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全球可变数据印刷标籤市场 - 2024-2031

Global Variable Data Printing Labels Market - 2024-2031

出版日期: 2024年02月09日 | 出版商:

DataM Intelligence | 英文 183 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

全球可变数据印刷标籤市场在 2023 年达到 248 亿美元，预计到 2031 年将达到 624 亿美元，2024-2031 年预测期间CAGR为 12.3%。

零售、医疗保健、食品饮料和物流等多个行业对个人化和客製化标籤的需求不断增长，这推动了全球可变资料列印标籤市场的扩张。利用可变资料印刷（VDP）技术，可以生产包含个人化资讯的标籤，增加消费者互动和品牌知名度。

由于其高度工业化的地位和先进的技术基础设施，美国在全球 VDP 标籤市场中占有相当大的份额。美国市场正在不断扩大，部分原因是大型公司的存在和庞大的消费者基础。

例如，2023年10月17日，AstroNova在TrojanLabel和QuickLabel产品线下发布了多款数位印表机。对于全彩标籤应用，QuickLabel QL-900 是一款坚固的桌上型喷墨标籤印表机。凭藉其喷墨技术和新收购的芝加哥工厂，QL-900 透过独家供应采购计划、持续的技术支援以及各种标籤材料和基材提高了 AstroNova 的供应能力。因此，美国以显着的区域市占率带动着北美产品市场。

动力学

线上零售激增和供应链追踪增强

对更高供应链透明度的需求一直推动全球可变资料印刷（VDP）标籤市场显着成长。网上零售额的大幅增长进一步加剧了需求。多米诺数位印刷解决方案是这个不断变化的市场的重要参与者，其标籤转换器投资显着增加。这些投资的主要目标是将可变资料列印的功能（包括追踪程式码）整合到标籤上，以满足线上零售供应链不断变化的需求。

例如，2022 年 3 月，Domino 数位列印解决方案 K600i 全球产品经理 Jim Orford 介绍了标籤列印市场的最新进展。在过去的两年里，列印的程式码数量几乎增加了一倍。可变资料列印的扩展不仅体现在 K600i 印表机部署的增加上，还体现在更大更快的配置的采用上。值得注意的是，技术现在每小时可以在标籤上列印多达一百万个唯一代码，这表明市场动态发生了重大转变。

不断推出的产品

随着产品推出的增加，公司正在寻求策略来区分其产品并吸引特定的目标受众。可变资料列印提供广泛的标籤客製化和个人化，让企业为每个产品版本开发独特的客製化设计。

可变数据印刷使公司能够生产不仅提供关键产品资讯而且反映其品牌个性的标籤。改进的品牌有助于提高市场知名度和消费者认可度，这对于新产品发布的成功至关重要。

例如，2021 年 11 月，赛康推出了 VariOne，这是一种适用于 X-800 数位前端的新型可变资料工具，可根据影像或向量图形以无限数量的复杂图案即时产生和列印独特的创意设计。赛康 VariOne 的创建和构建旨在为品牌所有者、设计师、插画家、印刷商、加工商和消费者带来价值。 VariOne 可以产生大量不同的视觉效果。

实施的复杂性

实施 VDP 技术可能需要对专用列印设备和软体进行大量初始投资。较小的组织或预算有限的组织可能会发现由于附带成本而难以实施 VDP 标籤。

操作 VDP 列印系统需要专业知识和训练。如果组织担心培训员工所需的时间和资源，那么该技术的复杂性可能会阻碍其采用。对于缺乏可变资料印刷经验的公司来说，这可能是一个挑战。实施 VDP 标籤可能需要将新技术整合到目前的列印程式和系统中。软体整合面临的挑战是对额外硬体的需求可能会使部署过程变得复杂。

成本和投资回报 (ROI)

实施 VDP 标籤总体上可能会很昂贵，具体取决于消耗品、维护和培训等持续营运成本。维持采用需要有效的成本控制。成本可能会受到产量的影响。 VDP 标籤适合特定产业或应用，因为大量列印可能更经济。

为了实施可变资料列印技术，通常需要在专用列印硬体和软体上预先投入大量资金。如果初始成本太高，公司可能不愿意使用 VDP 标籤。组织分析其初始投资的可能回报。如果企业预期能获得正面的投资回报，他们就更愿意投资 VDP 技术。

The need for personalized and customized labels is rising across a range of industries, including retail, healthcare, food and beverage and logistics, which is fueling the expansion of the global variable data printing labels market. containing the use of variable data printing (VDP) technology, labels containing personalized information may be produced, increasing consumer interaction and brand awareness.

Owing to its highly industrialized status and sophisticated technological infrastructure, U.S. commands a sizeable portion of the global market for VDP labels. The market is expanding in U.S. due in part to the presence of significant companies and a sizable consumer base.

