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园艺自动化割草机

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1447997

乘坐式割草机市场 - 2023-2030

Ride On Mower Market - 2023-2030

出版日期: 2024年03月08日 | 出版商:

DataM Intelligence | 英文 213 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

2022年，全球驾驶式割草机市场规模达到38.0亿美元，预计2030年将达到53.2亿美元，2023-2030年预测期间CAGR为4.3%。

环保意识和监管压力的提高推动了电动驾驶式割草机的成长趋势。消费者越来越多地寻求传统汽油动力割草机的环保替代品，导致製造商开发出具有改进电池技术、更长运行时间和减少排放的电动模型。随着政府实施更严格的排放法规以及消费者在购买决策中优先考虑永续性，这一趋势预计将加速。

製造商也透过在市场上开发新产品来满足消费者的需求。例如，2023 年 10 月 22 日，本田推出了一款具有自主功能的电动驾驶式割草机。该原型机被命名为“本田自主工作割草机”，将在即将于美国肯塔基州举行的 2023 年装备博览会动力设备大会上首次公开亮相。

零转向割草机因其卓越的机动性、效率和在狭小空间中行驶的能力而在北美越来越受欢迎。消费者欣赏零转向割草机提高的生产力和节省的时间，特别是对于大型草坪或商业应用。这一趋势正在推动零转弯型号的市场成长，与传统草坪拖拉机相比，零转弯型号越来越受青睐。

动力学

对园林绿化服务的需求不断增长

人们对户外生活空间（包括住宅草坪、公园、运动场和商业景观）的日益重视，导致对景观美化服务的需求不断增加。城市居民往往缺乏时间或专业知识来手动维护这些空间，这为配备驾驶式割草机的景观美化服务提供者创造了机会，以满足对专业草坪护理服务的需求。

驾驶式割草机通常用于商业景观美化应用，包括高尔夫球场、市立公园、体育场馆和工业设施。随着商业房地产寻求增强其外观吸引力并有效维护大片草地，商业领域对驾驶式割草机的需求预计将稳定成长。驾驶式割草机市场正在见证旨在提高性能、效率和用户体验的持续技术进步。

例如，2023 年 4 月 11 日，Husqvarna 集团推出了其商用产品系列的最新产品：Z560LS，这是其武器库中最强大的商用零转向割草机。这款主力割草机配备了强大的 38.5 马力川崎 FX1000 EFI 发动机，即使在最具挑战性的条件下，也能提供卓越的性能并确保高品质的割草效果。

让消费者转向电动割草机

随着人们对环境问题的认识不断增强，消费者越来越多地寻求传统汽油动力割草机的环保替代品。电动驾驶式割草机操作更清洁、更安静，在使用过程中排放为零。这符合消费者减少碳足迹并尽量减少对环境影响的愿望，从而推动了市场对电动车型的需求。

电池技术的进步正在提高电动驾驶式割草机的性能和效率。特别是，与传统铅酸电池相比，锂离子电池具有更长的运行时间、更快的充电速度和更长的使用寿命。这些进步透过解决与电池寿命和性能相关的问题来增强电动割草机的吸引力，增强消费者对市场的信心。

例如，2023 年 6 月 27 日，山猫推出了面向欧洲市场的新割草机系列中的最初四种型号。此次发布是 2022 年底推出的地面维护设备 (GME) 产品组合的一部分。在两年前在北美成功首次亮相的基础上，山猫收购了 BOB-CAT 割草机系列以及着名的 Johnson Creek 製造工厂自20 世纪70 年代以来一直致力于生产高品质割草机。

意识和分销管道有限

对驾驶式割草机的可用性、优点和功能的认识有限可能会阻碍市场的成长。许多潜在客户并不知道驾驶式割草机的存在，也不完全了解其相对于传统草坪护理设备的优势。因此，需要采取有效的消费者教育措施来提高人们的意识并在市场上宣传驾驶式割草机的好处。

分销管道不足可能会限制某些地区和人群的消费者使用驾驶式割草机。零售商和经销商不出售驾驶式割草机，在当地市场上不容易买到，消费者在购买这些产品时面临挑战。有限的经销商网路和经销商支援不足可能会阻碍消费者研究、购买和维护驾驶式割草机的能力，导致市场渗透率和客户满意度降低。

The growing trend towards electric ride-on mowers is driven by increasing environmental awareness and regulatory pressures. Consumers are increasingly seeking eco-friendly alternatives to traditional gasoline-powered mowers, leading manufacturers to develop electric models with improved battery technology, longer run times, and reduced emissions. This trend is expected to accelerate as governments implement stricter emissions regulations and consumers prioritize sustainability in their purchasing decisions.

