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市场调查报告书

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1448057

琴酒市场 - 2023-2030

Gin Market - 2023-2030

出版日期: 2024年03月08日 | 出版商:

DataM Intelligence | 英文 189 Pages | 商品交期: 约2个工作天内

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简介目录

概述

2022年全球琴酒市场规模达222.1亿美元，预计2030年将达到368.4亿美元，2023-2030年预测期间CAGR为6.53%。

金酒的天然味道和吸引力使其成为高檔饮料的最佳选择。金酒最适合用作调製鸡尾酒和各种酒精饮料的烈酒。全球酒精消费量的增加以及年轻人口和千禧世代对这些产品的需求不断增加，促进了市场的扩张。

对优质即饮和豪华烈酒不断增长的需求推动了市场的发展。消费者对手工和小批量产品日益青睐，扩大了精酿琴酒的需求。酒吧和酒馆数量的增加以及使用杜松子酒製备优质饮料和豪华鸡尾酒正在推动市场需求。

随着消费者对创新产品兴趣的增加，生产商推出了一系列口味。包装上的各种创新以及不断涌现的独特瓶形和设计使产品在市场上大放异彩。例如，西班牙酒精饮料製造商 Legendario SL 于 2023 年 2 月推出了新瓶优质杜松子酒。

动力学

酒精社交

快速的城市化和西方化正在增加对酒精饮料的需求。不断增长的派对文化以及庆祝活动和节日气氛中酒精的明确使用增加了对酒精饮料的需求。金酒广泛用于调製鸡尾酒。特色鸡尾酒会的兴起对市场扩张有正面影响。

酒精社交被视为成熟和地位的象征。全球范围内越来越多地采用欧洲文化以及人们社会经济地位的提高推动了市场的成长。此外，酒吧和酒馆数量的增加以及消费者对优质品牌琴酒鸡尾酒的偏好也推动了市场的成长。世界卫生组织指出，全球男性平均饮酒量约 19.4 公升，女性约 7.0 公升。

对即饮和奢华烈酒的需求

瓶装或罐装鸡尾酒因其更方便而在市场上流行。这些产品使用和操作简单。消费者无需担心饮料的平衡，因为可以透过预批製备轻鬆取得。消费者可以在家中方便地使用这些鸡尾酒，而无需使用任何製备技术或经验。

製造商正在提供各种最好的即饮鸡尾酒。 Beat、Bloom London Dry Gin 和 Bombay Sapphire 是即饮鸡尾酒的最佳范例。许多品牌正在製造并向市场推出新产品，以扩大其成长。例如，2023 年 4 月，亚特兰大品牌 Tip Top 透过推出新的 RTD 罐装鸡尾酒杜松子马丁尼来扩大其产品线。

优质饮品越来越受欢迎

人们生活水准的提高推动了对优质产品的需求。现代社会，人们的高社会地位和可支配收入的增加正在促使消费者投资于优质和奢侈品。琴酒鸡尾酒和其他优质饮料越来越受欢迎，新口味的加入推动了市场的成长。

在杜松子酒产品的製备中使用天然成分可能是市场成长的积极因素。对杜松子酒公司的许多收购和投资促进了市场扩张。例如，2022 年 3 月，帝亚吉欧印度公司投资了手工琴酒生产商 Nao Spirits。这项投资有助于帝亚吉欧印度公司扩大其优质杜松子酒市场。

增强健康意识

人们更喜欢透过习惯健康的食品和饮料产品来过上健康的生活方式。人们对酒精饮料消费及其对健康和福祉的不利影响的日益关注可能成为市场的主要限制因素。据世界卫生组织称，饮酒每年导致约 300 万人死亡。人们健康意识的增强正在减少饮酒。

美国疾病管制与预防中心指出，饮酒过多会损害人体健康。它可能导致各种健康问题，包括高血压和心臟问题。据美国国立卫生研究院称，五年内每天饮酒30-50克酒精会导致肝臟疾病。如果一个人每天饮酒超过40克，就会导致肝硬化。健康意识的增强可能会导致酒精消费量下降，从而阻碍市场成长。

高成本且不断上升的行销活动

金酒比其他酒精饮料贵。在杜松子酒生产中使用稀有且昂贵的原料可能会使中产阶级的昂贵。其他酒类的高成本可能是杜松子酒市场的主要阻碍因素，因为消费者可能更喜欢更便宜的选择。与其他产品相比，杜松子酒製造涉及的各种生产过程使其价格昂贵。

金酒和其他酒精饮料的生产和分销中的不同监管问题也限制了市场的成长。由于饮酒引起的暴力和事故不断增加，各国政府对酒精饮料及其销售实施了加工法规。此外，世界卫生组织和其他组织加强减少饮酒，对杜松子酒市场的成长产生了负面影响。

The natural taste and appeal of gin make it the best choice for its use in premium drinks. Gin is best suited as spirits for preparing cocktails and various alcoholic drinks. Increasing worldwide consumption of alcohol and rising demand for these products among younger and millennial populations increase the market expansion.

