首页 > 市场调查报告书 > 消费品

家居用品

市场调查报告书

商品编码

1474034

全球马克杯市场 - 2024-2031

Global Mug Market - 2024-2031

出版日期: 2024年05月02日 | 出版商:

DataM Intelligence | 英文 202 Pages | 商品交期: 最快1-2个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

概述

全球马克杯市场在 2023 年达到 231 亿美元，预计到 2031 年将达到 474 亿美元，2024-2031 年预测期间复合年增长率为 9.4%。

马克杯设计、材料和功能的发展为消费者提供了一系列满足其需求的解决方案，从而推动了市场的扩张。为了满足消费者的需求，製造商提供陶瓷、瓷器、玻璃和不銹钢等新材料以及隔热杯和防溢盖等创新功能。人们对健康和保健意识的不断增强促使消费者更喜欢由安全环保材料製成的杯子。

不含双酚 A、无铅的环保马克杯越来越受欢迎，推动了该领域的市场扩张。例如，Urban Bar 的 Tiki Barware 是一系列带有夏威夷风格的 Tiki 图案的钢製饮料器。塑胶饮料器具对环境和健康的负面影响推动了对安全和可回收材料製品的需求。产品製造商避免使用危险化学品 BPA。

到2023年，欧洲预计将占据全球马克杯市场的约1/4。即食食品、果汁和咖啡等方便食品越来越受欢迎。例如，2022 年 1 月，Monster Drinks 为其主要能量饮料品牌推出了新口味。这些商品在英国各地的超市和便利商店出售。此外，电子商务的日益普及预计将促进该地区马克杯市场的成长。

动力学

各国酒吧数量不断增加

随着越来越多的人远距工作和在家度过时间，对个人使用和送礼的马克杯的需求更大，这有助于市场成长。该产品能够创造具有吸引力和精緻外观和设计的正式环境，并且经久耐用，适合儿童使用，有助于吸引更多客户。随着全球不同国家开设更多酒吧，产品需求激增。

酒吧、酒馆和夜店提供的饮料种类繁多，需要高品质且数量众多的饮料器具，这将带动马克杯的市场需求。酒馆、酒吧和夜总会是人们休閒放鬆的热门场所。此外，由于消费者对富裕生活方式的支出不断增加，该业务正在积极成长。 SBDCnet.Org 使用 2020 年 6 月的资料断言，美国有超过 36,000 家酒吧和夜总会

生活方式的改变和饮料消费的增加

消费者生活方式的变化，例如对便利性和行动消费的日益偏好，正在推动对杯子的需求。人们日益忙碌的生活方式需要便携式且坚固的饮料容器，这增加了杯子的需求。咖啡和茶文化在全球的流行刺激了对杯子的需求，而杯子是饮用这些饮料的基本容器。

咖啡店、咖啡馆和茶馆都对马克杯行销做出了巨大贡献，因为它们具有文化体验，影响着消费者的口味并增加了市场需求。饮料消费的增加导致对产品的需求不断增长，推动了市场的成长。根据国际咖啡组织统计，2019-20年全球消费量较前一年增加124万袋，达1.6934亿袋。

市场饱和与替代品的存在

在不断变化的生活方式趋势和文化转型的推动下，消费者偏好的转变可能会对马克杯需求产生影响。由于显着的市场渗透率和成熟的客户偏好，已开发地区的马克杯市场可能会趋于饱和。製造商可能会发现很难区分自己的产品并在饱和的市场中竞争，导致价格压力和利润率下降。全球马克杯市场面临各种饮料容器的竞争，如玻璃杯、旅行杯和一次性杯子。

消费者选择这些替代品是因为其移动性、隔热性和便利性等优点，影响了对经典陶瓷或玻璃的需求。对环境永续性的日益担忧促使人们寻找标准杯子的环保替代品。因此，人们需要可回收和可生物降解的选择，这给依赖非永续材料的生产者带来了挑战。

Developments in mug design, materials and function drive market expansion by providing consumers with a range of solutions to fit their needs. To meet consumer demands, manufacturers provide new materials like as ceramic, porcelain, glass and stainless steel and also innovative features like insulated mugs and spill-proof lids. Growing awareness of health and wellness pushes consumers to prefer mugs made of safe and eco-friendly materials.

BPA-free, lead-free and environmentally friendly mugs are becoming increasingly popular, propelling market expansion in this sector. For example, Urban Bar's Tiki Barware is a collection of steel drinkware with Hawaiian-inspired tiki motifs. The negative impact of plastic drinkware on the environment and health is driving the demand for safe and recyclable material-based goods. Product manufacturers avoid the usage of BPA, a hazardous chemical.

In 2023, Europe is expected to be hold about 1/4th of the global mug market. Convenience food, such as ready-to-eat goods, fruit juices and coffee, have become increasingly popular. For example, in January 2022, Monster Drinks introduced a new flavor to their primary energy drink brand. The goods were sold in supermarkets and convenience stores around UK. Furthermore, the increasing popularity of e-commerce is expected to promote the growth of the mug market in the region.

