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市场调查报告书
商品编码
1418725
全球防水印刷纸市场 - 2023-2030Global Waterproof Printing Paper Market - 2023-2030 |
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2022年,全球防水印刷纸市场达到8.364亿美元,预计2030年将达到16.913亿美元,2023-2030年预测期间CAGR为9.2%。
防水印刷纸的用途正在迅速扩展到更多非传统应用,例如家居装饰、教学资源和数位艺术。儘管这些都是新兴且微小的用途,但应用的这种扩展为市场的长期成长轨迹提供了令人鼓舞的迹象。
全球防水印刷纸市场的成长潜力因过去几年该行业突破性创新的整体步伐一直在下降而受到阻碍。如果没有新的创新,製造商就无法实现价值驱动的成长,而这对市场的持续长期成长至关重要。
即使在数位时代,大型户外广告的吸引力也没有减弱。事实上,许多消费者认为重复的数位广告令人厌烦且具侵扰性。大型户外标誌和广告看板仍然对潜在消费者有吸引力。根据美国户外广告协会统计,2022年第一季户外广告营收较前一年成长4.8%,达18.6亿美元。政府、政治组织、保险和房地产机构的影响力增幅最大。
Chobani、Omnet、Hermes、Polaris Project Organization、IWC、Shopify、美国人口普查局、Facebook 等各行业的许多知名品牌都定期参与户外广告。由于印度和中国等快速成长的新兴市场提供了利润丰厚的成长机会,户外广告商实际上正在寻求扩张。防水印刷纸使户外标誌承受所有天气条件而不会退化。
由于新兴市场消费者购买情绪强劲,全球电子商务产业正在快速成长。随着更便宜的网路资料套餐和智慧型手机的使用变得越来越普遍,亚太地区对全球电子商务成长的贡献最大。根据《富比士》预计,2023 年全球电商销售额将成长 10.4%。波士顿顾问集团 (BCG) 近期发布分析报告,预计到 2027 年,电商将占全球零售总额的近 41%,从十年前的18% 大幅跃升。
防水列印纸在电子商务行业中广泛用于列印运输标籤、托盘标籤和记录,因为它们需要承受严酷的运输。电子商务的扩张将导致主要参与者扩大其物流足迹。因此,将对全球电商产业产生稳定、长期的防水印刷纸需求。
防水印刷纸一般采用塑胶涂层来达到不透水的目的。此外,一些更耐用的防水列印纸完全由塑胶製成。根据联合国环境规划署(UNEP)估计,每年有近 1,200 万吨塑胶最终流入海洋。随着防水纸的日益普及,塑胶污染水准的上升对市场成长构成了重大挑战。
儘管用于製造防水纸的现代塑胶被设计为完全可回收,但要确保 100% 的回收率仍存在许多挑战。回收过程品质低落、监管限制和官僚繁文缛节等障碍是阻碍防水印刷纸中使用的塑胶回收的一些关键因素。由于缺乏可行的回收政策和不断上升的微塑胶污染水平,全球市场成长预计将面临许多挑战。
Global Waterproof Printing Paper Market reached US$ 836.4 million in 2022 and is expected to reach US$ 1,691.3 million by 2030, growing with a CAGR of 9.2% during the forecast period 2023-2030.
The usage of waterproof printing paper is rapidly expanding to more unconventional applications such as home decor, teaching resources and digital art. Although these are nascent and miniscule uses, such expansion of applications provides encouraging signs for the long term growth trajectory of the market.
The growth potential for the global waterproof printing paper market is stymied by the fact that the overall pace of breakthrough innovation within the sector has been declining over the past few years. Without new innovations, manufacturers are unable to generate value-driven growth that is critical for sustained long term market growth.
Even in the digital age, the appeal of large-scale outdoor advertisement hasn't dimmed. In fact, many consumers find repetitive digital advertisements annoying and intrusive. Mass outdoor signages and billboards are still appealing for potential consumers. According to the Out of Home Advertising Association of America, outdoor advertising revenue rose 4.8% in the first quarter of 2022 compared to the previous year, reaching US$ 1.86 billion. The biggest gains in reach were recorded by government, political organizations, insurance & real estate agencies.
Many notable brands across various industries including Chobani, Omnet, Hermes, Polaris Project Organization, IWC, Shopify, U.S. Census Bureau, Facebook and others regularly engage in outdoor advertisement. Outdoor advertisers are actually looking to expand to rapidly growing emerging markets such as India and China, due to the lucrative growth opportunities offered there. Waterproof printing paper allows outdoor signage to withstand all weather conditions without degradation.
