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市场调查报告书

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1448042

蔬菜汁市场 - 2023-2030

Vegetable Juice Market - 2023-2030

出版日期: 2024年03月08日 | 出版商:

DataM Intelligence | 英文 213 Pages | 商品交期: 约2个工作天内

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简介目录

概述

2022年，全球蔬菜汁市场规模达310.4亿美元，预计2030年将达到513.7亿美元，2023-2030年预测期间CAGR为6.5%。

消费者健康意识的不断增强正在推动对蔬菜汁的需求。随着人们健康意识的增强，他们正在寻找蔬菜汁等天然营养饮料作为含糖饮料或碳酸饮料的替代品，从而扩大市场。忙碌的生活方式和繁忙的日程安排导致人们对方便的饮料选择的偏好，并且越来越受到消费者的欢迎，从而推动了市场的成长。

製造商也在开发新产品并支持市场成长。例如，2022 年 7 月，总部位于泰国的领先果汁公司 Tipco 针对东南亚和中东地区的消费者推出了一系列蔬菜汁和香草饮料。其中包括含有姜黄素和指根等口味的香草饮料。

北美蔬菜汁品牌专注于高端化和产品创新，以在市场上脱颖而出。这包括引入有机和冷压蔬菜汁，以及异国情调或独特的风味组合。优质产品迎合了那些愿意为感知的品质和健康益处支付更高价格的挑剔消费者。

动力学

健康意识不断增强的消费趋势

随着注重健康的消费者积极寻找含糖和高热量饮料的替代品，蔬菜汁的市场不断扩大。这个不断增长的消费者群体被蔬菜汁所吸引，因为它们有可能有助于均衡饮食、帮助体重管理以及提供必需的维生素、矿物质和抗氧化剂。蔬菜汁通常被认为是天然、有益健康的选择，进一步吸引了注重健康、优先考虑清洁标籤产品的消费者。

市场参与者透过推出满足特定健康需求和风味偏好的创新蔬菜汁配方来利用这些趋势。透过利用强调蔬菜汁对健康益处的行销策略，公司可以有效地瞄准注重健康的消费者并刺激需求。与注重健康的零售商、健身中心和健康影响者的合作提供了接触和接触这一挑剔的消费者群体的途径。

蔬菜汁的持续创新

蔬菜汁的持续创新透过增强产品供应、满足不断变化的消费者偏好和刺激市场成长，在推动全球蔬菜汁市场方面发挥关键作用。这些创新涵盖各个方面，包括配方、风味特征、包装和行销策略，所有这些都是为了向消费者提供更高的价值主张。

风味特征的创新旨在透过提供多样化的味觉体验来扩大蔬菜汁的吸引力。市场参与者尝试创新的风味组合，例如热带水果蔬菜汁或与香草和香料混合的美味蔬菜，以满足不同消费者的口味。透过提供独特、清爽的口味选择，製造商可以吸引新消费者并鼓励重复购买。

例如，2023 年 5 月 26 日，James White Drinks 推出了专为儿童量身定制的新系列有机果汁和蔬菜汁。这些果汁采用有机成分精製而成，并与 50% 的水混合，为年轻人提供清爽营养的选择。该系列有两种令人愉悦的口味：芒果、苹果和胡萝卜，以及葡萄、杏桃、苹果和黄瓜。

日益增长的感知挑战

日益增长的认知挑战对全球蔬菜汁市场构成了重大限制。这些挑战源于不断变化的消费者偏好、健康问题以及对蔬菜汁消费的误解。随着消费者的健康意识日益增强，人们越来越认识到蔬菜汁含有高含量的糖、添加剂或防腐剂，这可能会阻止潜在消费者购买这些产品。

与鲜榨或整粒蔬菜相比，蔬菜汁缺乏新鲜度的看法阻碍了市场的成长。消费者喜欢食用整个蔬菜或新鲜製备的果汁，以确保最大的营养价值和新鲜度。这种认知挑战凸显了蔬菜汁製造商需要透过透明的标籤和行销策略来强调其产品的新鲜度和品质。

Growing consumer awareness of health and wellness is driving the demand for vegetable juices. As people become more health-conscious, they are seeking out natural and nutritious beverages like vegetable juices as alternatives to sugary or carbonated drinks, thereby expanding the market. Busy lifestyles and hectic schedules are leading to a preference for convenient beverage options, and are gaining popularity among consumers, driving market growth.

