市场调查报告书
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1423474
全球消化健康市场 - 2023-2030Global Digestive Health Market - 2023-2030 |
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概述
2022年,全球消化健康市场规模达到491亿美元,预计2030年将达到943亿美元,2023-2030年预测期间CAGR为8.5%。
随着与不健康的生活方式和饮食习惯相关的健康问题日益严重,消费者越来越关注维持健康的消化系统和功能。市面上有由益生菌、益生元和消化酵素等营养成分製成的发酵饮料、补充剂和乳製品等产品,可支持和促进更好的消化健康。
具有各种健康益处的消化健康产品组合中新产品的推出推动了市场成长。例如,2021 年 1 月,印度领先的有机植物营养公司 Wellbeing Nutrition 向市场推出了一款新产品,推出了基于植物且经过临床研究的益生菌 + 益生元补充剂。该产品据称可以改善新陈代谢,缓解酸度并促进消化和肠道健康。
益生菌细分市场占最大份额,北美主导全球消化健康市场。根据美国胃肠病学会的数据,2022 年,百分之四十的美国人的日常生活受到消化问题的困扰。该地区日益严重的消化健康问题正在推动对有助于支持消化健康的产品的需求和需求,从而推动北美市场的扩张。
动力学
消化系统保健的重要性日益增加
消化系统在将人类摄取的食物和饮料分解成营养物质方面发挥着重要作用,人体将这些营养物质用于能量、生长和细胞修復。健康消化系统的维持受到破坏可能会导致各种症状,例如胃灼热、腹胀和肠蠕动刺激,最终可能导致脱水和营养不良。
根据2021年全国门诊医疗调查显示,以消化系统疾病为主要诊断的急诊就诊人数高达840万人次。为了维持适当的消化健康,人们更需要外部摄取有助于增强消化健康的产品,从而积极推动市场成长。
新产品的开发有助于扩大市场。例如,2022 年2 月,Organic India 推出了每日包装补充剂,这是一种含有全草药的便携式补充剂,其配方旨在解决各种健康问题,如压力和情绪波动、免疫力和消化健康问题。消化支持每日包的配方旨在增强胃肠功能并改善新陈代谢和消化。
方便消化系统健康促进产品的上市
随着消化健康问题的日益严重,消费者的健康意识不断增强,促使他们采用促进消化健康和解决肠道健康问题的产品。然而,忙碌的生活方式和繁忙的日程安排阻碍了消费者遵循传统产品来保持消化健康。
考虑到这一点,製造商正在透过推出软糖和咀嚼片等各种产品来引入方便易行的消化支撑模式。这些产品展现了产品可行性的便利性和on-to-go模式,帮助消费者在灵活的作业中随时随地抓取产品并消费。正在推出的促进消化健康的新产品方便地推动了市场的成长。
Wedderspoon 是一个以其有机认证麦卢卡蜂蜜而闻名的优质品牌,最近于2021 年9 月推出了麦卢卡蜂蜜消化软糖的新产品系列。该产品系列提供两种不同的配方:热带配方和浆果配方。热带软糖含有有益生元、DE111 益生菌、优质洋甘菊和生姜,而浆果软糖含有接骨木浆果和 DE111 益生菌,可提供消化和免疫支持。
严格的政府法规
在补充剂或其他健康支援产品的製造和分销类别中实施的严格政府法规可能会抑制市场成长。政府在产品製造过程中对其安全生产以及产品在销售和分销给最终用户之前对其声称进行评级等方面实施了严格的规定。这些法规延迟了产品进入市场的时间。
Overview
Global Digestive Health Market reached US$ 49.1 billion in 2022 and is expected to reach US$ 94.3 billion by 2030, growing with a CAGR of 8.5% during the forecast period 2023-2030.
With the rising health issues associated with unhealthy lifestyles and eating habits, consumers are increasing their focus on maintaining a healthy digestive system and functionality. Products such as fermented beverages, supplements and dairy products that are made from nutritive ingredients such as probiotics, prebiotics and digestive enzymes are available in the market to support and promote better digestive health.
The introduction of new products in the digestive health portfolio with various health benefits drives market growth. For instance, in January 2021, Wellbeing Nutrition, India's leading organic plant-based nutrition company introduced a new product into the market with the launch of the plant-based and clinically studied Probiotic + Prebiotic supplement. The product is claimed to improve metabolism, cause acidity relief and promote digestion & gut health.
The probiotics segment accounted for the largest share in the market segmentation and North America dominated the global digestive health market. According to the American Gastroenterological Association, 2022, forty percent of Americans' daily lives are disrupted by digestive troubles. The increasing digestive health issues in the region are driving the need and demand for products that help support digestive health, driving the market expansion in North America.
Dynamics
Increasing Importance for Digestive Health Care
The digestive system plays an important role in breaking down food and beverage products that humans consume into nutrients, which the body uses for energy, growth and cell repair. The disruption in the maintenance of a healthy digestive system may lead to various symptoms such as heartburn, bloating, and irritated bowel movements which eventually may lead to dehydration and malnutrition.
