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市场调查报告书

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1560867

全球旅游和酒店业市场 - 2024 - 2031

Global Tourism and Hotel Industry Market - 2024 - 2031

出版日期: 2024年09月23日 | 出版商:

DataM Intelligence | 英文 219 Pages | 商品交期: 最快1-2个工作天内

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简介目录

报告概述

全球旅游和酒店业市场于 2023 年达到 85.431 亿美元，预计到 2031 年将达到 109.382 亿美元，2024-2031 年预测期间复合年增长率为 3.2%。

受中产阶级崛起、可支配收入增加以及对旅行体验日益浓厚的兴趣等因素的推动，全球酒店和旅游业多年来稳步增长。该行业是全球经济发展的关键贡献者，特别是在新兴市场。交通、住宿、餐饮服务、娱乐和景点等不同行业的整合创造了一个复杂且相互关联的市场。

在经历了因新冠肺炎 (COVID-19) 造成的一段时期的停滞之后，旅游业和酒店业已呈现出稳步復苏的势头。 2023年，国际游客人数预计将恢復到接近疫情前的水平，这标誌着旅游需求的復苏。世界旅行和旅游理事会 (WTTC) 预计，未来十年，旅游业的 GDP 成长将是全球整体经济成长的近一倍，到 2033 年，该行业的就业人数将增加超过 1 亿个。

然而，各地区的復苏情况并不均衡。美国和中国等国内旅游强劲的市场反弹较快，而东南亚和欧洲等依赖国际游客的地区则面临较慢的復苏之路。此外，主要客源市场的通膨压力和经济不确定性导致消费者支出谨慎，影响旅行模式和饭店预订。

市场动态

不断提高的永续性和环保实践

永续发展正在成为旅游业和酒店业的一个重点关注点。旅行者表现出对环保住宿和体验的偏好。饭店正在采取绿色实践，例如减少能源消耗、最大限度地减少浪费和支持当地社区。永续性和个人化对于塑造旅游和酒店业的消费者偏好至关重要。

旅客优先考虑生态友善住宿、负责任的旅游和低碳交通，推动了对绿色认证、减少废物措施和再生能源使用的需求。 Booking.com 2023 年的一份报告强调，73% 的旅客更喜欢采用永续做法的饭店，这凸显了符合这些不断增长的偏好的目的地和饭店的竞争优势。

同时，对个人化体验的需求也在加剧。客人期待更多量身订製的服务，包括客製化行程、数位礼宾服务和超在地化的文化体验。利用资料分析和人工智慧提供个人化服务的能力正在成为饭店和旅游平台的关键差异化因素。

不断发展的技术整合和数位转型

技术进步正在重塑旅游业和酒店业，特别是在数位转型方面。人工智慧、物联网和区块链技术的采用正在促进更智慧的酒店运营，从非接触式入住到优化收入管理的动态定价模型。区块链尤其被用来提高供应链透明度并创建更安全的旅游交易，减少预订诈欺。

此外，虚拟和扩增实境技术在行销中越来越受到关注，允许潜在旅客在预订前体验目的地和住宿的虚拟旅游。它已成为高端旅行者决策过程中的关键工具，他们正在寻求旅行投资的更大保障。

地缘政治紧张局势与环境压力

儘管有这些机会，该行业仍面临许多外部挑战。东欧衝突和主要客源市场经济不确定性等地缘政治紧张局势正在影响全球旅游流量和投资决策。能源市场（尤其是欧洲）的波动也提高了饭店和航空公司的营运成本，这些饭店和航空公司目前正面临越来越大的压力，需要在保持获利能力的同时减少碳足迹。

气候变迁对旅游业的影响越来越大，野火、洪水和飓风等极端天气事件扰乱了主要目的地的旅游业和饭店营运。该行业约占全球温室气体排放量的 8%，并面临更严格的审查，尤其是来自航空和游轮行业的严格审查，这两个行业是排放量的主要贡献者。作为回应，行业领导者正在优先投资永续基础设施和碳抵消计划，以解决环境问题并满足监管和消费者的期望。

