全球旅馆市场 - 2023-2030

概述

2022年全球旅馆市场规模达41亿美元，预计2030年将达89亿美元，2023-2030年预测期间CAGR为10.2%。

旅馆市场是全球旅游和旅馆业的驱动力。它为精打细算的旅客提供价格实惠但社交和身临其境的住宿选择，吸引了从单独冒险家到团体和家庭的各种游客。旅舍已成为全球旅游景观的重要组成部分，促进探索和文化交流。

扩张带动了各个地区的经济成长，为创造就业机会和当地企业的发展做出了贡献。此外，数位平台的兴起使得预订旅馆变得更加容易，进一步促进了国际旅游业的发展。随着对永续发展和独特体验的日益关注，旅舍继续在塑造全球旅游市场方面发挥关键作用。

亚太地区在旅馆市场上占据主导地位，占最大份额。凭藉其多样化的旅游目的地、成本效益和丰富的文化体验，吸引了背包客和精打细算的旅客。该地区快速的城市化、国际旅行的成长和广泛的旅舍网络有助于其在全球旅舍市场中的领导地位，展示了亚太地区作为经济型住宿和多元化文化探索的关键枢纽。

动力学

独自旅行趋势上升

全球独自旅行的成长预计将推动旅馆市场的发展。在全球独自旅行趋势上升的推动下，旅舍市场正经历显着成长。据 Solo Traveller World 称，25% 的美国人（8,300 万人）正在考虑独自旅行，而 2022 年这一比例为 16%。这一转变是由于人们希望弥补疫情后失去的旅行机会。值得注意的是，70% 的独行游客选择跟团旅游前往他们不太有信心的目的地，其中 66% 的独行游客依靠旅游经理进行后勤和规划。

超过 40% 的人选择跟团旅游以获得独特的冒险体验，41% 的人则优先考虑独自旅行时的安全。谷歌资料显示，疫情后独自旅行显着增加了 761.15%。尤其是 85% 的 55 岁以上女性继续独自旅行。独自旅行的激增导緻小型旅行团的预订量增加了25%，麦基诺岛、新斯科细亚省、西维吉尼亚州、查尔斯顿和萨凡纳等目的地因其安全、独特的体验和实惠的价格而受到独自旅行者的欢迎。

背包旅行趋势的成长和旅行者人口结构的变化

旅馆市场正在见证成长，这在很大程度上是由不断增长的旅行趋势所推动的。根据 The Broke Backpackers 的报告，每年约有 4500 万次背包旅行，其中 2/3 的背包客属于 20-25 岁年龄段，并且越来越多的老年旅行者加入背包社区。此外，超过80%的旅舍客人是千禧世代，2015年至2019年单身女性旅客增加了88%。

背包客认为自己与一般游客不同，他们重视文化体验、语言学习并拥抱人迹罕至的冒险活动。大多数背包客仍住在旅舍，其中80%经历过旅舍生活。全球超过 30% 的旅馆位于亚洲，其中泰国和越南拥有最多的旅舍。欧洲仍然是受欢迎的目的地，南美的受欢迎程度正在上升。背包客也变得更加重视预算，44% 的人住在饭店，28% 的人住在家人或朋友的地方，21% 的人使用 Airbnb。

挑战和误解

由于对旅舍的误解，旅舍市场可能会受到限制。缺乏对安全、卫生和独特性的认识，特别是只针对年轻背包客，可能会阻碍潜在客人探索旅舍住宿。这些误解可能会阻碍那些本来可以从旅舍提供的经济高效、社交和多样化服务中受益的个人，从而阻碍旅舍产业的发展。

为了扩大旅舍市场并释放其全部潜力，必须揭穿这些神话并改善旅舍的认知，以吸引更广泛的旅行者，最终促进旅舍市场的持续成长和发展。

目录

第 1 章：方法与范围

• 研究方法论
• 报告的研究目的和范围

第 2 章：定义与概述

第 3 章：执行摘要

• 住宿片段
• 游客摘录
• 预订频道片段
• 消费者导向片段
• 按地区分類的片段

第 4 章：动力学

• 影响因素
  • 司机
    • 独自旅行趋势上升
    • 背包旅行趋势的成长和旅行者人口结构的变化
  • 限制
    • 挑战和误解
  • 机会
  • 影响分析

