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全球十二烷基硫酸钠市场 - 2024-2031

Global Sodium Lauryl Sulfate Market - 2024-2031

出版日期: 2024年05月02日 | 出版商:

DataM Intelligence | 英文 185 Pages | 商品交期: 约2个工作天内

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简介目录

概述

2023年，全球十二烷基硫酸钠销售额达到6.733亿美元，预计2031年将达到9.357亿美元，2024-2031年预测期间复合年增长率为4.2%。

发展中国家洗衣机保有量的成长将大大促进全球十二烷基硫酸钠 (SLS) 市场的成长。发展中市场的消费者已经从粉状洗涤剂和清洁剂转向液体洗涤剂和清洁剂。随着时间的推移，这种趋势变得越来越突出。

最近的大量研究表明，十二烷基硫酸钠具有潜在的致癌特性，可能会导致未来市场成长的潜在放缓。如果发现 SLS 与癌症之间存在严重联繫，那么卫生当局可能会迅速限製或彻底禁止其在各个行业的使用。这种前景将对全球市场极为不利。

动力学

新兴市场对清洁产品的需求不断增长

由于已开发市场的洗涤剂需求已经饱和，新兴国家仍是跨国快速消费品公司实现主要成长的唯一承诺。印度人均洗涤剂消费量仅2.7公斤，而美国则接近10公斤。

儘管有着内在的成长前景，但该市场的特点是主要参与者之间竞争激烈。最近的一个例子是，联合利华大幅削减了印度洗涤剂产品的价格，以提高 2023 年第四季度的销售额，并在面临来自更便宜的本地企业的激烈竞争时保持竞争力。在大流行后时期，印度农村地区洗涤剂和家用清洁产品的销售成长仍然相对停滞。

对优质个人护理产品的需求不断增长

随着新兴市场越来越多的消费者迈向中产阶级地位，他们在个人护理产品上的支出增加，因为他们更喜欢稍微高端的产品。快速消费品公司面临的挑战是吸引新兴中产阶级购买优质产品，同时又不以高昂的价格阻止他们。

公司发现的一个技巧是利用天然成分，使产品具有更优质的外观。同时，产品基料配方采用十二烷基硫酸钠，降低了综合成本。透过将天然草药萃取物与 SLS 结合，快速消费品公司可以以更经济的价格提供优质产品，从而扩大其在新消费者群体中的影响力。

全球大宗商品价格波动

由于十二烷基硫酸钠主要来自棕榈仁、椰子或石油，因此大宗商品价格的波动对SLS的生产有巨大影响。油价大幅上涨给生产商带来了巨大的定价压力。同样，全球石油价格下跌导致市场上充斥着更便宜的原料，导致生产过剩和 SLS 价格暴跌。

即使生产商决定使用棕榈仁和椰子油等更环保的选择，仍然不能免除价格波动的影响。事实上，农作物生产和恶劣天气事件对植物油价格的影响尤其严重。油价如此剧烈的波动将阻碍 SLS 生产商进行长期规划，并最终不利于全球市场的整体成长。

The growing rates of washing machine ownership in developing countries would augment well for the growth of the global sodium lauryl sulfate (SLS) market. Already consumers in developing markets are moving away from powdered to liquid detergents and cleaners. Over time, such trends are becoming more prominent.

A slew of recent studies that point to potentially carcinogenic properties of sodium lauryl sulfate could cause a potential slowdown in market growth in the future. If a serious link is found between SLS and cancer, then health authorities could move to swiftly limit or outright ban its usage across various industries. Such a prospect would be highly detrimental to the global market.

Dynamics

Rising Demand for Cleaning Products in Emerging Markets

Since detergent demand has saturated in developed markets, emerging nations remain the sole promise of major growth for multinational FMCG companies. Per capita consumption of detergent in India is only 2.7kg, as compared to nearly 10kg in U.S. For the foreseeable future, emerging markets will remain the major source of demand for sodium lauryl sulfate.

Despite the inherent promise of growth, the market has been characterized by intense competition among the major players. In a recent instance, Unilever slashed prices of its detergent products in India to improve Q4 sales for 2023 and competitive in face of stiff competition from cheaper, local players. Volume growth for detergent and household cleaning products in rural India has remained relatively stagnant in the post pandemic period.

