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全球大麦片市场 - 2023-2030Global Barley Flakes Market - 2023-2030 |
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2022年,全球大麦片市场规模达到68.1亿美元,预计2030年将达95亿美元,2023-2030年预测期间CAGR为4.25%。
由于健康意识、饮食趋势和消费者偏好等多种因素,全球大麦片市场正在成长。消费者对植物性饮食和无麸质替代品越来越受欢迎,进一步有助于推动 2023-2030 年预测期内的市场成长。大麦片具有多种健康益处,如高纤维含量、矿物质、维生素和抗氧化剂。
全球素食人口的成长有助于推动大麦片市场的成长。根据世界动物基金会提供的资料,全球约1-2%的人口是素食主义者。预计到 2026 年,纯素食食品的市场成长将达到 314 亿美元。随着纯素食人口的增加,市场上的消费者正在寻找健康的早餐选择,这有助于增加大麦片的销售量。
健康早餐的新兴趋势以及肥胖、糖尿病和血压盛行率的上升预计将推动大麦片市场的发展。全球就业的增加和越来越多的职业女性改变了食物偏好。消费者在家做饭的时间减少,这推动了对大麦片等食品的需求。
根据世界银行报告,2021年,全球劳动人口为34.5亿人。劳动人口每年以1.9%的速度成长。劳动人口越来越多地采用即食食品,以便轻鬆製备大麦片等零食。这种消费趋势有助于推动市场成长。
大麦片被认为是健康的。它富含锰、镁和磷等矿物质和纤维。它的饱和脂肪、胆固醇和热量较低,有利于减肥。经常食用大麦片有助于降低高血压的风险。它还含有必需的维生素和矿物质,如铁、B 群维生素和硒。
不断增长的肥胖人口有助于增加对大麦零食的需求。根据世界卫生组织给出的资料,全球有超过10亿人患有肥胖症。大约有 6.5 亿成年人、3.4 亿青少年和 3,900 万儿童肥胖,有助于推动大麦片市场的成长。大麦片中的高纤维含量有助于减少饥饿感。它有助于降低胆固醇水平并改善心臟健康,这是注重健康的消费者最关心的问题。
大麦片面临着燕麦、玉米和藜麦等其他受欢迎谷物的快速竞争。消费者倾向于坚持熟悉的选择,这使得大麦片很难获得市场份额。主要主要参与者推出的其他类似产品的增加有助于推动预测期内的市场成长。例如,2023 年 3 月 25 日,Rajnandini Foods 在市场上推出了玉米片、巧克力片、燕麦和烤 chana。
为了克服来自小麦、豌豆和格兰诺拉麦片等其他类似产品的竞争,大麦片製造商需要关注大麦的独特品质和健康益处,进行有效的营销和品牌推广,并创造创新的产品变化,以满足不断变化的消费者偏好。
Global Barley Flakes Market reached US$ 6.81 billion in 2022 and is expected to reach US$ 9.50 billion by 2030, growing with a CAGR of 4.25% during the forecast period 2023-2030.
The global market for barley flakes is growing due to various factors such as health consciousness, dietary trends, and consumer preferences. The increasing consumer popularity for plant-based diets and gluten-free alternatives further helps to boost market growth over the forecast period 2023-2030. Barley flakes have various health benefits such as high fiber content, minerals, vitamins, and antioxidants.
The globally growing population of vegans helps to boost the market growth of the barley flakes market. According to the data given by the World Animal Foundation, around 1-2% of the global population is vegan. Market growth of the vegan food is expected by $31.4 Billion in 2026. As the vegan population increases consumers in the market are looking for healthy options for breakfast which helps to increase the sales of barley flakes.
The emerging trend of healthy breakfast and, the rising prevalence of obesity, diabetes, and blood pressure is predicted to drive the barley flakes market. Increasing employment all over the globe and an increasing number of working women changed food preferences. Consumers have less time to cook at home, which propelled the demand for food products such as barley flakes.
According to the World Bank report, in 2021, the global working population was 3.45 billion. The working population is growing at an annual rate of 1.9%. The working population increasingly adopts ready-to-eat food for easy preparation of snacks such as barley flakes. Such consumer trends help to drive the market growth.