Manufacturers are also responding to consumer demand by developing new products in the market. For instance, on October 22, 2023, Honda introduced an electric ride-on lawn mower with autonomous capabilities. Named the 'Honda Autonomous Work Mower', this prototype will make its public debut at the upcoming 2023 Equip Exposition power equipment convention in Kentucky, USA.

Zero-turn mowers are gaining popularity in North America due to their superior maneuverability, efficiency, and ability to navigate tight spaces. Consumers appreciate the enhanced productivity and time savings offered by zero-turn mowers, especially for large lawns or commercial applications. This trend is boosting market growth for zero-turn models, which are increasingly preferred over traditional lawn tractors.

Dynamics

Growing Demand for Landscaping Services

The growing appreciation for outdoor living spaces, including residential lawns, parks, sports fields, and commercial landscapes, is leading to a heightened demand for landscaping services. Urban dwellers often lack the time or expertise to maintain these spaces manually, creating opportunities for landscaping service providers equipped with ride-on mowers to meet the demand for professional lawn care services.

Ride-on mowers are commonly used in commercial landscaping applications, including golf courses, municipal parks, sports complexes, and industrial facilities. As commercial properties seek to enhance their curb appeal and maintain large expanses of grass efficiently, the demand for ride-on mowers in the commercial sector is expected to grow steadily. The ride-on mower market is witnessing ongoing technological advancements aimed at enhancing performance, efficiency, and user experience.

For instance, on April 11, 2023, the Husqvarna Group introduced its latest addition to its commercial lineup: the Z560LS, the most powerful commercial zero-turn mower in its arsenal. This workhorse mower is equipped with a robust 38.5 HP Kawasaki FX1000 EFI engine, delivering exceptional performance and ensuring top-quality results even in the most challenging conditions.

Shifting Consumers towards Electric Mowers

Consumers are increasingly seeking eco-friendly alternatives to traditional gasoline-powered mowers with growing awareness of environmental issues. Electric ride-on mowers offer a cleaner and quieter operation, emitting zero emissions during use. This aligns with consumers' desire to reduce their carbon footprint and minimize environmental impact, driving demand for electric models in the market.

Technological advancements in battery technology are improving the performance and efficiency of electric ride-on mowers. Lithium-ion batteries, in particular, offer longer run times, faster charging, and extended lifespan compared to traditional lead-acid batteries. These advancements enhance the appeal of electric mowers by addressing concerns related to battery life and performance, boosting consumer confidence in the market.

For instance, on June 27, 2023, Bobcat introduced the initial four models in its new lineup of mowers for the European market. This launch is part of the Ground Maintenance Equipment (GME) portfolio unveiled at the end of 2022. Building on the successful debut in North America two years ago, Bobcat acquired the BOB-CAT line of mowers, along with the Johnson Creek manufacturing facility renowned for producing high-quality mowers since the 1970s.

Limited Awareness and Distribution Channels

Limited awareness about the availability, benefits, and features of ride-on mowers can hinder market growth. Many potential customers are not aware of the existence of ride-on mowers and do not fully understand their advantages over traditional lawn care equipment. As a result, there is a need for effective consumer education initiatives to raise awareness and promote the benefits of ride-on mowers in the market.

Inadequate distribution channels can restrict access to ride-on mowers for consumers in certain regions and demographics. Retailers and dealerships do not carry ride-on mowers and they are not readily available in local markets, consumers face challenges in purchasing these products. The limited dealer network and insufficient dealer support can hinder consumers' ability to research, purchase, and maintain ride-on mowers, leading to lower market penetration and customer satisfaction.

Segment Analysis

The global ride-on mower market is segmented based on wheel drive, end-user, and region.