第 5 章：产业分析

• 波特五力分析
• 供应链分析
• 定价分析
• 监管分析

第 6 章：COVID-19 分析

• COVID-19 分析
  • 新冠疫情爆发前的情景
  • 新冠疫情期间的情景
  • 新冠疫情后的情景
• COVID-19 期间的定价动态
• 供需谱
• 疫情期间政府与市场相关的倡议
• 製造商策略倡议
• 结论

第 7 章：按住宿

• 私人房间
• 共享房间
• 家庭房
• 套房
• 其他

第 8 章：透过预订管道

• 网上预订
• 亲自预订

第 9 章：游客

• 国内的
• 国际的

第 10 章：依消费者导向

• 男士
• 女性
• 孩子们

第 11 章：按地区

• 北美洲
  • 我们
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 欧洲其他地区
• 南美洲
  • 巴西
  • 阿根廷
  • 南美洲其他地区
• 亚太
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 亚太其他地区
• 中东和非洲

第 12 章：竞争格局

• 竞争场景
• 市场定位/份额分析
• 併购分析

第 13 章：公司简介

• Wombat's The City Hostel
• 公司简介
• 住宿组合和描述
• 财务概览
• 主要进展
• Generator Hostels LTD
• Mad Monkey Hostels
• Selina Hostels
• a&o Hostels
• Zostel
• Nomad Hostel
• The Hosteller
• Onefam Hostels
• St Christopher's Inns Backpackers Hostels

第 14 章：附录

Overview

Global Hostel Market reached US$ 4.1 billion in 2022 and is expected to reach US$ 8.9 billion by 2030, growing with a CAGR of 10.2% during the forecast period 2023-2030.

The hostel market is a driving force in the global travel and hospitality industry. It provides budget-conscious travelers with affordable yet social and immersive accommodation options, appealing to a wide range of tourists, from solo adventurers to groups and families. Hostels have become an essential part of the global tourism landscape which facilitating exploration and cultural exchange.

The expansion has led to economic growth in various regions, contributing to job creation and the development of local businesses. Also, the rise of digital platforms has made booking hostels more accessible, further promoting international tourism. With an increased focus on sustainability and unique experiences, hostels continue to play a pivotal role in shaping the globally travel market.

The Asia-Pacific dominates the hostel market, holding the largest share . With its diverse tourist destinations, cost-effectiveness and rich cultural experiences, which draw backpackers and budget-conscious travelers. The region's rapid urbanization, growth in international travel and extensive hostel network contribute to its leadership in the global hostel market, showcasing Asia-Pacific as a pivotal hub for budget accommodation and diverse cultural exploration.

Dynamics

Rising Solo Travel Trend

The hostel market is expected to be driven with the growing solo traveling globally. As The hostel market is experiencing significant growth, driven by the rising trend of solo travel globally. According to Solo Traveler World, 25% of Americans (83 million people) are considering solo trips, up from 16% in 2022. The shift is due to the desire to make up for lost travel opportunities post-pandemic. Notably, 70% of solo travelers opt for group tours to destinations they're less confident about, with 66% relying on tour managers for logistics and planning.

Over 40% choose group tours for access to unique adventures and 41% prioritize safety while traveling alone. Google data shows a remarkable 761.15% increase in post-pandemic solo travel. Especially, 85% of women aged 55 + continue to travel solo. The surge in solo travel has led to a 25% increase in bookings for small tour groups, with destinations like Mackinac Island, Nova Scotia, West Virginia, Charleston and Savannah gaining popularity among solo travelers, offering safety, unique experiences and affordability.

Growing Backpacking Trends and Changing Traveler Demographics

The hostel market is witnessing growth, significantly driven by growing travelling trends. As per The Broke Backpackers report, with around 45 million backpacking trips are taken annually and 2/3 of backpackers falling in the 20-25 age group and a rising number of older travelers joining the backpacking community. Moreover, over 80% of hostel guests are millennials and solo female travelers have increased by 88% from 2015 to 2019.

Backpackers see themselves as distinct from regular tourists, valuing cultural experiences, language learning and embracing off-the-beaten-path adventures. Most backpackers still stay in hostels, with 80% having experienced hostel life. Over 30% of the world's hostels are in Asia, with Thailand and Vietnam having the most hostels. Europe remains a popular destination and South America is rising in popularity. Backpackers are also becoming more budget-conscious, with 44% staying in hotels, 28% at family or friends' places and 21% using Airbnb.

