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市场调查报告书
商品编码
1448036
甜食市场 - 2023-2030Sweet Spread Market - 2023-2030 |
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概述
2022年,全球甜酱市场达到12.9亿美元,预计2030年将达到17亿美元,2023-2030年预测期间CAGR为3.5%。
甜酱被广泛认为是各种早餐和甜点的最佳补充。该产品由水果和坚果等多种健康成分製成,可保持融合风味,享受富含维生素、矿物质和蛋白质的促进健康的涂抹酱。由于对健康和方便产品的需求不断增长,市场对甜酱的需求不断增加。
甜酱可以轻鬆添加到食品和烘焙产品中,并含有各种营养素、维生素、健康脂肪和矿物质,为食品增加价值。甜酱的多种口味和多功能性满足了不同口味和风味偏好的消费者的需求。便携式包装和单份甜酱使用起来非常方便,对于生活忙碌的人来说也很容易使用。
北美主导了全球甜酱市场,其中美国和加拿大由于多种食品应用对该产品的高需求而引领市场成长。含有健康成分的新产品的推出推动了北美市场的成长。例如,2023年8月,北美品牌FERRERO宣布在美国市场创新推出花生Nutella。
动力学
甜酱的多种应用
甜酱可用于多种食谱和当天的餐点。甜酱的用途广泛,可用于从早餐到甜点的大多数餐点。甜酱用于烤麵包、煎饼、冰沙和其他早餐产品。三明治、年糕等零食也都采用甜酱来提高产品的适口性。
甜酱深受消费者青睐,可以补充各种甜点产品的风味和口味,例如蛋糕、派、冰淇淋、饼干和其他产品。甜酱有助于改善产品的风味、吸引力和整体可接受性。随着产品需求的不断增加,製造商也不断推出新产品,并以不同的策略来接近消费者。
主要参与者透过活动和行销来扩大产品范围的各种措施正在提高消费者的产品意识。例如,2022年9月,Ferro旗下品牌Nutella宣布启动新品牌活动「Mornings Taste Better with Nutella」。透过新的活动,该品牌试图吸引消费者对 Nutella 更好的早餐选择的潜在关注。
新的健康产品发布
甜酱被广泛用作主要辅助菜餚之一,为各种食品应用增添风味。随着消费者对甜酱的使用增加,市场竞争加剧,大量公司进入。为了在竞争激烈的行业中保持竞争力并吸引消费者,製造商正在推出含有更健康成分的产品,以满足消费者对天然成分的选择。
主要参与者推出具有更好成分的新的、更健康的产品有助于市场的广泛扩张。例如,2023 年 4 月,Apis India 推出了全新的巧克力酱榛果巧克力酱,扩大了其产品组合,该酱具有榛果味。该产品据称是蛋白质和能量的更多来源,且胆固醇含量低。
2023 年 11 月,生酮友善、天然甜味产品品牌 GOOD GOOD 向市场推出了限量版比利时巧克力白酱。该产品据称不含添加糖和人工添加剂。它还不含麸质、非基因改造且适合素食,赢得了健康和环保消费者选择的关注。
与甜酱消费量增加相关的健康问题
各种甜味酱由多种成分製成,例如甜味剂、香精和其他成分,为产品提供甜味和风味。但同时,这些成分含有糖分,这会增加产品的热量。由于糖尿病和肥胖症的盛行率不断上升,高热量食品受到注重健康的人们的限制,从而限制了市场的成长。
根据世界卫生组织2022年统计,全球有超过10亿人患有肥胖症,其中6.5亿人是成年人,3.4亿人是青少年。同样,根据 IDF Diabetes Atlas 2021,世界上有 5.37 亿成年人患有糖尿病。该组织报告称,患病率正在迅速增加,预计到 2030 年将达到 6.43 亿。
Overview
Global Sweet Spread Market reached US$ 1.29 billion in 2022 and is expected to reach US$ 1.70 billion by 2030, growing with a CAGR of 3.5% during the forecast period 2023-2030.
Sweet spreads are widely appreciated as the best complement for the various breakfast and dessert meals. The product is made from various healthy ingredients such as fruits and nuts maintaining fusion flavors enjoy health-boosting spreads enriched with vitamins, minerals, and protein. There is an increasing demand for sweet spreads in the market due to rising demand for healthy and convenient products.
Sweet spreads can be easily added to food and bakery products and contain various nutrients, vitamins, healthy fats, and minerals adding value to the food product. The availability of sweet spreads in various flavors and versatile nature meets the needs of consumers with different tastes and flavor preferences. The on-the-go packs and single-serve portions of the sweet spread are very convenient for their use and easy use for people with a busy lifestyle.
North America dominated the global sweet spread market with U.S. and Canada leading the market growth due to the high demand for the product used in multiple food applications. The new product launches with healthy ingredients drive market growth in North America. For instance, in August 2023, FERRERO, a North American brand, announced the innovative launch of peanut Nutella in the U.S. market.
Dynamics
Multiple Applications of Sweet Spreads
Sweet spreads are used in various applications in multiple recipes and meals of the day. The versatility of sweet spreads to be used in most meals from breakfast to dessert items. Sweet spreads are used for toast, pancakes, smoothies, and other breakfast products. The snacks such as sandwiches, rice cakes, and others also use sweet spread to improve the palatability of the product.
