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市场调查报告书
商品编码
1423470

全球维生素软糖市场 - 2023-2030

Global Vitamin Fudge Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 184 Pages | 商品交期: 约2个工作天内

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简介目录

概述

2022年，全球维生素软糖市场规模达到17.3亿美元，预计2030年将达25亿美元，2023-2030年预测期间CAGR为4.7%。

维生素软糖为生活方式忙碌的消费者提供随时可用的营养支持。向市场推出针对单一维生素或多种维生素的创新新产品可帮助消费者满足其日常饮食需求并推动市场成长。维生素软糖有巧克力、香草和草莓等多种口味，为消费者提供了多种口味选择。

大多数维生素软糖适合所有年龄层。维生素软糖口味与维生素营养价值的完美结合，有助于在註重健康、寻求以美味、方便的方式将营养成分融入体内的人们中广泛扩大市场。製造商不断推出无糖、低热量等创新产品，以吸引更多消费者。

北美主导了全球维生素软糖市场。根据 NIH 2023 的数据，在美国，大约 6% 的 60 岁以下成年人缺乏维生素 B12。同样，克利夫兰诊所组织报告称，美国约 35% 的成年人缺乏维生素 D。随着消费者对维生素缺乏症的认识不断增强，对推动区域市场的维生素产品的需求也越来越大。

动力学

维生素缺乏症的盛行率增加

维生素是正常代谢活动所需的少量必需营养素。缺乏此类微量营养素会导致各种健康问题。人们患有单一维生素或多种维生素缺乏症。根据克利夫兰诊所组织2023的数据，全球约有10亿人缺乏维生素D，50%的人口维生素D不足。它最常影响 65 岁以上的人和肤色较深的人。

根据世界卫生组织估计，每年有 25 万名缺乏维生素 A 的儿童失明。随着许多必需微量营养素的日益缺乏，消费者开始专注于以多种方式将维生素纳入日常饮食中，以摆脱各种缺乏症，从而推动市场成长。

对方便的营养补充品的需求增加

随着营养丰富的食品摄取量的减少，对补充身体功能所需营养的营养补充品的需求增加。市面上有各种类型的营养补充品可供即用型营养用途。维生素软糖为消费者提供方便快速的随身维生素补充品。

维生素软糖是传统片剂和胶囊的有趣又美味的替代品。因吞嚥药片困难而遇到困难的消费者，尤其是儿童，可以以有趣和美味的方式享受补充剂。这些维生素软糖的更好的质地和多种口味的可用性扩大了市场范围。维生素软糖由于其方便性和便携性也很受欢迎。它们是独立包装的，方便携带和食用。

与传统软糖相比，维生素软糖的成本更高

维生素软糖的高成本可能是全球成长的主要阻碍因素之一。该产品的高价格可能是由于在软糖中添加了额外的营养成分以提高其维生素含量。营养丰富的成分增加了製造商的生产成本。此外，用于生产维生素软糖的加工和配方也增加了更多的製造成本，从而增加了最终产品的成本。

目录

第 1 章：方法与范围

  • 研究方法论
  • 报告的研究目的和范围

第 2 章：定义与概述

第 3 章：执行摘要

  • 按类型分類的片段
  • 按口味摘录
  • 按配销通路分類的片段
  • 最终使用者的片段
  • 按地区分類的片段

第 4 章：动力学

  • 影响因素
    • 司机
      • 全球维生素缺乏症的盛行率不断上升
      • 对方便的营养补充品的需求增加
    • 限制
      • 与传统软糖相比，维生素软糖的成本更高
    • 机会
    • 影响分析

第 5 章：产业分析

  • 波特五力分析
  • 供应链分析
  • 定价分析
  • 监管分析

第 6 章：COVID-19 分析

  • COVID-19 分析
    • 新冠疫情爆发前的情景
    • 新冠疫情期间的情景
    • 新冠疫情后的情景
  • COVID-19 期间的定价动态
  • 供需谱
  • 疫情期间政府与市场相关的倡议
  • 製造商策略倡议
  • 结论

