市场调查报告书
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1446829
全球豪华手袋市场 - 2024-2031Global Luxury Handbag Market - 2024-2031 |
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概述
2023年,全球豪华手袋市场规模达232亿美元,预计2031年将达到393亿美元,2024-2031年预测期间CAGR为6.2%。
电子商务的兴起极大地改变了豪华手袋市场的格局,提高了可及性并延长了优质手工手袋的销售范围。挑剔的客户现在可以从自己的富丽堂皇的房子里仔细阅读和购买高端手袋,带来非凡的便利和多样化的选择。电子商务领域的奢侈手袋领域并没有很好地接受这种转变,但也蓬勃发展,推动了其他钱包市场的整体繁荣。
在亚太地区,受中国、印度和日本等国际地区可支配利润快速成长的推动,对奢华手袋的需求不断增长。值得注意的是,2023 年 5 月 22 日,由一位富有进取心的印度企业家于 2015 年创立的奢华钱包标誌 Behno 的诞生,标誌着该公司取得了重大发展。
Behno 着手透过将道德实践、无可挑剔的工艺和体贴的设计融入其中心精神,来消除与奢侈品牌相关的刻板印象。 Behno 在豪华手袋市场中的优势可能归因于其对道德製造的奉献和别緻的布局美学,与这个独特市场领域挑剔的消费者不断变化的选择无缝结合。
动力学
时尚意识
对风格的关注激增已成为推动奢华手袋市场成长的关键驱动力。对时尚潮流的深入了解极大地激发了购买者的偏好,引导他们更接近奢华手袋领域独一无二的独特产品的吸引力。这种成长的关键催化剂是对与奢华手袋相关的非凡和特殊叙事的需求不断增长。
奢华手袋品牌已经巧妙地认识到围绕其产品打造引人入胜的故事的重要性。作为回应,这些製造商精心策划了内容材料,生动地传达了标誌丰富的历史、无与伦比的工艺和中心价值。越来越多的人倾向于购买手袋等奢侈品。在此背景下,奢华手袋以其独一无二的设计、优质材质的运用和标誌性标誌设计而闻名,已经超越了其功利性角色,成为声誉和时尚前卫感的象征性代表。最终,消费者的青睐意识与奢华手袋的精准吸引力融合,成为推动市场成长的强大催化剂。
奢华手袋对永续材料的需求不断增长
对永续材料不断增长的需求正在成为奢侈品钱包市场繁荣背后的驱动压力。客户对环境的高度关注引发了对奢华手袋所用材料的敏锐关注。认知度的飙升推动了人们对可持续且符合道德来源的物质的需求倍增,其中包括有机织物、回收成分和传统皮革的宽鬆选择。
为了应对这种不断变化的客户心态,奢侈品牌正在积极地将这些永续材料融入他们的钱包设计中,以符合道德和环境友善的做法。向永续物质方向的转变并不总是简单地回应客户的需求,而且还体现了对奢侈手袋行业负责任的商业企业实践的承诺。
奢华手袋市场拥有众多原料,为设计师提供了全尺寸的调色板可供选择。该系列包括优质皮革、可持续面料和尖端人造材料。丰富的选择使设计师能够发现和测试特殊的纹理、饰面和颜色,从而为市场增添动态细节。现在,多元化不仅不能最有效地迎合客户的不同品味,而且还吸引了更广泛的购买者群体,强化了永续性和创新可以在奢华手袋市场中无缝融合的观念。
高成本相关
奢侈品市场面临的主要限制在于这些产品的相关成本。与其他钱包相比,豪华手袋的价格要高得多,这使得大部分人无法接触到它们。加速的价格点起到了威慑作用,限制了能力客户群并限制了市场繁荣。
豪华手袋通常迎合由富裕客户组成的缺口市场阶段,其性质也加剧了这项挑战。这些产品的排他性和优质品质使它们成为地位的象征,但这种排他性也意味着目标市场受到限制。对特定人群的覆盖范围有限,阻碍了整体市场规模并限制了扩张的潜力。
更雪上加霜的是,奢华手袋的零售数量通常有限,而且地点也很独特,进一步减少了一般大众的购买机会。独家零售策略为那些渴望拥有这些奢华钱包但缺乏手段或途径访问专门展示这些产品的特定商店或电子商务平台的个人设置了障碍。有限的供应量给潜在客户带来了困难,加剧了让奢华手袋在市场上更广泛接触的整体挑战。
Overview
Global Luxury Handbag Market reached US$ 23.2 billion in 2023 and is expected to reach US$ 39.3 billion by 2031, growing with a CAGR of 6.2% during the forecast period 2024-2031.
