首页 > 市场调查报告书 > 消费品

化妆品

市场调查报告书

商品编码

1352143

全球染髮剂市场 - 2023-2030

Global Hair Color Market - 2023-2030

出版日期: 2023年09月27日 | 出版商:

DataM Intelligence | 英文 202 Pages | 商品交期: 约2个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

概述

2022年全球染髮剂市场规模达241亿美元，预计2030年将达373亿美元，2023-2030年预测期间复合年增长率为5.6%。

越来越多的人采用独特和创造性的方式来增强自己的外观和个性，其中髮色为实现新外观提供了多功能和临时的选择。不同的髮色品牌提供多种不同的颜色、色调和技术，让人们可以尝试不同的风格。此外，透过社群平台提高染髮产品的品牌认知度和影响力，提高人们对染髮成分及其对头髮的影响的认识，进一步支持了消费者的倾向，进一步推动了市场的发展。

亚太地区是全球染髮剂市场成长的地区之一，由于其人口众多、可支配收入水平高以及受韩国美容趋势影响的美容标准不断提高，该地区占据了一半以上的市场份额。例如，2023 年 1 月 3 日，源自植物染料的染髮剂、消费者对化妆品生产的可持续性和安全性的认识不断增强，导致对更安全的选择（例如天然染髮剂）的需求增加。研究人员正在回顾天然染髮剂过程中使用的历史应用。

动力学

人口老化与灰色覆盖

头髮变白的现象确实是推动永久性染髮剂市场成长的重要因素。随着个体年龄的增长，他们的头髮自然失去色素沉着，导致出现灰髮或白髮。这种自然过程导致对能够有效遮盖白髮并恢復更年轻和充满活力的外观的染髮产品的需求增加。这一趋势促使人们开发出多种客製化的永久染髮产品，以满足希望维持或改变髮色的消费者的需求。

人们经常寻求永久性着色剂作为灰色覆盖的持久解决方案。临时或半永久颜色选项，永久着色剂提供更强烈和持久的颜色效果。它们含有更强、更持久的彩色颜料，可以更深入地渗透到头皮中，有效覆盖白髮并提供一致的颜色。

染髮技术的进步也在推动永久性染色剂的成长方面发挥了至关重要的作用。製造商开发出创新配方，可提供充满活力、持久的色彩，同时最大限度地减少对头髮的伤害。这些进步包括使用滋养和调理成分，帮助保持头髮健康并防止过度干燥或断裂

不断上升的时尚和美容趋势

人们对个人化护髮的日益重视极大地影响了近年来的髮色趋势。许多人现在正在寻求量身定制的染髮解决方案，以满足他们特定的头髮要求并符合他们的个人喜好。消费者需求的转变推动了可自订染髮产品的开发，使个人能够打造独特且个性化的外观。

例如，2023 年 1 月 5 日，髮色开始转向更自然、柔和的金色。流行趋势不再是华丽的金髮，而是转向自然的金棕色色调。重点是增强自然色彩并实现小麦色、燕麦色的金色金色外观。随着冬季的临近，最受欢迎的髮色将是蜂蜜金棕色，这是金髮和黑髮的美丽融合。

化学处理且耗时

漂白粉和直髮器可以改变髮干的结构。这种结构变化会使头髮变得更加多孔并且容易受损。化学处理会导致头髮水分大量流失，导致头髮干燥且容易捲曲。脆弱的髮干更容易断裂，尤其是在梳理或造型时。经过化学处理的头髮会变得脆弱，更容易折断或分叉。

透过漂白获得的明亮或非常规的髮色可能会相对较快地褪色，需要经常修饰。保持所需的颜色通常需要持续的治疗和修饰，这可能既耗时又昂贵。有些人可能会对染髮产品中使用的化学物质产生过敏反应，导致不适或皮肤问题。达到所需的颜色可能需要多次治疗，结果可能会根据起始髮色和状况而有所不同。

有些人会对染髮产品产生过敏反应或敏感。在使用任何染髮剂之前进行斑贴测试至关重要，以确保不会产生破坏性反应。除此之外，头髮颜色也会影响头髮的整体健康状况。过度或频繁的染色处理会削弱头髮结构，导致头髮干燥、分叉和整体头髮损伤。

Overview

Global Hair Color Market reached US$ 24.1 Billion in 2022 and is expected to reach US$ 37.3 Billion by 2030, growing with a CAGR of 5.6% during the forecast period 2023-2030.

Rising adoption of unique and creative ways to enhance their appearance and personality in which hair color provides versatile and temporary options for achieving a new look. Different hair color brands offer a wide range of different colors, shades and techniques so that people can experiment with different styles. Moreover, rising brand recognition and influence of hair coloring products through social platforms, increasing awareness regarding the hair color ingredients and their effects on the hair further supports the inclination of consumers, is further driving the market.

