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市场调查报告书

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1396631

全球超级应用市场 - 2023-2030

Global Super Apps Market - 2023-2030

出版日期: 2023年12月15日 | 出版商:

DataM Intelligence | 英文 201 Pages | 商品交期: 约2个工作天内

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简介目录

概述

全球超级应用市场将于 2022 年达到 578 亿美元，预计到 2030 年将达到 4,376 亿美元，2023-2030 年预测期间CAGR为 28.8%。

全球超级应用市场正在经历显着成长，用户采用率和市场扩张大幅增加。超级应用程式的概念将多种服务整合到一个平台中，正在获得巨大的吸引力。超级应用程式提供集中式体验，简化使用者的日常生活。它一站式提供支付、电子商务、交通、医疗保健等功能，并提高了便利性。

超级应用市场正在蓬勃发展，满足了消费者对精简、一体化解决方案的需求。金融服务、电子商务整合和区域客製化的主导地位日益增强。扩增实境和虚拟实境的创新正在塑造用户体验，而永续发展倡议则推动了环保实践。超级应用程式专注于便利性和个人化产品，有望持续成长和发展。

亚太地区在超级应用市场占据主导地位，其中中国的腾讯控股有限公司和支付宝处于领先地位。中国政府正在利用超级应用程式透过小程式提供约 200 项公共服务，并且正在讨论用腾讯控股有限公司 ID 取代传统 ID 檔案。公共服务和数位创新的广泛整合使亚太地区，特别是中国，在超级应用市场的全球份额中处于前列。

动力学

超级应用需求随着消费者的适应而成长

据 Gartner 称，超级应用市场预计将显着成长，预计到 2027 年，全球超过 50% 的用户将采用多个超级应用程式。 PayPal 和 PYMNTS 进行的一项研究证明，消费者越来越多地寻求简化的解决方案来驾驭互联经济。这项研究基于多个国家近 10,000 名消费者的回馈，强调了人们对能够有效解决互联经济各个面向问题的单一应用程式的强烈偏好。

超级应用程式提供优雅且集中的体验，简化使用者与数位环境的互动。研究还强调，特定的消费者角色，特别是那些优先考虑便利性的消费者角色，非常倾向于将超级应用程式整合到他们生活的多个方面。对超级应用程式不断增长的需求反映了对更具凝聚力和更有效率的数位解决方案的需求。

数位化改变金融格局，市场蓬勃发展

在科技不断进步的推动下，超级应用程式在金融领域的出现正在推动超级应用程式的成长。数位平台为各种金融服务和产品提供综合解决方案，简化金融决策流程并提高可近性。例如，印度精通科技的年轻人口与金融科技超级应用程式提供的便利性非常契合。

其中值得注意的是 Cashfree Payments，提供全面的支付解决方案和即时汇款。 Fi 与联邦银行合作，提供数位储蓄帐户和创新金融工具。 Jupiter 透过洞察、费用追踪、帐单支付和投资简化银行业务。 Navi 满足从贷款到保险等多种个人财务需求。 OneStack支援银行数位转型，提供银行服务和第三方金融产品的统一视图。金融科技超级应用程式正在推动印度各地用户的金融创新和便利。

开发和维护成本高

超级应用程式的开发和维护成本可能很高，并且受到多种因素的影响。这些因素包括专案类型、功能、开发团队位置和应用程式平台。在印度，超级应用程式开发的平均每小时成本从 25 美元到 45 美元不等。在欧洲和美国，这一成本可能会上升到每小时 100 美元到 150 美元。

此外，开发超级应用程式的总体成本可能差异很大，通常在 40,000 美元到 250,000 美元之间，这也取决于专案的复杂性。此外，重要的是要考虑持续的维护和更新，这可以进一步增加整体支出，因此企业在进入超级应用程式市场时必须权衡收益与成本。

Overview

Global Super Apps Market reached US$ 57.8 billion in 2022 and is expected to reach US$ 437.6 billion by 2030, growing with a CAGR of 28.8% during the forecast period 2023-2030.

The global super apps market is experiencing remarkable growth, with a substantial increase in user adoption and market expansion. The concept of Super Apps, which consolidate a wide array of services into a single platform, is gaining immense traction. Super Apps serve as a centralized experience, simplifying users' daily lives. It offers features like payments, e-commerce, transportation, healthcare and more under one roof, enhancing convenience.

Super app market is booming, meeting consumer demands for streamlined, all-in-one solutions. The growing dominance of financial services, e-commerce integration and regional customization. Innovations in augmented and virtual reality are shaping user experiences, while sustainability initiatives drive eco-friendly practices. With a focus on convenience and personalized offerings, the super app landscape is poised for continued growth and evolution.

