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全球功能性标籤市场 - 2024-2031

Global Functional Labels Market - 2024-2031

出版日期: 2024年04月16日 | 出版商:

DataM Intelligence | 英文 197 Pages | 商品交期: 约2个工作天内

价格

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简介目录

概述

全球功能性标籤市场在 2023 年达到 481 亿美元，预计到 2031 年将达到 711 亿美元，2024-2031 年预测期间复合CAGR为 5.0%。

随着各行业的激烈竞争，人们对产品差异化的需求越来越大，这样才能在商店货架上脱颖而出并吸引消费者的注意。功能标籤具有温度指示、防篡改密封和互动元素（QR 码、NFC 标籤）等独特特性，可协助企业区分其产品、提高消费者参与度并提高品牌忠诚度。

将RFID技术融入电子商务的企业可以避免可用库存与实际库存不符等问题。这会导致销售和消费者信心下降，客户出货和库存面临挑战，无法将线上购买与实体店或仓库结合。零售商可以使用这些数位价格标籤中配备 NFC 技术的行动装置或 PC 即时更新产品定价和资讯。它节省了时间和金钱，同时也减少了价格不准确的可能性。

到 2023 年，北美预计将成为第二主导地区，约占全球功能性标籤市场的 25%。工作人群快节奏的生活方式导致对快速消费品、即食食品和饮料的需求大幅增加。根据联合国贸易和发展会议的数据，美国网路零售额从2019年的5,980亿美元增至2020年的7,917亿美元。

动力学

品牌保护和防伪日益受到重视

所有行业的品牌所有者都越来越担心保护自己的产品免受模仿、转移和操纵。具有全像图、浮水印、RFID 标籤和序列化条码等安全特征的功能性标籤有助于产品认证、防伪和供应链完整性，这推动了它们在医药、化妆品和电子等行业的接受度。

例如，到 2021 年，StellaGuard（由追踪系统先驱 Covectra 开发的智慧标籤和行动认证系统）的下一版本将为品牌经理和客户提供支援。第一次，真正的产品可以被更快速、更精确地识别、追踪和验证，这有助于打击仿冒品。

日益关注产品安全和可追溯性

人们对产品安全、清洁和品质保证意识的提高导致对功能标籤的需求更大，其中包括产品成分、有效期限、过敏原警告和原产国资讯。具有追踪和追溯功能的标籤可提高供应链视觉性，简化产品召回管理并增强消费者对产品真实性和安全性的信任。

市场参与者正在开发创新的解决方案来满足客户的需求。例如，2022 年 8 月，Oli-Tec 推出了针对温度和时间敏感物品的新型智慧标籤技术。这些标籤可以贴在任何保质期为五到十五天的产品上。它包含一个温度和时间敏感的视觉指示器。

成本敏感度和技术挑战

消费者对价格的敏感度和包装行业的激烈竞争可能会给生产商带来压力，要求其削减成本并为贴有标籤的商品提供有竞争力的价格。部署功能标籤的额外费用，特别是那些具有高级功能或安全元素的标籤，阻碍了一些企业采用这些解决方案或为标籤生产商带来了利润限制。

功能标籤必须符合严格的性能标准，包括耐用性、附着力、可读性和对环境条件的适应能力。获得一致的列印品质、确保条码可读性或在整个运输和储存过程中保持标籤完整性等技术问题会影响功能标籤的可靠性和有效性，从而导致消费者不满和产品退货。

With fierce competition in a variety of industries, there is an increasing demand for product differentiation that will stand out on store shelves and capture consumer attention. Functional labels have unique characteristics like temperature indications, tamper-evident seals and interactive elements (QR codes, NFC tags) that help firms differentiate their products, increase consumer engagement and promote brand loyalty.

Firms that incorporate RFID technology into e-commerce can avoid problems such as available stock not matching actual stock. It leads to a loss of sales and consumer confidence, challenges with customer shipments and stock that does not combine online buying with the physical store or warehouse. Retailers can update product pricing and information in real time using a mobile device or PC equipped with NFC technology included in these digital price tags. It saves time and money while also reducing the possibility of price inaccuracies.

In 2023, North America is expected to be the second-dominant region with about 25% of the global functional labels market. The working population's fast-paced lifestyle has resulted in a significant increased demand for FMCG, ready-to-eat foods and beverages. In accordance with United Nations Conference on Trade and Development, internet retail sales in U.S. increased from US$ 598 billion in 2019 to US$ 791.7 billion in 2020. The expanding e-commerce sector in the region has greatly accelerated market expansion.

