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旅游

市场调查报告书

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1372601

全球旅游订阅市场 - 2023-2030

Global Travel Subscription Market - 2023-2030

出版日期: 2023年10月18日 | 出版商:

DataM Intelligence | 英文 186 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

全球旅游订阅市场在 2022 年达到 425 亿美元，预计到 2030 年将达到 587 亿美元，2023-2030 年预测期间复合年增长率为 4.1%。

过去几十年来，随着可支配收入和旅客偏好的增加，全球旅行订阅市场正在不断扩大。经济成长和收入增加促进了消费者在休閒活动（包括旅游订阅）上的支出增加。透过广告和媒体曝光提高的认识激发了探索新目的地的愿望。

更多的閒暇时间和日益富裕的生活让人们能够更频繁地旅行并探索多样化的体验。然而，可支配收入的波动仍然会影响旅行选择，家庭在考虑休閒支出之前会优先考虑必需品。此外，在后新冠疫情时代，全球旅行和旅游业都在成长，这主要体现在中国，因为中国是旅行和旅游业的主要枢纽。

在新兴旅游走廊和区域经济趋势的推动下，亚太地区的旅游订阅市场正在不断成长。包括香港和日本在内的东北亚地区在亚太地区游客中的受欢迎程度正在回升，而印度、澳洲和纽西兰则预计成长将更为温和。

香港已于 2023 年初成为第三大旅游目的地，被压抑的旅游需求强劲，预计将支持国内旅游的復苏。亚太地区多个国家的休閒航班预订量大幅增加，显示该地区对旅游订阅和旅游业的兴趣日益浓厚。

动力学

强劲的需求和旅行重新开放

在多种经济因素和旅客偏好的推动下，全球旅行订阅市场正在经历成长。拥有大量储蓄的高收入消费者正在推动消费支出。根据支付公司万事达卡的报告，休閒旅游需求依然强劲，预订量较 2019 年增长约 31%，2022 年至 2023 年迄今同比增长 25%。强劲的旅游需求欧洲、北美、拉丁美洲和中东等地区都出现了这种情况，其中亚太地区的航班预订量因流动性限製而被压抑的需求激增。

中国大陆的重新开放对全球旅游业产生重大影响，并有可能推动全球成长。历来以零售消费闻名的中国大陆游客可能会转向自由选择服务和豪华旅行体验。在海南等地被压抑的需求和免税购物的推动下，国内旅游的復苏也促进了旅游市场的成长。奢侈品牌正在适应当地人的偏好，这可能会在后疫情环境中继续取得成功。

航空公司和酒店适应不断变化的旅行者偏好

随着航空公司和酒店适应不断变化的旅行者偏好，全球旅行订阅市场正在不断扩大。这一增长是由于订阅服务日益普及，根据 Zuora 订阅研究所的一项国际调查，78% 的美国成年人为各行业的订阅付费。旅游业认识到吸引远距工作者和寻求灵活性和长期停留的休閒旅行者的潜力。

订阅可以锁定客户并提高利润，提供更低的价格和便利性。例如，阿拉斯加航空公司推出了一项名为「飞行计划」的订阅计划，允许订阅者以固定的月费进行最多 24 次往返旅行。全球规模较小的航空公司也正在采用订阅计画。此外，饭店正在采用订阅服务来迎合愿意支付月费的年轻旅行者，这标誌着旅游市场的重大转变。

旅游订阅市场高成本的挑战：对旅客和产业的影响

高成本是影响旅游订阅市场的重大挑战。许多订阅方案都需要预付费用或年度承诺，这对某些旅客来说可能太昂贵。此外，这些订阅的费用可能并不总是符合旅客不断变化的需求和环境，从而降低了它们的吸引力。

旅游业的住宿、燃料和机票等费用不断上涨，也促使旅客更加重视成本，使他们不愿负担额外的订阅费用。由于旅客优先考虑预算友善的选择和灵活性，高订阅成本可能会阻止他们参与旅行订阅计划，从而阻碍市场的成长和可及性。旅游公司需要考虑承受能力和适应性，以满足不断变化的消费者需求。

The globally travel subscription market is expanding with the increased disposable income and traveler preferences over the past few decades. Economic growth and rising incomes have contributed to greater consumer spending on leisure activities, including travel subscriptions. Increased awareness through advertising and media exposure has fueled the desire to explore new destinations.

More available leisure time and improved affluence have allowed people to travel more frequently and explore diverse experiences. However, fluctuations in disposable income can still influence travel choices, with families prioritizing essentials before considering leisure expenditures. Moreover, also the growing travel and tourism have seen globally in post COVID era which can be majorly seen in China, as it is a major hub for travel and tourism.