Growing Commercial Demand and Efficiency and Maneuverability of Zero Turn Mowers

Zero-turn mowers are poised to hold the largest share of the global ride-on mower market. Zero-turn mowers are known for their exceptional maneuverability, allowing operators to navigate tight spaces, obstacles, and intricate landscaping features with ease. This superior maneuverability translates to increased efficiency and productivity, making zero-turn mowers highly sought after in both residential and commercial applications.

Zero-turn mowers are widely used in commercial landscaping applications such as golf courses, sports fields, municipal parks, and residential developments. The commercial sector represents a significant portion of the ride-on mower market, and the demand for zero-turn mowers continues to grow as businesses seek to maximize efficiency and maintain high-quality turf surfaces, supporting to the segment growth.

Manufacturers are continuously innovating and improving zero-turn mower designs with advanced features and technologies. For instance, on November 2, 2023, Kubota unveiled its newest generation of zero-turn mowers, the Ze Electric Zero-Turn range, featuring models Ze-421 and Ze-481. With this release, Kubota reaffirms its commitment to sustainability and fully endorses the global initiative for achieving a carbon-neutral environment by 2050.

Geographical Penetration

Growing Technological Innovations and a Strong Consumer Base in North America

North America boasts a large consumer base for ride-on mowers, driven by the region's extensive residential and commercial landscaping needs. North American consumers have a strong preference for ride-on mowers due to their efficiency, convenience, and superior performance compared to traditional lawn care equipment. As homeowners and commercial property owners seek to maintain large outdoor spaces efficiently, ride-on mowers have become indispensable tools, boosting market dominance in the region.

The North American region is at the forefront of technological innovation in the lawn care industry, leading to the development of advanced ride-on mower models with smart features, electric powertrains, and improved performance capabilities. Manufacturers in North America are continually investing in research and development to stay ahead of market trends and meet consumer demands for cutting-edge lawn care equipment.

COVID-19 Impact Analysis

The pandemic disrupted global supply chains, causing delays in the production and distribution of ride-on mowers. Manufacturing facilities faced closures or reduced capacity due to lockdown measures and labor shortages, leading to delays in product launches, fulfillment of orders, and availability of spare parts. Economic uncertainty and job losses resulting from the pandemic led to reduced consumer spending on non-essential items, including lawn care equipment.

With widespread lockdowns and stay-at-home orders, there was a shift in consumer behavior towards home improvement and outdoor living activities. The pandemic spurred a surge in homeownership as people sought greater space, privacy, and control over their living environments. This increase in homeownership contributed to a growing demand for lawn care equipment, including ride-on mowers, as homeowners invested in maintaining and beautifying their outdoor spaces.

Russia-Ukraine War Impact Analysis

The conflict disrupted global supply chains, particularly in regions where key manufacturing facilities or logistics routes were affected. This led to delays in the production and distribution of ride-on mowers, impacting market availability and driving up prices due to supply shortages. Geopolitical tensions and economic sanctions resulting from the conflict contributed to increased economic uncertainty globally.

The conflict led to changes in regional demand patterns for ride-on mowers. Heightened security concerns or economic instability in affected regions decreased demand for luxury or discretionary items such as ride-on mowers. Conversely, demand increased in regions where consumers prioritized lawn care and outdoor leisure activities as a form of stress relief or distraction from geopolitical tensions.

By Wheel Drive

Zero Turn Mowers
Steering Wheel Mowers

By End-User

Residential
Commercial

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On February 9, 2023, John Deere launched the latest addition to its lineup: the Z370R Electric ZTrak Residential Zero Turn Mower. Designed for property owners seeking effortless yard maintenance, this model offers reduced upkeep, simplified operation, and enhanced operator comfort. With minimized noise and vibration during mowing, it provides a quieter and smoother experience for users.
On February 17, 2023, Yard Force announced the release of their latest innovation: the 48v Brushless 38-inch Battery-Powered RER Riding Mower. Combining convenience and power, the YF48vRX-RER38 is designed to effortlessly maintain a beautiful yard throughout the year. With a single charge, users can enjoy up to 1.5 acres of runtime, thanks to its twin-blade 38-inch deck with 3-in-1 cutting capability.
On October 30, 2022, Toro Australia introduced the eS3000, a new battery-powered ride-on tractor mower. This mower features a 72V rechargeable battery, providing users with a hassle-free and quieter mowing experience while delivering the technology expected from Toro.