Sweet spreads are highly preferred by consumers to complement the flavor and taste of various dessert products such as cakes, pies, ice creams, cookies, and other products. Sweet spreads help in improving the flavor, appeal and overall acceptability of the product. With the increasing demand for the product, manufacturers are also introducing new products and approaching consumers with different strategies.
The various initiatives by the major players to increase their product reach through campaigns and marketing are increasing product awareness among consumers. For instance, in September 2022, Nutella, a brand of Ferro, announced the launch of its new brand campaign, Mornings Taste Better with Nutella. Through the new campaign, the brand is trying to get the potential attention of the consumers towards the better breakfast option with Nutella to spread.
New and Healthy Product Launches
Sweet spreads are widely used as one of the major complementary dishes to add flavor to various food applications. With the increased consumer use of sweet spreads, there is increased competition in the market, with a large number of companies entering. To sustain in the high competition sector and dela and attract consumers, manufacturers are releasing products with healthier ingredients to meet the consumer choice of natural ingredients.
The new and healthier product introductions by the major players with better ingredients help in the wide expansion of the market. For instance, in April 2023, Apis India expanded its portfolio with the launch of a brand-new chocolate spread, Hazelnut Chocolate Spread, that is available in Hazelnut flavor. The product is claimed to be the greater source of protein and energy with low cholesterol content.
In November 2023, GOOD GOOD, a brand of keto-friendly, naturally sweetened products, introduced its limited edition Belgian Choco White Spread into the market. The product is claimed to be free from added sugar and artificial additives. It's also gluten-free, non-GMO and vegetarian-friendly gaining the attention of health and environmentally-friendly consumers choices.
Health Issues Related to Higher Consumption of Sweet Spreads
Various sweet spreads are made from multiple ingredients such as sweeteners, essences, and other ingredients have provide a sweet taste and flavour to the product. But at the same time, these ingredients are of sugar content which adds more calories to the product. High-calorie food products are being restricted by health-conscious people due to the increasing prevalence of diabetes and obesity, restraining the market growth.
According to the World Health Organization 2022 statistics, more than 1 billion people globally are suffering from obesity, where 650 million people are adults and 340 million are adolescents. Similarly, according to IDF Diabetes Atlas 2021, 537 million adults are living with diabetes in the world. The organization reports that the prevalence is increasing rapidly and is estimated to reach 643 million by 2030.
The global sweet spread market is segmented based on ingredients, type, packaging, distribution channel, application and region.
High Preference for Chocolate Based Spread among all Age Groups
The global sweet spread market is segmented based on type into jams, jelly, marmalades, honey, chocolate spread, nut spread, and others. The chocolate spread segment accounted for the largest share of the global sweet spread market. The chocolate spread is highly accepted by consumers for its application in various food types such as bread, toast, waffles, pancakes, muffins, and others. The high popularity of this product is due to its easy availability and taste preference by the majority of the population.
The new product introductions by the major players drive the market growth. For instance, in March 2022, Hershey India Pvt Ltd, part of The Hershey Company, expanded its portfolio of breakfast with the launch of Crunchy Cookie Chocolate Spread. The new Hershey's Crunchy Cookie Chocolate Spread is considered as an extension of the existing Hershey's Chocolate spread and the product is available in creamy cocoa and cocoa with almond.
Increased Demand for Convenient Meal Options that Use Sweet Spreads
North America dominated the global sweet spread market. High urbanization and busy lifestyles of consumers of this region have left people with easy and convenient food options that consume less time and with uncompromised taste and nutrition. The region has a high demand for quick and easy breakfast and snack solutions such as toast, sandwiches, pancakes and others which have been consuming little time for preparation.
The high demand of consumers towards such products positively drives market growth due to the high preference for these food products being paired with sweet spreads to improve the taste and flavor of the product. Consumers seek healthier choices, leading to increased demand for functional spreads are induced with health-boosting nutrients such as vitamins, minerals and protein.
To meet the increasing consumer demand, manufacturers are introducing new products with unique taste combinations using healthy and natural ingredients by highlighting the product without using many synthetic ingredients. For instance, in March 2023, Bonne Maman, a U.S.-based brand, introduced, the Bonne Maman Hazelnut Chocolate Spread, a new premium product into their product portfolio that is from non-GMO ingredients and without any artificial flavors.
The major global players in the market include Cargill, Incorporated, Unilever, Manorama Industries Limited., STUTE Nahrungsmittelwerke GmbH & Co. KG, Mondelez International, Ferrero, Hormel Foods, LLC, HERSHEY'S, The J.M. Smucker Company and Duerr's.
The COVID-19 pandemic has had both positive and negative impacts on the sweet spread market. The pandemic disrupted various global markets due to the disrupted supply chain activities affecting the raw material procurement and distribution of finished products. Manufacturers are also facing challenges due to the temporary shutdown of the processing units due to limited resources.
The pandemic period positively impacted the demand for convenient and healthy food products. Consumers increased their time at home changing their preferences towards cooking and eating habits. The interest in trying various new and healthy products kept them looking for better meal options than traditional food habits. The incorporation of various meal options that use sweet spreads to enhance their taste has increased the market demand in lockdown conditions with increased product availability in e-commerce platforms in multiple flavors.
The global sweet spread market report would provide approximately 78 tables, 80 figures and 234 Pages.
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