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全球功能性咖啡市场 - 2023-2030

Global Functional Coffee Market - 2023-2030

出版日期: 2024年02月09日 | 出版商:

DataM Intelligence | 英文 181 Pages | 商品交期: 约2个工作天内

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简介目录

概述

2022年，全球功能性咖啡市场规模达到40.1亿美元，预计2030年将达到56.8亿美元，2023-2030年预测期间CAGR为4.45%。

咖啡被用作全球最重要的饮料产品之一。对健康方便的软性饮料替代产品的需求不断增长，以及对健康饮料的需求不断增长，积极推动了功能性咖啡市场的成长。精品咖啡的日益普及以及对独特优质咖啡体验的需求不断增长，为各种创新咖啡产品创造了机会。

经济成长和人们生活成本的不断提高正在推动各地区咖啡消费的趋势。人们越来越认识到功能性咖啡消费对健康的益处，这在市场的扩张中发挥着重要作用。功能性饮料有多种类型、多种类别，为消费者提供额外的好处。

对天然和有机产品的高需求正在推动有机功能咖啡向市场的扩张。产品的推出结合了咖啡的有机性质的功能优势，积极推动了市场的成长。例如，2022 年 9 月，美国农业部有机和非基因改造认证的优质种植咖啡供应商 Nutrocore 更新了其产品系列，在市场上推出了肉桂姜黄有机咖啡。

动力学

增加咖啡消费量

咖啡是全球广泛使用和首选的饮料。根据国际咖啡组织的数据，2021-22咖啡年世界咖啡产量达1.685亿袋，预计2022-23年将达到1.713亿袋。此外，该组织还报告称，2021-2022年世界咖啡消费量增加4.2%，达到1.756亿袋。

随着消费者日益转向健康和保健趋势，对营养产品的需求正在迅速增加。根据国际食品资讯理事会基金会的研究，47% 的消费者喜欢含有额外营养成分的食品。功能性咖啡的潜在有益特性有助于满足消费者的需求，推动其市场成长。

创新产品介绍

随着消费者健康意识的增强，市场对保健产品的需求很大。消费者正在积极采用创新和促进健康的产品来维持健康的生活方式。考虑到这一点，製造商也在向市场推出新产品。

2022 年 6 月，美国保健产品製造商和分销商 Cecors, Inc. 宣布向市场推出优质功能性蘑菇咖啡系列。系列包括狮鬃毛、火鸡尾、白桦茸、灵芝、冬虫夏草和灰树花品种。该产品据称由 100% 公平贸易有机阿拉比卡咖啡豆製成。咖啡豆的营养和抗氧化特性以及蘑菇的附加特性增加了产品的价值。

同样，2021 年 6 月，莱尔德超级食品公司推出了新产品 Soothe Coffee，扩大了其功能性咖啡系列，该产品注入了小荳蔻、棉花糖根和蓝莓等植物成分。此外，2021年10月，功能性饮料品牌REBBL发布了REBBL堆迭咖啡产品，该产品由咖啡因和绿茶促智L-茶氨酸的组合配製而成。该产品声称可以降低焦虑水平并促进日常生活压力的放鬆。

功能性咖啡成本高

功能性咖啡市场主要受到其高成本的限制。气候变迁是影响咖啡豆供应和价格的主要因素之一。此外，咖啡豆的加工和贸易成本也增加了产品成本的增加。除了普通咖啡豆之外，功能性咖啡还融入了各种健康和营养成分，有助于改善健康状况。由于加入了功能性成分，功能性咖啡比普通咖啡更昂贵。

生产功能性咖啡时添加额外成分会增加製造商的生产成本。各种植物、维生素、益生菌等功能成分提高了产品价格。此外，这种咖啡生产所需的额外加工增加了对价格敏感的客户的价格，从而对市场成长产生负面影响。

Coffee is used as one of the most essential beverage products globally. The growing demand for healthy and convenient soft drinks alternative products and increasing demand for healthy beverages positively drive the functional coffee market growth. The rising popularity of specialty coffee and the increasing demand for unique and premium coffee experiences create opportunities for various innovative coffee products.

The increasing economic growth and cost of living of people is driving the trend of coffee consumption in all regions. The growing awareness of the health benefits associated with functional coffee consumption plays a significant role in the expansion of the market. Functional beverages are available in various types in multiple categories to provide consumers with additional benefits.