The growing demand for premium ready-to-drink and luxury spirits fuels the market. The increasing consumer favouritism towards artisanal and small-batch products expands the craft gin demand. The rise in the number of bars and pubs and the use of gin in preparing premium drinks and luxury cocktails is driving the market demand.

With consumer's increase in consumer interest in innovative products, the producers introducing a range of flavours. The various innovations in packaging and emerging unique bottle shapes and designs make the products shine in the market. For instance, a Spanish alcoholic beverage manufacturer, Legendario SL, launched a new bottle of its premium gin, in February 2023.

Dynamics

Alcohol Socialisation

Rapid urbanisation and westernization are increasing the demand for alcoholic beverages. Growing partying culture and definite use of alcohol in celebrations and festive moods increase the demand for alcoholic beverages. Gins are widely used in the preparation of cocktails. The rising trend of special cocktail parties positively affects the market expansion.

Alcohol socialization is taken as a symbol of sophistication and status. The increased adoption of European culture worldwide and increased socio-economic status among people drives market growth. In addition, the rising number of bars and pubs and consumer preferences for gin-based cocktails of premium brands boost the market growth. World Health Organization states that the average worldwide drinks are approximately 19.4 litres of pure alcohol for males and 7.0 litres for females.

Demand for Ready-to-Drink and Luxury Spirits

Bottled or canned cocktails are trending in the market for their greater convenience. These products are simple to use and handle. Consumers need not worry about the balance of their drink as it is readily available with pre-batch preparations. Consumers can conveniently use these cocktails at home without the use of any technique or experience of preparation.

Manufacturers are providing various best ready-to-drink cocktails. Beat, Bloom London Dry Gin and Bombay Sapphire are a few of the best examples of ready-to-drink cocktails. Many brands are manufacturing and launching new products into the market, expanding their growth. For instance, in April 2023, Tip Top, an Atlanta-based brand, expanded its product line by launching its new RTD canned cocktail gin martini.

Growing Popularity of Premium Drinks

The improved living standards of people are driving the demand for premium products. High social status and increased disposable income of people are making consumers invest in premium and luxury products in modern society. The growing popularity of gin cocktails and other premium drinks, with the inclusion of new flavors drives the market growth.

The use of natural ingredients in the preparation of gin products can be a positive factor for market growth. Many acquisitions and investments in gin-based companies increase the market expansion. For instance, in March 2022, Diageo India invested in handmade gin producer, Nao Spirits. This investment helps Diageo India to increase its premium gin market expansion.

Increased Health Consciousness

People prefer to lead a healthy lifestyle by habituating healthy food and beverage products. Increasing health concerns regarding the consumption of alcoholic beverages and their adverse effects on health and well-being can be a major restrain for the market. According to World Health Organization, alcohol consumption contributes to around three million deaths yearly. The increased health consciousness among people is reducing their alcohol consumption.

Centres for Disease Control and Prevention states that drinking too much alcohol can harm human health. It can result in various health issues, including high blood pressure and heart issues. According to the National Institute of Health, daily consumption of 30-50 grams of alcohol for five years can cause liver disease. If a person consumes over 40gr of alcohol per day, it can cause liver cirrhosis. The increased health awareness may result in lower alcohol consumption, thus hindering market growth.

High Cost and Rising Campaigns

Gin is more expensive than other alcoholic beverages. The use of rare and expensive ingredients in gin production can make it expensive for middle-class people. The high cost of other liquors can be a major hindering factor for the gin market as consumers may prefer cheaper choices. The various production processes involved the gin manufacturing make it expensive compared to other products.

The different regulatory problems in the production and distribution of gin and other alcoholic beverages also restrain the market growth. Various national governments impose processing regulations on alcoholic beverages and their sales due to the increasing violence and accidents due to alcohol consumption. In addition, the increase in the campaigns for alcohol reduction by WHO and other organisations negatively affects the gin market growth.

Segment Analysis

The global gin market is segmented based on type, product, price point, production method, distribution channel, alcohol by volume, application and region.

Wide Availability

The global gin market is segmented based on type into London dry gin, old tom gin, plymouth gin and others. Among all these, London dry gins are considered to hold the largest market share. These types of gin are wide availability. They also offer a refreshing taste making it a favourite choice for consumers. London dry gins are not sweetened and possess a herbal taste. The lack of artificial tastes makes these gins stand in the market.

The juniper used for the flavouring of the base spirit makes it increases the preference of this segment. These juniper berries contain flavonoids and help in maintaining good cardiovascular health. These types of gins contain around 70% of alcohol by volume. Thus, they are preferred mostly in cocktail preparation. The fruity flavor with the citrus taste of this gin is mostly preferred by the consumers driving the segment growth.