The rise of e-commerce has substantially transformed the landscape of the posh handbags marketplace, improving accessibility and lengthening the attain of exceptional hand made handbags. Discerning clients now have the posh of effects perusing and acquiring excessive-end handbags from the opulence of their houses, presenting extraordinary convenience and a diverse array of picks. The realm of luxury handbags within the e-commerce area has not best embraced this shift but has additionally thrived, propelling the overall boom of the different purse market.
In Asia-Pacific, there's a burgeoning demand for luxury handbags, fueled by the fast surge in disposable profits in international locations like China, India and Japan. Notably, on May 22, 2023, the inception of Behno, a luxury purse emblem based by means of an enterprising Indian entrepreneur in 2015, marks a noteworthy development in the enterprise.
Behno has set out to assignment stereotypes related to luxurious labels via integrating ethical practices, impeccable craftsmanship and considerate design into its center ethos. The ascendancy of Behno in the luxurious handbag marketplace may be attributed to its dedication to moral manufacturing and a chic layout aesthetic, aligning seamlessly with the evolving choices of discerning consumers on this distinct market section.
Dynamics
Fashion Consciousness
The surge in style focus has emerged as a pivotal driver propelling the increase of the luxury handbag marketplace. The heightened cognizance of style trends has appreciably motivated purchaser preferences, steerage them closer to the allure of one-of-a-kind and distinctive offerings inside the realm of luxurious handbags. A key catalyst for this growth is the burgeoning demand for extraordinary and particular narratives associated with luxury handbags.
Luxury handbag brands have adeptly identified the importance of crafting compelling tales round their products. In response, those manufacturers meticulously curate content material that vividly communicates the wealthy tapestry of the logo's historical past, unparalleled craftsmanship and center values. Further increasing number of gravitating towards luxurious products together with handbags. In this context, luxurious handbags, distinguished through their one of a kind designs, employment of excellent substances and iconic emblem institutions, have transcended their utilitarian role to come to be symbolic representations of repute and style-forward sensibilities. As a end result, the fusion of favor awareness and the precise attraction of luxury handbags has grow to be a powerful catalyst riding the market's growth.
Growing demand for sustainable materials in luxury handbags
The escalating demand for sustainable materials is emerging as a driving pressure at the back of the boom of the luxury purse market. A heightened environmental attention among clients has brought about a discerning focus at the materials hired within the advent of luxury handbags. The surge in recognition is propelling an multiplied desire for sustainable and ethically sourced substances, which include organic fabric, recycled components and cruelty-loose options to conventional leather.
Responding to this evolving client mindset, luxurious brands are actively integrating those sustainable materials into their purse designs, aligning with moral and environmentally pleasant practices. The shift in the direction of sustainable substances isn't always simply a response to customer call for but also displays a commitment to responsible commercial enterprise practices in the luxury handbag industry.
The luxury handbag market boasts a numerous array of raw materials, imparting designers a full-size palette to pick out from. The palette includes premium leather, sustainable fabric and cutting-edge artificial materials. The abundance of options empowers designers to discover and test with exceptional textures, finishes and colours, thereby adding a dynamic detail to the market. The diversification now not most effective caters to the varying tastes of customers but additionally attracts a broader purchaser base, reinforcing the perception that sustainability and innovation can coalesce seamlessly within the luxurious handbag market.
High Cost Associated
The primary restraint faced by luxury market lies with the cost related to these products. In evaluation to other purses, luxurious handbags convey a substantially higher price tag, rendering them inaccessible to a large part of the population. The accelerated price points act as a deterrent, restricting the capability patron base and imposing constraints on marketplace boom.
The nature of luxurious handbags catering usually to a gap market phase comprised of affluent clients in addition exacerbates the challenge. The exclusivity and premium quality of these products position them as status symbols, but this exclusivity also translates to a restricted target market. The limited reach to a specific demographic hinders the overall market size and constrains the potential for expansive growth.
