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市场调查报告书

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1489470

全球汽车薄膜市场 - 2024-2031

Global Automotive Films Market - 2024-2031

出版日期: 2024年06月05日 | 出版商:

DataM Intelligence | 英文 193 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

2023年全球汽车薄膜市场规模达74亿美元，预计2031年将达117亿美元，2024-2031年预测期间复合年增长率为5.9%。

汽车薄膜大大提高了车辆的安全性，这对製造商和客户来说都变得越来越重要。透过将玻璃碎片保持在一起，贴在挡风玻璃和窗户上的安全膜可以提高防碎性，这在碰撞或闯入尝试中对于保护乘员免受伤害至关重要。

由于汽车客製化需求的不断增长，汽车薄膜市场正在不断扩大。对于寻求不同颜色、图案和设计的个人化汽车的消费者来说，这些薄膜提供了一个简单且价格合理的选择。推动这个行业的主要因素之一是个人化，这是因为人们渴望拥有能够反映人们个性和生活方式的独特汽车。

亚太地区是全球汽车薄膜市场的成长地区之一，占超过1/3的市场。技术创新不仅满足了该地区消费者的多样化需求，也使亚太地区成为汽车薄膜的製造和出口中心，推动市场扩张和全球竞争力。随着亚太地区汽车产业的不断发展和变化，对高性能和创新汽车薄膜的需求预计将攀升，推动该地区市场的稳步扩张。

动力学

发展中经济体对乘用车的需求增加

由于新兴国家对乘用车的需求不断增长，汽车薄膜市场预计未来将会成长。如果一辆汽车的设计、建造或改造是为了载客，那么它就符合客运车辆的资格。汽车薄膜用于乘用车，以降低车内温度并保护驾驶员和乘客免受阳光和热量的伤害。

总部位于印度的印度政府非营利最高国家机构印度汽车製造商协会 (SIAM) 的数据显示，2021 财年乘用车总销量从 271 万辆攀升至 307 万辆，成长 13.2% 2020年。

此外，中华人民共和国国务院报告称，2021年中国乘用车销量为2015万辆，同比增长4.4%，这主要是由新能源汽车（NEV）的高需求推动的。因此，发展中国家对乘用车的需求不断增长，推动了汽车薄膜市场的发展。

漆面保护膜的需求不断成长

汽车产业对漆面保护膜 (PPF) 不断增长的需求预计将推动市场的扩张。汽车行业广泛使用漆面保护膜 (PPF) 来保护汽车免受碎石、灰尘和其他可能导致刮伤的颗粒的影响。随着汽车产量的增加，该产业对 PPF 的需求也随之增加。

根据美国车辆评估公司Kelly Blue Book 2023年3月的研究显示，到2022年，配备漆面保护膜（PPF）的汽车的转售价值将比未配备漆面保护膜的汽车高出5%。这样一来，PPF 可以帮助汽车保持更好的形状并看起来更长，这将增加汽车出售时的价值并吸引更多潜在买家。因此，未来汽车薄膜市场将受到汽车产业对漆面保护膜（PPF）不断增长的需求的推动。

安装成本高

安装汽车贴膜需要特定的设备和专业知识，这会提高安装价格并可能让潜在客户望而却步。胶片的种类、汽车的大小以及服务提供者的位置都会影响整体成本。电影很重要；碳或陶瓷等豪华薄膜比普通薄膜更昂贵。

成本也受到各州特定色调法和首选暗度的影响。儘管成本更高，但更高品质的薄膜可提供更多保护和耐用性。车辆的尺寸影响需要多少薄膜，这会增加安装费用。定製程式的成本可能超过预切套件的成本。汽车贴膜安装价格的格局是由这些方面共同决定的。

环境问题和法规遵从性

有关车辆改装和环境永续性的法律日益严格，是全球汽车薄膜产业必须克服的一大障碍。不同地区对车窗着色量有不同的政府限制；有些有严格的指导方针来保护驾驶员的能见度和道路安全。

此外，随着环境问题的日益严重，对不含危险化学物质且对生态影响较小的汽车贴膜的需求不断增加。行业参与者在满足这些严格的监管标准同时保持产品性能和成本方面面临巨大的障碍，这限制了市场的扩张。

The safety and security of vehicles are greatly enhanced by automotive films, an aspect that is becoming more and more important to both manufacturers and customers. By keeping glass shards together, safety films put to windshields and windows provide improved shatter resistance, which can be crucial during collisions or break-in attempts to protect occupants from harm.

