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市场调查报告书
商品编码
1423472
全球甜酱市场 - 2023-2030Global Sweet Sauces Market - 2023-2030 |
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概述
2022年,全球甜酱市场规模达26.0亿美元,预计2030年将达到35.6亿美元,2023-2030年预测期间CAGR为4.0%。
酱汁用于改善食品的风味和吸引力。甜酱广泛用于糖果、乳製品和烘焙产品的消费。甜酱透过增强华夫饼、水果片、布朗尼蛋糕、甜点和甜甜圈等各种食品的风味和外观来补充食品消费。
对使用甜酱的食品的需求增加,以及越来越多的甜点店和特许经营店采用甜酱,促使一家领先的食品製造商大幅增加新甜酱的供应。主要市场参与者都将注意力集中在新口味以及有吸引力且方便的包装选择上。市场主要参与者推出的新产品和创新产品透过增加市场销售量来扩大产品对消费者的影响。
北美主导了全球甜酱市场。该地区主要参与者推出的新产品推动了该地区市场的成长。 2022年7月,北美第三大食品饮料公司卡夫亨氏公司推出了优质酱料系列,并以亨氏57的名义进入市场。新推出的产品包括烤大蒜脆饼和柑橘味噌脆饼品种。
动力学
提供多种口味选择
各种口味的甜酱的供应有助于广泛的市场扩张。製造商正在推出新的受欢迎的产品,以满足对多种口味选择不断增长的需求。 2023 年 6 月,总部位于达拉斯的国际韩国炸鸡连锁餐厅 Bonchon 宣布推出新型甜咸韩式烧烤酱,该酱以米醋和红糖为特色,具有大蒜和清酒的味道,与甜梨相平衡。
该製造商专注于水果酱的开发,以满足对优质产品的需求。例如,2022 年 10 月,Macphie Ltd 推出了新的水果口味选项作为优质口味。新推出的 Macphie 新 fru-ti ott 酱料采用混合浆果、芒果和百香果品种,比通常的甜点配料含有更少的热量。
新的和创新的产品介绍
製造商专注于新产品和创新产品的推出,以帮助最终用户方便、轻鬆地使用产品和应用,推动市场扩张。 2023 年 5 月,美国跨国食品公司卡夫亨氏推出了 HEINZ REMIX,这是首款可自订且支援物联网的数位酱料分配器,可提供 200 多种可能的组合。该产品允许消费者根据自己的喜好客製化个人化的口味。
製造商对便利性和创新包装类型的关注也有助于扩大市场规模。例如,2023年4月,英国跨国糖果公司吉百利向市场推出了New Squeezy Chocolate Sauce。易于使用的挤压瓶可用于多种产品系列,包括烘焙食品、热巧克力和奶昔。
高热量甜酱
甜酱由乳製品、巧克力和水果成分製成,为身体提供甜味和热量。消费高热量产品可能会导致肥胖和糖尿病等各种健康风险,从而降低消费者对这些产品的偏好。根据世界卫生组织2022年统计,全球有超过10亿人患有肥胖症,其中6.5亿人是成年人,3.4亿人是青少年。
儿童肥胖的严重程度也在增加,多达 3,900 万人使儿童远离甜食。根据 IDF 2021 年糖尿病图谱,全球有 5.37 亿成年人患有糖尿病。该组织报告称,肥胖和糖尿病的盛行率正在迅速上升,预计到2030 年将达到6.43 亿。随着全球肥胖和糖尿病盛行率的不断上升,对甜食产品的需求减少,对市场成长产生了负面推动。
Overview
Global Sweet Sauces Market reached US$ 2.60 billion in 2022 and is expected to reach US$ 3.56 billion by 2030, growing with a CAGR of 4.0% during the forecast period 2023-2030.
Sauces are used to improve the flavour and appeal of the food products. Sweet sauces are widely used in the consumption of confectionery, dairy and bakery products. Sweet sauces complement food product consumption by enhancing the flavour and appearance of various food products such as waffles, fruit slices, brownies, desserts and donuts.
The increase in the demand for food products that use sweet sauces and an increasing number of dessert parlors and franchises that adopt sweet sauce use has prompted a leading food manufacturer to make a significant increase in the new sweet sauces. The major market players are focussing on the new flavour and attractive and convenient packaging options. New and innovative product launches by the major players of the market improve the product reach to the consumers by increasing market sales.
North America dominated the global sweet sauce market. The new product launches from the major players in this region drive regional market growth. In July 2022, The Kraft Heinz Company, the third-largest food and beverage company in North America launched a premium line of sauces and spread into the market under the Heinz 57 banner. The new launches include Roasted Garlic Crunch and Mandarin Orange Miso Crunch varieties.
Dynamics
Availability of Various Range of Flavor Options
The availability of sweet sauces in various flavor ranges helps in wide market expansion. Manufacturers are introducing new favoured products to meet the rising demand for multiple flavor options. In June 2023, Bonchon, a Dallas-based international Korean fried chicken restaurant franchise announced the launch of New Sweet and Savory Korean BBQ Sauce that is featured with rice vinegar and brown sugar, with flavors of garlic and sake balanced with sweet pear.