细分市场分析

全球旅游和酒店业市场根据旅游、住宿、预订、客房容量、位置和地区进行细分。

精品饭店需求激增

精品酒店需求的激增反映了不断变化的旅行趋势和不断变化的消费者偏好。现代旅行者，尤其是年轻一代，寻求独特的、值得在 Instagram 上发布的住宿，提供比标准酒店更多的选择。精品酒店注重个性和创意设计，透过提供从大型连锁酒店中脱颖而出的独特、难忘的体验来满足这一需求。

精品饭店需求的另一个驱动因素是饭店业对个人化和独特性的日益偏好。现今的旅客期望获得高度客製化的服务，从客製化的客房设施到符合他们兴趣的策划活动。精品饭店擅长提供这种程度的客製化服务，与大型饭店品牌的非个人化服务相比，精品饭店将自己定位为寻求更亲密和个人化住宿的人们的理想选择。

此外，旅行偏好明显转向真实性和本土化，许多旅行者寻求与当地文化和环境有更深入的联繫。嵌入社区的精品酒店透过提供真实的、针对特定目的地的体验来迎合这一趋势。这种方法使精品酒店能够与当地环境建立更有意义的联繫，从而将其与传统住宿的更同质化的体验区分开来。

市场地域占有率

欧洲旅游和酒店业需求不断增长

欧洲的旅游和酒店业在2024 年初经历了强劲增长，与2023 年相比，国际旅行增长了12%，过夜住宿量增长了10%。条件和物有所值的产品。儘管通货膨胀持续存在，但旅行成本的影响略有下降，而非传统目的地的崛起和亚太地区游客的回国正在重塑该地区的旅游格局。

2024年4月，由于通货膨胀和地缘政治问题，欧洲酒店业经历了稳定但放缓的成长。南欧引领復苏，北欧和中欧，包括德国、瑞士和捷克共和国，也做出了贡献。根据HSMAI，饭店入住率达69.3%，较2023 年4 月小幅下降0.2 个百分点，但较2022 年上升6.2 个百分点。欧元从 2022 年开始，每间可用客房收入 (RevPAR) 将成长 0.4%。

高檔饭店市场的入住率和每间可用客房收入显着成长，而经济型饭店市场则陷入困境。儘管各市场存在一定的价格压力，但与 2022 年相比，日均房价仍显着成长。

市场竞争格局

该市场的主要全球参与者包括雅高集团、万豪国际集团、Austin Adventures、Balkan Holidays Ltd、凯悦集团、希尔顿、G Adventures、四季酒店有限公司、Airbnb, Inc.和洲际酒店集团。

俄乌战争影响分析

俄乌衝突严重影响了乌克兰的旅游业和旅馆业，导致战争最初几个月酒店业崩溃了近90%。在入侵之前，乌克兰每年吸引约 1,400 万外国游客，其中基辅、利沃夫和敖德萨是主要目的地。根据国际移民组织的数据，到 2023 年上半年，国际入境人数锐减至仅 130 万人，反映出安全风险加剧和基础设施恶化的严重影响。

衝突严重扰乱了乌克兰的旅游业，安全问题令游客望而却步，负面媒体报告也损害了其声誉。包括饭店、餐厅和景点在内的重要旅游基础设施遭到破坏，吸引力和可及性下降。战争造成的经济压力减少了投资，影响了服务品质和成长。此外，旅行路线的改变使游客从传统热点地区转移，进一步影响了该行业。

为了应对挑战，「访问乌克兰」等措施实施了创新策略来减轻影响，包括提供基本安全资讯、与战争相关的旅游保险以及向地方当局提供即时更新。加强行销旨在消除负面看法并促进区域安全。随着乌克兰人支持当地旅游，国内旅游业不断增长，而「Donat-tour」等倡议将旅游推广与人道主义援助结合起来，筹集资金支持受衝突影响的社区。

