由于 YouTube 是观看直播内容最受欢迎的地方，因此 52.0% 的用户正在观看该平台。

亚太地区是全球视频直播平台市场增长最快的地区之一，占据超过1/4的市场份额。互联网普及率迅速提高，大量人口可以使用高速互联网，这种广泛的连接使更多的人能够参与实时视频流内容。移动设备和智能手机的普及极大地提高了直播平台的受欢迎程度。

动力学

采用低延迟流媒体协议视频

低延迟流媒体协议减少了直播事件和传输之间的延迟，这样的结果可以具有实时观看体验，这对于体育、游戏和互动广播等直播事件非常重要。它还提供其他互动功能，如实时聊天、投票和观众参与。低延迟流媒体可在直播期间实现更有效的互动广告。广告商可以实时投放有针对性的广告，吸引观众，而不会影响他们的体验。

例如，2023年3月29日，3Play Media推出了直播虚拟字幕编码解决方案，以简化流媒体平台的直播字幕流程，该解决方案无需额外的直播字幕硬件，旨在提供高精度和低延迟的字幕以提升观众体验。该解决方案的优点包括直观的事件调度界面、低延迟字幕和自动字幕故障转移。

技术进步

视频压缩和编码技术的进步（例如高效视频编码和 AV1）为用户提供了一个直播平台，可以向观众提供更高质量的视频内容，同时优化带宽使用。现场活动期间对实时交互和参与的需求导致了低延迟流协议的开发增加，这些协议减少了现场活动和向观众交付内容之间的延迟，增强了互动体验并实现内容创建者之间的无缝对话和观众。

例如，2023 年 7 月 23 日，MediaKind 推出了 MK/IO 视频流应用开发平台，旨在提供高质量、可靠的视频流以及最佳的用户体验。 MK/IO 基于 Microsoft Azure 构建，为应用程序开发人员和视频平台提供了一个平台，以增强他们为客户提供的体验。该平台包括视频点播和直播、编码、打包服务、数字版权管理支持和本地媒体播放器等功能。

数字平台的采用不断增加

全国高速互联网连接的广泛普及，为各地观众观看直播视频提供了可行的平台。各大社交媒体平台都集成了直播功能，允许用户和内容创作者分享他们的实时视频内容。政府还使用数字平台进行促销、活动公告和会议。

例如，2023 年7 月25 日，NASA 正在进行重大数字化转型，以增强其在线影响力并改善对其内容的访问，该倡议包括改进其旗舰网站和科学网站、推出其首个名为NASA + 的点播流媒体服务以及升级 NASA 应用程序。

NASA 正在更新其 nasa.gov 和 science.nasa.gov 网站，以打造互联、主题驱动的体验。 NASA 将推出 NASA+，这是一项无广告、免费、适合家庭的流媒体服务。因为该平台将为用户提供对 NASA 任务和原创视频系列的现场报导。该流媒体服务旨在让观众了解美国宇航局的太空探索和发现工作。

网络连接不良和技术故障

直播需要稳定、高速的互联网连接。网络连接不良可能会导致直播出现缓衝、滞后和中断，从而导致令人沮丧的用户体验。实时视频流本质上涉及实际事件与其广播之间的某种程度的延迟或延迟。虽然现代流媒体协议旨在最大限度地减少延迟，但仍然可能存在几秒钟的延迟，这可能会影响实时交互和参与。

并非所有设备和平台都支持直播内容。一些流媒体平台在与某些设备、操作系统或网络浏览器的兼容性方面存在限制。设置和管理直播在技术上可能很复杂，需要适当的设备、编码和流媒体软件。技术故障、硬件故障或软件问题可能会破坏流媒体体验。

Overview

Global Live Video Streaming Platforms Market reached US$ 54.5 billion in 2022 and is expected to reach US$ 252.3 billion by 2030, growing with a CAGR of 27.6% during the forecast period 2023-2030.

Live streaming offers a unique level of interaction and engagement with viewers. Creators can respond to real-time comments and questions, fostering a sense of community and connection. Live streaming has become a popular medium for covering events, conferences, sports matches and concerts enabling remote audiences to experience events as if they were there. As YouTube is the most popular place for watching live content 52.0% of users are tuning in this platform.

Asia-Pacific is among the growing regions in the global live video streaming platforms market covering more than 1/4th of the market. The rapid increase in internet penetration, with a large population gaining access to high-speed internet and this widespread connectivity enables more people to engage with live video streaming content. The prevalence of mobile devices and smartphones significantly rise the popularity of live-streaming platforms.

