市场调查报告书
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1448065
米零食市场 - 2023-2030Rice Snacks Market - 2023-2030 |
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概述
2022年,全球米零食市场规模达64.8亿美元,预计2030年将达到97.2亿美元,2023-2030年预测期间CAGR为5.2%。
人们日益增强的健康意识导致各种健康产品的发现。随着忙碌的生活方式,消费者采用健康的零食产品来满足他们的日常饮食需求。消费者和製造商在生产各种零食时使用优质健康的原料推动了市场的成长。
米的无麸质结构使其成为患有乳糜泻的消费者食用这些产品的理想选择。米零食有助于满足注重健康的消费者的饮食限制。米零食是一种无麸质和低碳水化合物类别的纯素产品。这些零食产品在线下和线上销售管道的更广泛可及性推动了市场的成长。
主要市场参与者的各种收购和新产品开发对市场成长产生了积极影响。例如,2023年2月,儿童零食品牌Pirate's Booty宣布推出新产品Crunch Attack Rica and Corn Puffs。这些无麸质儿童泡芙的推出扩大了该产品的市场规模。
动力学
对健康零食的需求不断增长
年糕和米果因其口味和营养成分而越来越受到消费者的欢迎。使用芳香香料和美味香草使该产品提供令人满意的零食体验。健康零食越来越受欢迎。根据美国国立卫生研究院的数据,在美国成年人的饮食中,零食提供的能量占总能量摄取的 22%。
不同形状和口味的米零食种类繁多,为顾客提供了比传统油炸零食更健康的选择。市场顶尖企业的创新健康产品增加了市场对米零食的需求。向市场推出低糖和低钠零食推动了市场成长。
消费者意识不断提高
世界各地的消费者越来越注重健康并要求健康食品。随着对营养零食的需求增加,製造商正在开发以大米为基础的产品,以满足对营养丰富的产品的需求。消费者对大米零食产品健康益处的认识不断提高,对市场成长产生了积极影响。
米零食有益身心健康。这种谷物富含纤维和较低的发炎特性,增加了其营养成分。它们可以增强消化并提供健康益处。根据美国过敏、气喘和免疫学学会的数据,全球约 4% 的人口患有麸质不耐症。无麸质米对寻找无麸质产品的人有更大的需求。
激烈的竞争和价格波动
全球大米零食市场面临可能影响市场成长的限制因素。米和其他产品原料的短缺导致价格上涨。用于製备这些产品的原材料的价格波动可能会影响整个生产成本。由于其微妙的特性,在产品生产中使用天然成分可能对製程提出更大的挑战。
保持标准的产品口味和品质可能是阻碍因素,因此产品是在不使用任何化学添加剂和人工防腐剂的情况下生产的。製造商使用先进的加工技术可能会导致生产成本较高,从而提高最终产品的价格。此外,随着新产品的加入和现有产品线的扩展,市场竞争的加剧可能会减少公司的收入。
Overview
Global Rice Snacks Market reached US$ 6.48 billion in 2022 and is expected to reach US$ 9.72 billion by 2030, growing with a CAGR of 5.2% during the forecast period 2023-2030.
The growing health consciousness among people is resulting in the discovery of various healthy products. With hectic lifestyles, consumers adopt healthy snack products to meet their daily dietary requirements. The use of high-quality and healthy ingredients by consumers and manufacturers in producing various snacks drives market growth.
The gluten-free structure of rice makes it ideal for consumers suffering from celiac disease to consume these products. The rice snacks help satisfy the conditions of dietary restrictions of the health-concerned consumers. Rice snack is a vegan product in the gluten-free and low-carb category. The wider accessibility of these snack products in offline and online sales channel fuel market growth.
The various acquisitions and new product developments from the key market players are positively affecting the market growth. For instance, in February 2023, Pirate's Booty, a kids' snacks brand, announced the launch of its new product, Crunch Attack Rica and Corn Puffs. The launch of these gluten-free kids' puffs increased this product's expansion in the market.
Dynamics
Growing Demand for Healthy Snacks
Rice cakes and rice crackers have increased in popularity among consumers due to their taste and nutritious profile. Using aromatic spices and flavorful herbs makes this product provide a satisfying snacking experience. Healthy snacking is gaining popularity. According to the National Institute of Health, in an adult American diet, snacks are attributed to providing 22% of the total energy intake.
The wide range availability of different shapes and tastes of rice snacks provides customers a healthier option than conventional fried snacks. The innovative and healthy products by the top players of the market increase the demand for rice snacks in the market. Launching low-sugar and low-sodium snacks into the market drives market growth.
