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中东和北非GPS(全球定位系统)市场Middle East and North Africa GPS (Global Positioning System) Market |
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概述
中东和北非GPS(全球定位系统)市场2023年达到43亿美元,预计2031年将达到107亿美元,2024-2031年预测期间CAGR为12.1%。
由于国内连网设备(包括智慧型手机、平板电脑、手錶和其他物联网设备)数量的增加,对 GPS 以及个人化通讯和服务管道的需求不断增加。包括银行、零售企业、医疗机构等在内的最终用户希望能够利用 GPS 等技术透过基于位置的应用程式提供行销和其他服务,这将推动市场成长。
谷歌与阿布达比市政和交通部的综合交通中心于 2023 年 5 月建立合作伙伴关係。此次合作旨在利用谷歌的人工智慧资料和技术平台来分析来自谷歌地图的大量资料。该合作的主要目标是估计交通模式并确定全国范围内可能出现交通拥堵的位置。
2023年,阿联酋预计将成为成长最快的地区,占据中东和北非GPS市场约15%的份额。由于市场参与者采取的投资和协作商业实践,该国取得了显着成长。例如,2023年4月,IT解决方案供应商Intelloger与整合定位和追踪技术製造商Navigin合作,为阿联酋提供即时定位解决方案、资产追踪和室内导航解决方案,推动市场成长。
动力学
由于旅游业和易腐货物的成长,物流需求不断增长
由于人口增长和旅游业蓬勃发展,阿联酋对需要冷藏的易腐烂食品的需求不断增加,导致对食品的需求增加而不影响产品质量,这增加了该国的物流需求,为基于地点的服务创造了机会在阿联酋,因为他们需要优化路线、追踪货运和监控车辆性能。
例如,2023年7月,全球综合物流公司AP穆勒-马士基扩建了其位于阿联酋杜拜的第三个仓储和配送设施,带动了该国物流车队的数量,增加了对智慧物流的需求并支持市场增长将来。
智慧交通的日益普及
该国不断增长的国际游客数量增加了对智慧交通网络的需求,从而为该国的运输和物流行业创造了对基于位置的服务的需求。该国公共机构和其他道路运输提供者采用智慧交通系统预计将在预测期内推动市场发展。
例如,2022 年 8 月,杜拜计程车公司为其校车打造了一系列智慧功能,例如监视摄影机和系统,以确保旅程结束时没有儿童留在车上,并追踪学生在途中的活动情况GPS 跟踪,证明了交通运输领域对GPS 解决方案的需求。
有限的网路连线和基础设施
网路连线较差,特别是在该地区的农村和偏远地区,可能会导致 GPS 技术难以取得和使用。网路覆盖差、网速慢和基础设施差距可能会阻碍 GPS 应用程式的使用,特别是在不发达地区。与城市相比,追踪定位在最佳位置(例如户外或开阔的天空视野)效果最佳。
GPS 讯号必须通过众多卫星在大气层中传输很长的距离才能到达目的地,因此讯号的品质至关重要。如果卫星不在某些区域的正上方,精确追踪就会变得更加困难,从而降低 GPS 讯号的准确性。国家和地区之间技术标准、资料格式和基础设施能力的差异可能会限制 GPS资料的无缝交换和集成,从而减缓市场成长。
Overview
Middle East and North Africa GPS (Global Positioning System) Market reached US$ 4.3 billion in 2023 and is expected to reach US$ 10.7 billion by 2031, growing with a CAGR of 12.1% during the forecast period 2024-2031.
The demand for GPS and personalised channels of communications and service offerings has increased due to the rise in the number of connected devices in the nation, including smartphones, tablets, watches and other Internet of Things devices. End users, including banks, retail businesses, healthcare institutions and others, want to be able to offer their marketing and other services through location-based applications by utilising technologies like GPS, which will drive market growth.
Google and the Abu Dhabi Department of Municipalities and Transport's Integrated Transport Centre partnered in May 2023. The partnership intends to use Google's AI data and technology platforms to analyse large amounts of data that come from Google Maps. The collaboration's main goal is to estimate traffic patterns and identify locations around the nation that are likely to experience traffic congestion.
In 2023, UAE is expected to be the fastest-growing region, holding about 15% of Middle East and North Africa GPS market. The country has grown significantly as a result of investments and collaborative business practices taken by market players. For example, in April 2023, Intelloger, an IT solution provider and Navigine, a manufacturer of integrated positioning and tracking technologies, partnered to provide solutions for Real-Time Location Solutions, Asset Tracking and Indoor Navigation to UAE, driving market growth.
Dynamics
Rising Demand for Logistics Due to Growth in Tourism and Perishable Goods
The demand for perishables requiring cold storage is increasing in UAE as a result of its growing population and robust tourism, leading to increased demand for foods without compromising product quality, which has increased logistical demand in the country, creating an opportunity for location-based services in UAE due to their need to optimize routes, track shipments and monitor vehicle performance.