Asia-Pacific dominates the Super Apps market, with China's Tencent Holdings Ltd. and AliPay at the forefront. The Chinese government is leveraging Super Apps to provide around 200 public services through mini-programs and there are discussions about replacing traditional ID documentation with a Tencent Holdings Ltd. ID. The extensive integration of public services and digital innovations places the Asia-Pacific, particularly China, at the forefront of the super app market's global share.

Dynamics

Super Apps Demand Growing with Consumer Adaptation

Super Apps market is poised for significant growth, with more than 50% of global users expected to embrace multiple Super Apps by 2027, according to Gartner. Consumers are increasingly looking for streamlined solutions to navigate the connected economy, as evidenced by a study conducted by PayPal and PYMNTS. The study, based on responses from nearly 10,000 consumers across several countries, underscores a strong preference for a single app that can effectively address the various aspects of the connected economy.

Super Apps offer an elegant and centralized experience, simplifying the user's interaction with the digital landscape. The study also highlights that specific consumer personas, particularly those prioritizing convenience, are highly inclined to integrate Super Apps into multiple facets of their lives. The growing demand for Super Apps reflects the need for more cohesive and efficient digital solutions.

Market Thriving by Changing Financial Landscape with Digitalization

The emergence of the usage of Super Apps in the financial landscape, driven by constant technological advancements is rising the growth of Super Apps. The digital platforms offer a consolidated solution for various financial services and products, streamlining the financial decision-making process and enhancing accessibility. For instance, India's tech-savvy and youthful population is well-aligned with the convenience provided by the FinTech Super Apps.

Notable among them is Cashfree Payments, offering comprehensive payment solutions and instant money transfers. Fi, in collaboration with Federal Bank, provides a digital savings account and innovative financial tools. Jupiter simplifies banking with insights, expense tracking, bill payments and investments. Navi caters to diverse personal finance needs, from loans to insurance. OneStack supports banks in digital transformation, providing a unified view of banking services and third-party financial products. The FinTech Super Apps are driving financial innovation and convenience for users across India.

High Development and Maintenance Costs

The development and maintenance costs of Super Apps can be substantial and are influenced by various factors. The factors include project type, features, development team location and the app platform. In India, the average hourly cost for super app development ranges from US$ 25 to US$ 45. In Europe and U.S., this cost can escalate to US$ 100-US$ 150 per hour.

Furthermore, the overall cost of developing a super app can vary significantly which can typically range from US$ 40,000 to US$ 250,000, also depend on project complexity. Also, it's important to consider ongoing maintenance and updates, which can further contribute to the overall expenditure, making it essential for businesses to weigh the benefits against the costs when venturing into the super app market.

Segment Analysis

The global super apps market is segmented based on Platform, Application, Device, End-User and region.

Android's Dominance in the Super Apps Market

Android dominates the Super Apps market due to its extensive user base. According to the Demand Sage blog, with 3.3 billion Android OS users globally in 2023, it holds a massive 71.8% share of the global mobile operating systems market. The wide adoption provides a significant advantage for Super Apps, as they can target a vast and diverse audience through the Android platform.

The large user base not only enhances the reach of Super Apps but also promotes their continued growth and innovation, making Android the preferred choice for developers and businesses looking to tap into the Super Apps trend and deliver a wide range of services within a single, integrated platform.

Geographical Penetration

Asia-Pacific Leads the Super Apps Market

Asia-Pacific, particularly in countries like China, holds the largest share in the Super Apps market. For over a decade, the Asian tech ecosystem has been dominated by Super Apps like Tencent Holdings Ltd., Alipay and Meituan, offering a wide range of integrated services within a single app. The Super Apps have gained a massive user base, with Tencent Holdings Ltd. boasting over a billion active monthly users and more than a million "mini-programs.

The trend reflects the success of the super app model, offering convenience and versatility to users. The continual growth and widespread adoption of Super Apps in Asia-Pacific underscore their transformative impact on the region's digital landscape and consumer behavior. From messaging and social networking to e-commerce, finance and transportation services, Super Apps have become indispensable tools that streamline the daily lives of users.

COVID-19 Impact Analysis

The COVID-19 pandemic has had a mixed impact on Super Apps, especially in South-East Asia. While the pandemic proved disastrous for many businesses, it has only acted as a minor roadblock for Super Apps. Some sectors have seen a significant rise during the pandemic, such as on-demand delivery services, including food and grocery delivery. Fortunately, Super App companies offer these services, allowing them to thrive in these challenging times.