第 7 章：按类型

  • 多种维生素软糖
  • 单一维生素软糖

第 8 章：依口味

  • 巧克力
  • 香草
  • 草莓
  • 其他的

第 9 章：按配销通路

  • 超市及大卖场
  • 药局
  • 专卖店
  • 电子商务
  • 其他的

第 10 章：最终用户

  • 孩子们
  • 成人
  • 老年人

第 11 章：按地区

  • 北美洲
    • 我们
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地区
  • 亚太
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 亚太其他地区
  • 中东和非洲

第 12 章：竞争格局

  • 竞争场景
  • 市场定位/份额分析
  • 併购分析

第 13 章：公司简介

  • Ely Fudge Company
    • 公司简介
    • 产品组合和描述
    • 财务概览
    • 主要进展
  • FourX Better Chocolate
  • Naturell India Pvt. Ltd.
  • GlobalBees Brands Pvt. Ltd.
  • Pincy Bars
  • No Whey Chocolate
  • Life Extension
  • Smith's Pharmacy
  • Starcap Wellness Private Limited
  • Church & Dwight Co., Inc.

第 14 章：附录

简介目录
Product Code: FB7889

Overview

Global Vitamin Fudge Market reached US$ 1.73 billion in 2022 and is expected to reach US$ 2.50 billion by 2030, growing with a CAGR of 4.7% during the forecast period 2023-2030.

Vitamin fudges provide readily available nutritional support to consumers with busy lifestyles. The innovative and new product introduction into the market that addresses mono vitamin or multiple vitamins helps consumers meet their daily dietary requirements and drives the market growth. The availability of vitamin fudges in various flavors such as chocolate, vanilla, and strawberry offers consumers multiple flavor choices to depend on.

Most of the vitamin fudges are available for all age groups. The perfect combination of vitamin fudge taste with the vitamin nutritional value helps the wide expansion of the market among health-conscious people who are looking for ready incorporation of nutrients into the body in a tasty and convenient manner. Manufacturers are releasing new and innovative products such as sugar-free and low calories to attract more consumers.

North America dominated the global vitamin fudge market. According to NIH 2023, in the United States, approximately 6% of adults younger than 60 years have vitamin B12 deficiency. Similarly, the Cleveland Clinic Organization reported that approximately 35% of adults in the United States have vitamin D deficiency. With the increasing consumer awareness regarding the prevalence of vitamin deficiency, there is a greater need for vitamin products driving the regional market.

Dynamics

Increasing Prevalence of Vitamin Deficiency

Vitamins are essential nutrients that are required in small quantities for proper metabolic activities. The deficiency of such micronutrients can lead to various health issues. People suffer from mono-vitamin or multivitamin deficiencies. According to the Cleveland Clinic Organization 2023, about 1 billion people worldwide have vitamin D deficiency, while 50% of the population has vitamin D insufficiency. It most commonly affects people over the age of 65 and people who have darker skin.

According to the World Health Organization, it is estimated that 250,000-500,000 children who are vitamin A-deficient become blind every year. With the increasing deficiency of many essential micronutrients, consumers are focusing on incorporating vitamins into their daily diet in multiple ways to get rid of various deficiency disorders, driving the market growth.

Increased Demand for Convenient Nutritional Supplements

With the reduced intake of nutrient-rich food products, there is an increase in demand for nutritional supplements that compensate for the nutrients needed for the body's functionality. Various types of nutritional supplements are available in the market for ready-to-use nutritional use. Vitamin fudges provide both convenient and easy on-to-go vitamin supplements to consumers.

Vitamin fudges offer a fun and tasty alternative to traditional tablets and capsules. Consumers who are experiencing hardship due to difficulty in swallowing pills, especially children can enjoy their supplementation in way fun and tasty way. The better texture and multiple flavors availability of these vitamin fudges increased the market scope. Vitamin fudges are also popular due to their convenience and portability. They are individually wrapped, making them easy to carry and consume.

