首页 > 市场调查报告书 > 消费品

市场调查报告书

商品编码

1423505

全球教育与文具市场 - 2024-2031

Global Education and Stationery Market - 2024-2031

出版日期: 2024年02月09日 | 出版商:

DataM Intelligence | 英文 195 Pages | 商品交期: 约2个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

概述

全球教育和文具市场在 2023 年达到 907 亿美元，预计到 2031 年将达到 1,403 亿美元，2024-2031 年预测期间CAGR为 5.6%。

全球教育和文具市场预计在未来几年将继续产生主要需求，主要是因为混合教学方法成为主流，并且更加重视笔记本作业。由于预期需求稳定和上升，许多文具製造商正在提高产量。

教育文具产业面临吸引年轻族群的关键挑战。年轻一代对消费性电子产品更着迷，似乎不太可能对文具产品产生超出学校相关工作绝对必要的需求。将年轻一代转变为长期消费者是市场未来成长的主要潜力。

动力学

入学率上升

教育文具的主要需求来源之一可能来自新兴世界，这些国家的入学率在过去十年中显着增加。这符合联合国等多边组织确保成人全民识字的目标。例如，印度23财年总入学人数为2.65亿，较上年增加3.3%。

COVID-19 大流行逆转了这一进展，许多欠发达国家的入学人数下降。各国政府正与各种发展组织合作，加倍努力扭转这种下降趋势。从长远来看，入学率的上升将增加对各种文具产品的需求。

越来越多推出可客製化的文具产品

为了阻止教育中越来越多地采用电子学习工具而导致的潜在停滞和衰退，文具製造商越来越依赖吸引消费者行为的情感方面。许多文具品牌开发了一系列可客製化的文具产品，例如记号笔、钢笔和铅笔。大多数製造商实际上都增加了基于各种颜色组合和主题的文具的产量。

这些品牌的主要目标消费者仍然是幼儿园的孩子，他们被教导用铅笔写字，以发展他们的运动技能。儘管数位教具已经出现，但品牌仍押注与年轻族群建立早期联繫将使他们成为长期消费者。如果成功，可定製文具产品的推出将促进全球市场的成长。

越来越多采用数位电子学习工具

COVID-19 大流行已经不可逆转地改变了学校和学院的教学模式。疫情期间实施的许多变革都得到了延续，因为它们对教师和教育工作者来说非常方便。例如，线上自评考试和预先录製的视讯讲座已转移到面对面学习中，因为这减轻了教师的工作量。

此外，动画和模拟等先进的教育科技也被用来增强学生的概念理解。电子学习工具的日益普及减少了对教育文具材料的整体需求，因为混合学习模式平均消耗的文具材料较少。电子学习工具的日益整合将为预测期内的市场成长带来重大挑战。

The global education and stationery market is expected to continue to generate major demand over the coming years, mainly as a hybrid teaching methods become mainstream and more emphasis is placed on notebook assignments. Many stationery manufacturers are ramping up production in anticipation of a stabilisation and upswing in demand.

The education stationery industry faces a key challenge of attracting younger demographics. Younger generations are more enthralled by consumer electronics and seem unlikely to make bigger demand for stationery products beyond that absolutely necessary for school-related work. Turning the younger generation into long-term consumers represents a major potential for future growth of the market.

Dynamics

Rising Rates of School Enrollment

One of the major sources of demand for educational stationery is likely to emanate from the emerging world, where rates of school enrollment have increased significantly over the past decade. It is in line with the goals of multilateral organizations such as UN to ensure universal adult literacy. For instance, in India, the total gross school enrollment for FY23 stood at 265 million, an increase of 3.3% over the previous year.

The COVID-19 pandemic has reversed the progress and many underdeveloped countries witnessed a drop in school enrollment numbers. National governments in partnership with various developmental organizations are redoubling their efforts to reverse this decline. The rising rates of school enrollment will augment the demand for various stationery products over the long term.

Increasing Rollout of Customisable Stationery Products

To stem a potential stagnation and decline resulting from the growing adoption of e-learning tools in education, stationery manufacturers are increasingly relying upon appealing to the emotional side of consumer behavior. Many stationery brands have developed a range of customisable stationery products such as markers, pens and pencils. Most manufacturers have actually increased production of stationery based on various color combinations and themes.

The main target consumer for the brands remains kindergartern children, who are taught to write with pencils with a view to develop their motor skills. Brands are betting that forging an early connection with younger demographics will turn them into long term consumers, despite the advent of digital teaching aids. If successful, the rollout of customizable stationery products will augment the growth of the global market.

Increasing Adoption of Digital E-Learning Tools

Teaching models in schools and colleges have been irrevocably changed by the COVID-19 pandemic. Many of the changes implemented during the pandemic period have been carried forward, due to them being highly convenient for teachers and educators. For instance, online self-assessment exams and pre-recorded video lectures have carried forward into in-person learning since it eases the workload of teachers.

Furthermore, advanced edtech such as animations and simulations are also being used to enhance the conceptual understanding of students. The increasing adoption of e-learning tools has reduced the overall demand for educational stationery materials, since hybrid learning models consume less stationery materials on average. The increasing integration of e-learning tools will present significant challenges to market growth during the forecast period.

Segment Analysis

The global education and stationery market is segmented based on product, distribution channel, end-user and region.

Paper Products are Expected to Account for a Significant Share of the Global Market

During the forecast period, paper products will likely retain the largest share in the education stationery market. The highly consumable nature of paper products means that it will raise demand for significant volumes. Amongst all the paper products, notebooks will continue to generate the highest demand due to their generic application by all major demographics.

