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市场调查报告书

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1396674

全球越野跑鞋市场 - 2023-2030

Global Trail Running Shoes Market - 2023-2030

出版日期: 2023年12月15日 | 出版商:

DataM Intelligence | 英文 215 Pages | 商品交期: 约2个工作天内

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简介目录

概述

2022年，全球越野跑鞋市场规模达72亿美元，预计2030年将达到110亿美元，2023-2030年预测期间CAGR为5.5%。

许多重要因素促成了全球越野跑鞋产业的显着扩张。由于户外健身活动的兴起以及越野跑作为休閒活动的吸引力不断增强，对专用鞋类的需求急剧增加。为了实现这些目标，製造商不断创新，强调适合各种地形、牵引力、耐用性和稳定性的轻量化设计。

户外活动、健身和健康意识受到美国消费者的高度重视。高性能越野跑鞋市场的不断增长迫使鞋类製造商推出采用现代技术并针对各种地形类型进行客製化设计的鞋类。例如，Nike Zegama 2 和 Nike Pegasus Trail 5 是两款新的越野跑鞋，Nike 表示将于 2024 年和 2023 年 12 月在商店发售。推动全球越野跑鞋产业的发展。

动力学

成长型公司投资与产品发布

投入研发 (R&D) 的公司将创新功能和技术引入越野跑鞋。更好的控制耐用性、缓衝性和轻质材料只是性能更好的鞋类产品吸引消费者的几个发展成果。

寻求更高品质鞋子以获得更好越野跑体验的客户会被具有改进性能的产品所吸引。为了适应不同的越野条件和跑步者的喜好，新的设计、材料和功能都是针对特定地形量身定制的。

例如，2023 年 4 月 25 日，有史以来最轻的越野跑鞋 MTL Skyfire 2 是迈瑞测试实验室 (MTL) 的下一个精英发明，由全球顶级远足和探险鞋品牌迈瑞推出。世界。世界各地的顾客现在都可以购买这款运动鞋。

新兴经济体的市场扩张

在新兴经济体中，中产阶级的壮大和可支配所得的增加很常见。越来越多的人正在进入中产阶级，并寻求休閒活动和更健康的生活方式。当越野跑成为理想的选择时，越野跑鞋的新市场就诞生了。

不断发展的城市化：由于城市化，新兴国家人们的生活方式正在发生变化，其中健身和户外活动日益增加。随着城市的发展和发展，人们对休閒机会的需求增加，这增加了对越野跑鞋等专用鞋类的需求。

例如，2020年，欧洲健行鞋和越野鞋市场面临各种困难。该地区受影响最严重的国家包括西班牙、英国、法国、义大利和俄罗斯。该地区大多数政府都实施了封锁，目前仍然全部或部分封锁。此外，政府也对旅游景点实施旅游限制，例如健行和步道起点。 2020年，这些变数对欧洲登山鞋和越野鞋的需求产生了负面影响。

季节性需求和天气条件

天气和季节波动对试运转影响较大。雪、持续下雨、酷热或低温等恶劣天气条件可能会阻碍人们参加越野跑活动。因此，由于特定季节越野跑频率的减少，专用越野跑鞋的需求也随之减少。

不同的地理位置有不同的气候和季节。在特定天气条件（如强降雨或降雪）持续较长的地区，对越野跑鞋的需求可能会急剧减少或限制在特定的一段时间内。

利用越野跑的镇静力量来打造鞋子

如果进行强调这项运动的镇静功效的活动，更多的人可以参加越野跑活动、团体跑步或单人骑行。随着越来越多的人参与这项活动，对越野跑鞋的需求也越来越大，因为人们正在寻找适合他们新兴趣的鞋子。宣传越野跑的心理健康优势不仅吸引了经验丰富的跑步者，也吸引了寻求减轻压力和增强心理健康技术的人。由于消费者群体对专业鞋类的需求不断增长，越野跑鞋的销售量不断增长。

例如，2023 年 8 月 21 日，ASICS 推出的新越野跑广告强调了越野跑对精神放鬆的好处。该广告介绍了最新的越野跑鞋系列，重点关注 FUJI SPEED 2，该鞋自 2022 年首次亮相以来经历了重大变革。

Overview

Global Trail Running Shoes Market reached US$ 7.2 billion in 2022 and is expected to reach US$ 11.0 billion by 2030, growing with a CAGR of 5.5% during the forecast period 2023-2030.