For example, in July 2023, A.P. Moller-Maersk, a globally integrated logistics company, widened its third Warehousing and distribution facility in Dubai, UAE, driving the number of logistic fleets in the country, increasing the demand for smart logistics and supporting market growth in the future.
Growing Adoption of Smart Transportation
The growing number of international tourists in the country has boosted the need for smart transport networks, creating a demand for location-based services in the country's transport and logistics industry. The adoption of smart transport systems by the country's public agencies and other road transport providers is expected to drive the market during the forecast period.
For example, in August 2022, Dubai Taxi Corporation created its school buses with a range of intelligent features, such as surveillance cameras and systems to make sure no child remains on board at the completion of a journey and to track student movement while in transit through GPS tracking, demonstrating the need for GPS solutions in the transportation sector.
Limited Internet Connectivity and Infrastructure
Poor internet connectivity, particularly in rural and distant portions of the region, can make GPS technology less accessible and usable. Poor network coverage, sluggish internet speeds and infrastructural gaps may hinder the use of GPS-enabled applications, particularly in undeveloped areas. Tracking positioning works best in optimal locations, such as outdoors or open sky views, as opposed to urban cities.
GPS signals must travel a long distance through the atmosphere from numerous satellites before reaching their destination, so the quality of the signal is critical. If a satellite is not directly overhead in certain regions, it is far more difficult to track precisely, reducing the GPS signal accuracy. Differences in technology standards, data formats and infrastructural capabilities between countries and regions might limit the seamless interchange and integration of GPS data, slowing market growth.
The Middle East and North Africa GPS (Global Positioning System) Market is segmented based on type, deployment, application and region.
Rising Demand for Smart Transportation Drives the Segment Growth
Road application is expected to be the dominant segment with over 1/3rd of the market during the forecast period 2024-2031. As a result of the country's reliance on international trade via maritime channels, smart transport and logistics are critical to its economic prosperity. Furthermore, the country's growing number of international tourists has boosted the demands for smart transportation networks in the region, generating a demand for GPS solutions for the transportation and logistics sectors.
For example, in March 2023, the country's Department of Municipalities and Transport launched a smartphone app that provides real-time access to Abu Dhabi's maritime safety maps for navigational information, such as connectivity routes, speed limits and designated areas for recreational maritime activities. During the projection period, the adoption of smart transport systems by the country's public services and other road transport providers will be pushing the market.
Rising Govenrment Initiatives in Saudi Arabia
Saudi Arabia is expected to be the dominant region in Middle East and North Africa GPS (global positioning system) market covering less than 20% of the market. Collaboration with globally technology providers, GPS manufacturers and industry groups promotes innovation, knowledge sharing and market expansion in the Middle Eastern and North African GPS markets.
The Saudi government's initiatives, including Vision 2031 and the National Transformation Programme, fuel demand for GPS solutions across a variety of industries. Government expenditures in infrastructure development, smart cities and digital transformation projects promote the use of GPS technology to improve public services, transit systems and economic diversification efforts.
The major global players in the market include GPS Middle East & Africa, Gulf Project Solutions, Global Process Systems Inc., Bureau Veritas, Indus Novateur Softech Pvt Ltd., RUPTELA, Trimble Navigation Limited, Google LLC, Location Solutions Telemetics LLC and TomTom International BV.
COVID-19 Impact
The pandemic increased the demand for location-based services like contact tracing, geofencing and location analytics to help with public health activities and pandemic responses. GPS-enabled applications for COVID-19 testing, vaccination delivery and epidemiological surveillance have been used by governments and healthcare agencies throughout the Middle East and North Africa.
The COVID-19 crisis drove digital transformation projects in the Middle East and North Africa region, including the deployment of cloud-based GPS platforms, mobile applications and IoT (Internet of Things) devices. Businesses and governments used GPS technology to optimize logistics, increase operational efficiency and provide services remotely.
Russia-Ukraine War Impact
The conflict between Russia and Ukraine heightened global tensions and instability, with ramifications for the Middle East and North Africa region. Increased political uncertainty could cause market volatility, influencing investment decisions and corporate operations in the GPS sector. It resulted in adjustments to GPS technology sourcing strategy, with governments looking for alternative suppliers or partners to offset the risks associated with geopolitical instability.
The significance of the Middle East and North Africa as significant oil and gas producers, as well as events in global energy markets influenced by the war, have an indirect impact on the GPS market. Changes in energy pricing, investment patterns and infrastructure projects impacted the need for GPS systems in areas such as energy exploration, production and distribution.
The Middle East and North Africa GPS (global positioning system) market report would provide approximately 42 tables, 33 figures and 155 pages.
Target Audience 2024
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