Dynamics

Rising Establishment of Bars in Various Countries

As more people work remotely and spend time at home, there is a greater demand for mugs for personal use and gifting, which contributes to market growth. The product's ability to create formal settings with an attractive and sophisticated appearance and design, as well as its durability for use by children, is helping to attract more clients. Product demand has skyrocketed as more bars open in diverse countries globally.

A wide range of beverages are provided at bars, pubs and nightclubs, high-quality and numerous drinkware is necessary, which will drive the market demand for mug. Pubs, bars and nightclubs are popular venues for individuals to relax. Furthermore, the business is increasing positively as a result of rising consumer spending on affluent lifestyles. SBDCnet.Org, using data from June 2020, asserts that there are over 36,000 bars and nightclubs in U.S.

Lifestyle Changes and Rising Beverage Consumption

Consumer lifestyle changes, such as a growing preference for convenience and on-the-go consumption, are driving demand for mugs. People's increasingly hectic lifestyles necessitate the need for portable and sturdy containers for their beverages, which contributes to mug demand. The global popularity of coffee and tea cultures fuels demand for mugs, which are fundamental receptacles for drinking these beverages.

Coffee shops, cafes and tea houses all contribute significantly to marketing mugs because of the cultural experience, influencing consumer tastes and increasing market demand. The rising demand for products as a result of increased beverage consumption is driving market growth. According to International Coffee Organization statistics, global consumption in 2019-20 grew by 1.24 million bags over the previous year to 169.34 million bags.

Market Saturation and Presence of Alternatives

Shifting consumer preferences, driven by evolving lifestyle trends and cultural transformations, might have an impact on mug demand. Because of significant market penetration and mature customer preferences, the mug market in developed regions may become saturated. Manufacturers can find it difficult to distinguish their products and compete in saturated marketplaces, resulting in price pressures and lower profit margins. The global mug market faces competition from various beverage containers like tumblers, travel mugs and disposable cups.

Consumers choose these alternatives due to advantages such as mobility, insulation and convenience, affecting demand for classic ceramic or glass mugs. Growing worries about environmental sustainability have prompted people to seek out eco-friendly alternatives to standard mugs. As a result, there is a desire for recyclable and biodegradable choices, offering a challenge to producers who rely on non-sustainable materials.

Segment Analysis

The global mug market is segmented based on material, end-user, application and region.

Rising Shift Towards Western Lifestyle Drives the Segment Growth

Household is expected to be the dominant segment with over 30% of the market during the forecast period 2024-2031. As urbanization and globalization expand, western lifestyles and habits become more prevalent over the world. The proliferation of western-style coffee shops, cafes and coffee culture contributes to rising demand for mugs as coffee consumption rises.

Various health benefits of coffee use, such as lower risk of diabetes, fat loss and increased energy intake from caffeine surges, are also boosting market expansion. Key players are working on product improvements to maintain a better presence in the region. For example, to address Japan's rapidly expanding desire in plant-based food, Nestle Japan debuted a range of Nescafe lattes in 2021, including coffee capsules made with plant-based ingredients.

Geographical Penetration

Cultural Significance of Tea and Coffee in Asia-Pacific

Asia-Pacific is the dominant region in the global mug market covering more than 35% of the market. Urbanization trends, together with rising disposable incomes and changing lifestyles, drive up demand for domestic products like mugs. Many of the region's countries have strongly rooted tea and coffee cultures. Mugs are in high demand in countries with strong tea and coffee traditions, such as China, Japan and India.

Many startups and entrepreneurs choose this point of sale to launch their products because it requires less financial commitment and has a large consumer base. For example, in 2022, Luxmi Tea Company Private Ltd. expanded operations and began selling teas directly to consumers via its internet site, other marketplaces and retail stores. Furthermore, all factors are indirectly expected to drive demand.

Competitive Landscape

The major global players in the market include Caribou Coffee Company, De'Longhi Appliances S.r.l., Epoca International, Inc., Hamilton Housewares Pvt. Ltd, HANOWA and SWISS MILITARY, Ignite USA, LLC, Keurig Dr Pepper, SharkNinja Operating LLC, Thermos L.L.C. and Zojirushi America Corporation.

COVID-19 Impact Analysis

With lockdowns and social distancing measures, people stayed more time at home, which raised demand for household items such as mugs. People working from home and participating in activities such as remote schooling and virtual socializing created an increased need for mugs for coffee, tea and other beverages. As brick-and-mortar establishments closed or experienced less foot traffic owing to lockdowns and safety concerns, customers turned to internet shopping for their mug purchases.

E-commerce platforms have grown significantly, providing a quick and safe option to purchase for mugs without leaving the house. The epidemic drove people to seek comfort and connection through individualized products. Customized and personalized mugs were popular gifts for birthdays, holidays and other occasions as individuals sought out new ways to stay connected.