Rising Consumer Awareness
Consumers around the world are becoming health-conscious and demanding healthy food products. With the increased demand for nutritious snacks, manufacturers are developing rice-based products to meet the demand for nutrient-rich products. The increased consumer awareness regarding the health benefits of rice-based snack products positively impacts market growth.
Rice snacks are suitable for physical and mental health. The rich fibre and lower inflammation properties of this grain increase its nutritional profile. They enhance digestion and provide health benefits. According to the American Academy of Allergy, Asthma and Immunology, the condition of gluten intolerance is observed to be affecting around 4% of the worldwide population. Rice being gluten-free has a greater demand for people looking for gluten-free products.
High Competition and Price Fluctuations
The global rice snack market faces restraining factors that can impact market growth. The shortage in the rice and other ingredients of the products increase their prices. The price fluctuations of the raw materials used in the preparation of the these product may effect the entire production costs. The use of natural ingredients in product production can be a greater challenge to process due to its delicate properties.
Maintaining standard product taste and quality can be hindering factors then the produced is produced without any chemical additives and artificial preservatives. The use of advanced processing techniques by the manufacturers may result in the high production costs, incresing the price of final product. In addition, the increasing competition in the market with the new entries and expansion of exsiting product lines may decrese the income of the companies.
The global rice snacks market is segmented based on type, product, nature, age group, distribution channel and region.
Growing Demand Among all Age Groups
The global rice snacks market is segmented based on the product type into rice cakes, crisps, crackers, biscuits, chips and others. The rice cake segment accounted for the higher share value due to the increased demand for these products as healthy dessert options. Cake is all-time favourite dessert for all age groups. With the increased trend of healthy eating, manufacturers are developing healthy cakes with the help of various nutritious flours like rice.
The wide flavors availability in the segement drives its expansion. The innovative product launches and availability of products with 1 serve along with the incresed adverstitements increase the segment demand. With the incresing demand for these products, many manufacturers are investing in the expansion of this business. For instance, SanoRice Group announced to invest in the rice and multigrain cakes, market, in May 2022, in order to expand the availability of products to meet the growing demand.
Increased Consumption of Conveninece Products
The Asia-Pacific region accounts for the heightened share of the global rice snacks market. High production and consumption of rice and rice-based products in the countries of this region drive market growth. According to USDA, India attributed the production of about 1,36,000 MT of rice in 2022-2023 and has a total harvest attribution of about 4.28 MT/HA.
Rapid urbanization and increasing snacking habits among all age groups drive market growth. Busy lifestyles and increased demand for healthy snack products by the consumers of this region boost market expansion. Increasing production and consumption of convenience rice-based food products fuel the expansion of the market. The rise in working population is demanding more for snacking choices.
Many local brands are famous for traditional rice-based snacks in the Asian market. Rice-based snacks like rice papad, peanut rice cake and rice culet are always popular rice-based snacks in the Indian market. With the improvements in technological advancements, manufacturers are offering several varieties of rice snacks.
The major global players in the market include Pepsico Inc, Kellogg's, Element Snacks Inc, General Mills, Kameda Seika Co. Ltd, Blue Diamond Growers, Lundberg Family Farms, Topco Associates LLC, Nestle S.A. and Ricegrowers.
The outbreak of the COVID-19 pandemic moderately impacted the global rice snacks market. The decreased production and availability of rice and other raw materials impacted product production. In addition, the labour shortages also halted production at the industrial level. The strict regulations from the government resulted in the shutdown of many manufacturing industries.
There was also a disruption in the supply chain activities that reduced economic activity. The import and export restrictions halted production. On the other hand, packed and convenient healthy food products were in demand during the pandemic. People became health conscious and demanded tasty and healthy products. The increased snacking habits during the period positively impacted the market.
The rising consumption of packaged food, in turn, had a positive impact on the rice snacks market. The need for a proper healthy diet increased the product demand. In addition, the increased use, accessibility and popularity of the e-commerce sector and the wide availability of these products in online sales increased the market demand.
The Russia-Ukraine war had a negative impact on many industrial sectors, including food. The market growth was affected by the scarcity of raw materials, reduced workforce, and distribution channel disruption. The labor shortage and a lack of resources for production badly impacted the market. The interrupted processes at the industrial level badly impact product production.
Distribution channels were negatively affected, leading to decreased market growth. There was a change in consumer food preferences. The war created import and export trade disruptions, resulting in economic disturbances. The political and economic uncertainty created due to the war had a negative impact on the rice snacks market.
The global rice snacks market report would provide approximately 85 tables, 87 figures and 189 Pages.
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