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全球咖啡和茶胶囊市场 - 2023-2030Global Coffee and Tea Capsules Market - 2023-2030 |
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2022年,全球咖啡和茶胶囊市场规模达235亿美元,预计2030年将达到367亿美元,2023-2030年预测期间复合年增长率为5.7%。
消费者对在家中享受方便、优质的咖啡和茶体验的需求不断增长,推动了市场成长。随着消费者寻求便利而又不影响口味,市场正在以更广泛的胶囊选择来应对。许多消费者的环保意识越来越强,这导致了环保胶囊选择的发展。
注重健康的消费者正在寻求功能性且注重健康的咖啡和茶胶囊。这导致添加了维生素、抗氧化剂和适应原等成分的胶囊的推出,促进了健康益处。品牌越来越注重提供多样化的咖啡和茶口味,以满足不同消费者的喜好。独特的异国风味和特色混合物越来越受欢迎,为消费者提供了更广泛的选择。
茶是继水之后最受欢迎的饮料,拥有近 3,000 种令人惊嘆的多样性。联合国粮食及农业组织2023年报告显示,全球茶叶市场规模达2,472亿美元,预计2025年将进一步扩大至2,667亿美元,年增率稳定在4.22%。
亚太市场的消费群快速成长,可支配收入不断增加,该地区的消费者正在寻求便利、优质的咖啡和茶体验,并正在扩大市场。中国和印度等传统饮茶国家对创新、方便的茶胶囊的需求激增,而几个亚洲市场的咖啡消费也在成长。
人们对方便食品(包括单份咖啡和茶胶囊)的日益青睐正在扩大市场的成长。重视快速、简单的饮料製备的消费者正在推动这一细分市场的成长。现代生活方式的特点是忙碌的日程和忙碌的日常生活。咖啡和茶胶囊与这种生活方式完美契合,提供了一种快速、无忧的方式来享受一杯咖啡和茶,并推动市场成长。
咖啡和茶胶囊提供单份服务的便利,让消费者在几分钟内即可享用新鲜的热饮。此功能可满足单独份量控制的需求并最大限度地减少浪费。製造商透过在咖啡和茶胶囊市场提供多样化的产品来满足对便利性的需求。例如,2021 年 4 月,Coffeeza 推出了一款新咖啡机和一系列随附的咖啡胶囊。这些创新产品使咖啡爱好者能够在舒适的家中和工作场所轻鬆准备咖啡馆品质的咖啡。咖啡胶囊系列包括三种不同的变体:Forte、Cremoso 和 Single-Origin Coffee埃塞俄比亚,提供多种口味和冲泡选项,以满足各种咖啡偏好。
咖啡文化的兴起正在扩大咖啡和茶胶囊市场。随着咖啡文化在各个地区的普及,越来越多的消费者正在寻求便捷的方式来享受高品质的咖啡和茶,从而促进了市场的成长。咖啡文化的出现代表了一种文化转变,即重视和品嚐咖啡和茶作为手工饮料。这种转变正在提高市场对优质和精品咖啡和茶胶囊的需求。
咖啡文化鼓励消费者探索多样化的咖啡和茶口味和混合咖啡。胶囊提供了一种享受特色混合物的便捷方式,有助于市场上提供更广泛的产品。咖啡文化爱好者寻求在家中复製咖啡馆的体验。咖啡和茶胶囊提供了一种简单的方法来实现这一目标,无需专业的咖啡师设备即可提供咖啡馆品质的饮料。
健康和保健趋势正在扩大咖啡和茶胶囊市场。随着消费者优先考虑健康并寻求功能性和有益饮料,对健康胶囊的需求不断增长,从而导致市场扩张。许多咖啡和茶胶囊都含有有益健康的功能性成分,迎合了寻求口感好、支持整体健康的饮料的消费者。注重健康的消费者越来越寻求低糖和低热量的选择。有些胶囊提供低糖且不添加糖的咖啡和茶混合物,符合市场对更健康选择的需求。许多注重健康的消费者也优先考虑永续性和道德采购。符合这些价值的品牌,例如公平贸易或有机认证,会受到市场的青睐。
随着消费者越来越意识到一次性咖啡和茶胶囊对环境的影响,环境问题正在导致市场限制。这种意识的提高导致一些消费者重新考虑胶囊的使用。许多消费者正在寻求传统胶囊的环保替代品,例如可重复使用的胶囊或散装咖啡和茶的选择,这正在影响市场上一次性胶囊的销售和成长。
一次性咖啡和茶胶囊通常由塑胶製成,会产生废物。随着人们对塑胶污染和垃圾掩埋场废物的环境担忧日益加剧,消费者正在寻找更永续的选择,这对市场产生了影响。在许多地区,正确回收和处置咖啡和茶胶囊可能具有挑战性,缺乏有效的回收系统会导致环境问题和市场限制。
咖啡和茶商品的价格波动可能导致市场波动。当咖啡和茶豆的成本大幅上涨时,可能会影响胶囊的定价,可能导致消费者需求下降。由于原物料成本波动导致胶囊价格上涨,消费者对消费更加谨慎。这可能会导致销量下降,尤其是对价格敏感、选择更实惠的替代品的消费者。
价格波动会影响消费者的偏好。当面临更高的价格时,一些消费者从优质和特种胶囊转向更经济的选择,从而影响了市场动态。对于咖啡和茶胶囊市场的製造商和供应商来说,价格波动会影响利润率。原物料成本的突然上涨挤压了利润空间,影响了产业公司的整体财务状况。
The Global Coffee and Tea Capsules Market reached US$ 23.5 billion in 2022 and is expected to reach US$ 36.7 billion by 2030, growing with a CAGR of 5.7% during the forecast period 2023-2030.