Manufacturers are also developing new products and supporting market growth. For instance, in July 2022, Tipco, a leading juice company based in Thailand, introduced a selection of vegetable juices and herb-infused beverages targeted at consumers in South East Asian and Middle Eastern regions. Among the offerings are herb-infused drinks featuring flavors such as curcumin and fingerroot.

North American vegetable juice brands are focusing on premiumization and product innovation to differentiate themselves in the market. This includes introducing organic and cold-pressed vegetable juices, as well as exotic or unique flavor combinations. Premium offerings cater to discerning consumers willing to pay a higher price for perceived quality and health benefits.

Dynamics

Rising Health-Conscious Consumer Trends

As health-conscious consumers actively seek out alternatives to sugary and calorie-laden beverages, the market for vegetable juices expands. This growing consumer segment is attracted to vegetable juices for their potential to contribute to a balanced diet, aid in weight management, and provide essential vitamins, minerals, and antioxidants. Vegetable juices are often perceived as natural, wholesome options, further appealing to health-conscious consumers who prioritize clean-label products.

Market players capitalize on these trends by introducing innovative vegetable juice formulations that cater to specific health needs and flavor preferences. By leveraging marketing strategies that emphasize the health benefits of vegetable juices, companies can effectively target health-conscious consumers and stimulate demand. Partnerships with health-focused retailers, fitness centers, and wellness influencers provide avenues to reach and engage with this discerning consumer segment.

Continuous Innovations in Vegetable Juice

Continuous innovations in vegetable juice play a pivotal role in driving the global vegetable juice market by enhancing product offerings, meeting evolving consumer preferences, and stimulating market growth. These innovations encompass various aspects, including formulation, flavor profiles, packaging, and marketing strategies, all aimed at delivering enhanced value propositions to consumers.

Innovations in flavor profiles aim to broaden the appeal of vegetable juices by offering a diverse range of taste experiences. Market players experiment with innovative flavor combinations, such as tropical fruit-infused vegetable juices or savory vegetable blends with herbs and spices, to cater to different consumer palates. By offering unique and refreshing flavor options, manufacturers can attract new consumers and encourage repeat purchases.

For instance, on May 26, 2023, James White Drinks introduced a new line of organic fruit and vegetable juices tailored for children. Crafted from organic ingredients and blended with 50% water, these juices offer a refreshing and nutritious option for young ones. The range features two delightful flavors: mango, apple, and carrot, as well as grape, apricot, apple, and cucumber.

Growing Perception Challenges

Growing perception challenges pose a significant restraint on the global vegetable juice market. These challenges stem from evolving consumer preferences, health concerns, and misconceptions surrounding vegetable juice consumption. As consumers become increasingly health-conscious, there is a growing perception that vegetable juices contain high levels of sugar, additives, or preservatives, which can deter potential consumers from purchasing these products.

The perception that vegetable juices lack freshness compared to freshly squeezed or whole vegetables hinders market growth. Consumers prefer to consume whole vegetables or freshly prepared juices to ensure maximum nutritional value and freshness. This perception challenge underscores the need for vegetable juice manufacturers to emphasize the freshness and quality of their products through transparent labeling and marketing strategies.

Segment Analysis

The global vegetable juice market is segmented based on ingredient, packaging, distribution channel, and region.

Increased Awareness of the Health Benefits of Beetroot Juice

Beetroot is poised to hold the largest share of the global vegetable juice market. Beetroot juice is renowned for its numerous health benefits, including high levels of vitamins, minerals, and antioxidants. Its potential to improve heart health, boost stamina, and lower blood pressure is contributing to its popularity among health-conscious consumers, boosting beetroot juice demand in the vegetable juice market.

