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1448064

超级食品粉市场 - 2023-2030

Superfood Powders Market - 2023-2030

出版日期: 2024年03月08日 | 出版商:

DataM Intelligence | 英文 189 Pages | 商品交期: 约2个工作天内

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简介目录

概述

2022年，全球超级食品粉市场达到51.2亿美元，预计2030年将达到86.6亿美元，2023-2030年预测期间CAGR为6.8%。

消费者正在选择天然和环保的食品。他们选择不含化学物质的食品。对有机和清洁标籤产品的需求不断增加。这种不断增长的需求正在激励市场製造商扩大在这一特定领域的业务。例如，美国有机婴儿食品公司 Happy Family Organics 在 2022 年 10 月获得了 700 万美元融资。这是透过扩大其婴幼儿有机超级食品粉系列来实现的。

由于消费者素食主义趋势的不断增长，对纯素蛋白粉的需求正在增加。世界动物基金会估计，全世界大约有 8,800 万素食主义者。随着消费者不断增长的需求和要求，各种新产品不断推出。主要市场参与者之间的收购和合併正在扩大市场成长。

市面上新兴的公司在註重新产品推出的同时，推出各种有机藻类膳食补充品。例如，2022 年 6 月，美国跨国连锁超市 Whole Foods 推出了自己的超级食品粉系列，其中含有螺旋藻和小球藻等成分。人们健康意识的增强和对健康膳食补充剂的需求不断增长推动了全球超级食品粉市场的成长。

动力学

对健康的益处

超级食品粉由富含营养和抗氧化剂的蔬菜和水果以及草药和根製成。这些超级食品粉被认为是营养丰富的食物选择，以最少的热量提供最大的营养益处。这些粉末被混合到食物和饮料中以供定期摄取。这些粉末可以增强免疫力，也有助于身体排毒。它们有助于达到人体每日建议的维生素和矿物质摄取量，并支持整体健康。

消费者支持食用超级食品粉以增强免疫力并成功摄取每日必需营养素。这些粉末还富含益生元，支持平衡的肠道菌丛和规律的排便。这些粉末中的维生素、蛋白质、纤维、矿物质和其他营养成分使其成为注重健康的人的完美选择。

对天然和有机成分的需求不断增长

日益增长的健康和环境问题创造了对天然和有机食品的需求。消费者对饮食习惯的偏好改变了。人们越来越认识到化学物质对人类健康和环境的不利影响，推动了对不含化学农药的食品的需求。超级食品粉被认为是天然食品，因为它们对环境的影响最小。

人们越来越意识到天然和有机成分的相关益处以及这些成分对他们健康的长期影响。有机农业是市场的趋势，新产品的推出推动了市场的成长。例如，2022 年 3 月，Navitas Organics 推出了再生有机认证可可粉。这鼓励再生有机农业和以植物为基础的生活方式。

人们对健康和纯素产品的兴趣日益浓厚

超级食品粉提供均衡的饮食。它们可以促进心臟健康并有助于减肥。它们可以提高能量水平，甚至减少老化的影响。随着肥胖和糖尿病的日益流行，消费者选择健康饮食，避免精加工食品。健康饮食的日益普及增加了对这些粉末的需求。消费者积极寻求具有特定健康益处的功能性食品，例如免疫支持、消化健康和增强能量。

纯素食主义的兴起正在引领健康纯素食产品的推出。例如，2020 年 2 月，甜菜产品创新品牌 Love Beets 在其食品系列中添加了 Love Beets 粉。生产出由 35 种植物成分组成的健康粉末混合物。这些粉末是 100% 甜菜，不含任何添加糖。它们是纯素食和无麸质产品，满足所有消费者的需求。

保养品应用

超级食品粉末被纳入个人护理产品。它们为美容产品提供功能优势。消费者越来越意识到美容产品中合成成分的有害影响。消费者对护肤配方的偏好不断变化，以及对化妆品和个人护理产品中天然成分的兴趣日益浓厚，推动了护肤应用中对超级食品粉末的需求。

近年来，这些超级食品粉末的功能优势推动了其在个人护理产品中的高需求。人们对这些产品的了解不断增加，对高品质产品的需求不断增长，鼓励製造商加入超级食品粉末，并用超级食品成分创造全天然护肤产品。例如，2023 年 5 月，美容产业的新进者 Bayla Skin 宣布推出以超级食品为动力的纯素和无残忍产品。

成本高且消费者意识有限

日益严峻的环境挑战使得产品原料的生产变得困难。由于产量有限，生产者无法满足产品的需求。供应短缺可能会更大地限制市场成长，因为它会增加原材料成本。此外，这些产品大部分是从其他国家进口的。运输成本增加了产品生产的成本。此外，进出口法规可能成为市场的障碍。

