市场调查报告书
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全球汽车座椅市场 - 2024-2031Global Automotive Seat Market - 2024-2031 |
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概述
2023年,全球汽车座椅市场规模达到699亿美元,预计2031年将达到1,001亿美元,2024-2031年预测期间CAGR为4.7%。
汽车座椅产业认识到,座椅的设计和功能需要适应不断变化的移动需求。座椅仍然是创新的温床,目前受到车辆电气化、自动驾驶车辆和自动化功能、高端永续性和循环目标以及轻量化目标的推动。随着汽车座椅市场的创新日益受到关注,许多公司正在大力投资创新汽车座椅解决方案的研发。例如,2023年10月,麦格纳国际(MG-T)宣布推出业界首创的座椅解决方案,将进一步加速汽车产业的脱碳。
到2023年,亚太地区预计将成为主导地区,占据全球汽车座椅市场的1/3以上。汽车製造商和供应商越来越多地采用轻质材料製造座椅,以提高燃油效率并满足监管标准。高强度钢、铝和复合材料等先进材料被用来减轻车辆的整体重量。亚太地区的消费者,特别是中产阶级不断壮大的国家的消费者,一直更加重视汽车的舒适性和客製化功能,包括高级座椅选项。
汽车销量的成长
根据国际汽车製造商组织 (OICA) 的报告,在全球乘用车产量年增 7.96% 的推动下,全球汽车座椅市场正在经历显着成长。电动和混合动力汽车日益普及,成为汽车产业的重要推动力。该行业已从 COVID-19 大流行带来的挑战中显着反弹,2022 年印度乘用车和商用车产量增长了 24%,达到 545 万辆,这一点就可见一斑。
经济復苏是由农村地区需求復苏和低价汽车市场蓬勃发展所推动的。值得注意的是,外国汽车製造商正在策略性地扩大其影响力,例如现代汽车收购了通用汽车位于马哈拉施特拉邦塔里冈的废弃生产工厂,并对泰米尔纳德邦的现有工厂进行了大量投资,以加强电动车的生产。
凭藉印度强大的汽车製造生态系统,各公司正在利用该市场作为其他区域市场的出口基地,雪铁龙计划利用其印度生产工厂向尼泊尔、南非和东协国家出口就证明了这一点。全球格局显示汽车座椅市场前景光明,在整个预测期内为本地和跨国一级公司提供了重大成长机会。
尖端製造方法和新兴技术
在创新製造技术和新技术整合的推动下,汽车座椅市场正在经历强劲成长。先进方法的采用正在重塑该行业,一个显着的趋势是强调汽车座椅的热舒适性,精心设计以提供个性化的气候环境。
该技术代表了一种范式转变,透过利用区域控制和对居住者偏好的自适应学习,将空气精确地引导到个人身体,从而优化能源消耗。这不仅提高了车辆乘员的舒适度,而且还有助于提高车辆的整体效率,特别是在具有增程功能的电动车辆的背景下。尖端製造和技术进步之间的协同作用正在培育汽车座椅解决方案的新时代,优先考虑舒适性和能源效率。
製造成本高
先进汽车座椅的高製造成本是市场的一个重大限制。高昂的费用为广泛采用造成了障碍,并限制了先进座椅技术向更广泛的消费者群体的普及。过高的生产成本限制了製造商以有竞争力的价格提供这些创新座椅,最终阻碍了市场成长。
先进汽车座椅的研发和生产所需的巨额投资导致其市场渗透率有限。由于需要购买昂贵的材料、专用设备以及对熟练劳动力的需求,製造商面临巨大的财务负担。所有因素都会增加整体成本,这使得大规模生产这些座椅变得具有挑战性。
Overview
Global Automotive Seat market reached US$ 69.9 billion in 2023 and is expected to reach US$ 100.10 billion by 2031, growing with a CAGR of 4.7% during the forecast period 2024-2031.
Automotive seating industry recognizes that seat design and functionality will need to adapt to meet evolving mobility needs. Seating continues to be a hotbed of innovation, now driven by vehicle electrification, autonomous vehicles and automated features, high-end sustainability and circularity targets and light-weighting goals. With innovation gaining focus in the automotive seat market, many companies are investing heavily in R&D for innovative and novel automotive seating solutions. For instance, in October 2023, Magna International (MG-T) announced the introduction of an industry-first seating solution that will further accelerate the decarbonization of the automotive sector.