A number of important factors have contributed to the significant expansion witnessed in the trail running shoe industry globally. The need for specialized footwear has increased dramatically due to the rise in outdoor fitness activities and the growing appeal of trail running as a recreational activity. In order to satisfy these objectives, manufacturers constantly innovate, emphasizing lightweight designs appropriate for a range of terra-ins, traction, durability and stability.

Outdoor activities, fitness and health consciousness are highly valued by American customers. The growing market for high-performance trail running shoes has compelled shoe manufacturers to introduce footwear with modern technologies and tailored designs for various terrain types. For example, the Nike Zegama 2 and the Nike Pegasus Trail 5, are two new trail running shoes that Nike said would be available in stores in 2024 in December 2023. Consequently, U.S. is fueling the growth of the regional market, which in turn is propelling the global trail running shoe industry.

Dynamics

Growing Companies Investments and Product Launches

Innovative features and technology are introduced into trail running shoes by companies that spend in research and development (R&D). Better control durability, cushioning and lightweight materials are just a few of the developments that make better-performing footwear options appealing to consumers.

Customers looking for higher-quality shoes for better trail running experiences are drawn to product introductions with improved performance capabilities. In order to accommodate varying trail conditions and runner preferences, new designs, materials and functionality are tailored to particular terrains.

For instance, on April 25, 2023, the lightest-ever trail running shoe, the MTL Skyfire 2, is the next elite invention from the Merrell Test Lab (MTL) and was unveiled by Merrell, the top hike and adventure footwear brand in the world. Customers all across the world can now purchase the sneaker.

Market Expansion in Emerging Economies

Growing middle classes with increasing disposable incomes are common in emerging economies. Growing numbers of people are moving into the middle class and are looking for leisure activities and healthier lifestyles. A new market for trail running shoes is created when trail running becomes a desirable alternative.

Growing Urbanization: As a result of urbanization, people's lifestyles in emerging countries are changing, with a rise in fitness and outdoor pursuits among them. People demand for recreational opportunities as cities grow and develop, which increases the demand for specialized footwear like trail running shoes.

For instance, in 2020, there were various difficulties facing the European hiking and trail footwear market. Among the nations most impacted in the area are Spain, UK, France, Italy and Russia. The majority of the region's governments implemented lockdowns, which are still in place in full or in part. Additionally, the governments imposed travel restrictions on tourism sites, such as trekking and trailheads. In 2020, these variables had a negative impact on Europe's demand for hiking and trail shoes.

Seasonal Demand and Weather Conditions

Weather and seasonal fluctuations have a big impact on trial running. Adverse weather conditions such as snow, persistent rain, intense heat or low temperatures may discourage people from participating in trail running activities. As a result, the demand for specialized trail running shoes is diminished by the decreased frequency of trail running throughout particular seasons.

Different climates and seasons are experienced in different geographic locations. Trail running shoe demand may reduce dramatically or be restricted to a certain period of time in regions where specific weather conditions, like severe rainfall or snowfall, are prevalent for an extended length of time.

Harnessing the Calming Power of Trail Running for Shoe

More people could participate part in trail running events, group runs or solo drives if a campaign emphasizing the calming benefits of the sport is launched. As more people participate in the activity, there is a greater need for trail running shoes as people look for shoes that fit their newfound interest. Promoting trail running's mental health advantages engages not only seasoned runners but also people searching for stress-reduction and mental health enhancement techniques. Sales of trail running shoes rise as a result of this growing consumer base's demand for specialized footwear.

For instance, on August 21, 2023, the new trail running commercial from ASICS emphasizes the mental relaxation benefits of trail running. The ad introduces the newest line of trail running footwear, with a focus on the FUJI SPEED 2, which has undergone significant transforms since its 2022 debut.

Segment Analysis

The global trail running shoes market is segmented based on type, distribution channel, gender, size, shoe outer material and region.