采购优质原料的困难和价格波动使得对价格敏感的消费者更难买得起这种产品。消费者对这些超级食品粉的存在和健康益处知之甚少。政府对产品及其标籤的严格监管也会阻碍市场。

竞争激烈，缺乏法规和标准化

超级食品粉市场的不当监管为产品的适当标准化带来了挑战。未制定的标准导致这些产品的品质和有效性发生变化。这种不固定的标准化导致消费者在选择可靠且高品质的超级食品粉时面临问题。

在某些地区，超级食品粉品种的供应有限。此外，市场竞争激烈。市场上存在许多主要参与者，同时也有更多新出现的竞争对手。激烈的竞争会降低单一公司的市场占有率。这缩小了市场的可用客户群。

Consumers are choosing natural and eco-friendly foods. They are opting for chemical-free food products. There is an increasing demand for organic and clean-label products. This rising demand is motivating market manufacturers to expand their business in this particular segment. For instance, Happy Family Organics, a US-based organic and baby food company, secured $7 million in October 2022. This was achieved by expanding its line of organic superfood powders for babies and toddlers.

The demand for vegan-based protein powders is increasing due to the growing consumer veganism trend. The World Animal Foundation estimates that approximately 88 million vegans are present in the world. Various new products are launching as a result of the growing needs and demands of the consumer. The acquisitions and mergers among the key market players are expanding the market growth.

The emerging companies in the market focus on new product launches while inducing various organic algae dietary supplements. For instance, in June 2022, Whole Foods, an American multinational supermarket chain, launched its own line of superfood powders featuring ingredients like spirulina and chlorella. The increasing health consciousness among people and the growing demand for healthy diet supplements drive the global superfood powders market growth.

Dynamics

Health Benefits

The superfood powders are made from vegetables & fruits and, herbs & roots that are rich in nutrients and antioxidants. These superfood powders are considered a nutrient-rich food choice and provide maximum nutritional benefits with minimal calories. These powders are mixed into food and beverages for regular intake. These powders work as an immunity booster and also help in body detoxification. They help reach the body's daily recommended vitamins and mineral intake and support overall health.

Consumers are supportively consuming superfood powders to boost their immunity and succeed in their daily intake of essential nutrients. These powders are also high in prebiotics and support balanced gut flora and regular bowel movements. The vitamins, protein, fibre, minerals and other nutrient contents in these powders make them a perfect choice for health-conscious people.

Growing Demand for Natural and Organic Ingredients

The increasing health and environmental concerns create demand for natural and organic food products. There is a shift in consumer preferences regarding food habits. The increased awareness about the adverse effects of chemicals on human health and the environment is driving the demand for food products that are free from chemical pesticides. The superfood powders are considered to be natural foods as they have a minimum environmental impact.

People are becoming aware of the associated benefits of natural and organic ingredients and the long-term impact of these ingredients on their health. The organic farming is trending in the market, and new launches fuel market growth. For instance, in March 2022, Navitas Organics launched Regenerative Organic Certified cacao powder. This encourages regenerative organic farming and plant-based lifestyles.

Growing Interest in Health and Vegan Products

The superfood powders provide a well-balanced diet. They can promote heart health and can aid with weight loss. They improve energy levels and even reduce the ageing effects. With the increasing prevalence of obesity and diabetes, consumers opt for healthy diets avoiding highly-processed foods. The rising adoption of a healthy diet boosts these powders' demand. Consumers actively seek functional foods that offer specific health benefits, such as immune support, digestive health, and energy enhancement.

The increased veganism is leading the way to the launch of healthy vegan products. For instance, in February 2020, Love Beets, an innovative brand of beet products, added Love Beets powder to its food line. A healthy powder mixture made up of 35 plant-based ingredients is produced. These powders are 100% beets without any added sugars. They are vegan and gluten-free products, meeting all consumer demands.

Skincare Applications

The superfood powders are incorporated into personal care products. They provide functional benefits to beauty products. Consumers are becoming more aware of the detrimental effects of synthetic ingredients in their beauty products. The consumer's changing preferences for skin care formulations and increasing interest in natural ingredients in their cosmetics and personal care products drive the demand for superfood powders in skin care applications.

The functional advantages of these superfood powders are hyping their high demand in personal care products in recent years. The increased knowledge about these products and rising demand for high-quality products encourage manufacturers to incorporate superfood powders and create all-natural skincare products with superfood ingredients. For instance, in May 2023, Bayla Skin, the newest entrant in the beauty industry, announced the launch of superfoods-powered vegan and cruelty-free products.