For instance, on October 17,2023, under the TrojanLabel and QuickLabel product lines, AstroNova has released several digital printers. For full-color labeling applications, QuickLabel QL-900 is a sturdy desktop inkjet label printer. With its inkjet technology and newly acquired Chicago plant, the QL-900 improves AstroNova's supply capabilities with exclusive supply purchasing programs, continuous technical support and an assortment of label materials and substrates. Therefore, U.S. drives the North American product market with significant regional market share.

Dynamics

A Surge in Online Retail and Enhanced Supply Chain Tracking

The demand for more supply chain transparency has been driving a notable upswing in the global variable data printing (VDP) label market. The demand has been further heightened by the substantial rise in online retail sales. Domino Digital Printing Solutions, a significant participant in this ever-changing market, has seen a notable increase in label converter investments. The primary objective of these investments is to incorporate the capabilities of Variable Data Printing, including tracking codes, onto labels in order to meet the changing needs of the online retail supply chain.

For instance, in March 2022, Jim Orford, Global Product Manager for the K600i at Domino Digital Printing Solutions, addresses the latest advances in the label printing market. Over the last two years, the number of codes printed has nearly doubled. The expansion of Variable Data Printing can be observed not only in the increased deployment of K600i printers but also in the adoption of larger and faster configurations. Remarkably, technologies can now print up to one million unique codes onto labels per hour, indicating a significant shift in market dynamics.

Growing Product Launches

With a rise in product introductions, companies are seeking strategies to differentiate their offerings and appeal to specific target audiences. Variable Data Printing provides for extensive customization and personalization of labels, allowing businesses to develop unique and bespoke designs for each product version.

Variable Data Printing allows firms to produce labels that not only provide critical product information but also reflect their brand personality. The improved branding can help to increase market awareness and consumer recognition, which is critical for the success of new product launches.

For instance, in November 2021, Xeikon has introduced VariOne, a new variable data tool for the X-800 digital front-end that can instantly produce and print unique creative designs based on an image or vector graphics in an infinite number of complex patterns. Xeikon's VariOne was created and built to bring value for brand owners, designers, illustrators, printers, converters and consumers. VariOne may produce a high number of varied visuals.

Complexity of Implementation

Implementing VDP technology may necessitate a substantial initial investment in specialized printing equipment and software. Smaller organizations or those with limited budgets may find it difficult to implement VDP labels due to the accompanying costs.

Operating VDP printing systems demands specialized knowledge and training. The technology's intricacy may impede adoption if organizations are concerned about the time and resources required to train their employees. It can be a challenge for companies that lack experience with variable data printing. Implementing VDP labels may necessitate integrating new technology into current printing procedures and systems. Software integration challenges the requirement for additional hardware might complicate the deployment process.

Costs and Return on Investment (ROI)

Implementing VDP labels might be expensive overall depending on ongoing operating costs such as consumables, maintenance and training. Maintaining adoption requires effective cost control. Costs may be impacted by production volume. VDP labels are appropriate for specific sectors or applications because high-volume printing could be more economical.

Investing a large sum of funds upfront in specialized printing hardware and software is frequently necessary for the implementation of variable data printing technologies. If the initial costs are too high, companies can be reluctant to use VDP labels. Organizations analyze the possible returns on their initial investment. Businesses are more willing to invest in VDP technology if they anticipate a positive return on investment.

Segment Analysis

The global variable data printing labels market is segmented based on type, composition, printing technology, end-user and region.

Enhanced Marketing Strategies in the Food and Beverage Industry Drives the Variable Data Printing Market

To produce personalized labels for product packaging, food and beverage firms can benefit from the usage of variable data printing (VDP). The makes it possible to target particular consumer demographics and create distinctive branding and product distinction. Printing changeable data makes marketing campaigns and promotions more dynamic.

To increase sales, food and beverage manufacturers might employ VDP labels for customized promotions, seasonal packaging or focused marketing messaging. Product labeling in the food and beverage business must adhere to stringent regulations. Therefore, food and beverages end-user segment capture the majority of the total global segmental shares.

Geographical Penetration

E-commerce Boom Drives Surge in Demand

Asia-Pacific's e-commerce market is expanding significantly. The spike in demand for variable data printing (VDP) solutions can be attributed to its support of personalized packaging and labeling for e-commerce. Asian countries invest in and adopt cutting-edge technologies quickly. Growth in the market is encouraged by the region's readiness to adopt the newest printing technologies, such as VDP

For instance, in January 2022, Domino has provided Mold-Tek Packaging, located in Hyderabad, with two K600i UV-curable inkjet printers that are both fast and of excellent quality. The machines were installed in March 2021 and are used for printing variable data onto in-mold labels. Therefore, Asia-Pacific holds for the majority of the global market shares.

