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全球医疗保健市场 VR/AR 技术 - 2024-2031

Global VR/AR Technology for Healthcare Market - 2024-2031

出版日期: 2024年08月26日 | 出版商:

DataM Intelligence | 英文 183 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

2023 年，全球医疗保健 VR/AR 技术市场规模达到 37.5 亿美元，预计到 2031 年将达到 121.4 亿美元，2024-2031 年预测期间复合年增长率为 15.8%。

医疗保健中的扩增实境（AR）是指数位资讯与实体环境的结合。该技术透过在诊断、外科手术和患者治疗期间提供情境资料和三维视觉化来为医疗保健专业人员提供支持，从而提高决策和医疗干预的准确性。

虚拟实境 (VR) 让使用者沉浸在完全模拟的数位环境中。在医疗保健产业，VR 可用于多种目的，例如医疗培训、治疗和增强患者参与度。该技术可实现逼真的模拟，从而增强教育体验和治疗效果。

然而，为了将 AR/VR 成功整合到医疗保健中，提供者必须确保顺利实施和最佳效能。为了防止关键医疗过程中出现中断，透过 AR/VR 技术进行通讯需要强大且可靠的网路基础设施。

市场动态：

司机

AR/VR 技术在医疗保健领域的使用不断增加

多重因素推动全球医疗保健市场对 VR/AR 技术的需求。推动市场的主要因素之一是 AR/VR 技术在医疗保健领域的使用不断增加，以及这些技术在产业内各个领域的应用不断扩大。

由于扩增实境（AR）和虚拟实境（VR）技术与先进医疗设备的集成，医疗保健产业发生了重大变化。这些技术目前用于各种医疗应用，例如手术和术前规划和导航、实际手术前的模拟程序以及可视化复杂的解剖结构以在手术过程中为外科医生提供帮助。

此外，AR和VR也应用于物理治疗和康復，以及帮助患者有效管理慢性病。在实施 AR/VR 技术时，医疗保健专业人员需要权衡其实践和患者的优势以及有效整合所需的技术要求。

全球各地的医疗机构和医院越来越多地将 AR 和 VR 技术用于各种目的，包括医疗培训、研究、疾病诊断、病患照护等。这些技术特别用于腹腔镜手术和膝关节置换等手术的训练。

例如，2022 年 6 月，专门从事医疗保健模拟的医疗科技公司 MediSim VR 在本地治里医学科学研究所 (PIMS) 建立了印度第一个全自动虚拟实境 (VR) 实验室。该实验室专为内科医学学士学生而设计，旨在提高他们的基本医疗技能，并为他们应对该领域未来的挑战做好准备。

此外，合作伙伴关係和协作等关键参与者策略有助于推动该市场的成长。例如，2024 年 3 月，印度理工学院马德拉斯 Pravartak 技术基金会与专门从事 AR/VR/MR 技术的全球公司 VyVoxel International Firm 合作，推出了 AR/VR 程式设计综合课程。该计画旨在让学生掌握快速发展的扩增实境 (AR) 和虚拟实境 (VR) 领域的必要技能，为他们提供在该领域取得进步所需的专业知识。

限制

治疗成本高昂、人们的采用和认识有限、网路安全和隐私威胁、道德和法律问题、缺乏评估工具以及缺乏标准化等因素预计将阻碍市场的发展。

细分市场分析

全球医疗保健市场的 VR/AR 技术根据组件、技术、应用、最终用户和地区进行细分。

扩增实境领域约占全球医疗保健VR/AR技术市场份额的59.4%

扩增实境领域预计将在预测期内占据最大的市场份额。扩增实境 (AR) 技术将数位影像或资讯迭加到使用者的实际环境中，创造一个补充现实世界的虚拟层。

此外，该行业的主要参与者更注重将技术融入医疗保健行业以及患者护理的关键发展，这将有助于推动该市场的发展。例如，2024 年 2 月，史丹佛大学医学院的一群医生和生物医学工程师透过将一种新颖的扩增实境工具整合到外科手术中，成为开拓者。这项技术被称为Apple Vision Pro，是一款增强人机互动的耳机，允许用户透过将即时视觉资讯与虚拟组件融合来探索周围的环境。