Consumers are actively seeking out natural and functional beverages to support their overall well-being, positioning beetroot juice as a preferred choice in the market. Manufacturers are capitalizing on the growing demand for beetroot juice by innovating with new flavors, blends, and formulations. This product innovation caters to diverse consumer preferences and expands the segment market, further solidifying its position as a dominant player in the vegetable juice market.

Geographical Penetration

Increasing Consumer Preference for Healthier Beverage Options in North America

North America is poised to dominate the global vegetable juice market. The increasing consumer preference for healthier beverage options, driven by a growing awareness of the health benefits associated with vegetable juices, is a significant driver. North American consumers are increasingly turning away from sugary drinks and seeking alternatives that offer nutritional value.

The region boasts a strong agricultural infrastructure, enabling the production of a wide variety of vegetables suitable for juicing. This abundance of raw materials contributes to a robust supply chain, ensuring consistent availability of vegetable juices in the market. The presence of well-established beverage companies and innovative startups in North America facilitates product innovation and marketing efforts. These companies leverage advanced marketing strategies to contribute to regional market dominance.

COVID-19 Impact Analysis

The global vegetable juice market has experienced disruptions in its supply chain due to various factors such as restrictions on movement, lockdowns, and labor shortages. These disruptions have impacted the sourcing of raw materials, manufacturing processes, and distribution channels, leading to challenges in meeting the increased demand. Economic uncertainties stemming from the pandemic have influenced consumer spending habits, leading to fluctuations in the pricing of vegetable juices.

The pandemic has led to a surge in demand for vegetable juices as consumers seek out products with purported health benefits. Vegetable juices are perceived as a convenient way to consume essential vitamins and nutrients, which are believed to bolster the immune system. The closure of restaurants, cafes, and other food service outlets during the pandemic has prompted a shift in sales channels for vegetable juice manufacturers.

Russia-Ukraine War Impact Analysis

The conflict disrupted supply chains, particularly in regions dependent on imports of raw materials for vegetable juice production. Transportation routes were affected, causing delays in the delivery of ingredients, packaging materials, and finished products to market. This led to fluctuations in supply and potential shortages, impacting market stability. Heightened geopolitical tensions resulted in increased market volatility, affecting investor confidence and consumer sentiment.

Vegetable juice manufacturers faced challenges in sourcing ingredients from conflict-affected areas, prompting them to diversify suppliers and adjust production processes. As geopolitical tensions escalated, consumers in affected regions may have exhibited changes in behavior. This sudden surge in demand could have strained supply chains further, exacerbating market imbalances.

By Ingredient

Beetroot
Cabbage
Carrot
Garlic
Lettuce
Spinach
Pepper
Celery
Onion
Tomato
Others

By Packaging

Bottle
Can
Carton
Others

By Distribution Channel

Direct sale
Supermarkets and Hypermarkets
E-Commerce
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On January 3, 2023, OMJOOS expanded its range of fresh and 100% natural cold-pressed juices, aiming to assist individuals in achieving various health goals, particularly during the winter season. The brand has recently introduced two new invigoratingly delicious cold-pressed juices in their purest form. The new flavors include Orange Juice and ABC (Apple, Beetroot & Carrot) Juice.
On December 6, 2023, Vegetable Juices, Inc. revamped its website to offer food and beverage product manufacturers enhanced access to solutions for enriching their product lines with flavor, texture, health benefits, and visual appeal. This website overhaul aligns with Vegetable Juices' ongoing commitment to refreshing its image and brand throughout the year.
For instance, on October 10, 2023, Zumex, renowned for its fruit and vegetable juicing technologies worldwide, announced a significant partnership with Columna Capital. This collaboration aims to expedite Zumex's international expansion efforts and bolster its presence in pivotal markets.

Competitive Landscape

The major global players in the vegetable juice market include Alvalle, Country Pure Foods, Symrise, BevSource, Biotta AG, Aureli Agricultural Company, Campbell Soup Company, ECKES Granini Group, La Linea Verde Societa Agricola SpA, and Kerr by Ingredion.

