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全球行动威胁防御市场 - 2023-2030Global Mobile Threat Defense Market - 2023-2030 |
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全球行动威胁防御市场在 2022 年达到 22 亿美元,预计到 2030 年将达到 105 亿美元,2023-2030 年预测期间CAGR为 22.0%。
由于对行动威胁防御解决方案的需求不断增加,以保护这些应用程式并保护敏感资料免受攻击,市场上的主要参与者越来越多地开发和部署用于各种目的的行动应用程式。由于智慧型手机采用的全球性,行动威胁防御市场在全球拥有庞大的潜在客户群。行动用户和环境的多样性为行动威胁防御提供者扩大其覆盖范围创造了机会。
消费者对网路安全重要性以及与行动装置相关的潜在风险的认识不断提高,促使个人和组织优先考虑行动安全,这有助于促进行动威胁防御解决方案的市场成长。由于消费者对行动威胁防御市场的需求增加,在混合工作文化中,员工越来越多地使用手机,导致勒索软体攻击和隐私外洩等严重问题。
由于移动威胁防御的工业应用不断增加,北美占据了最大的市场份额。该地区的一些主要参与者正在扩大业务,以满足消费者对行动威胁防御市场的需求。例如,2023 年 7 月 5 日,VMware Workspace 增强了其 FedRAMP SaaS 产品,现在包括 VMware Workspace ONE Mobile Threat Defense。
随着越来越多的人使用智慧型手机进行各种活动,网路犯罪分子的攻击面在全球范围内不断扩大。其中包括应用程式、行动装置和通讯管道,因此对行动威胁防御解决方案来防范威胁产生了更大的需求。工作和商业目的越来越多地采用行动设备,这加大了对行动威胁防御解决方案的需求,以保护企业资料和通讯的安全性。
全球智慧型手机的普及有助于推动行动威胁防御市场的成长。根据2023年爆炸主题给出的资料,全球约90%的手机是智慧型手机。目前,全球智慧型手机保有量约 65 亿美元。中国拥有世界上最多的智慧型手机用户,约占全球 80 亿美元人口的 85%。中国、印度、美国和印尼的智慧型手机普及率较高。
行动银行和支付涉及敏感财务资讯的交换,例如帐户凭证和交易历史记录。这些服务越来越多地采用行动设备,增加了这些资料对网路犯罪分子的价值,凸显了行动威胁防御解决方案保护这些资料的重要性。行动银行应用程式的激增催生了对行动威胁防御解决方案的需求,以确保这些应用程式的安全。
根据 Netguru SA 2022 年的资料,78% 的美国成年人更喜欢透过行动应用程式或网站办理银行业务。行动银行的日益普及和电子商务的蓬勃发展进一步凸显了保护行动平台上敏感资讯的重要性。
行动威胁防御有助于保护用户免受欺诈性银行应用程式的侵害,并确保交易的完整性。行动银行和支付通常依赖安全的身份验证方法,例如生物识别、双重认证和多因素身份验证。移动威胁防御解决方案有助于保护这些身份验证方法免受威胁。网路犯罪分子经常使用社会工程技术来诱骗用户洩露他们的财务凭证。行动威胁防御解决方案可侦测并防止网路钓鱼攻击,保护使用者免遭诈骗。
注重隐私的消费者和组织越来越谨慎地对待行动威胁防御解决方案收集的资料。以威胁检测为目的收集用户资料引起了人们的担忧,特别是在资料隐私法规严格的地区,例如欧洲的通用资料保护法规或加州的 CCPA。行动威胁防御提供者需要获得用户同意才能收集和处理资料,这增加了这些解决方案部署的复杂性。
确保透明的做法并清楚解释资料的使用方式具有挑战性,但对于维护使用者信任至关重要。行动威胁防御解决方案收集的资料如果不负责任地处理,可能容易被误用或滥用。使用者和组织担心他们的资料可能会被存取或用于安全以外的目的,从而导致隐私问题,从而阻碍行动威胁防御市场的成长。
Global Mobile Threat Defence Market reached US$ 2.2 billion in 2022 and is expected to reach US$ 10.5 billion by 2030, growing with a CAGR of 22.0% during the forecast period 2023-2030.
Major key players in the market are increasingly developing and deploying mobile apps for various purposes due to this increase in the need for mobile threat defence solutions to secure these apps and protect sensitive data from attacks. The Mobile threat defence market has a vast potential customer base globally due to the global nature of smartphone adoption. The diversity of mobile users and environments creates opportunities for mobile threat defence providers to expand their reach.
The rising consumer awareness of the importance of cybersecurity and the potential risks associated with mobile devices has led individuals and organizations to prioritize mobile security helps to boost the market growth of mobile threat defence solutions. The rising use of mobiles by employees in a hybrid work culture is leading to serious issues such as ransomware attacks and privacy breaches due to this increase in the consumer's demand for the mobile threat defence market.
North America accounted largest market share in the market due to the increasing industrial adoption of the mobile threat defence. Some of the major key players in the region are expanding their business to fulfil consumers' needs for the mobile threat defence market. For instance, on July 05, 2023, VMware Workspace enhanced its FedRAMP SaaS offering to now include VMware Workspace ONE Mobile Threat Defense.
As an increasing number of people use smartphones for various activities, the attack surface for cybercriminals has grown globally. The includes apps, mobile devices and communication channels, creating a greater need for mobile threat defence solutions to protect against threats. The growing adoption of mobile devices for work and business purposes has amplified the need for mobile threat defence solutions to secure corporate data and communications.