The high demand for natural and organic products is driving the expansion of organic functional coffee into the market. The product introductions combining the functional benefits of coffee in its organic nature positively drive the market growth. For instance, in September 2022, Nutrocore, a premium USDA Organic and non-GMO certified grown coffee supplier, updated their product offering with the introduction of cinnamon turmeric organic coffee in the market.

Dynamics

Increasing Coffee Consumption

Coffee is a widely used and preferred beverage at the global level. According to the International Coffee Organization, world coffee production reached 168.5 million bags in the coffee year 2021-22 and is expected to reach 171.3 million bags in 2022-23. Further, the organization also reported that world coffee consumption increased by 4.2 % to 175.6 million bags in 2021-2022.

With the increasing consumer shift towards health and wellness trends, the demand for nutritional products is rapidly increasing. According to the International Food Information Council Foundation research, 47% of consumers prefer food products with additional nutrients. The potential beneficial properties of the functional coffee help in meeting the required consumer needs, driving its market growth.

Innovative Product Introductions

With increasing health consciousness among consumers, there is a high demand for health-promoting products in the market. Consumers are actively adopting the use of innovative and health-promoting products to maintain a healthy lifestyle. Taking this into consideration, manufacturers are also introducing new products into the market.

In June 2022, Cecors, Inc., a U.S.-based manufacturer and distributor of healthcare products, announced the introduction of a premium functional mushroom-infused coffee line into the market. The line includes lion mane, turkey tail, chaga, reishi, cordyceps, and maitake varieties. The product is claimed prepared from 100% fair-trade organic Arabica coffee beans. The nutrient and antioxidant-rich properties of coffee beans with the additional properties of the mushrooms add value to the product.

Similarly, in June 2021, Laird Superfood Company expanded its functional coffee range with the launch of a new product Soothe Coffee, a product infused with botanicals like cardamon, marshmallow root, and blueberries. Further, in October 2021, REBBL, a functional beverage brand released REBBL stacked coffee product that is formulated with a combination of caffeine and green tea's nootropic L-Theanine. The product claimed to reduce anxiety levels and promote relaxation from daily life stress.

High Cost of the Functional Coffee

The functional coffee market is majorly restrained by its high-cost nature. Climate change is one major region affecting the availability and price of the coffee bean. In addition, the coffee bean processing and the trade costs also add to the increased cost of the products. In addition to regular coffee beans, functional coffee is incorporated with various health and nutritional ingredients that support better health conditions. Functional coffee is costlier compared to regular coffee due to the incorporation of functional ingredients.

The infusion of the additional ingredients for the production of functional coffee, adds more production costs to the manufacturer. Various botanicals, vitamins, probiotics and other functional ingredients increase the product price. Further, the additional processing required for this coffee production increases its price for price-sensitive customers, affecting the market growth negatively.

Segment Analysis

The global functional coffee market is segmented based on type, category, distribution channel and region.

High Need and Demand for Protein-Rich Products

The global functional coffee market is segmented based on category into full-fat coffee, protein coffee, probiotic coffee and antioxidant coffee. The protein coffee segment of the global functional coffee market accounted for the largest share due to the high demand for a protein-rich diet among health-conscious consumers. Protein is considered a part of a healthy diet needed for bodybuilding and repair.

Consumers are seeking protein-rich products in their regular products to maintain a healthy lifestyle. The hectic lifestyle and limited time left them with alternative protein sources rather than only depending on traditional protein source products. With the high use of coffee in the daily diet routine, manufacturers are producing coffee products induced with protein to meet their daily nutritional requirements.

Manufacturers are developing new products to attract health-conscious consumers. For instance, in August 2022, Herbalife Nutrition introduced a new product into their product offering with the launch of its first functional coffee mix, High Protein Premix Coffee. The product is claimed to provide high-protein by reducing their sugar, fat, and calorie intake fat.

Geographical Penetration

Increasing Coffee Drinkers in North America

North America dominated the global functional coffee market. Rapidly improving coffee culture in this region added up with the increasing health consciousness of people boosted the expansion of functional coffee that meets the consumer requirements by providing a coffee feel and health benefits. High demand for health-promoting coffee contributes to product diversification in this region.

The region has a high number of coffee customers. According to the National Coffee Association, more than any other beverage, 66% of Americans drink coffee each day as of March 2022. The report evaluated that coffee consumption in the US has reached a two-decade high. Additionally, the report shows that 43% of coffee drinkers prefer specialty coffee made with high-quality ingredients.

