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市场调查报告书

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1459370

全球背包市场 - 2024-2031

Global BackPack Market - 2024-2031

出版日期: 2024年04月03日 | 出版商:

DataM Intelligence | 英文 191 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

全球背包市场在 2023 年达到 168 亿美元，预计到 2031 年将达到 331 亿美元，2024-2031 年预测期间复合CAGR为 8.9%。

由于户外活动增加、城市化、可支配收入增加以及客户对耐用和多用途产品偏好的转变等多种因素，全球背包市场正在迅速扩张。在这个市场中，由于健行越来越受欢迎，北美贡献了巨大的成长潜力。

专为健行设计的背包产品的推出在推动北美背包市场方面发挥了关键作用。背包具有先进的功能，包括符合人体工学的设计、轻质材料、宽敞的储物格、水化系统以及增强的耐用性，以应对恶劣的户外环境。

例如，2023 年 10 月 10 日，Osprey Packs 在 Technical Line 2024 中展示了永续设计和动态效能产品，其中包括 Pro Series 和 Tempest Velocity。该公司正在透过 Tempest Velocity 和 Pro Series 以及 Extended Fit 附加产品等产品帮助所有探险家改善、扩展和享受户外活动。因此，美国近期的产品开发对北美市场的成长做出了巨大贡献，占据了超过3/4的市场。

动力学

技术整合的智慧背包

科技融入背包是该行业的一个日益增长的趋势。整合 USB 连接埠、无线充电和蓝牙连接等功能是智慧背包的标准配备。这种精通科技的方法将优雅与实用性完美融合，满足了依赖电子设备的当代消费者的期望。

智慧背包深受拥有先进技术的消费者的欢迎，他们欣赏日常产品的连接性、创新性和易用性。智慧背包因其现代功能和技术的无缝整合而特别吸引千禧世代和 Z 世代。随着科技在日常生活中变得越来越根深蒂固，对智慧背包的需求预计将会增加，因为这一人群占据了消费市场的很大一部分。

防盗功能的兴起

以安全为中心的功能在背包市场中越来越受欢迎，以解决盗窃和未经授权存取的问题。旨在防止盗窃的背包包括隐藏式拉炼、RFID 屏蔽隔层和防割纺织品。这一趋势的结果是，个人物品变得更加安全，特别是对于在拥挤的城市地区旅行或航行的人来说。

防盗功能提高了消费者物品的安全性，帮助他们在旅行或通勤时感到更放心和舒适。随着安全问题变得越来越普遍，特别是在城市地区和旅游景点，对具有强大防盗措施的背包的需求不断增长。因此，防盗功能的扩展解决了消费者对安全和保护的担忧，推动了全球背包市场的发展。

价格敏感度和市场饱和度

生产商和零售商之间为提供最具竞争力的价格而进行的激烈竞争可能是由于背包市场的价格敏感性造成的。因此，如果企业降低价格来吸引对价格敏感的消费者，利润率可能会受到限制。企业之间的价格战可能会进一步削弱获利能力，并阻碍在竞争激烈的行业中对产品创新、行销和扩张计划的投资。

公司可能会发现自己被迫降低价格或提供折扣，以在价格敏感且拥挤的市场中保持竞争力。利润率下降可能是因为公司为了保住市场占有率或摆脱多余库存而牺牲获利能力。利润率下降可能会限制公司的长期成长潜力，使他们更难以在行销活动、研发和扩张项目上进行支出。

The global backpack market is expanding rapidly due to several factors, including increased outdoor activities, urbanization, rising disposable incomes and shifting customer preferences for durable and multipurpose products. Within this market, North America contributing significant growth potential, owing to the increased popularity of hiking.

Product introductions of backpacks designed exclusively for hiking have played a critical role in propelling the North American backpack market. The backpacks include advanced features including ergonomic designs, lightweight materials, extensive storage compartments, hydration systems and increased durability to handle harsh outdoor settings.

For instance, on October 10, 2023, in the Technical Line 2024, Osprey Packs has revealed sustainable design and dynamic performance products which includes Pro Series and Tempest Velocity. The company is assisting all explorers in improving, expanding and enjoying their outdoor activities with products like the Tempest Velocity and Pro Series and Extended Fit additions. Therefore, the recent product developments in U.S. contribute significantly to the growth of the North American market capturing more than 3/4th of the market share.