Adding to the constraint, luxury handbags are typically retailed in limited quantities and exclusive locations, further diminishing accessibility to the general public. The exclusive retail strategy creates barriers for individuals who aspire to own these luxurious purses but lack the means or access to visit specific shops or e-commerce platforms that exclusively showcase these products. The limited availability poses difficulties for potential customers, contributing to the overall challenge of making luxury handbags more widely accessible in the market.
The global luxury handbag market is segmented based on type, material, distribution channel and region.
Growing Demand for Luxury Leather Bags and Sustainable Fashion Trends
The luxury leather bag market stands as an epitome of undying elegance and enduring craftsmanship. Renowned for their advanced great and delicate aesthetic, luxury leather baggage have established themselves as coveted add-ons in the international of fashion. Crafted from top rate hides, which include full-grain or Italian leather-based, these baggage exude a high-priced sense and boast a level of durability that transcends tendencies.
Iconic brands within the luxurious zone, famend for his or her meticulous attention to element, frequently include traditional artisanal techniques into the production of those leather-based masterpieces. The market caters to discerning customers who admire the tactile richness of actual leather-based and the iconic appeal it brings to their style. As a image of repute, sophistication and enduring style, luxury leather-based bags maintain to command a prominent function in the global fashion panorama, attracting aficionados who cost each the artistry of workmanship and the inherent elegance of amazing materials.
For instance, On 26 April 2023, Designer Anita Dongre, acknowledged for her House of Anita Dongre emblem, brought a group of vegan luxurious handbags and belts. The accessories are made the use of Mirum, a plant-based totally opportunity to leather-based this is plastic-loose and cruelty-loose. The material has been used by renowned designers like Ralph Lauren and Pangaia. The series also functions hand made luggage made with recycled glass beads. The purpose of this line is to provide luxurious products which can be both fashionable and sort to the environment.
Surge in Urbanization Fuels Expansion of the Asia-Pacific Luxury Handbag Market
Asia-Pacific has experienced a exceptional uptick in urbanization and populace boom, contributing to the burgeoning luxury purse market. As purchasers an increasing number of gravitate towards a greater highly-priced life-style, there has been a considerable uptick in investments in high-give up items, mainly luxury handbags and different upscale items. The shift in purchaser conduct is propelling the increase trajectory of the luxurious handbag marketplace inside the region.
For instance, the luxurious goods zone in China is undergoing good sized growth, supplying lucrative growth prospects for area of interest European manufacturers. Chinese clients are veering toward particular merchandise that resonate with their values and lifestyles, a departure from the special recognition on nicely-mounted fashion homes. According to research performed by way of the Bluebell Group, 34% of customers in the vicinity express a keen interest in niche luxury manufacturers. The evolving client desire is a key driving force fueling the growth of the posh purse market inside the dynamic panorama of Asia-Pacific.
The major global players include PVH Corp, LVMH, Richemont SA, Furla S.p.A., Giorgio Armani S.p.A, Michael Kors Holdings Limited, Hermes, Kering, Prada ,Tapestry.
The handbag market faced a sales decline all through the pandemic, due to lockdown measures, tour restrictions and financial uncertainties. The factors brought about a lower in purchaser spending, particularly on non-essential gadgets which include luxury purses, ensuing in significant revenue drops for many prestigious manufacturers. With nearby shops both closed or working at decreased ability, E-Commerce emerged as a vital platform for the sale of luxurious handbags in the course of the pandemic Brands actively enhanced their online presence, introduced virtual shopping experiences and offered personalized services to engage and attract customers in the evolving retail landscape shaped by the unprecedented challenges of COVID-19.
Russia-Ukraine War Impact
Russia-Ukraine war has had a profound impact at the economies of both Russia and Ukraine, resulting in a great lower in consumer shopping power. The financial downturn has translated into decreased call for for luxurious goods, which include purses, within these regions. Many luxury manufacturers, in response to the war and Western sanctions, have made the decision to withdraw from Russia. The withdrawal no longer only limits the accessibility of luxury handbags for Russian customers but also disrupts the deliver chains for numerous brands.
The warfare has brought on a enormous shift in consumer sentiment, with a developing attention on prioritizing important goods and studies over luxurious purchases. The shift is expected to have a brief-term dampening effect on the overall call for for luxurious handbags. The economic challenges and adjustments in consumer preferences brought about by the warfare underscore the complex and a ways-attaining implications for the luxurious purse market in the affected regions.
The global luxury handbag market report would provide approximately 61 tables, 57 figures and 184 Pages.
Target Audience 2024
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