The travel subscription market in the Asia-Pacific is witnessing growth, driven by emerging travel corridors and regional economic trends. Northeast Asia, including Hong Kong and Japan, is experiencing a resurgence in popularity among Asia-Pacific travelers, while India, Australia and New Zealand anticipate more moderate expansion.

Hong Kong has emerged as a top 3 destination in early 2023 and strong pent-up travel demand is expected to support domestic travel recovery. Leisure flight bookings in various Asia-Pacific countries have seen significant increases, indicating the region's growing interest in travel subscriptions and tourism.

Dynamics

Strong Demand and Travel Reopenings

The globally travel subscription market is experiencing growth driven by several economic factors and traveler preferences. High-income consumers with substantial savings are boosting consumer spending. As per a report by the payments company MasterCard, leisure travel demand has remained strong, with bookings up by approximately 31% compared to 2019, showing a 25% year-over-year-to-date growth between 2022 and 2023. Robust travel demand is observed in regions like Europe, North America, Latin America and the Middle East, with Asia-Pacific witnessing a surge in flight bookings due to pent-up demand following mobility restrictions.

Mainland China's reopening has significant implications for the global travel industry, potentially providing a boost to global growth. Travelers from mainland China, historically known for retail spending, may shift towards discretionary services and luxury travel experiences. Domestic travel recovery, driven by pent-up demand and tax-free shopping in places like Hainan, is also contributing to the travel market's growth. Luxury brands are adapting to local preferences, which may continue to be successful in a post-COVID environment.

Airlines and Hotels Adapt to Changing Traveler Preferences

The global travel subscription market is expanding as airlines and hotels adapt to changing traveler preferences. The growth is in response to the rising popularity of subscription services, with 78% of U.S. adults paying for subscriptions in various sectors according to an International Survey by Zuora Subscribed Institute. The travel industry recognizes the potential in attracting both remote workers and leisure travelers seeking flexibility and extended stays.

Subscriptions lock in customers and boost profits, offering lower prices and convenience. Alaska Airlines, for instance, introduced a subscription program, Flight Plan, allowing subscribers to take up to 24 round trips for a fixed monthly fee. Smaller airlines globally are also adopting subscription plans. Additionally, hotels are embracing subscriptions to cater to younger travelers comfortable with monthly fees, marking a significant shift in the travel market.

Challenges of High Costs in the Travel Subscription Market: Implications for Travelers and the Industry

The high cost is a significant challenge impacting the travel subscription market. Many subscription plans require upfront fees or annual commitments, which can be prohibitively expensive for some travelers. Also, the cost of these subscriptions may not always align with travelers' changing needs and circumstances, making them less attractive.

Rising expenses in the travel industry, such as accommodation, fuel and airline tickets, are also pushing travelers to be more cost-conscious, making them hesitant to commit to additional subscription expenses. As travelers prioritize budget-friendly options and flexibility, high subscription costs can deter them from participating in travel subscription programs, hindering the market's growth and accessibility. Travel companies need to consider affordability and adaptability to meet evolving consumer demands.

Segment Analysis

The global silo bags market is segmented based on type, application and region.

Membership Clubs as a Key Option in the Travel Subscription Market Catering to Diverse Traveler Needs

Membership clubs hold a significant share in the travel subscription market due to the growing demand for personalized and convenient travel experiences. The clubs cater to a diverse range of travelers, offering exclusive benefits and services. Wheels Up, for instance, provides private jet charter memberships, granting access to a versatile fleet and various perks, including partnership rates with renowned brands.

PS at LAX offers privacy and convenience, letting travelers bypass airport hassles. Inspirato offers luxury vacation homes and resorts, while Scott's Cheap Flights alerts members to budget-friendly airfare deals. Other clubs like Priority Pass, CLEAR and Well Traveled enhance airport experiences. Travel + Leisure Club provides curated itineraries and Exclusive Resorts offers personalized luxury residences globally. The memberships address travelers' diverse needs, making them a significant player in the travel subscription market.

Geographical Penetration

Asia-Pacific Surges Ahead in the Travel Subscription Market Amidst Tourism Recovery

The Asia-Pacific is rapidly gaining a significant share of the travel subscription market, mirroring its robust tourism recovery. The latest data from UNWTO reveals that Asia and the Pacific accelerated their recovery, reaching 54% of pre-pandemic tourism levels in Q1 2023. The uptrend is set to further accelerate as destinations, especially China, reopen.