High Cost and Limited Consumer Awareness

The rising environmental challenges make it hard to produce the raw materials for the products. With limited production, producers cannot meet the demand for the product. The shortage in the supply can be a greater restrain for market growth as it increases raw material costs. In addition, most of these products are imported from other countries. The transportation costs add more costs for product production. Further, the import and export regulations can be a hurdle for the market.

The difficulties in sourcing high-quality ingredients and price fluctuations make it harder for a price-conscious consumer to afford this product. There is little awareness among consumers regarding the existence and health benefits of these superfood powders. The stringent government regulations of the products and their labelling also can hinder the market.

High Competition and Lack of Regulations and Standardization

The improper regulation of the superfood powders market is creating challenges in the imposition of proper standardization of the product. The unset standards are leading to variations in the quality and effectiveness of these products. This unfixed standardization is causing consumers to face problems selecting a reliable and high-quality superfood powder.

There is a limited availability of superfood powder varieties in some regions. Further, the market has high competition. Many key players exist in the market with a lot more newly emerging competitors. The high competition can lower an individual company's market share. This narrows down the available customer base of the market.

Segment Analysis

The global superfood powders market is segmented based on type, nature, distribution channel, application and region.

High Demand

The global superfood powders market is segmented by type of fruits & vegetable powder and herbs & roots powder. Fruits & vegetable powder held the largest segment in the global superfood powders market analysis. The high demand and ease of preparation and consumption of these products drive segment growth. The fruits & vegetable powder provide convenient ways of incorporating healthy foods into the diet.

They promote immunity and the overall wellness of a person. These are high in antioxidants and induce nutritional value in food products. Baobab and pomegranate are rich in nutrients and used to prepare fruit-based superfood powders. They are often used in smoothies and dessert preparations. Similarly, vegetable-based superfood powders, including spinach and kale, are added to soups, sauces, and savoury dishes to enhance nutritional content.

Geographical Penetration

Increased Health Consciousness Among People

The increasing consumer health awareness and the need for foods with health benefits to lead a healthy lifestyle drive North America's market growth. There is a growing demand for natural and organic food products in this region. According to the Nutrition Business Journal, U.S. sales of organic food products reached $52.0 billion in 2021.

The increased superfood powder penetration in the beverage and food industry and the rising adoption of this product-based product by health-conscious consumers drive the region's growth. The growing influence of social media on the healthy lifestyle of people and the booming e-commerce sector facilities fuel the reach of these products to the public.

The presence and availability of key major players in the market, such as Sunfood Superfoods in this region, boost market expansion. The launch of new products by manufacturers has also contributed to the largest share of this region in the superfood powders market. For instance, in August 2022, Sunfood launched new superfood hydration blends for fitness enthusiast people.

Competitive Landscape

The major global players in the market include Sunfood, Glanbia PLC, Orgain, Suncore Foods Inc, Nature's Superfoods, Country Farms, Your Super, Naturya, Creative Nature Ltd and Navitas Organics.

COVID-19 Impact Analysis

The outbreak of the COVID-19 pandemic positively impacted the global superfood powders market. People have become more health conscious and actively adopting healthy food habits. The rise in customer interest in health and wellness products during covid increased the necessity of superfood powders. The increased awareness among people regarding the health benefits of these products increased product demand and sales.

COVID-19 resulted in the disruption of supply chains. This led to shortages and impacted production and distribution in the market. The pandemic led to widespread lockdowns and restrictions, impacting food production activities worldwide. People craved various flavoured food products, increasing the market demand.

The increasing healthy diet approach among people a healthy life increased the use of superfood powders in various food and beverage products. The health concerns and the need to improve immunity increased the demand for food and beverage that provide functional benefits. Online ordering helped the market growth during the lockdown situation. Online sales channels are becoming increasingly important for both developing players and consumers. Local vendors entered online platforms to expand their business.

Russia- Ukraine War Impact

The Russia-Ukraine war majorly impacted the overall food and beverage industry. The scarcity of raw materials, reduced workforce, and distribution channel disruption affected the packaged food products market growth, thereby affecting the superfood powders market. The war also created an imbalance in the demand-supply chain.

The disruption in the import and export trades had a huge impact on the overall economy. The interrupted trade among various countries, along with the government policy changes, impacted the market. The exchange rate fluctuations also affected the market. Eastern Europe, Central Asia and United States experienced most of the political and economic uncertainty due to this war.