Why Purchase the Report?

To visualize the global vegetable juice market segmentation based on ingredient, packaging, distribution channel, and region, as well as understand critical commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous vegetable juice market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of critical products of all the major players.

The global vegetable juice market report would provide approximately 62 tables, 62 figures, and 213 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Ingredient
3.2.Snippet by Packaging
3.3.Snippet by Distribution Channel
3.4.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Rising Health-Conscious Consumer Trends
  - 4.1.1.2.Continuous Innovations in Vegetable Juice
- 4.1.2.Restraints
  - 4.1.2.1.Growing Perception Challenges
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Ingredient

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 7.1.2.Market Attractiveness Index, By Ingredient
7.2.Beetroot*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
- 7.2.3.
7.3.Cabbage
7.4.Carrot
7.5.Garlic
7.6.Lettuce
7.7.Spinach
7.8.Pepper
7.9.Celery
7.10.Onion
7.11.Tomato
7.12.Others

8.By Packaging

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 8.1.2.Market Attractiveness Index, By Packaging
8.2.Bottle*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Can
8.4.Carton
8.5.Others

9.By Distribution Channel

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2.Market Attractiveness Index, By Distribution Channel
9.2.Direct sale*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Supermarkets and Hypermarkets
9.4.E-Commerce
9.5.Others

10.By Region

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2.Market Attractiveness Index, By Region
10.2.North America
- 10.2.1.Introduction
- 10.2.2.Key Region-Specific Dynamics
- 10.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 10.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1.U.S.
  - 10.2.6.2.Canada
  - 10.2.6.3.Mexico
10.3.Europe
- 10.3.1.Introduction
- 10.3.2.Key Region-Specific Dynamics
- 10.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 10.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1.Germany
  - 10.3.6.2.UK
  - 10.3.6.3.France
  - 10.3.6.4.Italy
  - 10.3.6.5.Russia
  - 10.3.6.6.Rest of Europe
10.4.South America
- 10.4.1.Introduction
- 10.4.2.Key Region-Specific Dynamics
- 10.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 10.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1.Brazil
  - 10.4.6.2.Argentina
  - 10.4.6.3.Rest of South America
10.5.Asia-Pacific
- 10.5.1.Introduction
- 10.5.2.Key Region-Specific Dynamics
- 10.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 10.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1.China
  - 10.5.6.2.India
  - 10.5.6.3.Japan
  - 10.5.6.4.Australia
  - 10.5.6.5.Rest of Asia-Pacific
10.6.Middle East and Africa
- 10.6.1.Introduction
- 10.6.2.Key Region-Specific Dynamics
- 10.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 10.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11.Competitive Landscape

11.1.Competitive Scenario
11.2.Market Positioning/Share Analysis
11.3.Mergers and Acquisitions Analysis

12.Company Profiles

12.1.Alvalle*
- 12.1.1.Company Overview
- 12.1.2.Product Portfolio and Description
- 12.1.3.Financial Overview
- 12.1.4.Key Developments
12.2.Country Pure Foods
12.3.Symrise
12.4.BevSource
12.5.Biotta AG
12.6.Aureli Agricultural Company
12.7.Campbell Soup Company
12.8.ECKES Granini Group
12.9.La Linea Verde Societa Agricola SpA
12.10.Kerr by Ingredion

LIST NOT EXHAUSTIVE

13.Appendix

13.1.About Us and Services
13.2.Contact Us

02-2729-4219

+886-2-2729-4219

License/价格

蔬菜汁市场 - 2023-2030

Vegetable Juice Market - 2023-2030

目录

目录

第 1 章：方法与范围

第 2 章：定义与概述

第 3 章：执行摘要

第 4 章：动力学

第 5 章：产业分析

第 6 章：COVID-19 分析

第 7 章：按成分

第 8 章：按包装

第 9 章：按配销通路

第 10 章：按地区

第 11 章：竞争格局

第 12 章：公司简介

第 13 章：附录