The market for automotive films is expanding as a result of the growing desire for vehicle customization. For consumers looking for individualized cars with different colors, patterns and designs, these films provide a simple and reasonably priced option. One of the main factors driving this industry is personalization, which is motivated by the desire for distinctive cars that reflect people's personalities and lifestyles.

Asia-Pacific is among the growing regions in the global automotive films market covering more than 1/3rd of the market. The innovations in technology not only satisfy the varied demands of the consumers in the region but also establish Asia-Pacific as a center for the manufacture and export of automotive films, propelling market expansion and globally competitiveness. The demand for high-performance and innovative automotive films is predicted to climb as the Asia-Pacific automotive sector continues to grow and change, propelling the regional market's steady expansion.

Dynamics

Increased Demand for Passenger Cars in Developing Economies

The market for automotive films is anticipated to rise in the future because of the rising demand for passenger cars in emerging nations. If a car is created, constructed or altered to carry passengers in mind, it qualifies as a passenger vehicle. Automotive films are used in passenger cars to lower the interior temperature and shield the driver and passengers from the sun's rays and heat.

As per the Society of Indian Automobile Manufacturers (SIAM), a non-profit apex national body of the Indian government with its headquarters in India, the total sales of passenger vehicles in the fiscal year 2021 climbed by 13.2% to 3.07 million from 2.71 million in 2020.

Additionally, the State Council of the People's Republic of China reports that China sold 20.15 million passenger automobiles in 2021, an increase of 4.4% year over year, driven mostly by the high demand for new energy vehicles (NEVs). Thus, the market for automotive films is being driven by the rising demand for passenger cars in developing nations.

Growing Demand for Paint Protection Films

The automobile industry's expanding demand for paint protection films (PPFs) is anticipated to fuel the market's expansion. The automotive industry uses paint protection film (PPF) extensively to shield cars from gravel, dust and other particles that might cause scratches. As the number of automobiles produced rises, so too will the need for PPF from this industry.

According to the March 2023 study by Kelly Blue Book, a US-based vehicle assessment business, automobiles that were equipped with paint protection film (PPF) in 2022 had a 5% greater resale value than those that were not. The is so that PPF can help keep the car in better shape and look longer, which will increase the car's worth when it is up for sale and attract more potential purchasers. The automotive film market will thus be driven in the future by the growing demand for paint protection film (PPF) from the automotive industry.

High Cost of Installation

Installing automotive film requires specific equipment and expertise, which raises installation prices and may turn off prospective customers. The kind of film, the size of the car and the location of the service provider all affect the overall cost. Film is important; luxury films like carbon or ceramic are more expensive than regular films.

Costs are also impacted by state-specific tint laws and the preferred amount of darkness. Although they cost more, higher-quality films provide more protection and durability. The size of the vehicle influences how much film is needed, which raises installation expenses. The cost of custom procedures may exceed that of pre-cut kits. The landscape of automobile film installation prices is collectively shaped by these aspects.

Environmental Concerns and Regulatory Compliance

The growing strictness of laws regarding vehicle modifications and environmental sustainability is one major barrier that the global automotive film industry must overcome. Different locations have different government restrictions governing the amount of tinting that may be applied to car windows; some have rigorous guidelines to protect driver visibility and road safety.