The rising adoption of smartphones globally helps to boost the market growth of the mobile threat defence market. According to the data given by, Exploding Topics in 2023, globally around 90% of mobiles are smartphones across the world. Currently, there are around US$ 6.5 billion smartphones are there globally. China has the most smartphone users in the world that figure accounts for around 85% of US$ 8 billion global population. China, India, U.S. and Indonesia have higher adoption of smartphones.
Mobile banking and payments involve the exchange of sensitive financial information, such as account credentials and transaction history. The growing adoption of mobile for these services increases the value of this data to cybercriminals, highlighting the importance of mobile threat defence solutions to safeguard it. The proliferation of mobile banking apps has created a need for mobile threat defence solutions to ensure the security of these applications.
According to the data given by Netguru S.A. in 2022, 78% of adults in U.S. preferred to bank via a mobile app or website. The increasing adoption of mobile banking and the flourishing e-commerce landscape further underscores the importance of protecting sensitive information on mobile platforms.
Mobile threat defence helps protect users from fraudulent banking apps and ensures the integrity of transactions. Mobile banking and payments often rely on secure authentication methods, such as biometrics, two-factor authentication and multifactor authentication. Mobile threat defence solutions help protect these authentication methods from threats. Cybercriminals frequently use social engineering techniques to trick users into revealing their financial credentials. Mobile threat defence solutions detect and prevent phishing attacks, safeguarding users from falling victim to fraud.
Privacy-conscious consumers and organizations are increasingly careful of the data collected by mobile threat defence solutions. The collection of user data for the purpose of threat detection raises concerns, especially in regions with stringent data privacy regulations like the General Data Protection Regulation in Europe or CCPA in California. Mobile threat defence providers need to obtain user consent to collect and process data, which adds complexity to the deployment of these solutions.
Ensuring transparent practices and clearly explaining how data is used is challenging but is essential for maintaining user trust. The data collected by mobile threat defence solutions, if not handled responsibly, could be susceptible to misuse or abuse. Users and organizations fear that their data might be accessed or used for purposes other than security, leading to privacy concerns that hamper the market growth of the mobile threat defence market.
The global mobile threat defence market is segmented based on deployment type, platform, enterprise, application, end-user and region.
Based on the application the mobile threat defence market is divided into phishing, ransomware and malware. The phishing segment accounted for the largest market share 32.25% in the global mobile threat defence market. Phishing attacks are most common methods used by cyber criminals to compromise mobile device security. The attacks include deceptive emails and messages, that trick users into revealing sensitive information of login credentials.
According to the data given by BlackBerry Limited, mobile phishing is one of the fastest-growing threats and global mobile phishing attempts have increased by almost 40% which helps to boost demand for the mobile threat defence market. Some of the major key players in the market follow merger and acquisition strategies to expand their business. For instance, on January 18, 2023, Ivanti and Lookout extended their partnership to deliver mobile threat defence as a part of Ivanti's unified endpoint management solution. Both the company's solutions provide consumers with best-in-class protection against phishing attacks.
Asia-Pacific accounted largest market share 31.12% in the global mobile threat defence market due to the growing adoption of smartphones in the region. China and India with large populations are major shareholding countries in the region due to smartphone usage has become ubiquitous. India has the highest mobile data consumption rate at 12 gigabytes per user in the world in 2021. India is adopting US$ 25 million new smartphone users every quarter making it a flourishing ground to launch digital initiatives.
Major key players in the region have adopted a "mobile-first" approach, recognizing the potential of mobile devices for reaching customers, conducting business operations and providing services. Asia-Pacific leads in mobile payment adoption with countries like China at the forefront of mobile payment technologies. The high value and sensitivity of financial transactions make mobile threat defence a crucial component for securing mobile payment and banking applications.
Growing innovative solutions by major key players in the region helps to boost market growth over the forecast period. For instance, on August 11, 2023, Protectt.ai launched a new version of AppProtectt in the market. The new features of the app allow extended threat detection and response which offer a RunTime mobile app security.
The major global players in the market include: Cisco Systems, SAP SE, Broadcom, Inc., VMware, Citrix Systems, Kaspersky Labs, Ivanti, Micro Focus, ZOHO and SolarWinds.
The growing consumer shift to remote work and increased reliance on mobile devices helps to boost market growth during the pandemic. Employees were using their smartphones and tablets for work-related tasks, which heightened the need for mobile security solutions. Cybercriminals exploited the pandemic by launching phishing attacks related to COVID-19, such as fraudulent health advisories and vaccine information. Mobile devices became targets for malware and other threats. Mobile threat defence solutions played a vital role in protecting against these attacks.
Many organizations needed to provide secure access to corporate resources from mobile devices. Mobile threat defence solutions helped companies ensure that mobile devices connecting to the corporate network were protected against threats. The healthcare sector, in particular, experienced an increased focus on mobile security due to the pandemic. With the surge in telemedicine and remote patient monitoring, securing healthcare-related data on mobile devices became critical. The pandemic raised concerns about data privacy, especially regarding contact tracing and health-related data.
During geopolitical conflicts, there is an uptick in cyberattacks and threats, as state-sponsored or hacktivist groups target various entities. Mobile threat defence solutions become crucial for protecting mobile devices from malware, phishing and other attacks. The conflict led to an increase in state-sponsored cyber threats, with government-backed actors seeking to infiltrate or disrupt critical infrastructure and organizations. Mobile threat defence solutions see a surge in demand to counter these threats.
The heightened awareness of cybersecurity risks during times of conflict leads to greater adoption of mobile threat defence solutions. Organizations and individuals recognize the importance of securing their mobile devices, thus boosting the mobile threat defence market. The conflict necessitates secure communication methods for individuals and organizations dealing with sensitive information. Mobile threat defence solutions help to ensure that mobile communications are protected from eavesdropping and interception.
The global mobile threat defence market report would provide approximately 77 tables, 76 figures and 216 Pages.
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