Higher Cost of Vitamin Fudges Compared to Traditional Fudges

The high cost of vitamin fudges can be one of the major hindering factors for global growth. The high price of the product may be due to the additional nutritional ingredients that are being added to the fudges to improve its vitamin content. The nutritional-rich ingredients increased the production costs for the manufacturers. In addition, the processing and formulations applied for the production of vitamin fudges also add more manufacturing costs increasing the final product costs.

Segment Analysis

The global vitamin fudge market is segmented based on type, flavor, distribution channel, end-user and region.

High Acceptability of Chocolate Flavor by All Age Group People

The global vitamin fudge market is segmented based on flavor into chocolate, vanilla, strawberry and others. Chocolate-flavoured vitamin fudge accounted for the largest share of the global market due to the high demand for the flavour from children, adults and seniors. Chocolate has always been consumers' favorite flavor in various products ranging from beverages to food products. The taste, texture and health benefits associated with chocolate help in the high acceptability of the flavor.

The fudges in the market that are incorporated with vitamins are highly appreciated by the consumers in chocolate flavor. For instance, the four X Better Chocolate products available in the market are produced with ingredients such as cocoa liquor, cocoa butter, erythritol, soluble corn fibre, milk, whole milk powder and others. The products have nutritional ingredients such as magnesium, calcium, vitamin C, vitamin A and vitamin D3.

Geographical Penetration

Increased Vitamin Deficiency Cases in North America

North America dominated the global vitamin fudge market. The region has a greater demand for confectionery products in all countries such as U.S. and Canada. The consumption of confectionery products is high in the region. At the same time, with increasing consumer health consciousness, there is a greater need for confectionery products that incorporate nutritional benefits into the body.

Various organizations and private companies are declaring the increasing prevalence of vitamin deficiency in U.S. with the various surveys and stats. For instance, according to The Biostation, a medical spa in Florida, 50 percent of Americans are deficient in vitamin A, vitamin C, and magnesium. More than 50 percent of the general population is vitamin D deficient and 90 percent of Americans of colour are vitamin D deficient.

To maintain a healthy lifestyle, consumers are adopting vitamin supplements. The vitamin fudge is one of the major vitamin products that is attracting consumer focus in North America, due to its taste and nutritional value. The vitamin fudge is flavorful and provides convenient and on-the-go nutritional value.

Competitive Landscape

The major global players in the market include Ely Fudge Company, FourX Better Chocolate, Naturell India Pvt. Ltd., GlobalBees Brands Pvt. Ltd., Pincy Bars, No Whey Chocolate, Life Extension, Smith's Pharmacy, Starcap Wellness Private Limited and Church & Dwight Co., Inc.

COVID-19 Impact Analysis

The COVID-19 pandemic has had a moderate impact on the vitamin fudge market. The sudden lockdown retractions resulted in witnessing a lot of drawbacks with interrupted processing and industrial activities from raw material procurement to final product distribution to the global vitamin fudge market.

The pandemic increased consumer focus on overall health resulting in the high demand for a product that helps to support the overall health of a person. The increasing prevalence of vitamin deficiencies motivated consumers to take up vitamin fudges that are tasty and healthy at the same time. With the change in the consumers' preference towards health-promoting products, the market has increased sales during COVID-19, with the high demand for convenient confection.

By Type

  • Multivitamin Fudge
  • Monovitamin Fudge

By Flavor

  • Chocolate
  • Vanilla
  • Strawberry
  • Others

By Distribution Channel

  • Supermarkets
  • Pharmacies
  • Specialty Stores
  • E-Commerce
  • Others

By End-User

  • Children
  • Adult
  • Seniors

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • In November 2023, Rainbow Candies launched a new range of premium crumbly fudge, The new products are laucnhed in various flavours such as salted Caramel, Clotted Cream, Vanilla, Rum & Raisin, Chocolate, Honeycomb, Ginger, Tiffin and Mince Pie. The availability of products in grab bags, pouches and catering tubs helps in improving customer convenience.
  • In November 2023, Candy Can, a zero-sugar soft drink brand and Warner Bros, Discovery Global Consumer Products announced the launch of new, limited-edition flavours Caramel Fudge and Toffee Apple.
  • In March 2022, Fudge Kitchen, a British artisan Fudge maker, launched a new Vegan Toffee Fudge into the market to support the increasing demand for plant-based options within confectionery. The product is available in various flavour, including toffee, hazelnut, rum & raisin and chocolate & black forest gateau.
  • In May 2022, GoodPop, the better-for-you frozen treat brand launched Frozen Fudge n' Vanilla Squares, the first plant-based and gluten-free frozen dessert square. The product is 100% plant-based and gluten-free.