Furthermore, there is increasing demand to provide car films that are devoid of dangerous chemicals and have little ecological effect as environmental concerns rise. Industry participants have a significant hurdle in meeting these strict regulatory standards while preserving product performance and cost, which limits market expansion.

Segment Analysis

The global automotive films market is segmented based on film, vehicle, material, application and region.

Rising Demand for Automotive Window Films in the Industries

The automotive window films segment is among the growing regions in the global automotive films market covering more than 1/3rd of the market. The increased level of protection against the sun's UV rays is the reason for the development in the use of automotive window films. Car films make the car more environmentally friendly and lighten the strain on the air conditioner. In addition to improving visibility, window coatings let light into the car while blocking heat.

The Skin Cancer Foundation states that window tinting reduces the risk of skin cancer and early aging by blocking up to 99% of UV radiation. A 2021 ASE (Automotive Service Excellence) industry research states that window tinting can lower interior car temperatures by as much as 60% in the summer, increasing comfort and minimizing air conditioning system damage. The National Highway Traffic Protection Administration states that high-quality window tinting can add an extra layer of protection by containing broken glass and averting accidents.

Geographical Penetration

Growing Demand for Automotive Films in the Automotive Sector and Increasing Production Lines in Asia-Pacific

Asia-Pacific has been a dominant force in the global automotive films market. The demand for automotive films is being driven by the expanding automotive industries in China, India and Japan, which makes the Asia-Pacific a major growth engine for the globally automotive films market. The growing ownership of vehicles due to urbanization, infrastructure development and rising disposable incomes is generating a significant market for automotive films for OEM and aftermarket applications.

For Instance, in 2023, Eastman Chemical Company has acquired Ai-Red Technology (Dalian) Co., Ltd., a leading manufacturer of paint protection and window film for automotive and architectural sectors in the Asia-Pacific. The acquisition aligns with Eastman's growth strategy in Performance Films, enhancing its presence in key markets and reinforcing its commitment to delivering superior value as a specialty materials company in China and the Asia-Pacific.

The presence of top manufacturers and research institutes in the Asia-Pacific area also fosters technical breakthroughs and creativity in automotive films. Leading manufacturers of state-of-the-art car films with sophisticated features like heat and glare reduction, self-healing qualities and intelligent tinting capabilities are found in nations like South Korea and Japan.

For Instance, in 2023, Covestro's Changhua site inaugurated a new production line and introduced the Desmopan UP TPU series for Paint Protection Film (PPF) in the automotive and wind sectors. The new line in Taiwan produces high-performance TPUs for PPF globally, offering long-lasting protection with high durability, adaptability and aesthetics, suitable for automotive coatings and wind turbine blade protection.

COVID-19 Impact Analysis

The global automotive film market has experienced a multitude of changes due to the COVID-19 pandemic, including modifications to supply chain operations and demand dynamics. The first travel bans and massive lockdowns implemented to stop the virus's spread caused an abrupt decrease in car sales and manufacturing. Automobile manufacturers reduced their output or temporarily closed their facilities, which resulted in a decrease in the market for automotive films.

Car manufacturers also encountered more difficulties as a result of supply chain interruptions, especially for components and raw materials that came from areas hit by pandemics. However, several markets for automotive films remained resilient and even grew throughout the crisis. Aftermarket car films, such as window tints and paint protection films, saw a spike in demand as consumers shifted to using their vehicles to reduce their chance of contracting the virus.

Furthermore, there was a sharp increase in demand for antimicrobial coatings for car interiors as people became more conscious of safety precautions and hygiene. In the future, the rate of economic recovery, immunization campaigns and changes in customer tastes toward more sustainable and high-tech items will determine how quickly the automotive film industry will improve.

The globally automotive film market's trajectory was impacted by some trends that surfaced as the automobile sector steadily recovered from the initial shock of the pandemic. The popularity of internet shopping and remote work caused consumer tastes to change in favor of bigger cars like trucks and SUVs, which raised the market for automotive films about these automobiles.