Challenges and Misconceptions

The hostel market may encounter limitations due to misconceptions surrounding hostels. Lack of awarness regarding safety, hygiene and exclusivity, particularly catering only to young backpackers, can discourage potential guests from exploring hostel accommodations. The misconceptions potentially hinder the hostel industry's growth by dissuading individuals who could otherwise benefit from the cost-effective, sociable and diverse offerings provided by hostels.

To expand the hostel market and unlock its full potential, it is imperative to debunk these myths and improve the perception of hostels to attract a wider spectrum of travelers, ultimately fostering continued growth and development within the hostel market.

Segment Analysis

The global hostel market is segmented based on accommodation, booking channel, tourist, consumer orientation and region.

Shared Dorm Rooms: The Dominant Segment in the Hostel Market

Sharing rooms holds the largest share in the hostel market. As there is growing trend for group and solo travelling, the demand shared dorm room with strangers have increased such as bunk bed rooms, it often turns into a unique and social experience. Hostels create a culture of camaraderie, where travelers from globally come together, share stories and build friendships.

The diverse mix of personalities and backgrounds makes it feel like a big sleepover, fostering an atmosphere of curiosity and little judgment. Despite potential challenges like late-night disruptions, most hostels offer smaller dorm options, allowing travelers to have a more peaceful night's sleep. The sharing room demand is growing among solo travelers as they are cheap and reliable to accommodate.

Geographical Penetration

Asia-Pacific Reigns Supreme in Hostel Market: A Resilient Travel Hub

Asia-Pacific dominates the hostel market as international tourism in the region rebounds remarkably, reaching 54% of pre-pandemic levels by Q1 2023, despite the global average reaching 80% as per United Nations World Tourism Organization (UNWTO). The robust resurgence indicates Asia-Pacific's strong position in the travel industry, making it a pivotal market for hostels.

The region's diverse attractions, cost-effectiveness and cultural richness continue to draw backpackers and budget-conscious travelers, driving demand for hostel accommodations. With a vibrant mix of destinations and growing interest from global tourists, the Asia-Pacific remains at the forefront of the hostel market's growth and resilience.

Competitive Landscape

The major global players in the market include: Wombat's The City Hostel, Generator Hostels LTD, Mad Monkey Hostels, Selina Hostels, a&o Hostels, Zostel, Nomad Hostel, The Hosteller, Onefam Hostels, St Christopher's Inns Backpackers Hostels.

COVID-19 Impact Analysis

The COVID-19 pandemic had a profound impact on the hostel market. Travel restrictions, lockdowns and safety concerns led to a dramatic drop in international and domestic tourism, causing many hostels to temporarily close or operate at reduced capacity. The resulted in severe revenue losses, staff layoffs and financial instability for hostel businesses. Health and hygiene protocols became paramount, necessitating additional investments in sanitation and safety measures.

The pandemic also shifted traveler preferences towards private rooms over shared dormitories, challenging the traditional hostel model. However, hostels adapted by offering private accommodations and implementing rigorous cleaning procedures. As travel rebounds, the hostel industry shows resilience, but full recovery hinges on the pace of global vaccination and the return of international tourism.

Russia-Ukraine War Impact

The Russian offensive in Ukraine has had a significant impact on the hostel market, primarily through its effects on international tourism. The conflict has heightened uncertainty, leading to a disruption in travel across Eastern Europe. Destinations such as the Republic of Moldova, Slovenia, Latvia and Finland have experienced a substantial drop in flight activity, with some countries witnessing a decrease of up to 69% compared to 2019 levels.

While European air traffic has shown a steady recovery, the conflict poses an ongoing threat to the tourism industry's rebound. Russia and Ukraine together represent 3% of global spending on international tourism, with a prolonged conflict potentially resulting in a loss of US$14 billion in global tourism receipts for 2022 as per United Nation World Tourism Organization. As a result, the hostel market, which relies heavily on tourism, is likely to face challenges in this uncertain environment.

By Accommodation

• Private Room
• Sharing Room
• Family Room
• Suite
• Other

By Booking Channel

• Online Booking
• In-person booking

By Tourist

• Domestic
• International

By Consumer Orientation

• Men
• Women
• Children

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Development

• In September 2023, Feel At Home, a provider of affordable accommodation for international students, expanded its services to cities in Australia to meet the surging demand for ready-to-move-in accommodations. The company originally founded in Ireland in 2017, later expanded to UK and Canada. Feel At Home aims to address the accommodation challenges faced by students studying abroad, offering them clean, safe and budget-friendly options upon their arrival in new destinations.