Owing to Comfort and Flexibility, Light Trail Running Shoes Market is Growing

A wider range of runners, including casual and recreational runners, are served by light trail running shoes. On well-kept trails, their lightweight design and versatility appeal to people who value comfort, speed and agility.

The shoes are appropriate for a variety of runners because they frequently place an emphasis on comfort and flexibility. More people are taking up trail running because of the lightweight materials and structure, which make running more comfortable and natural. Therefore, the light trail running shoes dominates the global trail running shoes market.

Geographical Penetration

Innovation and Technology Leadership Drives the Regional Growth

In the sports footwear sector, North American manufacturers and brands are renowned for their inventiveness and technological prowess. Companies make significant investments in R&D to produce premium, function-focused trail running footwear. The region has a strong marketing infrastructure that works well to promote sports and outdoor activities. The raises awareness of trail running and increases its appeal, which in turn motivates more people to purchase specialized footwear.

For instance, on May 25, 2023, the lightest-ever trail running shoe, the MTL Skyfire 2, is the next elite invention from the Merrell Test Lab (MTL) and was unveiled by Merrell, the top hike and adventure footwear brand in the world. Customers all across the world can now purchase the sneaker. The MTL Skyfire 2 boasts exceptional versatility, making it the lightest trail running shoe available on the market. Therefore, North America holds for the more than 1/3rd of the global market share.

COVID-19 Impact Analysis

Trail running and other outdoor sports were restricted during the early stages of the epidemic due to lockdowns, limits on outdoor activities and social distancing measures. The preference for indoor or solo exercise caused a brief drop in the market for trail running shoes.

Due to lockdowns that resulted in lower foot traffic or shutdown of physical retail shops, there was a significant trend towards online shopping. Trail running shoe purchases are now mostly made online, which has forced merchants and companies to upgrade their digital marketing tactics and expand their online presence.

During the epidemic, there was a greater emphasis on exercise and health despite early setbacks. Trail jogging and other outdoor exercises became more popular as regulations loosened and people looked for safe outdoor sports. The demand for trail running shoes increased as a result of this increase in interest.

Russia-Ukraine War Impact Analysis

The global supply chain for materials required to make footwear, particularly trail running shoes, involves both Russia and Ukraine. Production schedules can be impacted by any interruptions in the flow of raw materials, such as rubber, fabrics or specialty components, which are imported from these nations. It could result in shortages or delays in the production of trail running shoes.

Production costs may be impacted by regional instability due to trade disruptions, economic penalties and currency volatility. Trail running shoe companies may see greater manufacturing costs as a result of the war, which could result in higher prices for customers, if it causes higher tariffs, transportation issues or currency devaluation.

Consumer confidence may be impacted by market uncertainties brought on by geopolitical tensions and conflicts. Customers may delay making discretionary purchases as a result of this uncertainty, which could have an impact on the trends in trail running shoe purchases.

By Type

Light Trail Running Shoes
Rugged Trail Running Shoes
Off Trail Running Shoes

By Distribution Channel

E-Commerce
Retail Stores

By Gender

Male
Female
Unisex
Kids

By Size

Less than 6 Inch
6-8 Inch
9-10 Inch
11-12 Inch
More than 12 Inch

By Shoe Outer Material

Canvas
Faux Leather
Leather
Mesh
Natural Rubber
Nylon
Polyester

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On April 25, 2023, the lightest-ever trail running shoe, the MTL Skyfire 2, is the next elite invention from the Merrell Test Lab (MTL) and was unveiled by Merrell, the top hike and adventure footwear brand in the world. Customers all across the world can now purchase the sneaker.
On August 21, 2023, the new trail running commercial from ASICS emphasizes the mental relaxation benefits of trail running. The ad introduces the newest line of trail running footwear, with a focus on the FUJI SPEED 2, which has undergone significant transforms since its 2022 debut.
In December 2023, the Nike Zegama 2 and the Nike Pegasus Trail 5, are two new trail running shoes that Nike said would be available in stores in 2024.

Competitive Landscape

The major global players in the market include: ASICS Group, Nike Inc., New Balance Athletics, Inc., VF Corporation, Brooks Sports, Inc., Adidas AG, Skechers U.S.A, Inc., Amer Sports, REI Co-op and iRun Far.