Geographical Penetration

Increased Alcohol Consumption

The European gin market held the largest share. Europe is the place where gin originated. It is popular as the European heritage. Spain and UK have greater production of gin. The larger share of this region is due to the high production and consumption rates. There are many distilleries present in Europe in addition to the various emerging ones. According to Office for National Statistics, there were 820 distilleries for gin in UK.

The region has a westernized culture. Drinking alcohol has become more common among the adult population. The special occasions and social gatherings increased alcohol consumption. According to the 2021 WHO European health report, each year in Europe, the average alcohol consumption is 9.5 liters is pure alcohol. Further, the increased disposable income boosts this region's market growth.

United Kingdom is famous for its high production and contains around 1722 different gins. The development of various new flavor gins in the Europe market is expected to extend into the global market. The high alcohol consumption increased the sales of alcohol and, eventually gin in Europe. For instance, according to the Wine and Spirit Trade Association, almost 80 million bottles of gin were sold in 2021.

Competitive Landscape

The major global players in the market include Southwestern Distillery, Pernod Ricard S.A., Remy Cointreau, Forest Spirits Ltd, Diageo, Bacardi Limited, William Grant & Sons Limited, San Miguel Corporation, Lucas Bols and Nolet's Gin.

COVID-19 Impact Analysis

The outbreak of the COVID-19 pandemic negatively impacted the global gin market. The strict government regulations made all the business sectors halt their production. The disruption in resource availability and labor shortage made it difficult for the manufacturers to continue their production processes. The sudden declaration of lockdowns restricted the product's exposure to distributors and consumers.

There was also a disruption in the supply chain activities that reduced economic activity. The import and export restrictions halted production. The closure of pubs and bars decreased the demand for alcoholic beverages. The shutdown of liquor shops and specialty stores made it difficult for consumers to reach out for the products.

Alcoholic beverages have a greater demand in the celebration's time. Gin is used greatly as a spirit for premium drinks. The lockdown regulations and social distancing dismissed all the celebrations and events, decreasing product sales. The slow reduction of the pandemic and the availability of products through e-commerce slightly opened the market sales.

Russia- Ukraine War Impact

The Russia-Ukraine war created a negative impact on the alcoholic beverage industry. The war resulted in the shutdown of the production industries at the basic level to the disrupted surroundings. The labor shortage and limited resources resulted in halted production. The interrupted processes at the industrial level badly impact product production.

Trade of various products halted and resulted in economic loss. Distribution channels were negatively affected, leading to decreased market growth. The war created import and export trade disruptions, resulting in economic disturbances. The political and economic uncertainty created due to the war had a negative impact on the gin market.

By Type

London Dry Gin
Old Tom Gin
Plymouth Gin
Others

By Product

Flavored
Plain

By Price Point

Standard
Premium
Luxury

By Production Method

Pot Distilled Gin
Column Distilled Gin
Compound Gin

By Distribution Channel

Supermarket/Hypermarket
Specialty Stores
Online Channel
HoReCa
Others

By Alcohol by Volume

36-40%
40-45%
45-50%

By Application

Commercial
Residential

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In May 2023, Empress 1908 Indigo Gin, a Canadian distillery brand from Victoria Distillers, launched handcrafted gin Empress 1908 Elderflower Rose Gin.
In April 2023, Barr Hill Gin, a US-based distiller, partnered with Lawson's Finest Liquids, a local brewery, to launch its first RTD cocktail.
In April 2022, Bacardi-owned brand, Bombay Sapphire launched a lemon-flavoured gin, Citron Presse gin. This launch helps the company to expand its products in various regions.

Why Purchase the Report?

To visualize the global gin market segmentation based on type, product, price point, production method, distribution channel, alcohol by volume, application and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of gin market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global gin market report would provide approximately 93 tables, 100 figures and 189 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Type
3.2.Snippet by Product
3.3.Snippet by Price Point
3.4.Snippet by Production Method
3.5.Snippet by Distribution Channel
3.6.Snippet by Alcohol by Volume
3.7.Snippet by Application
3.8.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Alcohol Socialization
  - 4.1.1.2.Demand for Ready-to-Drink and Luxury Spirits
  - 4.1.1.3.Growing Popularity of Premium Drinks
- 4.1.2.Restraints
  - 4.1.2.1.Increased Health Consciousness
  - 4.1.2.2.High Cost and Rising Campaigns
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Type

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2.Market Attractiveness Index, By Type
7.2.London Dry Gin
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Old Tom Gin
7.4.Plymouth Gin
7.5.Others

8.By Product

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 8.1.2.Market Attractiveness Index, By Product
8.2.Flavored
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Plain

9.By Price Point

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Point
- 9.1.2.Market Attractiveness Index, By Price Point
9.2.Standard
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Premium
9.4.Luxury