Why Purchase the Report?

• To visualize the global hostel market segmentation based on accommodation, booking channel, tourist, consumer orientation and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of hostel market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players

The global hostel market report would provide approximately 69 tables, 66 figures and 203 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet By Accommodation
• 3.2. Snippet by Tourist
• 3.3. Snippet by Booking Channel
• 3.4. Snippet by Consumer Orientation
• 3.5. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Rising Solo Travel Trend
    • 4.1.1.2. Growing Backpacking Trends and Changing Traveler Demographics
  • 4.1.2. Restraints
    • 4.1.2.1. Challenges and Misconceptions
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID
  • 6.1.2. Scenario During COVID
  • 6.1.3. Scenario Post COVID
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Accommodation

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
  • 7.1.2. Market Attractiveness Index, By Accommodation
• 7.2. Private Room*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Sharing Room
• 7.4. Family Room
• 7.5. Suite
• 7.6. Other

8. By Booking Channel

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Booking Channel
  • 8.1.2. Market Attractiveness Index, By Booking Channel
• 8.2. Online Booking*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. In-person booking

9. By Tourist

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tourist
  • 9.1.2. Market Attractiveness Index, By Tourist
• 9.2. Domestic*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. International

10. By Consumer Orientation

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Orientation
  • 10.1.2. Market Attractiveness Index, By Consumer Orientation
• 10.2. Men*
  • 10.2.1. Introduction
  • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 10.3. Women
• 10.4. Children

11. By Region

• 11.1. Introduction
  • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 11.1.2. Market Attractiveness Index, By Region
• 11.2. North America
  • 11.2.1. Introduction
  • 11.2.2. Key Region-Specific Dynamics
  • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
  • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Booking Channel
  • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tourist
  • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Orientation
  • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.2.7.1. U.S.
    • 11.2.7.2. Canada
    • 11.2.7.3. Mexico
• 11.3. Europe
  • 11.3.1. Introduction
  • 11.3.2. Key Region-Specific Dynamics
  • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
  • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Booking Channel
  • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tourist
  • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Orientation
  • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.3.7.1. Germany
    • 11.3.7.2. UK
    • 11.3.7.3. France
    • 11.3.7.4. Italy
    • 11.3.7.5. Spain
    • 11.3.7.6. Rest of Europe
• 11.4. South America
  • 11.4.1. Introduction
  • 11.4.2. Key Region-Specific Dynamics
  • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
  • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Booking Channel
  • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tourist
  • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Orientation
  • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.4.7.1. Brazil
    • 11.4.7.2. Argentina
    • 11.4.7.3. Rest of South America
• 11.5. Asia-Pacific
  • 11.5.1. Introduction
  • 11.5.2. Key Region-Specific Dynamics
  • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
  • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Booking Channel
  • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tourist
  • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Orientation
  • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.5.7.1. China
    • 11.5.7.2. India
    • 11.5.7.3. Japan
    • 11.5.7.4. Australia
    • 11.5.7.5. Rest of Asia-Pacific
• 11.6. Middle East and Africa
  • 11.6.1. Introduction
  • 11.6.2. Key Region-Specific Dynamics
  • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
  • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Booking Channel
  • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tourist
  • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Orientation

12. Competitive Landscape

• 12.1. Competitive Scenario
• 12.2. Market Positioning/Share Analysis
• 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

• 13.1. Wombat's The City Hostel*
  • 13.1.1. Company Overview
  • 13.1.2. Accommodation Portfolio and Description
  • 13.1.3. Financial Overview
  • 13.1.4. Key Developments
• 13.2. Generator Hostels LTD
• 13.3. Mad Monkey Hostels
• 13.4. Selina Hostels
• 13.5. a&o Hostels
• 13.6. Zostel
• 13.7. Nomad Hostel
• 13.8. The Hosteller
• 13.9. Onefam Hostels
• 13.10. St Christopher's Inns Backpackers Hostels

LIST NOT EXHAUSTIVE

14. Appendix

• 14.1. About Us and Services
• 14.2. Contact Us