Asia-Pacific is one of the growing regions in the global hair color market covering more than half of the market due to its large population, high levels of disposable income and rise in beauty standards influenced by K-beauty trends. For instance, on 3 Jan 2023, hair color derived from plant-based dyes, growing consumer awareness towards sustainability and safety in the production of cosmetics, led to increased demand for more safer options such as natural hair coloring agents. Researchers are reviewing historical applications that are used in the process of natural hair dye.

Dynamics

Aging Population and Gray Coverage

The phenomenon of greying hair has indeed been a significant factor driving the growth of the permanent hair color market. As individuals age, their hair naturally loses pigmentation, resulting in the emergence of grey or white hair. This natural process led to an increased demand for hair color products that can effectively cover greying hair and restore a more youthful and vibrant appearance. This trend has prompted the development of a wide range of permanent hair color products tailored to meet the needs of consumers looking to maintain or change their hair color.

People often seek permanent colorants as a long-lasting solution for grey coverage. Temporary or semi-permanent color options, permanent colorants provide more intense and lasting color results. They contain stronger and more durable color pigments that penetrate deeper into the hair scalp and effectively covering grey hairs and providing consistent color throughout.

Advancements in hair color technology have also played a crucial role in driving the growth of permanent colorants. Manufacturers have developed innovative formulas that deliver vibrant, long-lasting color while minimizing damage to the hair. These advancements include the use of nourishing and conditioning ingredients that help maintain hair health and prevent excessive dryness or breakage

Rising Fashion and Beauty Trends

The growing emphasis on personalized hair care has significantly influenced hair color trends in recent times. Many individuals are now seeking tailored hair color solutions that address their specific hair requirements and align with their personal preferences. This shift in consumer demand has driven the development of customizable hair color products, enabling individuals to craft unique and personalized looks.

For instance, on 5 Jan 2023, there was a shift towards more natural and toned-down blonde hair colors. Instead of flashy blondes, the trend is moving towards a natural golden-brown shade. The focus is on enhancing the natural color and achieving a wheaty, oaty golden blonde look. As the winter month comes in approaches, the most in-demand hair color will be honey-gold bronde, which is a beautiful blend of blonde and brunette.

Chemical Treatment and Time-Consuming

Bleaching powder and straighteners can alter the structure of the hair shaft. This structural change can make the hair more porous and prone to damage. Chemical treatments can lead to significant moisture loss from the hair, leaving it dry and prone to frizz. Weakened hair shafts are more susceptible to breakage, especially during brushing or styling. Chemically treated hair can become brittle, making it more likely to snap or split.

Bright or unconventional hair colors achieved through bleaching may fade relatively quickly, requiring frequent touch-ups. Maintaining the desired color often requires ongoing treatments and touch-ups, which can be time-consuming and costly. Some individuals may experience allergic reactions to the chemicals used in hair color products, leading to discomfort or skin issues. Achieving the desired color may require multiple sessions and results can vary depending on the starting hair color and condition.

Some individuals experience allergic reactions or sensitivities to hair color products. It is crucial to perform a patch test before making use of any hair color to make certain there are no destructive reactions. In addition to this, hair color can have an effect on the general fitness of the hair. Excessive or frequent color treatments can weaken the hair structure and lead to increased dryness, split ends and overall hair damage.

Segment Analysis

The global hair color market is segmented based on product, form, distribution channel, end-user and region.

Rise of Vibrant and Unconventional Hair Colors

Vibrant and unconventional hair colors gained huge popularity, such as pastels, neons and vivid shades, have surged in recent years. To achieve catchy looks, bleaching the hair is often necessary. The demand for effective and reliable bleaching products has increased. Bleaching products enhance the hair color journey by providing customizable options to individuals.

For instance, on 14 Jun 2023, Bleaching hair is a sensitive process so proper expertise consultation is required for achieving optimal results without damaging hair. Professional bleaches, designed for salon use, are formulated with superior ingredients and offer stronger lifting power compared to drug store bleaches. When used correctly, professional bleaches provide even lightening and non-brassy tones with minimal damage to the hair. It is important to wear a mask and protective gloves when handling bleaching products to ensure safety. Opting for a dust-free powder bleach is recommended as it reduces the risk of inhaling toxic chemicals.

Geographical Penetration

Social Media Platform and Influencer Boosts the Market

Asia-Pacific is among the growing regions in the global hair color market covering more than 1/3rd of the market and countries like China, Japan, South Korea and India have the highest production and development growth in hair color products. Social media platforms are one of the powerful channels for sharing beauty trends and inspirations. Influencers and beauty bloggers play a crucial role in promoting hair color products.