Dynamics

Rising Emphasis on Brand Protection and Anti-Counterfeiting

Brand owners in all industries are increasingly worried about protecting their products against imitation, diversion and manipulation. Functional labels with security features such as holograms, watermarks, RFID tags and serialized barcodes aid in product authentication, counterfeit prevention and supply chain integrity, which is pushing their acceptance in industries such as medicines, cosmetics and electronics.

For example, in 2021, the next version of StellaGuard, a smart label and mobile authentication system developed by Covectra, a pioneer in track-and-trace systems, will enable brand managers and customers. For the first time, real products can be more rapidly and precisely identified, traced and validated, which helps combat counterfeiting.

Growing Focus on Product Safety and Traceability

Increased awareness of product safety, cleanliness and quality assurance has resulted in a greater demand for functional labels that include information on product ingredients, expiration dates, allergen warnings and country of origin. Labels with track and trace features improve supply chain visibility, ease product recall management and boost consumer trust in product authenticity and safety.

Market participants are developing innovative solutions to meet client demand. For example, in August 2022, Oli-Tec introduced a new smart label technology for temperature and time-sensitive items. The labels can be applied to any product having a five to fifteen-day shelf life. It incorporates a temperature and time-sensitive visual indicator.

Cost Sensitivity and Technical Challenges

Consumer price sensitivity and severe competition in the packaging business can put pressure on producers to cut costs and provide competitive pricing for labeled items. The additional expense of deploying functional labels, particularly those with advanced functionality or security elements, deters some businesses from adopting these solutions or puts margin constraints on label producers.

Functional labels must meet strict performance standards, including durability, adhesion, readability and resilience to environmental conditions. Technical issues, such as obtaining consistent print quality, assuring barcode readability or maintaining label integrity throughout transportation and storage, impact the reliability and effectiveness of functional labels, resulting in consumer discontent and product returns.

Segment Analysis

The global functional labels market is segmented based on type, material, end-user and region.

Rising Shift Towards Sustainable Packaging

Food & beverages are expected to be the dominant segment with over 1/4th of the market during the forecast period 2024-2031. With growing environmental awareness, there is more focus on sustainable packaging. The increasing focus on sustainability, eco-friendly packaging and circular economy principles has created a need for functional labels composed of recyclable materials, biodegradable substrates and water-based inks.

In accordance to the Organization for Economic Cooperation and Development, the demand for frozen and packaged foods has increased significantly. In Germany, customized packaged food sales increased by 56% year on year. Based on Label Insight and the Food Marketing Institute, 86% of customers are worried about transparency. At the same time, supermarket shopping would put more trust in food producers and retailers who provide thorough, easy-to-understand ingredient information.

Geographical Penetration

Rising Usage in Food & Beverage Industry in Asia-Pacific

Asia-Pacific is expected to be the dominant region in the global functional labels market covering over 35% of the market. As consumer awareness of packaging increases, so does demand for packaging in the food and beverage industry, as well as the need for quick and high-quality labeling solutions. The packaging and labeling sector operates only in some nations, such as China and India, where packaging adds significantly to GDP.

In addition, three key regional industry associations, including the Federation of Indian Chambers of Commerce, the All Indian Food Processors Association, U.S.-India Strategic Partnership Forum and major beverage companies including PepsiCo and Coca-Cola. Nestle, Mondelez and others deem the food and beverage manufacturing sector a "essential service" and request that the government exempt lockdown limitations from continued production.

Competitive Landscape

The major global players in the market include CCL Industries Inc., Avery Dennison Corporation, Label and Narrow web, Henkel AG & Company, 3M Company, Cenveo Inc., Fuji Seal International Inc., H.B. Fuller Co., Herma Labels and Flexcon Company, Inc.

COVID-19 Impact Analysis

The epidemic raised awareness about product safety, cleanliness and sanitation, resulting in a rise in demand for labels with tamper-evident seals, temperature indications, expiration date labeling and hygiene-related messages. Functional labels were essential in delivering product information, maintaining traceability and assuring consumers regarding the safety and quality of packaged items.

During the pandemic, the rapid expansion of e-commerce increased demand for functional labels with track and trace capabilities, QR codes and barcode scanning abilities. In response to the boom in online shopping and home delivery services, manufacturers invested in technologies that enhanced online product visibility, enabled contactless transactions and improved supply chain visibility.

Russia-Ukraine War Impact

Functional labels are used in a variety of industries, including food and beverages, pharmaceuticals, healthcare, consumer electronics and automobiles. interruptions in these businesses caused by supply chain interruptions, economic instability or changes in consumer behavior as a result of the war can all have an impact on demand for functional labels. For example, decreased consumer spending or manufacturing slowdowns in impacted areas result in diminished demand for branded items.