Why Purchase the Report?

  • To visualize the global vitamin fudge market segmentation based on type, flavor, distribution channel, end-user and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of vitamin fudge market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The global vitamin fudge market report would provide approximately 70 tables, 64 figures and 184 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Type
  • 3.2. Snippet by Flavor
  • 3.3. Snippet by Distribution Channel
  • 3.4. Snippet by End-User
  • 3.5. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Increasing Prevalence of Vitamin Deficiency Globally
      • 4.1.1.2. Increased Demand for Convenient Nutritional Supplements
    • 4.1.2. Restraints
      • 4.1.2.1. Higher Cost of Vitamin Fudges Compared to Traditional Fudges
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2. Market Attractiveness Index, By Type
  • 7.2. Multivitamin Fudge
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Monovitamin Fudge

8. By Flavor

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 8.1.2. Market Attractiveness Index, By Flavor
  • 8.2. Chocolate
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Vanilla
  • 8.4. Strawberry
  • 8.5. Others

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Supermarket & Hypermarket
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Pharmacies
  • 9.4. Specialty Stores
  • 9.5. E-Commerce
  • 9.6. Others

10. By End-User

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.1.2. Market Attractiveness Index, By End-User
  • 10.2. Children
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Adult
  • 10.4. Seniors

11. By Region

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 11.1.2. Market Attractiveness Index, By Region
  • 11.2. North America
    • 11.2.1. Introduction
    • 11.2.2. Key Region-Specific Dynamics
    • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.2.7.1. U.S.
      • 11.2.7.2. Canada
      • 11.2.7.3. Mexico
  • 11.3. Europe
    • 11.3.1. Introduction
    • 11.3.2. Key Region-Specific Dynamics
    • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.3.7.1. Germany
      • 11.3.7.2. U.K.
      • 11.3.7.3. France
      • 11.3.7.4. Italy
      • 11.3.7.5. Spain
      • 11.3.7.6. Rest of Europe
  • 11.4. South America
    • 11.4.1. Introduction
    • 11.4.2. Key Region-Specific Dynamics
    • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.4.7.1. Brazil
      • 11.4.7.2. Argentina
      • 11.4.7.3. Rest of South America
  • 11.5. Asia-Pacific
    • 11.5.1. Introduction
    • 11.5.2. Key Region-Specific Dynamics
    • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.5.7.1. China
      • 11.5.7.2. India
      • 11.5.7.3. Japan
      • 11.5.7.4. Australia
      • 11.5.7.5. Rest of Asia-Pacific
  • 11.6. Middle East and Africa
    • 11.6.1. Introduction
    • 11.6.2. Key Region-Specific Dynamics
    • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

12. Competitive Landscape

  • 12.1. Competitive Scenario
  • 12.2. Market Positioning/Share Analysis
  • 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

  • 13.1. Ely Fudge Company
    • 13.1.1. Company Overview
    • 13.1.2. Product Portfolio and Description
    • 13.1.3. Financial Overview
    • 13.1.4. Key Developments
  • 13.2. FourX Better Chocolate
  • 13.3. Naturell India Pvt. Ltd.
  • 13.4. GlobalBees Brands Pvt. Ltd.
  • 13.5. Pincy Bars
  • 13.6. No Whey Chocolate
  • 13.7. Life Extension
  • 13.8. Smith's Pharmacy
  • 13.9. Starcap Wellness Private Limited
  • 13.10. Church & Dwight Co., Inc.

LIST NOT EXHAUSTIVE

14. Appendix

  • 14.1. About Us and Services
  • 14.2. Contact Us