In 2023, Asia-Pacific is expected to be the dominant region holding over 1/3rd of the global automotive seat market. Automotive manufacturers and suppliers have been increasingly adopting lightweight materials for seats to improve fuel efficiency and meet regulatory standards. Advanced materials, such as high-strength steel, aluminum and composite materials, are being utilized to reduce the overall weight of the vehicle. Consumers in the Asia-Pacific, particularly in countries with a growing middle class, have been placing a higher emphasis on comfort and customization features in automobiles, including advanced seating options.
Growth in Automotive Sales
The global market for automotive seating is experiencing significant growth, propelled by a 7.96 percent year-on-year rise in the production of global passenger vehicles, as per the report given by the International Organization of Motor Vehicle Manufacturers (OICA). Growing popularity of electric and hybrid vehicles, which serves as a significant driver within the automotive sector. The industry has remarkably rebounded from the challenges posed by the COVID-19 pandemic, evident in India's impressive 24% increase in the manufacturing of passenger and commercial vehicles in 2022, reaching 5.45 million units.
The recovery is driven by demand resurgence in rural areas and the burgeoning lower-priced budget car segments. Notably, foreign carmakers are strategically expanding their presence, exemplified by Hyundai's acquisition of General Motors' defunct production plant in Talegaon, Maharashtra and its significant investment in existing plants in Tamil Nadu to bolster electric vehicle production.
With India's robust automotive manufacturing ecosystem, companies are leveraging the market as an export base for other regional markets, as demonstrated by Citroen's plans to utilize its Indian production plant for exports to Nepal, South Africa and ASEAN countries. The global landscape indicates a promising future for the automotive seating market, offering major growth opportunities for both local and multinational Tier-1 companies throughout the forecast period.
Cutting-Edge Manufacturing Methods and Emerging Technologies
The automotive seat market is experiencing robust growth, propelled by innovative manufacturing techniques and the integration of new technologies. The embrace of advanced methods is reshaping the industry, with a notable trend being the emphasis on thermal comfort in car seats, meticulously crafted to offer a personalized climate environment.
The technology represents a paradigm shift, optimizing energy consumption by precisely directing air towards the individual's body through the utilization of zonal controls and adaptive learning of occupant preferences. The not only elevates comfort for vehicle occupants but also contributes to the overall efficiency of the vehicle, particularly in the context of electrified vehicles with extended range capabilities. The synergy between cutting-edge manufacturing and technological advancements is fostering a new era of automotive seating solutions that prioritize both comfort and energy efficiency.
High Manufacturing Costs
The high manufacturing costs associated with advanced automotive seats act as a significant constraint on the market. The elevated expenses create barriers for widespread adoption and limit the accessibility of advanced seat technologies to a broader consumer base. The exorbitant production costs restrict manufacturers from offering these innovative seats at competitive prices which ultimately hampering market growth.
The hefty investment required for research, development and production of advanced automotive seats contributes to their limited market penetration. Manufacturers face substantial financial burdens due to the inclusion of the acquisition of expensive materials, specialized equipment and the need for skilled labor. All factors drive up the overall cost which makes it challenging to produce these seats on a large scale.
The global automotive seat market is segmented based on type, technology, material, component, mechanism, vehicle and region.
Evolution of Slider Mechanisms in Automotive Seating
The slider mechanism in automotive seating market has undergone tremendous changes over the previous decade. For instance, due to low economic growth and smaller purchasing power of the Indian, African consumers, most cars were basic, economical models that utilized a mechanical sliding mechanism for seat adjustment. The slider mechanism is particularly valuable in addressing the diverse needs of drivers and passengers, ensuring that each occupant can find an ideal seating position. The innovation not only contributes to enhanced driving comfort but also aligns with the broader industry trends focusing on smart and adaptable seating solutions. As automotive manufacturers continue to prioritize user experience and customization, the slider mechanism seat plays a pivotal role in providing versatile and comfortable seating options, ultimately elevating the overall driving and riding experience.
Therefore, automotive manufacturers have started including electric actuated sliding mechanisms in the higher trims of budget cars, which was once relegated only to luxury vehicles. Furthermore, carmakers have increased model trim levels at varying price points in order to attract consumers with budgetary constraints. Electric slider mechanisms are most commonly found in multipurpose vehicles (MPVs).