According to the National Ambulatory Medical Care Survey 2021, The number of visits to emergency departments with diseases of the digestive system as the primary diagnosis accounted for up to 8.4 million. To maintain proper digestive health, there is a greater need for the external intake of products that help enhance digestive health, positively driving the market growth.
New product developments help in expanding the market. For instance, in February 2022, Organic India introduced Daily pack supplements, portable supplements with whole herbs that are formulated to address various health issues such as stress and mood swings, immunity, and digestive health issues. Digestive Support Daily Packs are formulated to enhance gastrointestinal functions and improve metabolism and digestion.
Availability of Digestive Health Promoting Products in Convenient Model
With the increasing digestive health problems, there is an increased health consciousness among consumers that is driving them towards the adoption of products that promote digestive health and deal with gut health issues. However, hectic lifestyles and busy schedules are preventing consumers from following traditional products to maintain digestive health.
Taking this into consideration, manufacturers are introducing convenient and easy modes of digestive support through the launch of various products such as gummies and chewables. These products show the ease and on-to-go mode of product feasibility that help consumers to grab the products and consume them anywhere in flexible operations. The new products that are being introduced to promote digestive health conveniently drive the market growth.
Wedderspoon, a premium brand known for its organically certified Manuka honey, recently launched a new product line of Manuka Honey Digestive Gummies in September 2021. This product line offers two distinct formulas: Tropical and Berry. The Tropical gummies contain prebiotics, DE111 probiotics, premium chamomile, and ginger, while the Berry gummies include elderberry and DE111 probiotics to provide digestive and immune support.
Strict Government Regulations
Strict government regulations that are implemented in the manufacturing and distribution category of supplements or other health-supporting products may restrain market growth. The government imposes strict regulations in the manufacturing of the product in regards to its safe production and the product rating its claims before being marketed and distributed to the end-users. These regulations delay the product's approach to the market.
The global digestive health market is segmented based on ingredients, product, form, distribution channel, application and region.
Health Benefits Associated with the Incorporation of Probiotics in Diet
The global digestive health market is segmented based on ingredients into probiotics, prebiotics, digestive enzymes and others. The probiotics segment accounted for the largest share due to the high health benefits associated with the incorporation of probiotics into the body. According to NIH, probiotics can regenerate the human digestive system with good microbes that will neutralize the harmful ones. Probiotics help restore the natural balance of bacteria in the gut and aid digestion.
The new product launches by the major market players in this category of digestive health help in gaining huge consumers' attention that is looking for better digestive health-supporting products. For instance, In August 2022, a pharmaceutical company, Megalabs USA which is a subsidiary of Megalabs Inc., introduced Glutapak R, a specialized probiotic glutamine supplement designed to promote gut health and support the healing of the intestines.
Similarly, in October 2020, Standard Process, a supplement company and a leader in nutrient solutions specializing in whole food-based products, introduced its prebiotic-infused dietary supplement, GI Stability into the market. The supplement provides a holistic approach to nurturing the digestive system.
Increasing Digestive Health Issues in North America
North America dominated the global digestive health market. The unhealthy lifestyle of the consumers of this region led to high consumption of junk food daily and other habits that contribute to unhealthy conditions of the digestive system. According to NIH 2020, around 60 to 70 million people in the U.S. live with a digestive disease.
According to the National Institute of Diabetes and Digestive and Kidney Diseases, it is estimated that around 60 million to 70 million Americans suffer from gastrointestinal problems, which leads to nearly 250,000 deaths each year. To deal with such health issues, there is a growing need for digestive health-supporting products in the region, driving market growth.
The presence of major players, new product introductions and their initiatives to promote products to the better with better consumer reach positively drive the market growth. In October 2023, DoodBelly Probiotics company, based in Colorado state of United States, announced their online store for the easy and convenient reach of the product to the huge consumer base.
The major global players in the market include Bayer AG, NOW Foods, BASF SE, Pfizer Inc., Yakult Honsha Co., Ltd, Nestle S.A., Sanofi, Danone, AMD and Haleon Group of Companies.
The COVID-19 pandemic has had a positive impact on the market. The market faced challenges in the initial stages due to disrupted regular market patterns. Government restrictions on transportation and trade, as well as temporary closures of manufacturing facilities, led to supply chain disruptions. However, the surge in demand for health-promoting products increased the market demand through the launch of various e-commerce platforms for product delivery.
The pandemic created new healthy food product consumption habits globally that raised product sales. For instance, in July 2021 Yoi, a plant-based food and beverage company, that has one-of-a-kind Probiotic Nut and Seed milk doubled the company's sales due to the pandemic situation as consumers showed more interest in improving their health conditions. The product enhances the digestive process and supports the immune system.
The global digestive health market report would provide approximately 78 tables, 82 figures and 193 Pages.
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