Russia-Ukraine War Impact

Ukraine and Russia are important suppliers of raw materials required to make ceramic and glass mugs, including clay, sand and minerals. Conflict-related interruptions in the supply of these raw materials may result in shortages and price rises for mug producers globally. Many mug manufacturing plants may be located in conflict-affected areas or rely on regionally produced materials.

Factory closures, transportation interruptions and personnel shortages might cause production delays and lower output, affecting global supply. Geopolitical tensions and uncertainties surrounding the conflict can have an impact on consumer confidence and purchase decisions. In times of economic uncertainty, consumers can reduce their expenditures on non-essential items like as mugs, resulting in a decrease in demand and sales.

By Material

Strengthened Glass
True Porcelain
Vitreous Enamel
Stainless Steel
Plastic
Others

By End-User

Household
Corporate
Others

By Application

Shaving Mug
Tiki Mug
Travel Mug
Thermochromics Mug
Puzzle Mug
Amusement Mug
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In February 2023, Steelite International partnered with RCR CrystalleriaItaliana to distribute its finest eco-crystal glassware. Each glass is exceptionally break-resistant and produced entirely from recycled material.
On February 3, 2023, BASCO, Inc. extends its glassware business by purchasing Discount Vials. The collaboration will benefit both BASCO and Discount Vials significantly, opening up new opportunities for both firms as they expand jointly.

Why Purchase the Report?

To visualize the global mug market segmentation based on material, end-user, application and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of mug market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global mug market report would provide approximately 62 tables, 59 figures and 202 pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Material
3.2.Snippet by End-User
3.3.Snippet by Application
3.4.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Rising Establishment of Bars in Various Countries
  - 4.1.1.2.Lifestyle Changes and Rising Beverage Consumption
- 4.1.2.Restraints
  - 4.1.2.1.Market Saturation and Presence of Alternatives
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Material

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 7.1.2.Market Attractiveness Index, By Material
7.2.Strengthened Glass*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.True Porcelain
7.4.Vitreous Enamel
7.5.Stainless Steel
7.6.Plastic
7.7.Others

8.By End-User

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 8.1.2.Market Attractiveness Index, By End-User
8.2.Household*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Corporate
8.4.Others

9.By Application

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.1.2.Market Attractiveness Index, By Application
9.2.Shaving Mug*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Tiki Mug
9.4.Travel Mug
9.5.Thermochromics Mug
9.6.Puzzle Mug
9.7.Amusement Mug
9.8.Others

10.By Region

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2.Market Attractiveness Index, By Region
10.2.North America
- 10.2.1.Introduction
- 10.2.2.Key Region-Specific Dynamics
- 10.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1.U.S.
  - 10.2.6.2.Canada
  - 10.2.6.3.Mexico
10.3.Europe
- 10.3.1.Introduction
- 10.3.2.Key Region-Specific Dynamics
- 10.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1.Germany
  - 10.3.6.2.UK
  - 10.3.6.3.France
  - 10.3.6.4.Italy
  - 10.3.6.5.Russia
  - 10.3.6.6.Rest of Europe
10.4.South America
- 10.4.1.Introduction
- 10.4.2.Key Region-Specific Dynamics
- 10.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1.Brazil
  - 10.4.6.2.Argentina
  - 10.4.6.3.Rest of South America
10.5.Asia-Pacific
- 10.5.1.Introduction
- 10.5.2.Key Region-Specific Dynamics
- 10.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1.China
  - 10.5.6.2.India
  - 10.5.6.3.Japan
  - 10.5.6.4.Australia
  - 10.5.6.5.Rest of Asia-Pacific
10.6.Middle East and Africa
- 10.6.1.Introduction
- 10.6.2.Key Region-Specific Dynamics
- 10.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11.Competitive Landscape

11.1.Competitive Scenario
11.2.Market Positioning/Share Analysis
11.3.Mergers and Acquisitions Analysis

12.Company Profiles

12.1.Caribou Coffee Company*
- 12.1.1.Company Overview
- 12.1.2.Product Portfolio and Description
- 12.1.3.Financial Overview
- 12.1.4.Key Developments
12.2.De'Longhi Appliances S.r.l.
12.3.Epoca International, Inc.
12.4.Hamilton Housewares Pvt. Ltd
12.5.HANOWA and SWISS MILITARY
12.6.Ignite USA, LLC
12.7.Keurig Dr Pepper
12.8.SharkNinja Operating LLC
12.9.Thermos L.L.C.
12.10.Zojirushi America Corporation

LIST NOT EXHAUSTIVE

13.Appendix

13.1.About Us and Services
13.2.Contact Us

02-2729-4219

+886-2-2729-4219

License/价格

全球马克杯市场 - 2024-2031

Global Mug Market - 2024-2031

目录

第 1 章：方法与范围

第 2 章：定义与概述

第 3 章：执行摘要

第 4 章：动力学

第 5 章：产业分析

第 6 章：COVID-19 分析

第 7 章：按材料

第 8 章：最终用户

第 9 章：按申请

第 10 章：按地区

第 11 章：竞争格局

第 12 章：公司简介

第 13 章：附录