By Type

Fruits & Vegetable Powder
Herbs & Roots Powder

By Nature

Organic
Conventional

By Distribution Channel

Convenience Stores
Specialty Stores
Pharmacy Store
Online Stores
Others

By Application

Food
Beverage
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In March 2023, Organixx, one of the best healthcare brands, raised $10 million in funding to develop its line of organic superfood powders and supplements.
In January 2023, Nature's Bounty, manufacturer, marketer, distributor and retailer of high-quality nutritional supplements, acquired Superfood Company, a leading supplier of superfood powders and supplements.
In August 2022, Nestle Health Science partnered with Nutrino Health, a guide for the Nutrition Facts in food, to develop personalized nutrition plans using superfood powders.

Why Purchase the Report?

To visualize the global superfood powders market segmentation based on type, nature, distribution channel, application and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of superfood powders market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global superfood powders market report would provide approximately 69 tables, 67 figures and 189 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Market Definition and Overview

3.Executive Summary

3.1.Market Snippet, by Type
3.2.Market Snippet, by Nature
3.3.Market Snippet, by Distribution Channel
3.4.Market Snippet, by Application
3.5.Market Snippet, by Region

4.Market Dynamics

4.1.Market Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Health Benefits
  - 4.1.1.2.Growing Demand for Natural and Organic Ingredients
  - 4.1.1.3.Growing Interest in Health and Vegan Products
  - 4.1.1.4.Skincare Applications
- 4.1.2.Restraints
  - 4.1.2.1.High Cost and Limited Consumer Awareness
  - 4.1.2.2.High Competition and Lack of Regulations and Standardization
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During the Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Type

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2.Market Attractiveness Index, By Type
7.2.Fruits & Vegetable Powder
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Herbs & Roots Powder

8.By Nature

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 8.1.2.Market Attractiveness Index, By Nature
8.2.Organic
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Conventional

9.By Distribution Channel

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2.Market Attractiveness Index, By Distribution Channel
9.2.Convenience Stores
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Specialty Stores
9.4.Pharmacy Stores
9.5.Online Stores
9.6.Others

10.By Application

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.1.2.Market Attractiveness Index, By Application
10.2.Food
- 10.2.1.Introduction
- 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3.Beverage
10.4.Others

11.By Region

11.1.Introduction
- 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2.Market Attractiveness Index, By Region
11.2.North America
- 11.2.1.Introduction
- 11.2.2.Key Region-Specific Dynamics
- 11.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 11.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1.U.S.
  - 11.2.7.2.Canada
  - 11.2.7.3.Mexico
11.3.Europe
- 11.3.1.Introduction
- 11.3.2.Key Region-Specific Dynamics
- 11.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 11.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1.Germany
  - 11.3.7.2.U.K.
  - 11.3.7.3.France
  - 11.3.7.4.Italy
  - 11.3.7.5.Spain
  - 11.3.7.6.Rest of Europe
11.4.South America
- 11.4.1.Introduction
- 11.4.2.Key Region-Specific Dynamics
- 11.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 11.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1.Brazil
  - 11.4.7.2.Argentina
  - 11.4.7.3.Rest of South America
11.5.Asia-Pacific
- 11.5.1.Introduction
- 11.5.2.Key Region-Specific Dynamics
- 11.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 11.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 11.5.8.China
- 11.5.9.India
- 11.5.10.Japan
- 11.5.11.Australia
- 11.5.12.Rest of Asia-Pacific
11.6.Middle East and Africa
- 11.6.1.Introduction
- 11.6.2.Key Region-Specific Dynamics
- 11.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 11.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

12.Competitive Landscape

12.1.Competitive Scenario
12.2.Market Positioning/Share Analysis
12.3.Mergers and Acquisitions Analysis

13.Company Profiles

13.1.Sunfood
- 13.1.1.Company Overview
- 13.1.2.Product Portfolio and Description
- 13.1.3.Financial Overview
- 13.1.4.Key Developments
13.2.Glanbia PLC
13.3.Orgain
13.4.Suncore Foods Inc
13.5.Nature's Superfoods
13.6.Country Farms
13.7.Your Super
13.8.Naturya
13.9.Creative Nature
13.10.Navitas Organics

LIST NOT EXHAUSTIVE

14.Appendix

14.1.About Us and Services
14.2.Contact Us

02-2729-4219

+886-2-2729-4219

License/价格

超级食品粉市场 - 2023-2030

Superfood Powders Market - 2023-2030

目录

目录

第 1 章：方法与范围

第 2 章：市场定义与概述

第 3 章：执行摘要

第 4 章：市场动态

第 5 章：产业分析

第 6 章：COVID-19 分析

第 7 章：按类型

第 8 章：本质

第 9 章：按配销通路

第 10 章：按应用

第 11 章：按地区

第 12 章：竞争格局

第 13 章：公司简介

第 14 章：附录