Russia-Ukraine War Impact Analysis

Moreover, the effects of conflict go beyond economic considerations since they frequently lead to changes in consumer preferences and behavior. Increased global tensions and wars might make people more hesitant to spend money on non-essential items like car and movies. The makes them feel insecure and cautious. Consumers may prioritize spending on necessities above automobile aftermarket products in areas directly impacted by conflict or geopolitical instability.

Political conflicts and Russia's participation in wars have had a significant influence on the global automotive films sector. Costs of raw materials for automobile films, especially those made of petroleum-based materials, have been impacted by changes in oil prices brought on by instability in the region.

Automobile film availability and distribution are also unpredictable due to supply chain disruptions and trade route disruptions brought on by sanctions placed on Russia or its retaliatory actions. The globally growth trajectory of the automotive film market has been affected by the increased volatility of the industry, which has affected the decisions made by manufacturers regarding production and price strategies.

By Film

Automotive Window Films
- Infrared Rejection Tint
- Ceramic Window Tint
- Metallized Window Tint
- Dyed Window Tint
- Hybrid Window Tint
- Clear Window Tint
- Carbon Window Tint
- Crystalline Window Tint
- Others
Automotive Wrap Films
Paint Protection Films
Tinting Films
NVH Film Laminates
Others

By Vehicle

Commercial Vehicles
Passenger Vehicles

By Material

Dyed
Metalized
Ceramic

By Application

Interior
- Automotive Dials
- Audio & Video Remote Controls
- Control Panels
- Wet-Out Window Automotive Display
- Backlit
- Others
Exterior
- Rocker Panels
- Backs of Doors
- Hoods
- Mirrors
- Upper Bumper
- Roof Panels
- Daylight Openings
- Grilles
- Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On February 01, 2023, Eastman Chemical Company acquired Ai-Red Technology (Dalian) Co., Ltd., a leading manufacturer of paint protection and window film for automotive and architectural sectors in the Asia-Pacific. The acquisition aligns with Eastman's growth strategy in Performance Films, enhancing its presence in key markets and reinforcing its commitment to delivering superior value as a specialty materials company in China and the Asia-Pacific.
On May 23, 2023, Covestro's Changhua site inaugurated a new production line and introduced the DesmopanUP TPU series for Paint Protection Film (PPF) in the automotive and wind sectors. The new line in Taiwan produces high-performance TPUs for PPF globally, offering long-lasting protection with high durability, adaptability and aesthetics, suitable for automotive coatings and wind turbine blade protection.
On June 28, 2023, Toray Industries, Inc. developed a high heat-insulating solar control film for advanced mobility applications. Utilizing innovative nano-multilayer technology, the film offers glass-like transparency while providing top-tier thermal insulation against infrared rays. Toray's research demonstrates that integrating this film into electric vehicles reduces air-conditioning power consumption, extends cruising ranges, enhances cabin comfort and supports 5G communications crucial for autonomous driving.

Competitive Landscape

The major global players in the market include 3M Company, Eastman Chemical Company, Johnson Window Films, Inc., Saint Gobain, Zeofilms, Avery Dennison Corporation, Nexfil USA, Hexis S.A., RENOLIT SE and Ergis S.A.

Why Purchase the Report?

To visualize the global automotive films market segmentation based on film, vehicle, material, application and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of automotive films market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global automotive films market report would provide approximately 70 tables, 63 figures and 193 Pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Film
3.2.Snippet by Vehicle
3.3.Snippet by Material
3.4.Snippet by Application
3.5.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Increased Demand for Passenger Cars in Developing Economies
  - 4.1.1.2.Growing Demand for Paint Protection Films
- 4.1.2.Restraints
  - 4.1.2.1.High Cost of Installation
  - 4.1.2.2.Environmental Concerns and Regulatory Compliance
- 4.1.3.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID-19
- 6.1.2.Scenario During COVID-19
- 6.1.3.Scenario Post COVID-19
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Film