The battle will have long-term economic consequences for the global economy, including as trade disruptions, supply chain restructuring and changes in investment patterns. The factors can affect consumer spending power, market demand and corporate confidence, influencing the overall growth path of the functional labels market in the medium to long term.

By Type

Peel-away
Bundling
Pressure-sensitive
Booklet
Collectable stickers
Resealable
Others

By Material

Paper
Plastic
Metal
Others

By End-User

Consumer Durables
Chemicals
Pharmaceuticals
Food & Beverage
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In April 2021, Neenah, Inc. obtained nine certified U.S. Department of Agriculture Certified Biobased Products in the durable label products lineup, demonstrating its commitment to sustainability activities. With this third-party certification, DISPERSA, ENDURA and PREVAIL durable label and board products can now display a unique US$A label emphasizing their bio-based content, which ranges from 68 to 99%.
In March 2021, Dearborn Company stated that it has purchased Hammer Packaging Corporation. The united firm leverages Hammer's cutting-edge technology to strengthen Fort Dearborn's dominant position in the decorative label and package marketplace by extending the company's geographic reach, capacity and capabilities.
In February 2021, Mondi Group has released a line of innovative paper-based release liners made from recycled and lightweight materials, offering a more sustainable alternative for a variety of applications. Being lighter in weight, they offer a sustainable choice for labels, tapes, envelopes and industrial usage.

Why Purchase the Report?

To visualize the global functional labels market segmentation based on type, material, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of functional labels market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global functional labels market report would provide approximately 61 tables, 59 figures and 197 pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Type
3.2.Snippet by Material
3.3.Snippet by End-User
3.4.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Rising Emphasis on Brand Protection and Anti-Counterfeiting
  - 4.1.1.2.Growing Focus on Product Safety and Traceability
- 4.1.2.Restraints
  - 4.1.2.1.Cost Sensitivity and Technical Challenges
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Type

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2.Market Attractiveness Index, By Type
7.2.Peel-away*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Bundling
7.4.Pressure-sensitive
7.5.Booklet
7.6.Collectable stickers
7.7.Resealable
7.8.Others

8.By Material

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 8.1.2.Market Attractiveness Index, By Material
8.2.Paper*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Plastic
8.4.Metal
8.5.Others

9.By End-User

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.1.2.Market Attractiveness Index, By End-User
9.2.Consumer Durables*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Chemicals
9.4.Pharmaceuticals
9.5.Food & Beverage
9.6.Others

10.By Region

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2.Market Attractiveness Index, By Region
10.2.North America
- 10.2.1.Introduction
- 10.2.2.Key Region-Specific Dynamics
- 10.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1.U.S.
  - 10.2.6.2.Canada
  - 10.2.6.3.Mexico
10.3.Europe
- 10.3.1.Introduction
- 10.3.2.Key Region-Specific Dynamics
- 10.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1.Germany
  - 10.3.6.2.UK
  - 10.3.6.3.France
  - 10.3.6.4.Italy
  - 10.3.6.5.Russia
  - 10.3.6.6.Rest of Europe
10.4.South America
- 10.4.1.Introduction
- 10.4.2.Key Region-Specific Dynamics
- 10.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1.Brazil
  - 10.4.6.2.Argentina
  - 10.4.6.3.Rest of South America
10.5.Asia-Pacific
- 10.5.1.Introduction
- 10.5.2.Key Region-Specific Dynamics
- 10.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1.China
  - 10.5.6.2.India
  - 10.5.6.3.Japan
  - 10.5.6.4.Australia
  - 10.5.6.5.Rest of Asia-Pacific
10.6.Middle East and Africa
- 10.6.1.Introduction
- 10.6.2.Key Region-Specific Dynamics
- 10.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

11.Competitive Landscape

11.1.Competitive Scenario
11.2.Market Positioning/Share Analysis
11.3.Mergers and Acquisitions Analysis

12.Company Profiles

12.1.CCL Industries, Inc.*
- 12.1.1.Company Overview
- 12.1.2.Product Portfolio and Description
- 12.1.3.Financial Overview
- 12.1.4.Key Developments
12.2.Avery Dennison Corporation
12.3.Label and Narrow web
12.4.Henkel AG & Company
12.5.3M Company
12.6.Cenveo Inc.
12.7.Fuji Seal International Inc.
12.8.H.B. Fuller Co.
12.9.Herma Labels
12.10.Flexcon Company, Inc.

LIST NOT EXHAUSTIVE