For instance, on 20 March 2023, Seoul, South Korea, is indeed a major hub for beauty and fashion and visiting a hair salon there can be a trendy and popular activity for tourists. The influence of K-Pop and K-Beauty has made Seoul a hotspot for beauty enthusiasts from around the world. Many hairstyles sported by K-Pop idols and celebrities inspire individuals to follow these trends. Korean hair salons are often referred to as "miyeongshil" and they are known for their skilled hairstylists and cutting-edge techniques.

Competitive Landscape

The major global players include: Avon Products, Combe Inc, Coty Inc, Kao Corporation, L" Oreal, Revlon Inc, Unilever Group, The Estee Lauder Companies Inc, Procter & Gamble, Godrej.

COVID-19 Impact Analysis

Salons temporarily closed or operating at limited capacity during lockdowns and social distancing measures, many individuals turned to DIY hair coloring at home. This trend was driven to maintain their hair color or experiment with new looks while unable to visit professional salons. As a result, there was a surge in the demand for at-home hair color products, including boxed dyes and temporary color sprays.

The pandemic influenced consumers when it came to hair color. The government-imposed lockdown so people spend more time spent at home, some individuals felt more comfortable trying bold and unconventional hair colors they might not have considered before. Like many other sectors, the hair color industry also experienced disruptions in the supply chain during the pandemic. Lockdowns, restrictions on movement and international shipping challenges affected the availability of certain hair color products and ingredients. Economic instability leads to an increased price of the product that affects the growth of the market.

Many salons adapted new technologies and started offering virtual consultations and educational resources to assist their clients with home hair coloring. Hair professionals provided guidance on product selection, application techniques and color maintenance tips through video calls and online tutorials. These virtual interactions helped bridge the gap between clients and hairstylists, ensuring that individuals could still receive expert advice while unable to visit salons.

Russia- Ukraine War Impact

Ukraine is a main manufacturer and exporter of numerous chemical compounds that are used for the preparation of hair colors. The struggle can disrupt the deliver chain, main to shortages and charge will increase for essential chemical substances and uncooked substances utilized in diverse industries, including cosmetics, prescribed drugs and manufacturing. Sanctions and trade disruptions can lead to restrictions on the export of chemicals from Russia and Ukraine. This can affect global markets and industries that rely on these chemicals.

Geopolitical tensions and uncertainties make long-term planning and investments in the chemicals sector more challenging. Companies are investing or expanding operations in the region. During the conflict, environmental regulations and safety standards is not adequately enforced. This can lead to environmental pollution and long-term ecological damage, affecting both local communities and the chemical industry.

By Product

Bleachers
Highlighters
Permanent Colorants
Semi-Permanent
Temporary
Others

By Form

Powder
Creams
Others

By Distribution Channel

Supermarkets/Hypermarkets
Convenience Stores
Online Stores
Others

By End-User

Women
Men

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

On 4 Jan 2023, Surya Brasil introduced a revamped made in India for henna hair care in which includes shampoo and conditioners that has harmless ingredient such as sugarcane and beetroot. Created specifically for Indian scalp and hair.
On 15 Mar 2023, DayGlo launched a new product called Elara Luxe which has a new fluorescent pigment derived from plants. It has a fusion of nature and technology and is biodegradable. These make them ideal for a large range of applications that include temporary hair color.
On 6 Oct 2022, Material Science company Unseen Beauty launched color-changing hair products. The color changes with respect to temperature and light. The color shades range from kaleidoscopic and Borealis.

Why Purchase the Report?

To visualize the global hair color market segmentation based on product, form, distribution channel, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of hair color market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global hair color market report would provide approximately 69 tables, 70 figures and 203 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product
3.2. Snippet by Form
3.3. Snippet By Distribution Channel
3.4. Snippet by End-User
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Aging Population and Gray Coverage
  - 4.1.1.2. Rising Fashion and Beauty Trends
- 4.1.2. Restraints
  - 4.1.2.1. Chemical Treatment and Time-Consuming
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 7.1.2. Market Attractiveness Index, By Product
7.2. Bleachers*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Highlighters
7.4. Permanent Colorants
7.5. Semi-Permanent
7.6. Temporary
7.7. Others

8. By Form

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 8.1.2. Market Attractiveness Index, By Form
8.2. Powder*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Cream
8.4. Others

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarkets/Hypermarkets *
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Convenience Stores
9.4. Online Stores
9.5. Others

10. By End-User

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.1.2. Market Attractiveness Index, By End-User
10.2. Women*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Men

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Russia
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Avon Products*
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Combe Inc
13.3. Coty Inc
13.4. Kao Corporation
13.5. L" Oreal
13.6. Revlon Inc
13.7. Unilever Group
13.8. The Estee Lauder Companies Inc
13.9. Procter & Gamble
13.10. Godrej

LIST NOT EXHAUSTIVE