Barley flakes are considered to be healthy. It is a rich source of minerals and fibers like manganese, magnesium, and phosphorous. It is low in saturated fat, cholesterol, and calories, which is beneficial to reduce weight loss. Regular consumption of barley flakes helps to reduce the risk of high blood pressure. It also contains essential vitamins and minerals like iron, B vitamins, and selenium.
The growing obesity population helps to increase the demand for barley snacks. According to the data given by the World Health Organization, more than 1 billion people worldwide are obese. There are around 650 million adults, 340 million adolescents, and 39 million children are obese which helps to boost the market growth of the barley flakes market. The high fiber content in the barley flakes helps to reduce the feeling of hunger. It helps to lower cholesterol levels and improve heart health, which is a key concern for health-conscious consumers.
Barley flakes face rapid competition from other popular grains such as oats, corn, and quinoa. Consumers tend to stick with familiar options, which makes it challenging for barley flakes to gain market share. An increase in other similar product launches by major key players helps to boost market growth over the forecast period. For instance, on March 25, 2023, Rajnandini Foods launched corn flakes, choco flakes, oats, and roasted chana in the market.
To overcome competition from other similar products like wheat, pea, and granola flakes manufacturers of barley flakes need to focus on the unique qualities and health benefits of barley, engage in effective marketing and branding, and create innovative product variations that cater to changing consumer preferences.
The global barley flakes market is segmented based on type, distribution channel, and region.
On the basis of type barley market is segmented into conventional, and organic. The conventional barley segment held 36.15 % of the market share in the global barley flakes market. Growing production of conventional barley globally helps to boost segment growth over the forecast period. For instance, according to the estimation by the United States Department of Agriculture World Barley Production in 2023/24 will be 141.77 million metric tons which is around 0.12 million tons.
Europe is the dominating country in the production of conventional barley with the production of 48,650,000 metric tons in Europe. The second largest barley-producing country is Russia accounting for 19,500,000 metric tons of production. As production of the barley increases major key players are producing more barley flakes which helps to boost segment growth over the forecast period 2022-2030.
Asia Pacific accounted largest market share accounting for 45.12% of the global barley flakes market. The United States and Canada accounted largest market share due to the increase in the consumer demand for healthy snack options in the region. According to the data given by the United States Department of Agriculture (USDA) estimates in 2023-24, Russia's production of barley will be 19,500,000 metric tons accounting for the world's second rank, and Australia will account for 9,700,000 metric tons accounting for the third largest rank in the global production.
Barley has been a part of traditional diets in various Asia Pacific countries like Russia and India for centuries. This cultural significance has led to a strong demand for barley-based products like barley flakes. Increasing consumer health awareness and focus on healthier dietary options like barley flakes helps to boost regional market growth over the forecast period. Barley flakes have a low glycemic index due to this increase in demand for barley flakes from the diabetic population. According to the data given by the National Library of Medicine in 2023, over 60% of the people in Asia Pacific are suffering from diabetes.
The major global players in the market include: Muntons Malted Ingredients, Farmzila Foods Ltd, Sovereign Foods, Brew My Beers., Sunbeam Foods & Spices (Pvt) Ltd, Live Life, Whole Food Earth, Soofer Co., Inc., IDorganics, and Nutsinbulk.
COVID-19 disrupted supply chains worldwide. While barley production itself was relatively unaffected, the processing and distribution of barley flakes encountered challenges. Lockdowns, transportation restrictions, and labor shortages disrupted the supply chain, affecting the availability of barley flakes.
Many food processing facilities, including those handling grains like barley, had to temporarily shut down or reduce their production capacities to adhere to social distancing and safety guidelines. This led to decreased processing and packaging of barley flakes. Transportation disruptions, including delays and increased shipping costs, impacted the distribution of barley flakes. These logistical challenges hindered the timely delivery of products to retailers and consumers.
The war between Russia and Ukraine has the potential to disrupt supply chains in the region, affecting the availability of key ingredients and production processes. Barley production and processing facilities in the affected areas face logistical challenges and supply interruptions. Russia and Ukraine are significant players in the global grain market, including barley production and exports.
Disruptions in their agricultural sectors due to the conflict impact the global supply of barley and related products, potentially leading to price volatility and supply shortages. Geopolitical tensions lead to uncertainty in international trade, with countries implementing trade restrictions and embargoes. These trade disruptions affect the export and import of barley and barley-based products, leading to potential market imbalances.
The global barley flakes market report would provide approximately 55 tables, 48 figures and 190 pages.
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