Further the growing popularity of MPVs in the market has led to a slew of launches by various carmakers and the segment is characterized by intense competition among the major players. For instance, Toyota's Innova Hycross competes against Kia Motor's Carnival in the premium MPV segment. Furthermore, gauging growing consumer interest in luxury MPV segment, Toyota launched the Vellfire MPV and the Lexus LM MPV for the Indian market in August 2023.
Transformative Shifts in the North America Automotive Seating Market
North America automotive seating market is currently undergoing a transformative shift, spurred by innovative thinking around the impact of autonomous vehicles and evolving mobility trends on seating configurations. Seizing the opportunities presented by cutting-edge technology, the development of smart seating systems holds immense potential for enhancing user experiences and meeting the demands of modern lifestyles.
In a significant move, Lear Corporation, a global automotive technology leader in Seating and E-Systems, completed the acquisition of Kongsberg Automotive's Interior Comfort Systems (ICS) business unit in February 2022. The strategic move is poised to propel Lear's seat component capabilities, offering an expanded range of thermal and comfort seating solutions, including seat heating, ventilation, massage and lumbar support.
Further major players like Toyota and GM, projecting a 9 percent increase in U.S. auto sales to approximately 15 million vehicles in the current year. Although 2022 presented challenges, especially with the semiconductor microchip shortage and disruptions in the supply chain, the National Automobile Dealers Association (NADA) is optimistic about a strong recovery in 2023. NADA foresees a significant growth in sales, reaching 14.6 million units and showcasing a promising growth rate of 6.6 percent compared to the previous year.
The major global players include Adient plc, Lear Corporation, Toyota Boshoku Corporation, TS TECH CO.,LTD., Uno Minda, NHK SPRING Co.,Ltd, Bharat Seats Limited, Magna International Inc., Faurecia, Recaro Holding
The COVID-19 pandemic made a global disruption which impacts various industries including the automotive sector and consequently the automotive seat industry. With the World Health Organization declaring the outbreak a pandemic manufacturing plants were shuttered and showrooms experienced a sharp decline in consumer quantity which affected vehicle sales and major industry events were canceled . The unprecedented circumstances adversely affected the automotive seat industry.
Also, the cancellation on of industry events limited opportunities for showcasing new technologies and innovations in the automotive seat sector. While the industry is expected to recover as the situation improves and businesses adapt with the pandemic undeniably presented significant obstacles for the automotive seat industry, necessitating resilience and adaptation to overcome these unprecedented challenges.
Russia-Ukraine War Impact
Russia and Ukraine war has inflicted significant challenges on the automotive seat industry. Disrupted supply chains, diminished market demand, uncertainties regarding foreign investments and infrastructure damage have collectively contributed to a detrimental impact. The imposition of trade restrictions, border closures and logistical challenges arising from the conflict has disrupted the supply chains of automotive seat manufacturers.
Procuring raw materials and components from both Russia and Ukraine has become increasingly challenging, resulting in delays and heightened costs. The geopolitical tensions and economic instability stemming from the conflict have adversely affected consumer sentiment in both nations, leading to a decline in market demand for automotive seats, consequently reducing sales and production volumes
AI Impact
Artificial intelligence (AI) is driving a transformation in the automotive industry, particularly through the development of smart car seats. The innovative technology not only elevates passenger comfort and safety but also reshapes the overall driving experience. Leading the charge in this AI revolution is Faurecia, a technology-driven automotive company at the forefront of creating intelligent car seating solutions.
Faurecia is pioneering the development of smart car seats designed to adapt to individual preferences, providing a personalized and comfortable seating experience. The company's cutting-edge technology ensures that the seats automatically adjust to the occupant's preferred cushioning and temperature settings. The level of customization not only meets the evolving demands of modern consumers but also sets a new standard for innovation in the automotive seating sector.
The integration of AI in car seats marks a significant leap forward, offering a glimpse into the future of automotive technology. With companies like Faurecia spearheading these advancements, the growth of innovative and intelligent seats is poised to reshape the automotive landscape, setting new standards for comfort and personalization.
The global automotive seat market report would provide approximately 75 tables, 77 figures and 195 Pages.
Target Audience 2024
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