按旅游

商务旅游

探险旅游

生态旅游

医疗旅游

文化旅游

宗教旅游

运动旅游

按住宿

豪华饭店

中檔饭店

度假村

精品饭店

经济型饭店

饭店式公寓

旅舍

民宿

透过预订

直接预订

线上旅行社

线下预订

按房间容量

小的

中等的

大的

百万

按地点

城市旅游

乡村旅游

沿海/海滩旅游

山区旅游

遗产和文化遗址

按地区

北美洲

我们

加拿大

墨西哥

欧洲

德国

英国

法国

义大利

西班牙

欧洲其他地区

南美洲

巴西

阿根廷

南美洲其他地区

亚太

中国

印度

日本

澳洲

亚太其他地区

中东和非洲

主要进展

2023年3月，世界旅行和旅游理事会（WTTC）在柏林ITB启动了酒店可持续发展基础（Basics）计划，旨在建立酒店可持续发展的全球标准。该验证计划定义了酒店的 12 项基本标准，是迈向先进永续发展实践的基础步骤。该倡议得到了雅高、锦江国际和丽笙酒店集团等主要国际酒店集团的支持，旨在标准化和加强整个行业的永续发展工作。

2021 年 12 月，全球领先的饭店和旅游组织推出了新的饭店净零排放方法，以指导饭店实现净零排放。此结构化方法解决了范围1、2 和3 的排放问题，并为2025 年、2030 年和2040 年设定了关键里程碑。目标倡议」、「零排放竞赛」和「格拉斯哥宣言」等框架保持一致。

为什么购买报告？

根据旅游、住宿、预订、客房容量、位置和区域可视化全球旅游和酒店业市场细分，并了解关键商业资产和参与者。

透过分析趋势和共同开发来识别商业机会。

Excel资料表，包含旅游和饭店业所有细分市场层级的大量资料点。

PDF 报告由详尽的质性访谈和深入研究后的综合分析组成。

产品映射以 Excel 形式提供，包含所有主要参与者的关键产品。

全球旅游和酒店业市场报告将提供约 78 个表格、85 个数字和 219 页。

2024 年目标受众

旅行者

活动策划者

研究专业人员

新兴公司

The global hospitality and tourism industry has witnessed steady growth over the years, driven by factors such as the rising middle class, increased disposable income and a growing interest in travel experiences. The industry is a key contributor to global economic development, particularly in emerging markets. The integration of different sectors, including transportation, lodging, food services, entertainment and attractions, creates a complex and interconnected market.

After a period of stagnation due to COVID-19, the tourism and hotel industry has shown a steady recovery. In 2023, international tourist arrivals were expected to return to near pre-pandemic levels, signaling a resurgence in travel demand. The World Travel and Tourism Council (WTTC) anticipates that the tourism sector's GDP will grow at nearly double the rate of the broader global economy over the next decade, with employment in the industry increasing by more than 100 million new jobs by 2033.

However, the recovery is uneven across regions. Markets with strong domestic travel, such as US and China, have rebounded faster, while regions dependent on international arrivals, such as Southeast Asia and Europe, have faced a slower path to recovery. In addition, inflationary pressures and economic uncertainty in key source markets have led to cautious consumer spending, influencing travel patterns and hotel bookings.

Market Dynamics

Rising Sustainability and Eco-friendly Practices

Sustainability is becoming a critical focus for the tourism and hotel industry. Travelers are showing a preference for eco-friendly accommodations and experiences. Hotels are adopting green practices, such as reducing energy consumption, minimizing waste and supporting local communities. Sustainability and personalization are pivotal in shaping consumer preferences within the tourism and hotel industry.

Travelers are prioritizing eco-friendly accommodations, responsible tourism and low-carbon transportation, driving demand for green certifications, waste reduction initiatives and renewable energy use. A 2023 Booking.com report highlights that 73% of travelers prefer hotels with sustainable practices, underscoring the competitive advantage for destinations and hotels that align with these growing preferences.

Simultaneously, the demand for personalized experiences has intensified. Guests are expecting more tailored services, including customized itineraries, digital concierge services and hyper-localized cultural experiences. The ability to leverage data analytics and AI to offer personalized services is becoming a key differentiator for hotels and travel platforms.