Dynamics

Adoption of Low Latency Streaming Protocol Videos

Low latency streaming protocols reduce the delay between live events and transmissions, this result can have real-time viewing experience which is important for live events like sports, games and interactive broadcasts. It also offers other interactive features like live chats, polls and viewer engagements. Low latency streaming enables more effective interactive advertising during live streams. Advertisers can deliver targeted ads in real-time, engaging viewers without disrupting their experience.

For instance, on 29 March 2023, 3Play Media introduced a live virtual caption encoding solution to simplify the process of live captioning for streaming platforms, this solution eliminates the need for additional live captioning hardware and aims to deliver high-accuracy and low-latency captions to enhance the audience experience. The benefits of this solution include an intuitive event scheduling interface, low latency captions and auto-caption failover.

Technology Advancement

Advancements in video compression and encoding technologies, such as High-Efficiency Video Coding and AV1 provide users with a live streaming platform to deliver higher-quality video content to viewers while optimizing bandwidth usage. The demand for real-time interaction and engagement during live events has led to increase development of low-latency streaming protocols and these protocols reduce the delay between the live event and its delivery to viewers, enhancing the interactive experience and enabling seamless conversations between content creators and audiences.

For instance, on 23 July 2023, MediaKind unveiled the MK/IO video streaming app development platform, which aims to deliver high-quality and reliable video streaming with an optimal user experience. Built on Microsoft Azure, MK/IO provides a platform for app developers and video platforms to enhance the experience they offer to customers. The platform includes features such as video-on-demand and live streaming, encoding, packaging services, digital rights management support and a native media player.

Rising Adoption of Digital Platforms

The widespread availability of high-speed internet connectivity across the country has made feasible platforms for audiences from various regions to watch live videos. Major social media platforms are integrated their live streaming features and allow users and content creators to share their real-time video content. Governments are also using digital platforms for promotions, event announcements and conferences.

For instance, on 25 July 2023, NASA is undergoing a significant digital transformation to enhance its online presence and provide improved access to its content and this initiative includes revamping its flagship and science websites, introducing its first on-demand streaming service called NASA + and upgrading the NASA app.

NASA is updating its nasa.gov and science.nasa.gov websites to create a connected, topic-driven experience. NASA will launch NASA + , an ad-free, no-cost, family-friendly streaming service. As this platform will provide users with access to live coverage of NASA missions and original video series. The streaming service aims to engage audiences with NASA's space exploration and discovery efforts.

Poor Network Connectivity and Technical Glitch

Live streaming needs a stable and high-speed internet connection. Poor network connectivity can result in buffering, lagging and interruptions in the live stream leading to a frustrating user experience. Live video streaming inherently involves some level of latency or delay, between the actual event and its broadcast. While modern streaming protocols aim to minimize latency, there can still be a delay of several seconds, which can impact real-time interactions and engagement.

Not all devices and platforms may support live-streaming content. Some streaming platforms having limitations in terms of compatibility with certain devices, operating systems or web browsers. Setting up and managing a live stream can be technically complex, requiring proper equipment, encoding and streaming software. Technical glitches, hardware failures or software issues can disrupt the streaming experience.

Segment Analysis

The global live video streaming platforms market is segmented based on component, Deployment, Streaming, delivery channel, monetization model, end-user and region.

Cloud-Based Infrastructure and Cloud Streaming Games

Cloud-based is expected to be the major segment fueling the market growth with a share of about 1/3rd in 2022. The cloud-based infrastructure allows live streaming platforms to easily scale their resources up or down based on demand, this is crucial for handling sudden spikes in viewership during popular events without causing disruptions. Cloud platforms enable streaming providers to experiment with new features, such as interactive elements, real-time engagement and personalized content recommendations, enhancing the overall user experience.

Netflix is embarking on public testing of its cloud-streamed games, marking another expansion beyond its traditional film and TV offerings. Following the introduction of mobile games on its app in November 2021, the streaming giant is now venturing into gaming with two titles available to select users in U.S. and Canada. In August 2021, Netflix Games launched globally on mobile devices with five titles, including games based on" Stranger Things".

Geographical Penetration

The Rise in Digital Culture and Partnerships

North America is the largest region in the global live video streaming platforms market covering more than 1/3rd of the market. The region has a risen digital culture with a significant portion of the population engaging in online activities and this culture encourages the adoption of new digital trends like live video streaming. The region has a well-developed technology infrastructure and partnerships boost the market.