Mass market notebooks are expected to have the highest demand followed by more premium segments. Paper products with niche applications, such as drawing sheets and miscellaneous paper are likely to have slightly lower demand as compared to notebooks. Overall, the demand for paper products will remain healthy over the short and medium term despite advances in e-learning technologies.

Geographical Penetration

Post Pandemic Recovery to Drive Market Growth in Asia-Pacific

Asia-Pacific is expected to have the largest market share over the forecast period. Asia-Pacific's high population is the key factor in influencing global market growth. Although developed regions such as North America have higher per capita consumption of education stationery, the overall growth in absolute volumes is primarily driven by the large population of Asia-Pacific.

However, within Asia-Pacific, there is also a clear income-based dichotomy that will influence future demand. For instance, the urbanized middle and upper middle class, which has access to private educational institutions, have witnessed a rapid increase in adoption of e-learning tools, thus decreasing demand for educational stationery. However, the working and lower middle classes, especially in semi-urban and rural areas are still heavily depend on traditional learning methods, thus generating growing demand for stationery.

However, given the relatively lower rates of higher education penetration in backwards regions of Asia-Pacific, many market players are betting on an explosion in demand over the coming decade. Therefore, they are augmenting their production capacity in order to meet future demand. For instance, the Indian stationery manufacturer DOMS, is planning to raise nearly INR 2,000 crore (US$ 240 million) through an IPO to fund its ongoing capacity and retail expansion.

COVID-19 Impact Analysis

The COVID-19 pandemic created myriad challenges and opportunities for the global education and stationery market. The disruption of global supply chains, affected the production and distribution of educational stationery. Many stationery manufacturers had idle capacity as lockdowns and movements restrictions enforced during to stem the pandemic led to scaling down of manufacturing operations.

Global demand dynamics also witnessed major changes over the course of the pandemic. Schools and colleges continued the academic year through online and distance learning, which greatly reduced the demand for educational stationery. The post-pandemic period has ushered in profound changes to the global market, with supply and demand being increasingly determined by the emerging nations of Asia-Pacific. The ongoing Russia-Ukraine conflict has the capacity to further alter the long-term growth prospects of the global market.

Russia-Ukraine War Impact Analysis

The Ukraine-Russia war has had major implications on the demand dynamics of the education and stationery market over the short and medium term in both the countries. Due to the strict economic sanctions imposed on Russia for the war, the imports of all major stationery goods was disrupted. It even led to a temporary shortage, since most of the domestic demand for education stationery is met through imported products.

The new stock exhibited a significant jump in prices, since it had to imported through many middlemen to circumvent sanctions. Furthermore, the decline in purchasing power of Russian consumers could negatively impact the domestic market growth over the short term. Furthermore, the exodus of Ukrainian children due to the ongoing war and the closure of schools has completely disrupted Ukranian market for educational stationery.

By Product

Paper Products
- Notebooks
- Drawing Sheets
- Miscellaneous Papers
Writing Instruments
- Pens
- Pencils
- Others
Computer and Printing Supplies
- Printing Paper
- Printing Inks
Others

By Distribution Channel

Stationery & Book Shops
Supermarkets & Hypermarkets
E-Commerce
Others

By End-User

K-12
Higher Education

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In July 2023, Pilot Pen Corporation, a Japanese multinational manufacturer of writing instruments, announced that it was ending its joint venture with Luxor, an Indian manufacturer and was establishing its individual presence in the Indian market.
In December 2023, Doms, an Indian manufacturer of pencils and other school stationery products filed for an initial public offering (IPO). The company is looking to inject equity of around ₹350 crore (US$ 42.1 million) through the IPO.
In January 2024, WHSmith, a UK-based manufacturer and retailer of stationery products announced that it had partnered with GXO as its preferred logistics partner for UK market.

Competitive Landscape

The major global players in the market include Kokuyo Camlin, Pilot Corporation, Newell Brands, ACCO Brands, BIC Group, Lyreco, WHSmith, Herlitz, Moleskine Srl and Kaut-Bullinger & CO GmbH & Co.KG.

Why Purchase the Report?

To visualize the global education and stationery market segmentation based on product, distribution channel, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of education and stationery market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global education and stationery market report would provide approximately 53 tables, 50 figures and 195 Pages.

Target Audience 2024

Stationery Manufacturers
School Suppliers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product
3.2. Snippet by Distribution Channel
3.3. Snippet by End-User
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Rates of School Enrollment
  - 4.1.1.2. Increasing Rollout of Customizable Stationery Products
- 4.1.2. Restraints
  - 4.1.2.1. Increasing Adoption of Digital E-Learning Tools
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 7.1.2. Market Attractiveness Index, By Product
7.2. Paper Products*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
- 7.2.3. Notebooks
- 7.2.4. Drawing Sheets
- 7.2.5. Miscellaneous Papers
7.3. Writing Instruments
- 7.3.1. Pens
- 7.3.2. Pencils
- 7.3.3. Others
7.4. Computer and Printing Supplies
- 7.4.1. Printing Papers
- 7.4.2. Printing Inks
7.5. Others

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Stationery & Book Shops*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Supermarkets & Hypermarkets
8.4. E-Commerce
8.5. Others

9. By End-User

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.1.2. Market Attractiveness Index, By End-User
9.2. K-12*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Higher Education

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Kokuyo Camlin*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Pilot Corporation
12.3. Newell Brands
12.4. ACCO Brands
12.5. BIC Group
12.6. Lyreco
12.7. WHSmith
12.8. Herlitz
12.9. Moleskine Srl
12.10. Kaut-Bullinger & CO GmbH & Co.KG

LIST NOT EXHAUSTIVE