Dynamics

Tech-Integrated Smart Backpacks

Technology integration into backpacks is a growing trend in the industry. Features like integrated USB ports, wireless charging and Bluetooth connectivity are standard on smart backpacks. With a seamless blend of elegance and practicality, this tech-savvy approach meets the expectations of contemporary consumers who depend on electronic devices.

Smart backpacks are popular with consumers with advanced technology who appreciate connectivity, innovation and ease of use in their routine products. Smart backpacks appeal to millennials and Gen Z in particular because of their modern features and seamless integration of technology. The need for smart backpacks is anticipated to increase as technology becomes more and more ingrained in daily life, as this demographic groups account for a significant portion of the consumer market.

Rise of Anti-Theft Features

The popularity of security-focused features in the backpack market is increasing, to address concerns about theft and unauthorized access. Backpacks implied to prevent theft include concealed zippers, RFID-blocking compartments and cut-resistant textiles. As a result of this trend, personal belongings are safer, especially for people who are traveling or navigating congested urban areas.

Anti-theft features give consumers increased security for their things, helping them feel more assured and comfortable while traveling or commuting. As safety concerns become more common, particularly in urban areas and tourist sites, the demand for backpacks with strong anti-theft measures develops. Therefore, the expansion of anti-theft features resolves consumer concerns about security and protection, which is driving the global backpack market.

Price Sensitivity and Market Saturation

Intense competition between producers and retailers to provide the most competitive pricing might result from price sensitivity in the backpack market. Therefore, if companies lower prices to appeal to price-sensitive consumers, profit margins might be strained. Price wars between businesses can further diminish profitability and prevent investment in product innovation, marketing and expansion initiatives in highly competitive sectors.

Companies might discover themselves compelled to reduce prices or provide discounts to stay competitive in price-sensitive and crowded marketplaces. Reduced profit margins could result from companies compromising profitability to hold onto market share or get rid of extra inventory. Reduced profit margins have the potential to limit company's potential for long-term growth by making it more difficult for them to spend on marketing campaigns, R&D and expansion projects.

Segment Analysis

The global backpack market is segmented based on product, material, distribution channel and region.

Growing Demand for Durable and Functional Gear

Campers and hikers need equipment that is functional and long-lasting, able to endure rough terrain, fluctuating weather and prolonged use in isolated areas. Hiking and camping-specific backpacks come with ergonomic designs, padded straps, adjustable suspension systems, lots of storage compartments, compatibility with hydration systems and lightweight materials. The characteristics meet the unique needs of outdoor enthusiasts by improving comfort, convenience and functionality.

The rapidly growing engagements in outdoor activities make it necessary to have dependable equipment that can endure the difficulties posed by the environment. Hikers and campers seek equipment that can withstand rugged terrain, changing weather conditions and extended use in remote regions. Therefore, hiking/camping segment dominates the global market with majority of the market share.

Geographical Penetration

New Backpack Introductions Impacts the Regional Market

New backpack introductions frequently urge existing backpack owners to contemplate upgrading or replacing their current backpacks with the most recent versions. Newly introduced backpacks may appeal to consumers due to their improved features, increased practicality and modern styles. The replacement purchasing pattern promotes recurring sales and long-term market expansion.

For instance, in July 2022, Skybags unveiled a new #BackToCool campaign. The campaign emphasizes the excitement of returning to normal life and introduced the 2022 Skybags backpack range. The brand launched the #BackToCool campaign, introducing its new rucksack line and highlighting its features to commemorate people's desire to return to regular life. Therefore, Asia-Pacific captures the majority of the global market shares.

COVID-19 Impact Analysis

The epidemic changed consumer tastes and behavior, which influenced the kinds of backpacks that people were looking for. Travel and commuting backpack demand decreased as lockdowns and travel restrictions were implemented. Furthermore, consumers who enjoyed outdoor activities such as hiking, camping and leisure travel made a greater demand for outdoor and leisure backpacks. The change reflects customers' increasing interest in local experiences and outdoor activities.

The travel and tourist industry, a main market for travel backpacks, suffered a significant impact or slowdown as a result of travel restrictions and border closures enacted to stem the spread of the virus. The drop in foreign travel drastically lowered demand for travel backpacks, resulting in lower sales and revenue for bag manufacturers and stores serving the travel industry.

Russia-Ukraine War Impact Analysis

The conflict between Russia and Ukraine might affect Europe's tourism sector more broadly, especially in nations that border Ukraine. The demand for travel backpacks and related accessories may reduce in the event of decreased tourism and travel, which would result in a drop in sales within the European bag market.