COVID-19 Impact Analysis

Despite a global epidemic, the label industry remained robust, if not more rapid. The rapid growth in panic buying by customers since the outbreak of COVID-19 has kept brand owners extremely occupied, especially in the food, beverage and pharmaceutical industries. As a result, brand owners' suppliers have seen an increase in business. Label producers are producing labels at record rates and delivering them faster. In this environment, the importance of digital printing has grown even stronger, serving as a critical instrument for quick and effective production. Brand owners who continually demand a wide range of SKUs and greater variable data printing (VDP) for their labels and packaging find digital printing to be essential in meeting these needs.

Russia-Ukraine War Impact Analysis

Larger trade interruptions or economic penalties caused by geopolitical tensions can have an impact on global trade dynamics and economic activity. It can have implications across industries, potentially altering demand for variable data printing labels based on changes in production, consumption or investment trends.

Geopolitical concerns frequently lead to financial market and currency volatility. Currency exchange rates and market sentiment can have an indirect impact on the cost of raw materials, production expenses and market demand for products.

By Type

Release Liner
Linerless Labels

By Composition

Facestock
Topcoat

By Printing Technology

Thermal Transfer
Electrophotography
Direct Thermal
Inkjet

By End-User

Food and Beverages
Consumer Durable
Pharmaceutical
Personal Care and Home
Retail
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On October 17,2023, under the TrojanLabel and QuickLabel product lines, AstroNova has released several digital printers. For full-color labeling applications, QuickLabel QL-900 is a sturdy desktop inkjet label printer.
In January 2022, Domino has provided Mold-Tek Packaging, located in Hyderabad, with two K600i UV-curable inkjet printers that are both fast and of excellent quality. The machines were installed in March 2021 and are used for printing variable data onto in-mold labels.
In November 2021, Xeikon has introduced VariOne, a new variable data tool for the X-800 digital front-end that can instantly produce and print unique creative designs based on an image or vector graphics in an infinite number of complex patterns.

Competitive Landscape

The major global players in the market include Avery Dennison Corporation, CCL Industries Inc., RR Donnelley & Sons Company, 3M Company, UPM-Kymmene Corporation, Coveris Holdings S.A., Flex Ltd., Mondi Group, Constantia Flexibles Group and Lintec Corporation.

Why Purchase the Report?

To visualize the global variable data printing labels market segmentation based on type, composition, printing technology, end-user and region, as well as understands key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of variable data printing labels market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Type mapping available as excel consisting of key products of all the major players.

The global variable data printing labels market report would provide approximately 69 tables, 64 figures and 183 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Composition
3.3. Snippet by Printing Technology
3.4. Snippet by End-User
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. A Surge in Online Retail and Enhanced Supply Chain Tracking
  - 4.1.1.2. Growing Product Launches
- 4.1.2. Restraints
  - 4.1.2.1. Complexity of Implementation
  - 4.1.2.2. Costs and Return on Investment (ROI)
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Release Liner*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Linerless Labels

8. Composition

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Composition
- 8.1.2. Market Attractiveness Index, By Composition
8.2. Facestock*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Topcoat

9. Printing Technology

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Printing Technology
- 9.1.2. Market Attractiveness Index, By Printing Technology
9.2. Thermal Transfer*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Electrophotography
9.4. Direct Thermal
9.5. Inkjet

10. End-User

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.1.2. Market Attractiveness Index, By End-User
10.2. Food and Beverages*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Consumer Durable
10.4. Pharmaceutical
10.5. Personal Care and Home
10.6. Retail
10.7. Others

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Composition
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Printing Technology
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Composition
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Printing Technology
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Russia
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Composition
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Printing Technology
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Composition
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Printing Technology
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Composition
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Printing Technology
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Avery Dennison Corporation*
- 13.1.1. Company Overview
- 13.1.2. Type Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. CCL Industries Inc.
13.3. RR Donnelley & Sons Company
13.4. 3M Company
13.5. UPM-Kymmene Corporation
13.6. Coveris Holdings S.A.
13.7. Flex Ltd.
13.8. Mondi Group
13.9. Constantia Flexibles Group
13.10. Lintec Corporation

LIST NOT EXHAUSTIVE

14. Appendix

14.1. About Us and Services
14.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/价格

全球可变数据印刷标籤市场 - 2024-2031

Global Variable Data Printing Labels Market - 2024-2031

目录

第 1 章：方法与范围

第 2 章：定义与概述

第 3 章：执行摘要

第 4 章：动力学

第 5 章：产业分析

第 6 章：COVID-19 分析

第 7 章：按类型

第 8 章：构图

第 9 章：印刷技术

第 10 章：最终用户

第 11 章：按地区

第 12 章：竞争格局

第 13 章：公司简介

第 14 章：附录