市场调查报告书
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1448066
无糖食品市场 - 2023-2030Sugar Free Foods Market - 2023-2030 |
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概述
2022年,全球无糖食品市场达到154.1亿美元,预计2030年将达236.4亿美元,2023-2030年预测期间CAGR为5.5%。
注重健康的消费者对健康营养食品的需求不断增长,从而增加了对无糖食品的需求。无糖食品在愿意控制卡路里摄取量的人中越来越受欢迎。根据世界卫生组织 2022 年的数据,全球有超过 10 亿人肥胖。此类生活方式疾病的日益普及增加了含糖替代品或天然甜味剂产品的使用。
随着肥胖和糖尿病等食糖健康问题的日益增多,许多国家的政府已采取主动措施,透过对含糖饮料征税来减少糖的摄取。此外,世界卫生组织等世界组织提出的减少糖摄取量的建议可能会对无糖食品市场产生积极影响。
消费者越来越意识到无糖食品相对于含糖产品的健康益处,从而促进了市场销售。扩大分销管道、这些产品的广泛供应以及不断增长的电子商务平台和便利商店推动了市场的扩张。此外,消费者负担能力的提高以及社交媒体对人们健康和生活方式的重大影响扩大了产品的成长。
动力学
人们日益关注含糖产品
无糖食品是含糖产品的健康替代品。低热量无糖产品有助于维持健康饮食。糖和糖基产品对健康的不利影响增加了对无糖产品的需求。含糖产品消费的成长可能会导致各种健康问题,如糖尿病、肥胖、蛀牙和其他慢性问题。
国际糖尿病联盟地图集估计,到2021 年,约有5.37 亿成年人患有糖尿病。预计到2030 年,这一数字将达到6.43 亿。肥胖和糖尿病患病率的不断上升,鼓励注重健康的消费者选择无糖食品,从而推动市场成长。各种无糖食品可帮助消费者减少糖的摄取并帮助控制生活方式障碍。
对更健康无糖食品的需求不断增长
消费者更喜欢低热量的健康食品。消费者消费模式的改变导致在不同食品中广泛使用糖替代品。各种麵包、糖果和饮料都是无糖生产的。自製食品对蜂蜜等天然甜味剂的需求量大。糖替代品在不影响产品口味的情况下替代糖的能力有利于它们在各种食品和饮料中的使用。
市场上的主要参与者正在生产更健康的无糖产品,以满足不断变化的消费者食品偏好。例如,加拿大饼干生产公司 Voortman Cookies Limited 于 2023 年 3 月推出了具有香草和巧克力两种不同口味的零糖迷你威化饼。该产品不使用人工色素和香料。这些来自天然的饼干使其成为更健康的选择。
替代甜味剂的副作用
无糖产品是在糖精、阿斯巴甜等糖替代品的帮助下生产的。过量食用这些糖替代品会对健康造成不利影响。据美国国立卫生研究院称,长期食用糖精可能会导致肝臟、肾臟等健康相关问题。此外,该组织还揭示了与阿斯巴甜相关的心血管和其他健康问题的风险增加。
人们对人造甜味剂的健康挑战的认识不断增强,这降低了他们的接受度,限制了市场的成长。此外,大量含糖产品的供应和人工甜味剂的口味问题可能会阻碍市场扩张。此外,糖替代品的高价格可能会提高产品的最终价格,使对价格敏感的消费者更难以负担。
Overview
Global Sugar Free Foods Market reached US$ 15.41 billion in 2022 and is expected to reach US$ 23.64 billion by 2030, growing with a CAGR of 5.5% during the forecast period 2023-2030.
Rising demand for healthy and nutritious food products among health-conscious consumers raises the demand for sugar free foods. Sugar-free foods are gaining popularity among people willing to control their calorie intake. According to WHO 2022, more than 1 billion people are obese globally. The increasing prevalence of such lifestyle diseases increased the use of products with sugar substitutes or natural sweeteners.
With the increasing cases of health issues of sugar consumption, such as obesity and diabetes, the governments of many nations have taken initiative steps to reduce sugar intake by imposing taxes on sugar-containing drinks. In addition, the recommendations from worldwide organizations like WHO to reduce sugar intake may positively affect the market for sugar-free foods.
Increasing consumer awareness of the health benefits of sugar-free foods over sugary product boost market sales. Expanding distribution channels, these products' wide availability, and growing e-commerce platforms and convenience stores fuel the market expansion. Further, the increased affordability of consumers and the significant influence of social media on people's health and lifestyle expand product growth.
Dynamics
Growing Concerns Sugar-Containing Products
Sugar free food products are healthy alternatives to sugar-containing products. Low-calorie values sugar free products help in maintaining a healthy diet. The adverse health effects of sugar and sugar-based products increase sugar-free product demand. The growing consumption of sugar-based products may result in various health issues such as diabetes, obesity, tooth decay and other chronic problems.
The International Diabetes Federation Atlas estimated that around 537 million adults suffer from diabetes in 2021. It is expected to reach up to 643 million by 2030. The increasing prevalence of obesity and diabetes encourages health-conscious consumers to take up sugar-free foods, driving the market growth. Various sugar-free food products help consumers to decrease sugar consumption and help manage lifestyle disorders.
