市场调查报告书
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1448063
年糕市场 - 2023-2030Rice Cakes Market - 2023-2030 |
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概述
2022年,全球年糕市场规模达201.8亿美元,预计2030年将达329.4亿美元,2023-2030年预测期间CAGR为6.32%。
人们健康意识的增强推动了年糕作为一种更健康的食品的流行。人们对这些产品的好处的认识不断增强,对市场成长产生了积极影响。年糕中含有大量的膳食纤维和其他营养素,使其成为健康生活方式的好选择。
根据世界动物基金会 2023 年统计数据,全球约有 8,800 万名素食者。纯素饮食的日益普及需要烘焙业使用植物性食品,例如年糕。大米零食的日益普及和各种口味的年糕的供应极大地影响了市场的扩张。
天然成分和健康益处的食品越来越受欢迎,推动了年糕市场的发展。根据美国过敏、气喘和免疫学学会的数据,麸质不耐症问题影响着全球约 4% 的人口。乳糜泻的增加推动了无麸质年糕市场的发展。
动力学
对健康产品的需求不断增长
蛋糕等烘焙产品总是有更大的需求。它们主要用于庆祝活动和特殊活动。蛋糕的多功能性使其成为完美的甜点。随着人们健康意识的不断增强,对健康产品的需求迅速增长。由于年糕对健康有益,因此比其他传统产品更健康。
高血压患者越来越多地采用低钠米糕。这些产品的低热量和高纤维含量使其更健康。大多数孩子都喜欢蛋糕,因为他们觉得蛋糕很好吃。据 NIH 称,每 100 名儿童中就有 1 名容易患乳糜泻。由于米糕不含麸质,儿童乳糜泻的增加增加了对米糕的需求。
各种产品可供选择
具有不同口味偏好的人可能需要食品中多种口味的选择。通常优选巧克力和焦糖口味的年糕。市场对咸味和辣味年糕的需求增加。製造商不断推出新产品来满足不断变化的消费者喜好。例如,2023年5月,全球食品公司CJ第一製糖宣布推出一款新的辣年糕。
消费者改变生活方式和食品偏好,开发新的创新产品,推动市场成长。许多製造商提供单份量的产品,以便在消费者中拥有更大的份量控制权。製造商透过积极的广告和开发有吸引力的包装来采用各种行销策略可能会对市场成长产生积极影响。
健康问题
这种年糕的碳水化合物含量较高,可能含有较高的升糖指数水平。这些产品中的糖分较高,会增加血糖水平,进而扰乱身体的新陈代谢。根据世界卫生组织统计,全球约有4.22亿人患有糖尿病。糖尿病病例的增加可能会减少蛋糕等含糖产品的消费,从而重新刺激市场成长。
过度消费这些产品所提供的过多能量可能会导致体重增加。 2022年,世界卫生组织宣布全球有超过10亿人肥胖。随着生活方式疾病的流行,蛋糕产品正在失去市场销售,因为消费者选择更健康的替代产品。此外,年糕不符合消费者对质地和风味的期望,阻碍了市场成长。
Overview
Global Rice Cakes Market reached US$ 20.18 billion in 2022 and is expected to reach US$ 32.94 billion by 2030, growing with a CAGR of 6.32% during the forecast period 2023-2030.
The increased health consciousness among people drives rice cakes' popularity as a healthier food product. The growing awareness among people regarding the benefits of these products positively influences market growth. The greater amounts of dietary fibre and other nutrients in the rice cake make it a good choice for leading a healthy lifestyle.
According to World Animal Foundation stats 2023, there are approximately 88 million vegans worldwide. The rising adoption of a vegan diet demands plant-based food products in the bakery sector, like rice cakes. The growing popularity of rice snacks and the availability of rice cakes in various flavours greatly impact the market expansion.
The growing popularity of food products with natural ingredients and health benefits boost the market for rice cake. According to the American Academy of Allergy, Asthma and Immunology, the gluten intolerance problem is affecting around 4% of the worldwide population. The increased conditions of celiac disease drive the market for gluten-free rice cakes.
Dynamics
Growing Demand for Healthy Products
Bakery products like cakes always have greater demand. They are primarily used in celebrations and special events. The versatile nature of cakes makes them a perfect dessert. With the growing health consciousness among people, the demand for healthy products is rising rapidly. Rice cake forms a healthier option than other conventional products due to their increased health benefits.
People with high blood pressure increasingly adopt rice cakes with low sodium content Low caorie and high fiber content in these products make it healthier. Most children are fond of cakes as they find them delicious. According to NIH, 1 among 100 children is prone to celiac disease. The increased pediatric celiac disease increased the demand for rice cake due to its gluten-free nature.