Growing consumer demand for convenient and premium-quality coffee and tea experiences at home and drive market growth. As consumers seek convenience without compromising on taste, the market is responding with a wider range of capsule options. Many consumers are becoming more environmentally conscious, and this is leading to the development of eco-friendly capsule options.
Health-conscious consumers are seeking functional and health-focused coffee and tea capsules. This resulted in the introduction of capsules with added ingredients such as vitamins, antioxidants, and adaptogens, promoting health benefits. Brands increasingly focus on offering diverse coffee and tea flavors to cater to different consumer preferences. Unique and exotic flavors and specialty blends are gaining traction, providing consumers with a wider choice.
Tea is the most popular beverage after water and boasts an astonishing diversity of nearly 3,000 varieties. The United Nations Food and Agriculture Organization in 2023 reported that the global tea market reached a substantial value of US$ 247.20 billion, with projections indicating it will further expand to reach US$266.7 billion in 2025 and has reflected a steady annual increase of 4.22%.
Asia-Pacific market boasts a rapidly growing consumer base, with an increasing disposable income, and consumers in the region are seeking convenient and premium coffee and tea experiences and are expanding the market. Traditional tea-drinking nations like China, and India are witnessing a surge in demand for innovative and convenient tea capsules, while coffee consumption is also on the rise in several Asian markets.
The increasing preference for convenience foods, including single-serving coffee and tea capsules, is expanding the market's growth. Consumers who value quick and easy beverage preparation are driving the growth of this market segment. Modern lifestyles are characterized by busy schedules and on-the-go routines. Coffee and tea capsules align perfectly with this lifestyle, offering a quick and hassle-free way to enjoy a cup of coffee and tea and drive the market growth.
Coffee and tea capsules provide single-serving convenience, allowing consumers to enjoy a fresh, hot beverage in minutes. This feature caters to the need for individual portion control and minimizes waste. Manufacturers are responding to the demand for convenience by diversifying their product offerings within the coffee and tea capsules market. For instance, in April 2021, Coffeeza introduced a new coffee machine and a range of accompanying coffee capsules. These innovative products empower coffee enthusiasts to effortlessly prepare cafe-quality coffee in the comfort of their homes and workplaces. The coffee capsule lineup includes three distinct variants: Forte, Cremoso, and Single-Origin Coffee Ethiopia, offering a diverse selection of flavors and brewing options to cater to a wide range of coffee preferences.
The rise of coffee culture is expanding the coffee and tea capsules market. As coffee culture gains popularity in various regions, more consumers are seeking convenient ways to enjoy high-quality coffee and tea, contributing to market growth. The emergence of coffee culture represents a cultural shift toward valuing and savoring coffee and tea as artisanal beverages. This shift is elevating the demand for premium and specialty coffee and tea capsules in the market.
Coffee culture encourages consumers to explore diverse coffee and tea flavors and blends. Capsules offer an accessible way to enjoy specialty blends, contributing to a broader range of products available in the market. Coffee culture enthusiasts seek to replicate the cafe experience at home. Coffee and tea capsules provide an easy way to achieve this by offering cafe-quality beverages without the need for professional barista equipment.
Health and wellness trends are expanding the coffee and tea capsules market. As consumers prioritize well-being and seek functional and beneficial beverages, the demand for health-focused capsules is growing, leading to market expansion. Many coffee and tea capsules include functional ingredients for their health benefits and cater to consumers looking for beverages that taste good and also support their overall health. Health-conscious consumers are increasingly looking for low-sugar and low-calorie options. Some capsules offer coffee and tea blends with reduced and no added sugars, aligning with market demand for healthier choices. Many health-focused consumers also prioritize sustainability and ethical sourcing. Brands that align with these values, such as fair trade or organic certifications, are favored in the market.