Growing Demand for Premium Personal Care Products

As more and more consumers in emerging market move towards middle class status, their spending on personal care products increases since they prefer slightly premium products. The challenge faced by FMCG companies is to attract this newly emerged middle class towards premium offerings without discouraging them with steep prices.

One trick that companies have figured out is to utilize natural ingredients which gives the product a more premium appearance. At the same time, sodium lauryl sulfate is used for formulating the product base, which keeps the overall costs down. By combining natural herbal extracts with SLS, FMCG companies can offer premium products at more economical prices, thus increasing their reach among new consumer demographics.

Volatility in Global Commodity Prices

Since sodium lauryl sulfate is mostly derived from palm kernel, coconut or petroleum oil, volatility in commodity prices has a huge impact on the production of SLS. A sharp upswing in oil prices creates significant pricing pressure on producers. Similarly, a drop in global oil prices floods the market with cheaper input materials, leading to overproduction and a crash in prices of SLS.

Even if producers decide to use more eco-friendly options like palm kernel and coconut oil, it still does not exempt it from the volatility in prices. In fact, crop production and adverse weather events have a disproportionately high impact on plant-based oil prices. Such extremely volatility in oil prices will discourage SLS producers from long-term planning and will be ultimately detrimental to the overall growth of the global market.

Segment Analysis

The global sodium lauryl sulfate market is segmented based on type, production method, application and region.

Due to Cost Constraints, Inorganic-based Product Method is Preferred

Given the fact that most of the detergent and household cleaners are mass-market, high volume and low margin products, producers are incentivized to keep raw material costs as low as possible. Therefore, most of the high-volume producers prefer sodium lauryl sulfate produced by inorganic method from petroleum oil.

Comparatively speaking, SLS produced from palm kernel and coconut oil has relatively higher input cost. For mass market producers, were competition is cut throat, even a tiny increase in input costs can magnify through the value chain, causing the company to lose market share. SLS produced from organic sources is mostly preferred by manufacturers of premium cleaning products.

Geographical Penetration

Asia-Pacific Will Continue to Reign Supreme in the Global Market

A rapid growth in middle-income population in fast-developing economies like India, Indonesia, Thailand and Vietnam is what attracts multinational FMCG players to expand their operations in the region. Each market has its own unique dynamic that influences demand. For instance, in Indonesia, consumers like innovation in their detergent products, but are unwilling to pay more. Hence, companies offer bundles and discounts to entice buyers.

Many companies also noted the increasing sophisticated among Chinese consumers, who tended to prefer more premium cleaning products with natural ingredients. One unique aspect of the Chinese market was the fact that despite increasing raw material costs, detergent prices remained more or less stable. Many industry analysts believe that the high penetration of e-commerce sales (about 32% in China) and growth of budget friendly stores like Pingduoduo is creating downward pressure on prices.

COVID-19 Impact Analysis

A new growth avenue was opened for detergent and cleaning liquid manufacturers as the pandemic created heightened awareness about sanitation. The FMCG industry witnessed a hitherto unprecedented rise in demand, leading some analysts to term it as a 'once-in-a-century' type of market. Large-scale producers, holding high amount of inventory were able to ride out any disruptions due to supply chain problems.

Even as excessive demand tapered off after 2020, it still remained steady throughout most of 2021 and early 2022. Producers took advantage of the situation to increase their distribution networks and deepen trade ties with the FMCG sector. Even in the post-pandemic period, the market will continue to witness steady growth.

Russia-Ukraine War Impact Analysis

The most devastating impact of the Russia-Ukraine war was felt by the Russian FMCG market as western chemical producers wound up their operations due to economic sanctions. For local detergent and personal care manufacturers, the shortfall of SLS supplies forced them to raise prices by as much as 30% over the course of a few months.

The Russian government had to step in and institute price control measures to bring down escalating costs for consumers. The government had to devise a long-term plan for sourcing sodium lauryl sulfate from Chinese suppliers to stabilize the Russian market. As long as western sanctions remain in place, the Russian market demand for SLS will remain volatile.