With the increasing socialization effect and also the increase in the coffee shops and cafe culture, the demand for coffee catchups has increased massively in this region. The Spring 2022 National Coffee Data Trends reported that there is an increase of 8% of Americans who have increased their coffee consumption away from home. Further, according to the National Coffee Data Trends report, in the U.S. there is a total of 20% increase in consumer visits and coffee consumption in coffee shops.

Competitive Landscape

The major global players in the market include Bulletproof 360, Inc., SKLEW BIOTECH, Kerry Group plc, Super Coffee, TATA Coffee, Strauss Group Ltd., Royal Cup Coffee, Farmer Brothers, Laird Superfood and Om Mushroom Superfood.

COVID-19 Impact Analysis

The COVID-19 pandemic has moderate impact on the functional coffee market. Just like all other industries in the food and beverage sector, the functional coffee market also faced challenges during the pandemic situation. The massive attack of the pandemic and sudden lockdown conditions caused the functional coffee industry to witness a lot of drawbacks.

The strict government lockdown regulations caused a halt in supply chain activities which destroyed the souring of various materials and distribution of end product. The temporary shutdown of the manufacturing units also had a negative influence on the market. In addition, the pandemic also caused the shutdown of cafes and coffee shops which caused reduced sales of the product.

The pandemic increased consumer focus on the adoption of healthy products to promote better health-supporting conditions. To attract more consumer, manufacturing also increased their production developments with the infusion of health-promoting ingredients. The high promotional activities of the natural botanicals and vitamins influenced the market sales.

Russia- Ukraine War Impact

The war between Russia and Ukraine had a massive impact on almost every kind of market, including the global functional coffee market. The global demand-supply chain was highly disrupted. Market players and industrial experts faced challenges due to interrupted global trade activities. The manufacturers faced difficulties in acquiring necessary resources and providing customers with the required supply analysis, increasing the price of the market globally.

By Type

Whole Bean
Ground Coffee
RTD Coffee

By Category

Full-Fat Coffee
Protein Coffee
Probiotic Coffee
Antioxidant Coffee
Other

By Distribution Channel

Supermarket/Hypermarket
Cafes and Foodservice
Convenience Stores
Online Stores
Other

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In August 2022, US-based Brewpoint Coffee introduced cannabidiol-infused coffee. The product is infused with CBD's calming effects providing better product availability for the consumers seeking jitter-free beverage options.
In October 2021, REBBL, a functional beverage brand released REBBL stacked coffee into the market. This ready-to-drink cold brew product is claimed to provide the required energy and immune support to the body.
In June 2021, Laird Superfood Company introduced a variety of functional coffee blends such as Boost coffee into the market. The product is highlighted for providing 15% of an individual's daily amount of vitamin D.

Why Purchase the Report?

To visualize the global functional coffee market segmentation based on type, category, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of functional coffee market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global functional coffee market report would provide approximately 61 tables, 62 figures and 181 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Category
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increasing Coffee Consumption
  - 4.1.1.2. Innovative Product Introductions
- 4.1.2. Restraints
  - 4.1.2.1. High Cost of the Functional Coffee
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Whole Bean
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Ground Coffee
7.4. RTD Coffee

8. By Category

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 8.1.2. Market Attractiveness Index, By Category
8.2. Full-Fat Coffee
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Protein Coffee
8.4. Probiotic Coffee
8.5. Antioxidant Coffee
8.6. Other

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarket/Hypermarket
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Cafes and Foodservice
9.4. Convenience Stores
9.5. Online Stores
9.6. Other

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. U.K.
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Bulletproof 360, Inc
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. SKLEW BIOTECH
12.3. Kerry Group plc
12.4. Super Coffee
12.5. TATA Coffee
12.6. Strauss Group Ltd.
12.7. Royal Cup Coffee
12.8. Farmer Brothers
12.9. Laird Superfood
12.10. Om Mushroom Superfood

LIST NOT EXHAUSTIVE

13. Appendix

13.1. About Us and Services
13.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/价格

FAQ

全球功能性咖啡市场 - 2023-2030

Global Functional Coffee Market - 2023-2030

目录

第 1 章：方法与范围

第 2 章：定义与概述

第 3 章：执行摘要

第 4 章：动力学

第 5 章：产业分析

第 6 章：COVID-19 分析

第 7 章：按类型

第 8 章：按类别

第 9 章：按配销通路

第 10 章：按地区

第 11 章：竞争格局

第 12 章：公司简介

第 13 章：附录