For instance, on 22 August 2023, The North American Hockey League along with NA3HL and NAPHL, introduced the NAHLTV streaming platform for the 2023-24 season, providing fans with the opportunity to watch all games played in these leagues. The platform was created for various devices which includes PCs, MACs android phones and tablets and iOS phones and tablets. It is responsive and can adapt to different screen sizes.

Competitive Landscape

The major global players in the market include: IBM, Kaltura, VBrick, Brightcove, Agile Content, Haivision, Sonic Foundry, Qumu, Panopto and Edgio.

COVID-19 Impact Analysis

The government-imposed lockdowns and restrictions in place, people turned to digital platforms for entertainment, information, education and communication. Live video streaming platforms experienced a surge in demand as individuals sought to connect virtually and access live events, conferences, webinars, concerts, fitness classes and more. Many physical events got canceled or postponed due to a rise in health concerns.

Educational institutions, businesses and organizations turned to live video streaming to facilitate remote learning, virtual meetings and training sessions. Live streaming became an essential tool for maintaining communication and productivity in a remote work and learning environment. Live video streaming platforms provided a means for real-time interaction and engagement between content creators and their audiences.

Viewers could participate in live chats, Q&A sessions and polls during broadcasts, enhancing the sense of community and connection. The sudden surge in demand for live streaming put pressure on platforms and content creators to ensure high-quality streams. Bandwidth limitations, technical glitches and connectivity issues sometimes led to disruptions in the viewing experience.

AI Impact

AI algorithms analyze viewer preferences, watching history and behavior to recommend relevant live streams and on-demand content, this enhances user engagement by tailoring content to individual preferences. AI-powered tools automatically tag and categorize live streams based on their content, making it easier for viewers to discover and search for specific types of streams.

AI can analyze live video feeds in real-time to detect objects, faces, scenes and emotions and this technology has applications in content moderation, detecting inappropriate content and enhancing user engagement through interactive features. AI-driven video processing tools can enhance video quality by reducing noise, improving resolution and optimizing streaming performance in real-time, resulting in better viewer experiences.

For instance, on 13 June 2023, SyncWords introduced a groundbreaking Unified Platform for In-player Delivery of Live AI Captions, Subtitles and Dubs, revolutionizing the live video streaming experience and this platform allows real-time captions, subtitles and audio translations to be accessed directly within a streaming media player, giving viewers the choice of multiple languages.

Russia- Ukraine War Impact

The war resulted in disruptions to critical infrastructure including communication networks. In the area directly affected by the conflict, the availability and reliability of internet and communication services may be compromised and this impacts the ability of individuals and organizations to access and utilize live video streaming platforms. In a conflict zone, timely information is crucial as live video streaming plays an important role because it streams live video of conflict areas.

For instance, on 21 March 2022, the Russian government banned Meta, the parent company of Facebook and Instagram, on the grounds of "extremist activities." The ban includes both Facebook and Instagram but excludes the WhatsApp messaging service. The ban was implemented due to concerns about content deemed extremist and the use of platforms for organizing activities that incite violence and unrest.

By Component

Solutions
Services

By Deployment

Cloud
On-Premises

By Streaming

Live Streaming
Video-on-Demand Streaming

By Delivery Channel

Pay-Tv
Internet Protocol TV
Over-The-Top

By Monetization Model

Subscription-Based
Advertising-Based
Transactions-Based

By End-User

Media and Entertainment
BFSI
Healthcare
Others

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

On 5 August 2023, Twitter introduced a new feature that enables users to live stream video directly within the app and this move represents a technology advancement for Twitter as it aims to rival other social media platforms that have previously integrated live video streaming. Elon Musk, the CEO of various companies including SpaceX and Tesla showcased the functionality by live streaming himself and his colleagues on Twitter.
On 10 July 2023, OKAST and Broadpeak collaborated to introduce the FAST 2.0 solution, aimed at enhancing the distribution and performance of FAST channels. OKAST, a European leader in OTT platforms, has combined its OKAST Channels cloud solution with Broadpeak's video delivery components to create FAST 2.0.
On 10 August 2021, Microsoft Teams became a central platform for communication and collaboration in many organizations. Recognizing the need for integrated eCDN solutions for large-scale meetings and virtual events within Teams, Microsoft has acquired Peer5. Peer5 offers a WebRTC-based eCDN solution that operates within web browsers to optimize bandwidth usage.

Why Purchase the Report?