Growing Technological Integration and Digital Transformation

Technological advancements are reshaping the tourism and hotel industry, particularly in terms of digital transformation. The adoption of AI, IoT and blockchain technology is facilitating smarter hotel operations, from contactless check-ins to dynamic pricing models that optimize revenue management. Blockchain, in particular, is being used to improve supply chain transparency and create more secure travel transactions, reducing fraud in bookings.

Additionally, virtual and augmented reality technologies are gaining traction in marketing, allowing potential travelers to experience virtual tours of destinations and accommodations before booking. It has become a critical tool in the decision-making process for high-end travelers, who are looking for greater assurance in their travel investments.

Geopolitical Tensions and Environmental Pressures

Despite these opportunities, the industry faces numerous external challenges. Geopolitical tensions, such as conflicts in Eastern Europe and economic uncertainty in key source markets, are impacting global travel flows and investment decisions. The volatility of energy markets, particularly in Europe, has also raised operational costs for hotels and airlines, which are now grappling with increased pressure to reduce their carbon footprints while maintaining profitability.

Climate change is increasingly influencing the tourism industry, as extreme weather events like wildfires, floods and hurricanes disrupt travel and hotel operations in key destinations. The sector, responsible for around 8% of global greenhouse gas emissions, faces intensified scrutiny, particularly from the aviation and cruise industries, which are major contributors. In response, industry leaders are prioritizing investments in sustainable infrastructure and carbon offset programs to address environmental concerns and meet regulatory and consumer expectations.

Market Segment Analysis

The global tourism and hotel industry market is segmented based on tourism, Accommodation, Booking, room capacity, location and region.

The Surging Demand for Boutique Hotels

The surge in boutique hotel demand reflects changing travel trends and evolving consumer preferences. Modern travelers, especially younger generations, seek unique, Instagram-worthy accommodations that offer more than standard hotel options. Boutique hotels, with their focus on individuality and creative design, fulfill this demand by providing distinctive, memorable experiences that stand out from larger hotel chains.

Another driver of boutique hotel demand is the growing preference for personalization and exclusivity in the hospitality industry. Today's travelers expect a high degree of tailored service, from customized room amenities to curated activities that align with their interests. Boutique hotels excel in delivering this level of bespoke service, positioning themselves as the ideal choice for those seeking more intimate and personalized accommodations compared to the impersonal offerings of larger hotel brands.

Additionally, There has been a noticeable shift toward authenticity and localism in travel preferences, with many travelers seeking deeper connections to local culture and environments. Boutique hotels, embedded within their communities, cater to this trend by providing authentic, destination-specific experiences. The approach allows boutique hotels to offer a more meaningful connection to their locales, distinguishing them from the more homogenized experiences of traditional accommodations.

Market Geographical Share

Rising Demand for Tourism and Hotel Industry in Europe

Europe's tourism and hotel industry experienced strong growth in early 2024, with international travel up 12% and overnight stays increasing by 10% compared to 2023. Southern Europe, led by countries like Serbia, Malta and Portugal, saw significant gains due to favorable conditions and value-for-money offerings. Despite ongoing inflation, travel costs have had a slightly reduced impact, while the rise of non-traditional destinations and returning Asia-Pacific travelers are reshaping the region's tourism landscape.

In April 2024, Europe's hotel industry experienced steady but slowing growth due to inflation and geopolitical issues. Southern Europe led the recovery, with Northern and Central Europe, including Germany, Switzerland and the Czech Republic, also contributing. As per HSMAI, hotel occupancy reached 69.3%, a slight dip of 0.2 points from April 2023 but up by 6.2 points from 2022. The average daily rate (ADR) increased modestly by 0.7% year-over-year to €122.1 and by 18.3% from 2022, resulting in a 0.4% rise in revenue per available room (RevPAR).

The upscale hotel segment saw notable gains in occupancy and RevPAR, while the budget segment struggled. Despite some price pressures in various markets, average daily rates grew significantly compared to 2022. The Netherlands led in occupancy, surpassing UK, Italy and Spain, with Greece, Latvia, Switzerland and Germany also showing strong performance.