10.By Production Method

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Production Method
- 10.1.2.Market Attractiveness Index, By Production Method
10.2.Pot Distilled Gin
- 10.2.1.Introduction
- 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3.Column Distilled Gin
10.4.Compound Gin

11.By Distribution Channel

11.1.Introduction
- 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.1.2.Market Attractiveness Index, By Distribution Channel
11.2.Supermarket/Hypermarket
- 11.2.1.Introduction
- 11.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3.Specialty Stores
11.4.Online Channel
11.5.HoReCa
11.6.Others

12.By Alcohol by Volume

12.1.Introduction
- 12.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Alcohol by Volume
- 12.1.2.Market Attractiveness Index, By Alcohol by Volume
12.2.36-40%
- 12.2.1.Introduction
- 12.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
12.3.40-45%
12.4.45-50%

13.By Application

13.1.Introduction
- 13.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 13.1.2.Market Attractiveness Index, By Application
13.2.Commercial
- 13.2.1.Introduction
- 13.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
13.3.Residential

14.By Region

14.1.Introduction
- 14.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 14.1.2.Market Attractiveness Index, By Region
14.2.North America
- 14.2.1.Introduction
- 14.2.2.Key Region-Specific Dynamics
- 14.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 14.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 14.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Point
- 14.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Production Method
- 14.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 14.2.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Alcohol by Volume
- 14.2.9.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 14.2.10.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 14.2.10.1.U.S.
  - 14.2.10.2.Canada
  - 14.2.10.3.Mexico
14.3.Europe
- 14.3.1.Introduction
- 14.3.2.Key Region-Specific Dynamics
- 14.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 14.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 14.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Point
- 14.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Production Method
- 14.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 14.3.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Alcohol by Volume
- 14.3.9.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 14.3.10.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 14.3.10.1.Germany
  - 14.3.10.2.U.K.
  - 14.3.10.3.France
  - 14.3.10.4.Italy
  - 14.3.10.5.Spain
  - 14.3.10.6.Rest of Europe
14.4.South America
- 14.4.1.Introduction
- 14.4.2.Key Region-Specific Dynamics
- 14.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 14.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 14.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Point
- 14.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Production Method
- 14.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 14.4.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Alcohol by Volume
- 14.4.9.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 14.4.10.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 14.4.10.1.Brazil
  - 14.4.10.2.Argentina
  - 14.4.10.3.Rest of South America
14.5.Asia-Pacific
- 14.5.1.Introduction
- 14.5.2.Key Region-Specific Dynamics
- 14.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 14.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 14.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Point
- 14.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Production Method
- 14.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 14.5.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Alcohol by Volume
- 14.5.9.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 14.5.10.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 14.5.10.1.China
  - 14.5.10.2.India
  - 14.5.10.3.Japan
  - 14.5.10.4.Australia
  - 14.5.10.5.Rest of Asia-Pacific
14.6.Middle East and Africa
- 14.6.1.Introduction
- 14.6.2.Key Region-Specific Dynamics
- 14.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 14.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 14.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Point
- 14.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Production Method
- 14.6.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 14.6.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Alcohol by Volume
- 14.6.9.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

15.Competitive Landscape

15.1.Competitive Scenario
15.2.Market Positioning/Share Analysis
15.3.Mergers and Acquisitions Analysis

16.Competitive Landscape

16.1.Competitive Scenario
16.2.Market Positioning/Share Analysis
16.3.Mergers and Acquisitions Analysis

17.Company Profiles

17.1.Southwestern Distillery
- 17.1.1.Company Overview
- 17.1.2.Product Portfolio and Description
- 17.1.3.Financial Overview
- 17.1.4.Key Developments
17.2.Pernod Ricard S.A.
17.3.Remy Cointreau
17.4.Forest Spirits Ltd
17.5.Diageo
17.6.Bacardi Limited
17.7.William Grant & Sons Limited
17.8.San Miguel Corporation
17.9.Lucas Bols
17.10.Nolet's Gin

LIST NOT EXHAUSTIVE

18.Appendix

18.1.About Us and Services
18.2.Contact Us

02-2729-4219

+886-2-2729-4219

License/价格

FAQ

琴酒市场 - 2023-2030

Gin Market - 2023-2030

目录

目录

第 1 章：方法与范围

第 2 章：定义与概述

第 3 章：执行摘要

第 4 章：动力学

第 5 章：产业分析

第 6 章：COVID-19 分析

第 7 章：按类型

第 8 章：副产品

第 9 章：按价格点

第 10 章：依生产方法分类

第 11 章：按配销通路

第 12 章：以酒精量计算

第 13 章：按应用

第 14 章：按地区

第15章：竞争格局

第16章：竞争格局

第 17 章：公司简介

第 18 章：附录