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Film
- 7.1.2.Market Attractiveness Index, By Film
7.2.Automotive Window Films*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
- 7.2.3.Infrared Rejection Tint
- 7.2.4.Ceramic Window Tint
- 7.2.5.Metallized Window Tint
- 7.2.6.Dyed Window Tint
- 7.2.7.Hybrid Window Tint
- 7.2.8.Clear Window Tint
- 7.2.9.Carbon Window Tint
- 7.2.10.Crystalline Window Tint
- 7.2.11.Others
7.3.Automotive Wrap Films
7.4.Paint Protection Films
7.5.Tinting Films
7.6.NVH Film Laminates
7.7.Others

8.By Vehicle

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle
- 8.1.2.Market Attractiveness Index, By Vehicle
8.2.Commercial Vehicles*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Passenger Vehicles

9.By Material

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 9.1.2.Market Attractiveness Index, By Material
9.2.Dyed*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Metalized
9.4.Ceramic

10.By Application

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.1.2.Market Attractiveness Index, By Application
10.2.Interior*
- 10.2.1.Introduction
- 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
- 10.2.3.Automotive Dials
- 10.2.4.Audio & Video Remote Controls
- 10.2.5.Control Panels
- 10.2.6.Wet-Out Window Automotive Display
- 10.2.7.Backlit
- 10.2.8.Others
10.3.Exterior
- 10.3.1.Rocker Panels
- 10.3.2.Backs of Doors
- 10.3.3.Hoods
- 10.3.4.Mirrors
- 10.3.5.Upper Bumper
- 10.3.6.Roof Panels
- 10.3.7.Daylight Openings
- 10.3.8.Grilles
- 10.3.9.Others

11.By Region

11.1.Introduction
- 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2.Market Attractiveness Index, By Region
11.2.North America
- 11.2.1.Introduction
- 11.2.2.Key Region-Specific Dynamics
- 11.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Film
- 11.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle
- 11.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 11.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1.U.S.
  - 11.2.7.2.Canada
  - 11.2.7.3.Mexico
11.3.Europe
- 11.3.1.Introduction
- 11.3.2.Key Region-Specific Dynamics
- 11.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Film
- 11.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle
- 11.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 11.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1.Germany
  - 11.3.7.2.UK
  - 11.3.7.3.France
  - 11.3.7.4.Russia
  - 11.3.7.5.Spain
  - 11.3.7.6.Rest of Europe
11.4.South America
- 11.4.1.Introduction
- 11.4.2.Key Region-Specific Dynamics
- 11.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Film
- 11.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle
- 11.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 11.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1.Brazil
  - 11.4.7.2.Argentina
  - 11.4.7.3.Rest of South America
11.5.Asia-Pacific
- 11.5.1.Introduction
- 11.5.2.Key Region-Specific Dynamics
- 11.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Film
- 11.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle
- 11.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 11.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1.China
  - 11.5.7.2.India
  - 11.5.7.3.Japan
  - 11.5.7.4.Australia
  - 11.5.7.5.Rest of Asia-Pacific
11.6.Middle East and Africa
- 11.6.1.Introduction
- 11.6.2.Key Region-Specific Dynamics
- 11.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Film
- 11.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle
- 11.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 11.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

12.Competitive Landscape

12.1.Competitive Scenario
12.2.Market Positioning/Share Analysis
12.3.Mergers and Acquisitions Analysis

13.Company Profiles

13.1.3M Company*
- 13.1.1.Company Overview
- 13.1.2.Product Portfolio and Description
- 13.1.3.Financial Overview
- 13.1.4.Key Developments
13.2.Eastman Chemical Company
13.3.Johnson Window Films, Inc.
13.4.Saint Gobain
13.5.Zeofilms
13.6.Avery Dennison Corporation
13.7.Nexfil USA
13.8.Hexis S.A.
13.9.RENOLIT SE
13.10.Ergis S.A.

LIST NOT EXHAUSTIVE