Various Product Availability
People with various taste preferences may demand various choices of flavours in the food product. Commonly chocolate and caramel flavored rice cakes are preferred. The market has increased demand for savoury and spicy rice cakes. Manufacturers are launching new products to meet the changing consumer preferences. For instance, in May 2023, a global food company, CJ Cheiljedang announced the launch of a new spicy rice cake.
Consumers' changing lifestyles and food preferences to develop new and innovative products driving the market growth. Many manufacturers offer their products in a single-serve range to have a greater portion control among consumers. The manufacturers' adoption of various marketing strategies through aggressive advertising and developing attractive packaging may positively affect the market growth.
Health Concerns
The higher carbohydrate content of this rice cake may contain higher glycemic index levels. These products disturb the body's metabolism by increasing blood sugar levels due to higher sugars in them. According to the World Health Organization, there are about 422 million people are suffering from diabetes in the world. The increased cases of diabetes may reduce the consumption of sugary products like cakes, retraining the market growth.
The excessive energy provided by the overconsumption of these products may lead to weight gain. In 2022, WHO announced that over 1 billion people worldwide are obese. With the increased prevalence of lifestyle diseases, cake products are losing market sales as consumers opt for healthier alternative products. In addition, the rice cake doesn't meet consumers' texture and flavour expectations, hindering market growth.
The global rice cakes market is segmented based on raw material, type, product, flavor, category, packaging, distribution channel, application and region.
Higher Demand Among all Age Groups
The global rice cake market is segmented by flavor into chocolate, apple cinnamon, chicken, caramel and others. Due to its higher demand, the chocolate flavor rice cake market is enlisted to possess the largest share. The rich taste of chocolate flavor in the rice cake makes it a heavenly combination to explore. The chocolate flavor is tasty and nutritious at the same time.
This chocolate flavour's smooth texture, sweet taste and health benefits make it ideal for their application in rice cake, driving the segment's growth. The new and innovative product launches in this segment positively impact the segment's growth. For instance, a UK-based company, Mountain Joe's, launched their new product, a high-protein rice cake with chocolate flavour.
Largest Rice Consumers
The Asia-Pacific region held the largest share of the global rice cake market due to the presence of the highest number of rice consumers. India, China and other countries in this region have higher production and consumption of rice grain. According to USDA, China attributed the production of about 145,946 MT of rice in 2022-2023 and has a total harvest attribution of about 7.08 MT/HA. Thus, providing the raw material availability for the product production.
The increased snacking culture in this region is positively affecting the market's growth. Rice cakes are consumed as traditional cakes in this region. Busy lifestyles and increased demand for healthy snack products by the consumers of this region boost market expansion. The increased health consciousness among people and growing demand for healthy products drive this region's market growth.
Technological advancements in the food sector expand the opportunity to produce various products. The availability of rice cakes in various boost markets. There are many popular local brands of this product that drive the market. In addition, the extraordinary promotion strategies applied by market players help market expansion. The rising disposable incomes of people and increasing accessibility of e-commerce boost the market growth.
The major global players in the market include Quaker, De KatjangBV, Kellogg's, Sano Rice, Joy Snacks, Ambrosia Organic, Vital Cakes, Lundberg, Topco Associates LLC and Ricegrowers.
The outbreak of the COVID-19 pandemic moderately impacted the global rice snacks market. The decreased production and availability of rice and other raw materials impacted product production. In addition, the labour shortages also halted production at the industrial level. The strict regulations from the government resulted in the shutdown of many manufacturing industries.
There was also a disruption in the supply chain activities that reduced economic activity. The import and export restrictions halted production. On the other hand, packed and convenient healthy food products were in demand during the pandemic. People became health conscious and demanded tasty and healthy products. The increased snacking habits during the period positively impacted the market.
The rising consumption of packaged food, in turn, had a positive impact on the rice snacks market. The need for a proper healthy diet increased the product demand. In addition, the increased use, accessibility and popularity of the e-commerce sector and the wide availability of these products in online sales increased the market demand.
The Russia-Ukraine war had a negative impact on many industrial sectors, including food. The market growth was affected by the scarcity of raw materials, reduced workforce, and distribution channel disruption. The labor shortage and a lack of resources for production badly impacted the market. The interrupted processes at the industrial level badly impact product production.
Distribution channels were negatively affected, leading to decreased market growth. There was a change in consumer food preferences. The war created import and export trade disruptions, resulting in economic disturbances. The political and economic uncertainty created due to the war had a negative impact on the rice snacks market.
The global rice cakes market report would provide approximately 118 tables, 109 figures and 229 Pages.
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