同样，2023 年 6 月，印度科钦的 Amrita 医院率先开发了医疗保健领域突破性的延展实境(XR) 生态系统。这个创新系统利用扩增实境 (AR)、虚拟实境 (VR) 和混合实境 (MR) 技术的力量，显着提升病患照护、医疗培训和研究能力。这种尖端技术融入临床实践是印度医疗保健产业的一个重要里程碑，标誌着一次变革性的飞跃。

此外，关键参与者的策略（例如伙伴关係和协作以及技术进步）推动了该细分市场的成长。例如，2023 年 12 月，为教育和工业创造增强和虚拟实境体验的全球领导者 EON Reality 自豪地宣布与奥兰治县儿童医院 (CHOC) 续签策略合作伙伴关係。此次合作强调了他们共同致力于采用创新的 AR/VR 技术来彻底改变儿科医疗保健教育并改善患者体验。

市场地域占有率

北美约占全球医疗保健VR/AR技术市场份额的44.6%

由于 AR/VR 技术的采用增加、主要研发投资以及推动该地区市场成长的政府倡议，预计北美地区将在预测期内占据最大的市场份额。

此外，在该地区，大量关键参与者的存在、先进的医疗基础设施和技术进步将推动该地区的市场成长。例如，2024 年 4 月，OrthoIndy 透过在手术中引入扩增实境 (AR)，在手术创新方面取得了重大进展。着名脊椎外科医生 Gregory Poulter 博士使用 Surgical Theater 最先进的体验现实 (XR) 技术进行了印第安纳州首例脊椎手术。

OrthoIndy 是全球仅有的五个采用这种先进方法的地点之一。开创性的脊椎融合手术利用了 Surgical Theater SyncAR Spine 平台，该平台整合了 Microsoft HoloLens 耳机，可在手术过程中提供增强的视觉体验。

此外，2024 年4 月，美国食品药物管理局(FDA) 推出了一项名为「家庭作为医疗保健中心」的新倡议，旨在利用扩增实境和虚拟实境技术，透过将家庭重新想像为医疗保健的一部分来增强健康公平系统。为了促进这一转变，FDA 与一家专门设计以健康为中心的建筑的建筑公司签订了合同，以评估将住宅转变为医疗保健环境所需的条件。

Augmented Reality (AR) in healthcare refers to the combination of digital information with the physical environment. This technology supports healthcare professionals by delivering contextual data and three-dimensional visualizations during diagnoses, surgical procedures, and patient treatment, thereby improving decision-making and the precision of medical interventions.

Virtual Reality (VR) immerses users in entirely simulated digital environments. In the healthcare industry, VR is employed for a range of purposes, such as medical training, treatments, and enhancing patient engagement. This technology enables realistic simulations that enhance both educational experiences and treatment results.

However, for the successful integration of AR/VR in healthcare, providers must ensure smooth implementation and optimal performance. To prevent disruptions during critical medical procedures, communication via AR/VR technologies requires a robust and dependable network infrastructure.

Market Dynamics: Drivers

Increasing usage of AR/ VR technologies in healthcare

Multiple factors drive the demand for global VR/AR technology in the healthcare market. One of the primary factors driving the market is the increasing usage of AR/ VR technologies in healthcare and the expanding applications of these technologies across various domains within the industry.

The healthcare sector has undergone significant changes owing to the integration of augmented reality (AR) and virtual reality (VR) technologies alongside advanced medical devices. These technologies are currently utilized in a variety of medical applications, such as surgical and pre-surgical planning and navigation, simulating procedures before actual surgeries, and visualizing intricate anatomical structures to aid surgeons during operations.

Moreover, AR and VR are employed in physical therapy and rehabilitation, as well as in helping patients effectively manage chronic conditions. When implementing AR/VR technologies, healthcare professionals need to weigh the advantages for their practice and patients alongside the technological requirements necessary for effective integration.

Medical institutions and hospitals around the globe are increasingly adopting AR and VR technologies for various purposes, including medical training, research, disease diagnosis, patient care, and more. These technologies are particularly utilized in training for laparoscopic surgeries and procedures such as knee replacements.