By Type

Liquid
Dry

By Production Method

Inorganic-based
Organic-based

By Application

Dishwashing Liquids
Household Detergents and Cleaners
Industrial Cleaners
Personal Care Products
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In January 2023, a study was published by a team of researchers from University of Patras in Greece, outlining the environmental impact of sodium lauryl sulfate on marine life. The study found that exposure to SLS can upset the balance of the marine ecosystem.
In March 2024, Odele, a U.S.-based manufacturer of premium personal care products launched a new volumizing shampoo free from sodium lauryl sulfate.

Competitive Landscape

The major global players in the market include Acme Hardesty, BASF SE, Clariant, Solvay SA, Merck KGaA, Huntsman International LLC, Chemmax Chemical Co. Limited, ChemCeed, Alpha Chemicals Private Limited and Stepan Company.

Why Purchase the Report?

To visualize the global sodium lauryl sulfate market segmentation based on type, production method, application and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of pouch tapes market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global sodium lauryl sulfate market report would provide approximately 58 tables, 52 figures and 185 Pages.

Target Audience 2024

Detergent Manufacturers
Personal Care Product Manufacturers
Chemical Manufacturers
Industry Investors/Investment Bankers
Research Professionals

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Type
3.2.Snippet by Production Method
3.3.Snippet by Application
3.4.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Rising Demand for Cleaning Products in Emerging Markets
  - 4.1.1.2.Growing Demand for Premium Personal Care Products
- 4.1.2.Restraints
  - 4.1.2.1.Volatility in Global Commodity Prices
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Type

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2.Market Attractiveness Index, By Type
7.2.Liquid*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Dry

8.By Production Method

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Production Method
- 8.1.2.Market Attractiveness Index, By Production Method
8.2.Inorganic-based*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Organic-based

9.By Application

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.1.2.Market Attractiveness Index, By Application
9.2.Dishwashing Liquids*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Household Detergents and Cleaners
9.4.Industrial Cleaners
9.5.Personal Care Products
9.6.Others

10.By Region

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2.Market Attractiveness Index, By Region
10.2.North America
- 10.2.1.Introduction
- 10.2.2.Key Region-Specific Dynamics
- 10.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Production Method
- 10.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1.U.S.
  - 10.2.6.2.Canada
  - 10.2.6.3.Mexico
10.3.Europe
- 10.3.1.Introduction
- 10.3.2.Key Region-Specific Dynamics
- 10.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Production Method
- 10.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1.Germany
  - 10.3.6.2.UK
  - 10.3.6.3.France
  - 10.3.6.4.Italy
  - 10.3.6.5.Spain
  - 10.3.6.6.Rest of Europe
10.4.South America
- 10.4.1.Introduction
- 10.4.2.Key Region-Specific Dynamics
- 10.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Production Method
- 10.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1.Brazil
  - 10.4.6.2.Argentina
  - 10.4.6.3.Rest of South America
10.5.Asia-Pacific
- 10.5.1.Introduction
- 10.5.2.Key Region-Specific Dynamics
- 10.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Production Method
- 10.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1.China
  - 10.5.6.2.India
  - 10.5.6.3.Japan
  - 10.5.6.4.Australia
  - 10.5.6.5.Rest of Asia-Pacific
10.6.Middle East and Africa
- 10.6.1.Introduction
- 10.6.2.Key Region-Specific Dynamics
- 10.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Production Method
- 10.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

11.Competitive Landscape

11.1.Competitive Scenario
11.2.Market Positioning/Share Analysis
11.3.Mergers and Acquisitions Analysis

12.Company Profiles

12.1.Acme Hardesty*
- 12.1.1.Company Overview
- 12.1.2.Product Portfolio and Description
- 12.1.3.Financial Overview
- 12.1.4.Key Developments
12.2.BASF SE
12.3.Clariant
12.4.Solvay SA
12.5.Merck KGaA
12.6.Huntsman International LLC
12.7.Chemmax Chemical Co. Limited
12.8.ChemCeed
12.9.Alpha Chemicals Private Limited
12.10.Stepan Company

LIST NOT EXHAUSTIVE