During COVID-19 South-East Asia has become a hub for Super Apps, with fierce competition between Grab Holdings Ltd. and Gojek, two arch-rival Super Apps. Gojek began as a bike ride-hailing service in Jakarta in 2010 and has since evolved into a comprehensive Super App offering 18 services, including finance and food delivery, with a valuation of US$ 10 billion. Grab Holdings Ltd., launched in 2012, initially focused on taxi booking but has expanded into a Super App, providing services like food delivery and financial services and operates in eight countries with a valuation of US$ 14 billion.

Russia-Ukraine War Impact Analysis

The Russia-Ukraine war has had a significant impact on the use of apps and software in the region. As the conflict escalated, access to free-flowing information and a functional internet became restricted. Russian President Vladimir Putin disabled major Western websites, including Facebook, Twitter, TikTok and Netflix, as part of a propaganda control strategy. In Ukraine, constant bombing disrupted internet access in many areas. Despite these obstacles, both Russian and Ukrainian people found ways to access and share information online.

The conflict prompted a shift in priorities for app downloads. While social media and online gaming apps saw a decline in downloads, VPNs and communication apps witnessed a significant increase. Ukrainian citizens prioritized encrypted messaging apps like Telegram and Signal and downloaded air raid alert apps. The alert apps provide real-time warnings of imminent airstrikes. Ukrainians have also developed apps to report Russian troop movements via geotagged videos, contributing valuable intelligence.

By Platform

iOS
Android
Others

By Application

Financial Services
Transportation & Logistics Services
E-commerce
Social Media & Messaging
Others

By Device

Smartphone
Tablets
Others

By End-User

Businesses
Consumers

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In September 2023, Tingo Group, Inc. has announced the launch of the next-generation version of its super app, TingoPay.
In January 2023, OV Loop announced the launch of its Community Empowering Super-App Platform at CES (Consumer Electronics Show) in Las Vegas. The platform is designed to offer omnichannel commerce tools for brands and includes a private wallet and messenger for users.
In August 2022, AirAsia's Chief, Tony Fernandes, made a strategic move by enlisting the support of Google to fortify the airline's foray into the super app domain. Recognizing the imminent rebound in travel during the summer, AirAsia aims to leverage its super app to provide a comprehensive range of on-demand services, encompassing everything from car-hailing to flight bookings.

Competitive Landscape

The major global players in the market include: Tencent Holdings Ltd., Paytm E-commerce Pvt. Ltd., Gojek tech, Tata Neu, Grab Holdings Ltd., Rappi Inc., Revolut Ltd, Line Corporation, Alipay (Ant Group CO., Ltd.), PhonePe.

Why Purchase the Report?

To visualize the global super apps market segmentation based on platform, application, device, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of Super Apps market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Platform mapping available as excel consisting of key Platforms of all the major players.

The global super apps market report would provide approximately 75 tables, 68 figures and 201 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Platform
3.2. Snippet by Application
3.3. Snippet by Device
3.4. Snippet by End-User
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Super Apps Demand Growing with Consumer Adaptation
  - 4.1.1.2. Market Thriving by Changing Financial Landscape with Digitalization
- 4.1.2. Restraints
  - 4.1.2.1. High Development and Maintenance Costs
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Platform

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Platform
- 7.1.2. Market Attractiveness Index, By Platform
7.2. iOS*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Android
7.4. Others

8. By Application

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 8.1.2. Market Attractiveness Index, By Application
8.2. Financial Services*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Transportation & Logistics Services
8.4. E-commerce
8.5. Social Media & Messaging
8.6. Others

9. By Device

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device
- 9.1.2. Market Attractiveness Index, By Device
9.2. Smartphone*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Tablets
9.4. Others

10. By End-User

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.1.2. Market Attractiveness Index, By End-User
10.2. Businesses*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Consumers

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Platform
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Platform
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Russia
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Platform
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Platform
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Platform
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Tencent Holdings Ltd.*
- 13.1.1. Company Overview
- 13.1.2. Platform Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Paytm E-commerce Pvt. Ltd.
13.3. Gojek tech
13.4. TATA NEU
13.5. Grab Holdings Ltd.
13.6. Rappi Inc.
13.7. Revolut Ltd
13.8. Line Corporation
13.9. Alipay (Ant Group CO., Ltd.)
13.10. PhonePe

LIST NOT EXHAUSTIVE

14. Appendix

14.1. About Us and Services
14.2. Contact Us

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