Market Competitive Landscape

The major global players in the market include Accor, Marriott International, Inc., Austin Adventures, Balkan Holidays Ltd, Hyatt Corporation, Hilton, G Adventures, Four Seasons Hotels Limited, Airbnb, Inc. and IHG.

Russia-Ukraine War Impact Analysis

The Russia-Ukraine conflict has drastically impacted Ukraine's tourism and hotel sectors, causing a nearly 90% collapse in the hotel industry in the initial months of the war. Before the invasion, Ukraine attracted about 14 million foreign tourists annually, with Kyiv, Lviv and Odesa being key destinations. As per the International Organization for Migration, by the first half of 2023, international arrivals had plummeted to just 1.3 million, reflecting the severe effects of heightened security risks and deteriorating infrastructure.

The conflict has severely disrupted Ukraine's tourism sector, with safety concerns deterring visitors and negative media coverage damaging its reputation. Critical tourism infrastructure, including hotels, restaurants and attractions, has been compromised, diminishing appeal and accessibility. Economic strains from the war have curtailed investment, impacting service quality and growth. Additionally, altered travel routes have diverted tourists from traditional hotspots, further affecting the sector.

In response to the challenges, initiatives like "Visit Ukraine" have implemented innovative strategies to mitigate the impact, including providing essential safety information, war-related travel insurance and real-time updates to local authorities. Increased marketing efforts aim to counter negative perceptions and promote safer regions. Domestic tourism has grown as Ukrainians support local travel, while initiatives like "Donat-tour" combine tourism promotion with humanitarian aid, raising funds to support conflict-affected communities.

By Tourism

Business Tourism

Adventure Tourism

Eco-Tourism

Medical Tourism

Cultural Tourism

Religious Tourism

Sports Tourism

By Accommodation

Luxury Hotels

Mid-Range Hotels

Resorts

Boutique Hotels

Budget Hotels

Serviced Apartments

Hostels

Bed and Breakfast Hotels

By Booking

Direct Booking

Online Travel Agencies

Offline Booking

By Room Capacity

Small

Medium

Large

Mega

By Location

Urban Tourism

Rural Tourism

Coastal/Beach Tourism

Mountain Tourism

Heritage and Cultural Sites

By Region

North America

Canada

Mexico

Europe

Germany

France

Italy

Spain

Rest of Europe

South America

Brazil

Argentina

Rest of South America

Asia-Pacific

China

India

Japan

Australia

Rest of Asia-Pacific

Middle East and Africa

Key Developments

In March 2023, the World Travel & Tourism Council (WTTC) launched the Hotel Sustainability Basics (Basics) program at ITB Berlin to establish a global standard for hotel sustainability. The verification scheme defines 12 essential criteria for hotels, serving as a foundational step toward advanced sustainability practices. Supported by major international hotel groups such as Accor, Jin Jiang International and Radisson Hotel Group, the initiative aims to standardize and enhance sustainability efforts across the industry.

In December 2021, a new Net Zero Methodology for Hotels was introduced by leading global hospitality and tourism organizations to guide hotels in achieving net zero emissions. The structured approach addresses Scope 1, 2 and 3 emissions and sets key milestones for 2025, 2030 and 2040. It highlights the importance of renewable energy in decarbonization and aligns with frameworks such as the Science Based Targets Initiative, Race to Zero and the Glasgow Declaration.

Why Purchase the Report?

To visualize the global tourism and hotel industry market segmentation based on tourism, accommodation, booking, room capacity, location and region as well as understand key commercial assets and players.

Identify commercial opportunities by analyzing trends and co-development.

Excel data sheet with numerous data points of the tourism and hotel industry market-level with all segments.

PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.

Product mapping available as Excel consisting of key products of all the major players.

The global tourism and hotel Industry market report will provide approximately 78 tables, 85 figures and 219 Pages.