Competitive Landscape

The major global players in the ride-on mower market include Deere & Company, American Honda Motor Co., Inc., Kubota Corporation, Husqvarna AB, MTD, Ariens Company, The Toro Company, Briggs & Stratton, Intimidator Group, Cub Cadet LLC, and Rover.

Why Purchase the Report?

To visualize the global ride-on mower market segmentation based on wheel drive, end-user, and region, as well as understand critical commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous ride-on mower market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of critical products of all the major players.

The global ride-on mower market report would provide approximately 62 tables, 52 figures, and 213 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Wheel Drive
3.2.Snippet by End-User
3.3.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Growing Demand for Landscaping Services
  - 4.1.1.2.Shifting Consumers towards Electric Mowers
- 4.1.2.Restraints
  - 4.1.2.1.Limited Awareness and Distribution Channels
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Wheel Drive

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Wheel Drive
- 7.1.2.Market Attractiveness Index, By Wheel Drive
7.2.Zero Turn Mowers*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Steering Wheel Mowers

8.By End-User

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 8.1.2.Market Attractiveness Index, By End-User
8.2.Residential*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Commercial

9.By Region

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2.Market Attractiveness Index, By Region
9.2.North America
- 9.2.1.Introduction
- 9.2.2.Key Region-Specific Dynamics
- 9.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Wheel Drive
- 9.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1.U.S.
  - 9.2.5.2.Canada
  - 9.2.5.3.Mexico
9.3.Europe
- 9.3.1.Introduction
- 9.3.2.Key Region-Specific Dynamics
- 9.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Wheel Drive
- 9.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1.Germany
  - 9.3.5.2.UK
  - 9.3.5.3.France
  - 9.3.5.4.Italy
  - 9.3.5.5.Russia
  - 9.3.5.6.Rest of Europe
9.4.South America
- 9.4.1.Introduction
- 9.4.2.Key Region-Specific Dynamics
- 9.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Wheel Drive
- 9.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1.Brazil
  - 9.4.5.2.Argentina
  - 9.4.5.3.Rest of South America
9.5.Asia-Pacific
- 9.5.1.Introduction
- 9.5.2.Key Region-Specific Dynamics
- 9.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Wheel Drive
- 9.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By End--User
- 9.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.5.1.China
  - 9.5.5.2.India
  - 9.5.5.3.Japan
  - 9.5.5.4.Australia
  - 9.5.5.5.Rest of Asia-Pacific
9.6.Middle East and Africa
- 9.6.1.Introduction
- 9.6.2.Key Region-Specific Dynamics
- 9.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Wheel Drive
- 9.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

10.Competitive Landscape

10.1.Competitive Scenario
10.2.Market Positioning/Share Analysis
10.3.Mergers and Acquisitions Analysis

11.Company Profiles

11.1.Deere & Company*
- 11.1.1.Company Overview
- 11.1.2.Product Portfolio and Description
- 11.1.3.Financial Overview
- 11.1.4.Key Developments
11.2.American Honda Motor Co., Inc.
11.3.Kubota Corporation
11.4.Husqvarna AB
11.5.MTD
11.6.Ariens Company
11.7.The Toro Company
11.8.Briggs & Stratton
11.9.Intimidator Group
11.10.Cub Cadet LLC
11.11.Rover

LIST NOT EXHAUSTIVE

12.Appendix

12.1.About Us and Services
12.2.Contact Us

02-2729-4219

+886-2-2729-4219

License/价格

乘坐式割草机市场 - 2023-2030

Ride On Mower Market - 2023-2030

目录

目录

第 1 章：方法与范围

第 2 章：定义与概述

第 3 章：执行摘要

第 4 章：动力学

第 5 章：产业分析

第 6 章：COVID-19 分析

第 7 章：透过轮驱动

第 8 章：最终用户

第 9 章：按地区

第 10 章：竞争格局

第 11 章：公司简介

第 12 章：附录