To visualize the global live video streaming platforms market segmentation based on component, deployment, streaming, delivery channel, monetization model, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of live video streaming platforms market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global live video streaming platforms market report would provide approximately 85 tables, 85 figures and 203 pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Component
3.2. Snippet by Deployment
3.3. Snippet by Streaming
3.4. Snippet by Delivery Channel
3.5. Snippet by Monetization Model
3.6. Snippet by End-User
3.7. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Adoption of Low Latency Streaming Protocol Videos
  - 4.1.1.2. Technology Advancement
  - 4.1.1.3. Rising Adoption of Digital Platforms
- 4.1.2. Restraints
  - 4.1.2.1. Poor Network Connectivity and Technical Glitch
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Component

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 7.1.2. Market Attractiveness Index, By Component
7.2. Solutions *
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Services

8. By Deployment

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
- 8.1.2. Market Attractiveness Index, By Deployment
8.2. Cloud *
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. On-Premises

9. By Streaming

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Streaming
- 9.1.2. Market Attractiveness Index, By Streaming
9.2. Live Streaming *
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Video-on-Demand Streaming

10. By Delivery Channel

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
- 10.1.2. Market Attractiveness Index, By Deployment
10.2. Cloud *
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Internet Protocol TV
10.4. Over-The-Top

11. By Monetization Model

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Monetization Model
- 11.1.2. Market Attractiveness Index, By Monetization Model
11.2. Subscription-Based *
- 11.2.1. Introduction
- 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Advertising-Based
11.4. Transactions-Based

12. By End-User

12.1. Introduction
- 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.1.2. Market Attractiveness Index, By End-User
12.2. Media and Entertainment *
- 12.2.1. Introduction
- 12.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
12.3. BFSI
12.4. Healthcare
12.5. Others

13. By Region

13.1. Introduction
- 13.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 13.1.2. Market Attractiveness Index, By Region
13.2. North America
- 13.2.1. Introduction
- 13.2.2. Key Region-Specific Dynamics
- 13.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 13.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
- 13.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Streaming
- 13.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Delivery Channel
- 13.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Monetization Model
- 13.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 13.2.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 13.2.9.1. U.S.
  - 13.2.9.2. Canada
  - 13.2.9.3. Mexico
13.3. Europe
- 13.3.1. Introduction
- 13.3.2. Key Region-Specific Dynamics
- 13.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 13.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
- 13.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Streaming
- 13.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Delivery Channel
- 13.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Monetization Model
- 13.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 13.3.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 13.3.9.1. Germany
  - 13.3.9.2. UK
  - 13.3.9.3. France
  - 13.3.9.4. Italy
  - 13.3.9.5. Russia
  - 13.3.9.6. Rest of Europe
13.4. South America
- 13.4.1. Introduction
- 13.4.2. Key Region-Specific Dynamics
- 13.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 13.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
- 13.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Streaming
- 13.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Delivery Channel
- 13.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Monetization Model
- 13.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 13.4.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 13.4.9.1. Brazil
  - 13.4.9.2. Argentina
  - 13.4.9.3. Rest of South America
13.5. Asia-Pacific
- 13.5.1. Introduction
- 13.5.2. Key Region-Specific Dynamics
- 13.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 13.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
- 13.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Streaming
- 13.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Delivery Channel
- 13.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Monetization Model
- 13.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 13.5.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 13.5.9.1. China
  - 13.5.9.2. India
  - 13.5.9.3. Japan
  - 13.5.9.4. Australia
  - 13.5.9.5. Rest of Asia-Pacific
13.6. Middle East and Africa
- 13.6.1. Introduction
- 13.6.2. Key Region-Specific Dynamics
- 13.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 13.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
- 13.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Streaming
- 13.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Delivery Channel
- 13.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Monetization Model
- 13.6.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

14. Competitive Landscape

14.1. Competitive Scenario
14.2. Market Positioning/Share Analysis
14.3. Mergers and Acquisitions Analysis

15. Company Profiles

15.1. IBM*
- 15.1.1. Company Overview
- 15.1.2. Product Portfolio and Description
- 15.1.3. Financial Overview
- 15.1.4. Key Developments
15.2. Kaltura
15.3. VBrick
15.4. Brightcove
15.5. Agile Content
15.6. Haivision
15.7. Sonic Foundry
15.8. Qumu
15.9. Panopto
15.10. Edgio

LIST NOT EXHAUSTIVE

16. Appendix

16.1. About Us and Services
16.2. Contact Us

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