Target Audience 2024

Travelers

Event Planners

Research Professionals

Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet By Tourism
3.2. Snippet by Accommodation
3.3. Snippet by Booking
3.4. Snippet by Room Capacity
3.5. Snippet by Location
3.6. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Sustainability and Eco-friendly Practices
  - 4.1.1.2. Growing Technological Integration and Digital Transformation
- 4.1.2. Restraints
  - 4.1.2.1. Geopolitical Tensions and Environmental Pressures
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During the Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Tourism

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tourism
- 7.1.2. Market Attractiveness Index, By Tourism
7.2. Business Tourism*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Adventure Tourism
7.4. Eco-Tourism
7.5. Medical Tourism
7.6. Cultural Tourism
7.7. Religious Tourism
7.8. Sports Tourism

8. By Accommodation

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
- 8.1.2. Market Attractiveness Index, By Accommodation
8.2. Luxury Hotels*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Mid-Range Hotels
8.4. Resorts
8.5. Boutique Hotels
8.6. Budget Hotels
8.7. Serviced Apartments
8.8. Hostels
8.9. Bed and Breakfast Hotels

9. By Booking

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Booking
- 9.1.2. Market Attractiveness Index, By Booking
9.2. Direct Booking*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Online Travel Agencies
9.4. Offline Booking

10. By Room Capacity

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Room Capacity
- 10.1.2. Market Attractiveness Index, By Room Capacity
10.2. Small*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Medium
10.4. Large
10.5. Mega

11. By Location

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Location
- 11.1.2. Market Attractiveness Index, By Location
11.2. Urban Tourism*
- 11.2.1. Introduction
- 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Rural Tourism
11.4. Coastal/Beach Tourism
11.5. Mountain Tourism
11.6. Heritage and Cultural Sites Offline

12. By Region

12.1. Introduction
- 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 12.1.2. Market Attractiveness Index, By Region
12.2. North America
- 12.2.1. Introduction
- 12.2.2. Key Region-Specific Dynamics
- 12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tourism
- 12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
- 12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Booking
- 12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Room Capacity
- 12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Location
- 12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.2.8.1. US
  - 12.2.8.2. Canada
  - 12.2.8.3. Mexico
12.3. Europe
- 12.3.1. Introduction
- 12.3.2. Key Region-Specific Dynamics
- 12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tourism
- 12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
- 12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Booking
- 12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Room Capacity
- 12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Location
- 12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.3.8.1. Germany
  - 12.3.8.2. UK
  - 12.3.8.3. France
  - 12.3.8.4. Italy
  - 12.3.8.5. Spain
  - 12.3.8.6. Rest of Europe
12.4. South America
- 12.4.1. Introduction
- 12.4.2. Key Region-Specific Dynamics
- 12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tourism
- 12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
- 12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Booking
- 12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Room Capacity
- 12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Location
- 12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.4.8.1. Brazil
  - 12.4.8.2. Argentina
  - 12.4.8.3. Rest of South America
12.5. Asia-Pacific
- 12.5.1. Introduction
- 12.5.2. Key Region-Specific Dynamics
- 12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tourism
- 12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
- 12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Booking
- 12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Room Capacity
- 12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Location
- 12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.5.8.1. China
  - 12.5.8.2. India
  - 12.5.8.3. Japan
  - 12.5.8.4. Australia
  - 12.5.8.5. Rest of Asia-Pacific
12.6. Middle East and Africa
- 12.6.1. Introduction
- 12.6.2. Key Region-Specific Dynamics
- 12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tourism
- 12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
- 12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Booking
- 12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Room Capacity
- 12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Location

13. Competitive Landscape

13.1. Competitive Scenario
13.2. Market Positioning/Share Analysis
13.3. Mergers and Acquisitions Analysis

14. Company Profiles

14.1. Accor*
- 14.1.1. Company Overview
- 14.1.2. Product Portfolio and Description
- 14.1.3. Financial Overview
- 14.1.4. Key Developments
14.2. Marriott International, Inc.
14.3. Austin Adventures
14.4. Balkan Holidays Ltd
14.5. Hyatt Corporation
14.6. Hilton
14.7. G Adventures
14.8. Four Seasons Hotels Limited
14.9. Airbnb, Inc.
14.10. IHG (*LIST NOT EXHAUSTIVE)