Environmental concerns are leading to market constraints as consumers become increasingly aware of the environmental impact of single-use coffee and tea capsules. This heightened awareness is leading some consumers to reconsider their use of capsules. Many consumers are seeking eco-friendly alternatives to traditional capsules, such as reusable capsules or bulk coffee and tea options, and this is affecting the sales and growth of single-use capsules in the market.
Single-use coffee and tea capsules, often made of plastic, contribute to the generation of waste. As environmental concerns about plastic pollution and landfill waste grow, consumers are looking for more sustainable choices, impacting the market. Proper recycling and disposal of coffee and tea capsules can be challenging in many regions and the lack of efficient recycling systems contributes to environmental concerns and market restraints.
Price fluctuations in coffee and tea commodities can lead to market volatility. When the cost of coffee and tea beans rises significantly, it can affect the pricing of capsules, potentially leading to decreased consumer demand. As capsule prices rise due to fluctuating raw material costs, consumers are more cautious with their spending. This can lead to decreased sales, particularly among price-sensitive consumers who opt for more affordable alternatives.
Price fluctuations can influence consumer preferences. Some consumers shift from premium and specialty capsules to more budget-friendly options when facing higher prices, affecting the market dynamics. For manufacturers and suppliers in the coffee and tea capsules market, price fluctuations can impact profit margins. Sudden increases in raw material costs squeeze profit margins, affecting the overall financial health of companies in the industry.
The global coffee and tea capsules market is segmented based on tea capsule type, coffee capsule type, material, application and region.
The aluminum capsules segment held the largest share of the global coffee and tea capsules market. Aluminum capsules provide an effective barrier against light, air, and moisture, which are elements that can degrade the flavor and aroma of coffee and tea. This preservation of flavor is highly valued by consumers, contributing to the segment's dominance in the market. Aluminum is a recyclable material, and many consumers appreciate the environmental benefits of choosing recyclable capsules. The recyclability of aluminum capsules aligns with growing sustainability concerns in the market.
A wide range of coffee and tea brands offer their products in aluminum capsules, providing consumers with a diverse selection of blends, origins, and flavors to choose from. For instance, in November 2022, Nespresso, a division of the Nestle Group, introduced a series of coffee capsules designed for home composting. These capsules are crafted from paper materials and have earned certification from TUV Austria, attesting to their suitability for composting at home.
Asia-Pacific region is dominating the global coffee and tea capsules market. The region consists of a large and rapidly growing population, including a rising middle class. Rising demand for convenient, single-serving coffee and tea solutions including capsules, is surging, driving the market growth as more people in this region move to urban areas and adopt busier lifestyles. The region is witnessing a significant rise in coffee culture, with a growing number of coffee shops, cafes, and specialty coffee brands. This trend is contributing to increased awareness and interest in coffee, further boosting the coffee capsules market. Asia-Pacific region has varying consumer preferences for coffee and tea, driving the market growth.
The pandemic disrupted global supply chains, affecting the availability of coffee and tea capsules. Delays in sourcing raw materials, production, and distribution created challenges for the market. Many coffee capsules are used in commercial coffee machines, including those in cafes and offices. The closure or limited operation of food service outlets resulted in decreased sales and demand in this segment.
The pandemic increased awareness of environmental issues, including single-use packaging. Some consumers, driven by sustainability concerns, reduced their consumption of single-use capsules, impacting the market. Economic uncertainties caused by the pandemic led some consumers to tighten their budgets, reducing discretionary spending on premium or specialty capsules. Price sensitivity affected the market negatively.
However, during lockdowns and social distancing measures, consumers spent more time at home. This led to a surge in at-home coffee and tea consumption, driving the market for capsules as a convenient and accessible option. With restrictions on physical retail spaces, there was a notable shift to online shopping. Many coffee and tea capsule brands expanded their e-commerce presence, reaching a broader customer base and boosting online sales.
Russia and Ukraine a significant suppliers of coffee and tea beans to the global market, and the conflict could disrupt the supply chain. Interruptions in the supply of raw materials lead to price fluctuations and affect the availability of capsules in the market. Increased prices for raw materials lead to higher production costs for coffee and tea capsules, potentially affecting market prices.
Geopolitical conflicts can create uncertainty in global markets, including commodities like coffee and tea. Investors and businesses react cautiously, potentially impacting investment decisions and market stability. Geopolitical tensions can influence consumer sentiment and behavior. The conflict leads to economic uncertainty and consumer concerns, it affects consumer spending patterns, including purchases of coffee and tea capsules.
The major global players in the coffee and tea capsules market include: Nestle Australia Ltd., Lavazza Australia Pty Limited, Jacobs Douwe Egberts Professional Australia, Vittoria Food & Beverage, Illy Australia, Tetley, Nestle Australia Ltd., Twinings North America, Inc., Unilever Australia Supply Services Limited and The Red Espresso Company (Pty) Ltd.
The global coffee and tea capsules market report would provide approximately 69 tables, 68 figures and 186 Pages.
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