The manufacturer focuses on the development of fruit-infused sauces to meet the demand for a premium range of products. For instance, in October 2022, Macphie Ltd introduced new fruit-based options as premium flavours. The newly launched Macphie's new fru-ti o.t.t sauces feature mixed berry, mango and passionfruit variants which contain fewer calories than usual dessert toppings.
New and Innovative Product Introductions
Manufacturers focus on new and innovative product launches to help end-users with the convenience and easy product use and applications drive the market expansion. In May 2023, The Kraft Heinz Company, an American multinational food company unveiled HEINZ REMIX, the first customizable and IoT-enabled digital sauce dispenser for more than 200 possible combinations. The product allows consumers to personalize their flavour creations according to their preferences.
Manufacturers' focus on convenience and innovative packaging types also contribute to improving market size. For instance, in April 2023, Cadbury, a British multinational confectionery company introduced New Squeezy Chocolate Sauce into the market. The easy-to-use squeezy bottle is used for multiple product ranges including bakes, hot chocolate, and milkshakes.
High Calories of Sweet Sauces
The sweet sauces are made from dairy, chocolate and fruit-based ingredients that provide sweetness and calories to the body. Consuming high-calorie products may lead to various health risks like obesity and diabetes reducing consumers' preference towards these products. According to the World Health Organization 2022 statistics, more than 1 billion people globally are suffering from obesity, where 650 million people are adults and 340 million are adolescents.
The severity of obesity is increasing in children too, accounting for up to 39 million keeping children away from sweet-based products. According to IDF Diabetes Atlas 2021, 537 million adults are living with diabetes in the world. The organisation reports that the prevalence is increasing rapidly and is estimated to reach 643 million by 2030. With the increasing prevalence of obesity and diabetes globally, the demand for sweet products reduced negatively driving the market growth.
The global sweet sauces market is segmented based on ingredients, type, packaging type, distribution channel, application and region.
High Consumer Preference towards Chocolate Based Sweet Sauces
The global sweet sauces market is segmented based on type into fruit sauce, dairy sauce, brandy sauce, chocolate sauce, and others. The chocolate-based sauces from the sweet sauces segment accounted for the largest share of the global market due to consumer preference for chocolate over other flavors. Chocolate sauces are used in multiple applications and are widely accepted for their pairing with pancakes, waffles, fruit slices, brownies, and donuts.
Various companies are expanding their product offering with the launch of new chocolate-based sauces to attract more consumer base. For instance, in May 2022, Mars, an American multinational manufacturer announced its decision to take its Snickers brand into desserts with the launch of a new Snickers Dessert Sauce into the market. The product comprises the iconic Snickers flavor of chocolate, peanut and caramel.
High Use of Sauces for Different Food Applications in North America
North America dominated the global sweet sauce market. Regional countries such as the U.S. and Canada leading the market growth with high sauce utilization in various applications. The region has a high demand for confectionery, bakery and dairy products. Most of the products of these categories are highly preferred to pair up with sweet sauces to increase their taste and flavour.
The region also has active trade participation in the export of sauces in the global market. According to U.S. Department of Agriculture, Canada accounted for one of the top condiments and sauces export markets in 2022 with up to 775.46 Million USD. The availability of various major players and active product developments from these companies positively drive the regional market growth.
In July 2022, The Kraft Heinz Company, a North American-based multinational food company launched a premium line of sauces and spread into the regional market under the Heinz 57 banner. The new launches include Roasted Garlic Crunch and Mandarin Orange Miso Crunch varieties. The fresh fruit flavor of the Mandarin Orange Miso Crunch sauce attracts consumers' attention.
The major global players in the market include GCMMF, Lee Kum Kee, Veeba Foods, Macphie, MONIN, Ghirardelli Chocolate Company, Giraffe Foods Inc., Kerry Group, Umiya Milk Products Pvt. Ltd and Unilever.
The COVID-19 pandemic has had a moderate impact on the sweet sauces market. Just like all other industries in the food and beverage sector, the sweet sauces market also faced challenges during the pandemic situation. The pandemic disrupted global supply chains, affecting the raw material procurement and distribution of finished products.
Government restrictions on transportation and trade, as well as temporary closures of manufacturing facilities, led to supply chain disruptions. These disruptions affected the availability of the product to the end-user. The shutdown of multiple food services and franchises reduced the product demand from larger-scale end-users. In addition, the shutdown of supermarkets and hypermarkets reduced product reach to consumers.
The pandemic influenced consumer behavior and purchasing patterns. During the pandemic, consumers increased their time at home changing thier preference towards cooking and eating habits. Consumers started cooking more meals and snacks at home, which created opportunities for the utilization of various sweet sauces to complement their food products. The increased use of e-commerce platforms and the high availability of products in such platforms increased the product's sales.
The global sweet sauces market report would provide approximately 78 tables, 82 figures and 191 Pages.
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