For instance, in June 2022, MediSim VR, a med-tech company specializing in healthcare simulation, established India's first fully automated Virtual Reality (VR) lab at the Puducherry Institute of Medical Sciences (PIMS). This lab is designed for MBBS students to enhance their essential medical skills and prepare them for future challenges in the field.

In addition, key player strategies such as partnerships and collaborations help to drive this market growth. For instance, in March 2024, the IIT Madras Pravartak Technologies Foundation collaborated with VyVoxel International Firm, a global company specializing in AR/VR/MR technologies, to launch a comprehensive course on AR/VR programming. This program is designed to equip students with the necessary skills for the rapidly evolving fields of Augmented Reality (AR) and Virtual Reality (VR), providing them with the expertise needed to advance in this area.

Restraints

Factors such as the high cost of treatment, limited adoption & awareness among people, cybersecurity & privacy threats, ethical & legal concerns, lack of assessment tools, and lack of standardization are expected to hamper the market.

Market Segment Analysis

The global VR/AR technology for the healthcare market is segmented based on component, technology, application, end-user, and region.

The augmented reality segment accounted for approximately 59.4% of the global VR/AR technology for healthcare market share

The augmented reality segment is expected to hold the largest market share over the forecast period. Augmented Reality (AR) technology overlays digital images or information onto the user's actual surroundings, creating a virtual layer that complements the real world.

Moreover, key players in the industry more focus on incorporating technology into the healthcare industry and key developments in patient care that would help to drive this segment in the market. For instance, in February 2024, a team of doctors and biomedical engineers from Stanford Medicine became trailblazers by integrating a novel augmented reality tool into surgical practices. This technology, called Apple Vision Pro, is a headset that enhances human-computer interaction, allowing users to explore their surroundings by merging real-time visual information with virtual components.

Similarly, in June 2023, Amrita Hospital in Kochi, India, pioneered the development of a groundbreaking Extended Reality (XR) ecosystem in healthcare. This innovative system harnesses the power of augmented reality (AR), virtual reality (VR), and mixed reality (MR) technologies to significantly elevate patient care, medical training, and research capabilities. The integration of this cutting-edge technology into clinical practice represents a significant milestone in the Indian healthcare industry, marking a transformative leap forward.

In addition, key player's strategies such as partnerships & collaborations, and technological advancements drive this segment's growth in the market. For instance, in December 2023, EON Reality, a global leader in creating Augmented and Virtual Reality experiences for education and industry, proudly announced the renewal of its strategic partnership with the Children's Hospital of Orange County (CHOC). This collaboration emphasizes their mutual dedication to employing innovative AR/VR technologies to revolutionize pediatric healthcare education and improve the patient experience.

Market Geographical Share

North America accounted for approximately 44.6% of the global VR/AR technology for healthcare market share

North America region is expected to hold the largest market share over the forecast period owing to the increased adoption of AR/VR technologies, major R&D investments, and government initiatives driving this market growth in this region.

Moreover, in this region, a major number of key players' presence, well-advanced healthcare infrastructure, and technological advancements would propel this market growth in this region. For instance, in April 2024, OrthoIndy made a significant advancement in surgical innovation by introducing augmented reality (AR) into its procedures. Dr. Gregory Poulter, a prominent spine surgeon, performed Indiana's first spinal surgery using Surgical Theater's state-of-the-art eXperiential Reality (XR) technology.

OrthoIndy is among only five locations worldwide employing this advanced method. The pioneering spinal fusion procedure utilized the Surgical Theater SyncAR Spine platform, which integrates Microsoft HoloLens headsets to provide an enhanced visual experience during surgery.

Also, in April 2024, the Food and Drug Administration (FDA) introduced a new initiative called Home as a Health Care Hub, which aims to utilize augmented reality and virtual reality technologies to enhance health equity by reimagining the home as a component of the healthcare system. To facilitate this transformation, the FDA has contracted an architectural firm that specializes in designing health-focused buildings to assess what is necessary to convert a home into a healthcare environment.