Supply chains for backpack producers in Ukraine or those who depend on Ukrainian suppliers for production or raw materials may be affected by the economic downturn. Supply chain disruptions may cause production delays, inventory shortages and higher production costs for backpack manufacturers throughout Europe and the world.

By Product

Travel
Hiking/Camping
Others

By Material

Nylon
Polyester
Leather
Others

By Distribution Channel

E-Commerce
Specialty Stores
Wholesale and Distributors
Sports Shops
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In November 2023, Skybags has announced an intriguing partnership with the Netflix original film "The Archies." Skybags' 'The Archies Backpack Collection' is a line of brand-new backpacks that not only honors the eagerly awaited Gen-Z-focused film but also redefines youth style and innovation standards.
In October, 2023, in the Technical Line 2024, Osprey Packs has revealed sustainable design and dynamic performance products which includes Pro Series and Tempest Velocity.
In July 2022, Skybags launched their 2022 backpack line with a revolutionary new campaign called #BackToCool.

Competitive Landscape

The major global players in the market include Adidas AG, Under Armor Inc., Patagonia Inc., Puma, Wildcraft, SAMSONITE IP HOLDINGS S.AR.L, Dakine Inc., Deuter Sport GmbH, Safari and Columbia Sportswear.

Why Purchase the Report?

To visualize the global backpack market segmentation based on product, material, distribution channel and region, as well as understands key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of backpack market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global backpack market report would provide approximately 61 tables, 55 figures and 191 Pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Product
3.2.Snippet by Material
3.3.Snippet by Distribution Channel
3.4.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Tech-Integrated Smart Backpacks
  - 4.1.1.2.Rise of Anti-Theft Features
- 4.1.2.Restraints
  - 4.1.2.1.Price Sensitivity and Market Saturation
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Product

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 7.1.2.Market Attractiveness Index, By Product
7.2.Travel*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Hiking/Camping
7.4.Others

8.By Material

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 8.1.2.Market Attractiveness Index, By Material
8.2.Nylon*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Polyester
8.4.Leather
8.5.Others

9.By Distribution Channel

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2.Market Attractiveness Index, By Distribution Channel
9.2.E-Commerce*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Specialty Stores
9.4.Wholesale and Distributors
9.5.Sports Shops
9.6.Others

10.By Region

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2.Market Attractiveness Index, By Region
10.2.North America
- 10.2.1.Introduction
- 10.2.2.Key Region-Specific Dynamics
- 10.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1.U.S.
  - 10.2.6.2.Canada
  - 10.2.6.3.Mexico
10.3.Europe
- 10.3.1.Introduction
- 10.3.2.Key Region-Specific Dynamics
- 10.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1.Germany
  - 10.3.6.2.UK
  - 10.3.6.3.France
  - 10.3.6.4.Italy
  - 10.3.6.5.Russia
  - 10.3.6.6.Rest of Europe
10.4.South America
- 10.4.1.Introduction
- 10.4.2.Key Region-Specific Dynamics
- 10.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1.Brazil
  - 10.4.6.2.Argentina
  - 10.4.6.3.Rest of South America
10.5.Asia-Pacific
- 10.5.1.Introduction
- 10.5.2.Key Region-Specific Dynamics
- 10.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1.China
  - 10.5.6.2.India
  - 10.5.6.3.Japan
  - 10.5.6.4.Australia
  - 10.5.6.5.Rest of Asia-Pacific
10.6.Middle East and Africa
- 10.6.1.Introduction
- 10.6.2.Key Region-Specific Dynamics
- 10.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11.Competitive Landscape

11.1.Competitive Scenario
11.2.Market Positioning/Share Analysis
11.3.Mergers and Acquisitions Analysis

12.Company Profiles

12.1.Adidas AG*
- 12.1.1.Company Overview
- 12.1.2.Product Portfolio and Description
- 12.1.3.Financial Overview
- 12.1.4.Key Developments
12.2.Under Armor Inc.
12.3.Patagonia Inc.
12.4.Puma
12.5.Wildcraft
12.6.SAMSONITE IP HOLDINGS S.AR.L
12.7.Dakine Inc.
12.8.Deuter Sport GmbH
12.9.Safari
12.10.Columbia Sportswear

LIST NOT EXHAUSTIVE