The global e-commerce industry is witnessing rapid growth due to strong consumer buying sentiment in emerging markets. Asia-Pacific has contributed to the largest chunk of global e-commerce growth, as cheaper internet data plans and smartphone usage becomes increasingly common. It is estimated by Forbes, that global e-commerce sales rose by 10.4% in 2023. The Boston Consulting Group (BCG) recently published an analysis, forecasting e-commerce to account for nearly 41% of all global retail sales by 2027, a major jump from just 18% a decade ago.
Waterproof printing paper is widely used within the e-commerce industry for printing shipping labels, pallet tags and records, since they need to withstand the rigors of shipping. The expansion of e-commerce will lead the major players in expanding their logistical footprint. Therefore, it will generate stable, long-term demand for waterproof printing paper from the global e-commerce industry.
Waterproof printing paper generally utilize plastic coatings to achieve impermeability to water. Furthermore, some more durable waterproof printing papers are entirely made from plastic. It is estimated by United Nations Environmental Program (UNEP) that nearly 12 million tons of plastic ends up in the ocean every year. In light of the growing popularity of waterproof paper, the rising levels of plastic pollution represent a major challenge to market growth.
Although modern plastics used for manufacturing waterproof paper are designed to fully recyclable, there are many challenges that persist in ensuring a 100% recycling rate. Hurdles such as the low quality of recycling process, regulatory constraints and bureaucratic red tape are some of the key factors preventing the recycling of plastics used in waterproof printing papers. Due to the absence of viable recycling policies and rising microplastic pollution levels, global market growth is expected to witness many challenges.
The global waterproof printing paper market is segmented based on size, distribution channel, application, end-user and region.
The logistics industry is expected to garner the highest share among all the other end-users during the forecast period. One of the main factors behind this is the parallel growth of the global e-commerce industry. The expansion of logistical operations by major e-commerce players, especially in emerging markets, will augment demand for waterproof printing paper.
The application of waterproof printing papers in logistical operations is also expected to increase, with maintenance logs, timesheets, pallet tags, shipping invoices and labels being printed from waterproof paper. However, the proliferation of cheaply manufactured paper will be required to increase its uptake among the industries.
Asia-Pacific is expected to have the highest share within the global waterproof printing paper market due to a multitude of factors. Countries such as India, where the government has implemented policies to boost merchandise exports, will generate major demand for waterproof paper. Preliminary data from the Import-Export Bank of India indicates that Indian merchandise exports surged by 6.3% in the third quarter of FY24 over the previous year to nearly US$ 111.2 billion
Several other countries including Vietnam and Indonesia are also vying to attract manufacturing as multinational companies pursue a 'China+1' strategy. The increasing manufacturing competitiveness among Asian countries will further boost demand for waterproof printing paper from various sectors.
Although China is currently witnessing an economic slowdown and local demand for various industrial commodities is stagnating, it is still expected to account for a major share of the regional demand. Waterproof printing paper manufacturers expect demand to improve over the medium term as economic activity picks up pace.
The COVID-19 pandemic led to several challenges for the global waterproof printing paper market. The pandemic created uncertainty for paper manufacturers as supply chain disruptions led to shortage of various materials. Many small and medium scale manufacturers had to cut back significantly on production due to material shortage. Large-scale manufacturers fared relatively well, since they dipped into their reserve stocks.
Waterproof printing paper witnessed growing demand from the healthcare and e-commerce sectors, whereas industrial manufacturing sectors such as aerospace and automotive witnessed reduced demand. Despite a rough start due to the pandemic, the global market is expected to make a strong recovery and continue on a growth trajectory over the coming years.
The Russia-Ukraine is unlikely to majorly impact the global waterproof printing paper market at large. However, the volatility in global energy markets caused by the severe economic sanctions on Russia are likely to influence the pricing of some input materials over the short term. It has led to slightly elevated prices for the waterproof paper over the short term.
Russia found itself unable to import waterproof paper for military applications due to the economic sanctions since most Russian imports were from western European countries. Russia had to turn to Chinese imports to fill the gap and even had to resort to grey market imports.
The major global players in the market include: TerraSlate Waterproof Paper, Koala Paper, JL Darling LLC, HTVRONT, Field Notes Brand, A-SUB, Gnatural Paper, Aquascribe, Weather Writer, Gloryfire.
The global waterproof printing paper market report would provide approximately 60 tables, 66 figures and 201 Pages.
LIST NOT EXHAUSTIVE.