Rising Demand for Healthier Sugar Free Foods
Consumers prefer low-calorie value healthy food. Changing consumer consumption patterns resulted in extensively using sugar substitutes in different foods. Various bakery, confectionery and beverages are produced with sugar free nature. Natural sweeteners like honey are highly in demand for homemade food products. The ability of sugar substitutes to replace the sugar without affecting the product taste favours their use in various foods and beverages.
The major players in the market are producing healthier sugar free products to meet the changing consumer food preferences. For instance, a Canadian cookie-producing company, Voortman Cookies Limited, launched their zero-sugar mini wafers with two different flavors of vanilla and chocolate, in March 2023. No artificial colors and flavors are used in the product. These cookies free-from nature makes it a healthier option.
Adverse Effects of Alternative Sweeteners
Sugar-free products are produced with the help of sugar substitutes such as saccharin, aspartame and others. The excessive consumption of these sugar substitutes causes adverse health effects. According to NIH, the long-term consumption of saccharin may result in health-related issues of liver, kidney and others. Further, the organization also revealed the increased risk of cardiovascular and other health problems related to aspartame.
The growing awareness among people regarding the health challenges of artificial sweeteners is reducing their acceptance, restraining the market growth. In addition, the vast number of sugared product availability and taste issues with artificial sweeteners can hinder the market expansion. Further, high prices of sugar substitutes may increase the product's final price, making it harder for price-sensitive consumers to afford them.
The global sugar free foods market is segmented based on product, sweetening type, category, distribution channel, end-user and region.
Increased New and Innovative Product Launches
The global sugar free foods market is segmented based on its product into sugar-free bakery products, dairy products, confectionery, beverages, nutrition & health supplements and others. The sugar free beverage segment holds the largest market share due to its greater demand among sports and fitness enthusiasts. The large penetration of sugar free beverage products in various regions and increased availability may add point to segment growth.
New product launches by manufacturers drive segment growth. For instance, in June 2023, American food company Chobani unveiled the launch of Chobani Zero Sugar Drinks. This nutritious drink is sugar-free and gives consumers an advantage in on-to-go protein options. The product developments with different flavors expands its demand. For instance, Rockstar, an energy drink brand, launched its new zero-sugar energy drinks in new flavors including watermelon, kiwi and strawberry lime.
Increased Health Consciousness Among Consumers
North American region is regarded as the largest region for the global sugar-free foods market due to consumers' rising adoption of sugar-free products to lead a healthy lifestyle. The hectic lifestyles of people push them towards convenient and fast-food products. Most of the processed food products are high in sugars, which may lead to higher calorie intake. Consumers of this region are consuming more sugar free products to stay fit & and physically active.
According to the National Diabetes Statistics Report 2022 by the Centers for Disease Control and Prevention, more than 130 million adults are dealing with diabetes in the United States. Similarly, around 41.9 % of adults and 19.7% of children suffer from obesity. The increasing diabetes and obesity prevalence pushes consumers to purchase sugar-free products.
The key market players of this region are launching new and healthy sugar-free products to gain consumer attention. For instance, PepsiCo, an American multinational food, snack, and beverage corporation, launched their new zero sugar, caffeine-free lemon-lime flavored soda in the United States in February 2023. The increased disposable incomes and wide spread of product availability in all possible sale sectors increase the product reach to consumers, driving the market growth.
The major global players in the market include Mars Wrigley, Coco-Cola, Hershey's, Nestle, The Sugarless Co, Britannia, Fifty50, Newtrition Plus Health, PepsiCo and Smartveda.
The COVID-19 pandemic had a significant effect on global sugar free foods. The shortage in raw materials and labor made it harder for the sugar free foods units to produce the required quantities of the products. The supply chain and distribution channel disruptions lowered product distribution and decreased product availability to consumers.
Most companies faced economic losses due to decreased sales during the pandemic. The lower affordability conditions due to reduced income sources made it impossible for middle-class people and price-sensitive consumers to take up high-priced sugar free foods. On the other hand, reduced physical activity increases the prevalence of obesity. According to NIH, there is an increased prevalence of obesity among 2 to 20-year age groups during lockdowns, driving the need for sugar free foods.
The increased consumer health awareness during the pandemic increased demand for healthy food products. People's knowledge regarding reduced sugar and lower sugar products raised the demand for sugar free foods. The change in consumer purchasing behavior also impacted the market growth. The rise in the e-commerce sector and consumer adoption of online food purchasing increased demand for the market.
The Russia-Ukraine war had a significant effect on every industry. The food and beverage sectors faced a huge impact due to the war. The disruption in the supply chain activities halted production. Disruption in distribution channels affected the product distribution activities in all sectors. The imbalance in the demand-supply chain negatively affected the market.
The political and economic uncertainty created due to the war had a negative impact on the sugar-free foods market. The import and export trade disruptions resulted in economic disturbances. The war resulted in higher costs of products. Unemployment caused by war decreased the purchasing power of consumers, negatively affecting the market.
The global sugar free foods market report would provide approximately 77 tables, 82 figures and 189 Pages.
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