Why Purchase the Report?

To visualize the global trail running shoes market segmentation based on type, distribution channel, gender, size, shoe outer material and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of trail running shoes market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Type mapping available as excel consisting of key products of all the major players.

The global trail running shoes market report would provide approximately 77 tables, 82 figures and 215 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Distribution Channel
3.3. Snippet by Gender
3.4. Snippet by Size
3.5. Snippet by Shoe Outer Material
3.6. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Growing Companies Investments and Product Launches
  - 4.1.1.2. Market Expansion in Emerging Economies
- 4.1.2. Restraints
  - 4.1.2.1. Seasonal Demand and Weather Conditions
- 4.1.3. Opportunity
  - 4.1.3.1. Harnessing the Calming Power of Trail Running for Shoe
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Light Trail Running Shoes*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Rugged Trail Running Shoes
7.4. Off Trail Running Shoes

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. E-Commerce*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Retail Stores

9. By Gender

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Gender
- 9.1.2. Market Attractiveness Index, By Gender
9.2. Male*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Female
9.4. Unisex
9.5. Kids

10. By Size

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Size
- 10.1.2. Market Attractiveness Index, By Size
10.2. Less than 6 Inch*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. 6-8 Inch
10.4. 9-10 Inch
10.5. 11-12 Inch
10.6. More than 12 Inch

11. By Shoe Outer Material

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Shoe Outer Material
- 11.1.2. Market Attractiveness Index, By Shoe Outer Material
11.2. Canvas*
- 11.2.1. Introduction
- 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Faux Leather
11.4. Leather
11.5. Mesh
11.6. Natural Rubber
11.7. Nylon
11.8. Polyester

12. By Region

12.1. Introduction
- 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 12.1.2. Market Attractiveness Index, By Region
12.2. North America
- 12.2.1. Introduction
- 12.2.2. Key Region-Specific Dynamics
- 12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Gender
- 12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Size
- 12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Shoe Outer Material
- 12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.2.8.1. U.S.
  - 12.2.8.2. Canada
  - 12.2.8.3. Mexico
12.3. Europe
- 12.3.1. Introduction
- 12.3.2. Key Region-Specific Dynamics
- 12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Gender
- 12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Size
- 12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Shoe Outer Material
- 12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.3.8.1. Germany
  - 12.3.8.2. UK
  - 12.3.8.3. France
  - 12.3.8.4. Italy
  - 12.3.8.5. Russia
  - 12.3.8.6. Rest of Europe
12.4. South America
- 12.4.1. Introduction
- 12.4.2. Key Region-Specific Dynamics
- 12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Gender
- 12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Size
- 12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Shoe Outer Material
- 12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.4.8.1. Brazil
  - 12.4.8.2. Argentina
  - 12.4.8.3. Rest of South America
12.5. Asia-Pacific
- 12.5.1. Introduction
- 12.5.2. Key Region-Specific Dynamics
- 12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Gender
- 12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Size
- 12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Shoe Outer Material
- 12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.5.8.1. China
  - 12.5.8.2. India
  - 12.5.8.3. Japan
  - 12.5.8.4. Australia
  - 12.5.8.5. Rest of Asia-Pacific
12.6. Middle East and Africa
- 12.6.1. Introduction
- 12.6.2. Key Region-Specific Dynamics
- 12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Gender
- 12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Size
- 12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Shoe Outer Material

13. Competitive Landscape

13.1. Competitive Scenario
13.2. Market Positioning/Share Analysis
13.3. Mergers and Acquisitions Analysis

14. Company Profiles

14.1. ASICS Group*
- 14.1.1. Company Overview
- 14.1.2. Type Portfolio and Description
- 14.1.3. Financial Overview
- 14.1.4. Key Developments
14.2. Nike Inc.
14.3. New Balance Athletics, Inc.
14.4. VF Corporation
14.5. Brooks Sports, Inc.
14.6. Adidas AG
14.7. Skechers U.S.A, Inc.
14.8. Amer Sports
14.9. REI Co-op
14.10. iRun Far

LIST NOT EXHAUSTIVE

15. Appendix

15.1. About Us and Services
15.2. Contact Us

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