The region's resurgence is indicative of its resilience and growing appeal to travelers. While other regions have also made substantial recoveries, Asia-Pacific stands out as a key player. The travel subscription market is poised to benefit from this resurgence, as more travelers seek flexible and cost-effective options, contributing to the region's dominance in this sector.

COVID-19 Impact Analysis:

The COVID-19 pandemic had a severe impact on the travel subscription market as international tourism plummeted by around 80% in 2020. The crisis disrupted global travel and tourism, causing job losses, business closures and economic hardships. While domestic tourism provided some relief, international travel restrictions remained a significant challenge. Vaccines offered hope for recovery, but challenges persisted, including vaccine distribution and ongoing travel restrictions.

Tourism businesses faced survival threats, requiring government support. Recovery hinged on restoring traveler confidence, adapting tourism businesses, promoting domestic tourism and providing clear information to travelers. The crisis presented an opportunity to build a more sustainable and resilient tourism sector by capitalizing on digitalization and promoting a low-carbon transition. However, the tourism industry's recovery remained uncertain, with potential stop-and-start cycles and the need for global cooperation.

Russia-Ukraine War Impact Analysis

The Russia-Ukraine war has significantly impacted the travel subscription market. It has led to airspace closures, disrupted international travel routes and created uncertainty in travel plans. Airlines faced challenges, including rising fuel costs and route alterations. Major travel brands withdrew operations from Russia, affecting the availability of travel services.

Countries relying on Russian tourists implemented restrictions, while some destinations saw increased Russian visitors. Corporate travel agencies faced complexities in handling relationships with Russian partners. Overall, the war has disrupted the global travel landscape, impacting subscriptions as travelers faced limitations and uncertainties in their travel options, leading to changes in travel behavior and subscription preferences.

By Type

Trip Subscription
Membership Clubs

By Application

Luxury Travel
Ordinary Travel

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

In June 2023, Yatra, a prominent online travel agency and corporate travel service provider, launched its new travel subscription service, "Yatra Prime." The subscription offers a range of benefits designed to enhance the travel experience, including the elimination of convenience fees on top of existing offers, access to special fares for domestic air tickets and priority VIP customer support. Subscribers can also earn Yatra vouchers by reaching specific spending milestones during their membership.
In June 2023, Wizz Air, Europe's seventh-largest airline, introduced the continent's first flight subscription service, known as the "Multipass" program, in collaboration with subscription specialist Caravelo. The service caters to customers traveling on domestic flights within Italy or international flights from Poland. Subscribers pay a fixed monthly fee in exchange for either a one-way or roundtrip flight each month..
In September 2022, Hapi Travel Destinations, a subscription travel platform, launched in U.S. The platform aims to capitalize on shifting traveler priorities and work-life flexibility trends, offering a subscription-based model that allows users to earn points when booking vacations and referring others. Hapi Travel offers different subscription tiers, with the Explorer subscription priced at US$50 per month and the Elite+ package costing US$2,500 to join, followed by a US$244 annual fee.

Competitive Landscape

The major global players in the market include: AAA, Blade Plus, Global Entry, Going, Google Fi, Wheels Up, Inspirato Pass, Lyft Pink, TSA PreCheck, Priority Pass.

Why Purchase the Report?

To visualize the global travel subscription market segmentation based on Type, Application and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of travel subscription market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global silo bags market report would provide approximately 47 tables, 53 figures and 186 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Application
3.3. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Strong Demand and Travel Reopening's
  - 4.1.1.2. Airlines and Hotels Adapt to Changing Traveler Preferences
- 4.1.2. Restraints
  - 4.1.2.1. Challenges of High Costs in the Travel Subscription Market: Implications for Travelers and the Industry
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Membership Clubs*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Trip Subscription

8. By Application

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 8.1.2. Market Attractiveness Index, By Application
8.2. Luxury Travel*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Ordinary Travel

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1. U.S.
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1. Germany
  - 9.3.5.2. UK
  - 9.3.5.3. France
  - 9.3.5.4. Italy
  - 9.3.5.5. Russia
  - 9.3.5.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1. Brazil
  - 9.4.5.2. Argentina
  - 9.4.5.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.5.1. China
  - 9.5.5.2. India
  - 9.5.5.3. Japan
  - 9.5.5.4. Australia
  - 9.5.5.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. AAA*
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. Blade Plus
11.3. Global Entry
11.4. Going
11.5. Google Fi
11.6. Wheels Up
11.7. Inspirato Pass
11.8. Lyft Pink
11.9. TSA PreCheck
11.10. Priority Pass

LIST NOT EXHAUSTIVE

12. Appendix

12.1. About Us and Services
12.2. Contact Us

02-2729-4219

+886-2-2729-4219

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