Market Segmentation

By Component

Hardware

Software

Services

By Technology

Augmented Reality

Virtual Reality

By Application

Surgical Applications

Simulation & Diagnostics

Wound Care Management

Physical Therapy & Rehabilitation

Training & Medical Education

Virtual Reality Exposure Therapy (VRET)

Others

By End-User

Hospitals & Specialty Clinics

Surgical Diagnostic Centers

Others

By Region

North America

The U.S.

Canada

Mexico

Europe

Germany

U.K.

France

Spain

Italy

Rest of Europe

South America

Brazil

Argentina

The rest of South America

Asia-Pacific

China

India

Japan

South Korea

Rest of Asia-Pacific

Middle East and Africa

Market Competitive Landscape

The major global players in the VR/AR technology for healthcare market include F. Hoffmann-La Roche Ltd, CAE Inc., EON Reality, Inc., InfiVR Solutions, Vection Technologies, Siemens Healthcare S.A.E., Fundamental Surgery, Koninklijke Philips N.V., Novac Technology Solutions, and Softeq Development Corp. among others.

Key Developments

In March 2024, Siemens Healthineers launched an app tailored for the Apple Vision Pro, allowing users such as surgeons, medical students, and patients to explore immersive, interactive holograms of the human body derived from medical scans within their real-world surroundings. This app, Cinematic Reality, aims to aid in surgical planning, enhance medical education, and assist patients in visualizing upcoming procedures. It is now available for download on the Apple App Store.

In October 2023, Surgical Theater proudly announced a significant milestone in collaboration with Stanford Medicine-successfully executing the first spine surgery utilizing their augmented reality technology. This innovative procedure employed the Surgical Theater SyncAR Spine system, which integrates Microsoft HoloLens headsets to enhance the surgical experience.

Why Purchase the Report?

To visualize the global VR/AR technology for healthcare market segmentation based on component, technology, application, end-user, and region and understand key commercial assets and players.

Identify commercial opportunities by analyzing trends and co-development.

Excel data sheet with numerous data points of the VR/AR technology for the healthcare market with all segments.

PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.

Product mapping is available in excel consisting of key products of all the major players.

The global VR/AR technology for healthcare market report would provide approximately 70 tables, 65 figures, and 183 pages.

Target Audience 2024

Manufacturers/ Buyers

Industry Investors/Investment Bankers

Research Professionals

Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Component
3.2. Snippet by Technology
3.3. Snippet by Application
3.4. Snippet by End-User
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increasing Usage of AR/ VR Technologies in Healthcare
- 4.1.2. Restraints
  - 4.1.2.1. High Cost of Treatment
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. By Component

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 6.1.2. Market Attractiveness Index, By Component
6.2. Hardware *
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Software
6.4. Services

7. By Technology

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 7.1.2. Market Attractiveness Index, By Technology
7.2. Augmented Reality *
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Virtual Reality

8. By Application

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 8.1.2. Market Attractiveness Index, By Application
8.2. Surgical Applications *
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Simulation & Diagnostics
8.4. Wound Care Management
8.5. Physical Therapy & Rehabilitation
8.6. Training & Medical Education
8.7. Virtual Reality Exposure Therapy (VRET)
8.8. Others

9. By End-User

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.1.2. Market Attractiveness Index, By End-User
9.2. Hospitals & Specialty Clinics *
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Surgical Diagnostic Centers
9.4. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.7.1. The U.S.
  - 10.2.7.2. Canada
  - 10.2.7.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.7.1. Germany
  - 10.3.7.2. U.K.
  - 10.3.7.3. France
  - 10.3.7.4. Spain
  - 10.3.7.5. Italy
  - 10.3.7.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.7.1. Brazil
  - 10.4.7.2. Argentina
  - 10.4.7.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.7.1. China
  - 10.5.7.2. India
  - 10.5.7.3. Japan
  - 10.5.7.4. South Korea
  - 10.5.7.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. F. Hoffmann-La Roche Ltd *
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. CAE Inc.
12.3. EON Reality, Inc.
12.4. InfiVR Solutions
12.5. Vection Technologies
12.6. Siemens Healthcare S.A.E.
12.7. Fundamental Surgery
12.8. Koninklijke Philips N.V.
12.9. Novac Technology Solutions
12.10. Softeq Development Corp. (*LIST NOT EXHAUSTIVE)