市场调查报告书
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1560899
日本益生菌化妆品市场 - 2024-2027Japan Probiotic Cosmetics Market - 2024-2027 |
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报告概述
日本益生菌化妆品市场2023年的价值为9,093万美元,预计2027年将达到1.2496亿美元,在预测期内(2024-2027年)复合年增长率为8.43%。
随着消费者偏好和技术进步塑造了该行业,日本益生菌化妆品市场正在经历多种趋势。市场最显着的趋势是越来越重视皮肤微生物组的健康。随着消费者越来越意识到皮肤微生物组在整体皮肤健康中的作用,对支持和增强皮肤细菌自然平衡的益生菌化妆品的需求不断增长。
这种向微生物组友善产品的转变推动了市场创新,品牌开发出含有活益生菌、益生元和后生元的新配方。这些成分增强皮肤的天然防御能力,提高其弹性,并促进健康光泽。市场上声称可以透过恢復微生物组平衡来改善痤疮、湿疹和红斑痤疮等皮肤状况的产品激增,满足了消费者对有效、有科学依据的护肤解决方案的渴望。
市场驱动因素
人们对护肤功效的认识不断增强
对皮肤问题的日益关注正在推动日本益生菌化妆品市场的成长。 2023年12月,DHC对1000名20岁至50岁的日本职业妇女进行的调查显示,只有17.6%的人对自己的皮肤有信心,而超过80%的人不自信。 20多岁的女性中,54.4%的人有毛孔问题,50.8%的人有青春痘问题,50.8%的人有粗糙问题。 30多岁的人中,58.4%的人受到毛孔问题的困扰,54.8%的人受到斑点的困扰,45.6%的人受到干燥的困扰。 70% 的 40 岁女性和 74.4% 的 50 岁女性主要担心皮肤瑕疵。
益生菌化妆品被认为可以透过支持皮肤的天然屏障功能和微生物群来促进整体皮肤健康。这符合日本更广泛的健康趋势,即消费者优先考虑有助于整体健康的产品。益生菌化妆品以平衡皮肤微生物群和改善皮肤健康而闻名,吸引寻求更温和、有效疗法的女性。
人口老化加剧
日本日益增长的老龄化人口是益生菌化妆品市场的重要推动力。作为老年人比例最高的国家之一,日本的人口结构变化正在塑造消费者的偏好,并增加对满足成熟皮肤需求的护肤品的需求。例如,截至 2023 年 9 月,日本超过 10% 的人口年龄在 80 岁或以上,巩固了其作为世界上人口老龄化国家的地位。这种人口结构的变化正在对日本的经济、劳动力和社会产生重大影响。
根据世界经济论坛《2023 年就业未来报告》,只有 35% 的公司优先考虑 55 岁及以上的员工。中国的老化人口持续成长,近三分之一的居民年龄在65岁以上,约3,623万人。日本的老年人口数量在全球保持领先地位,65 岁以上人口的比例明显高于排名第二的老龄化国家义大利。
益生菌在这方面越来越受欢迎,因为它们有助于平衡皮肤微生物群、增强皮肤屏障功能并促进整体皮肤活力。这些好处对于正在寻找温和而有效的护肤解决方案以支持其皮肤自然过程的老年消费者尤其有吸引力。因此,品牌正专注于开发专为满足成熟肌肤需求而设计的益生菌配方。
市场限制
严格的化妆品法规和标准
日本以其严格的化妆品监管框架而闻名,其中包括对安全性、功效和标籤的严格要求。这些法规旨在确保消费者安全和产品品质,但也可能为在市场上营运的公司带来重大挑战。
例如,日本的化妆品监管由厚生劳动省(MHLW)和药品医疗器材管理局(PMDA)管理。这些法规属于《药事法》(1960 年第 145 号法)的管辖范围,旨在确保化妆品的安全性、功效和质量,从而保障消费者的健康。
在日本益生菌化妆品市场,遵守这些严格的法规可能既耗时又昂贵。需要提供产品安全性和功效的全面证据,特别是在添加活益生菌时,增加了一层复杂性。这种监管负担可能会减慢产品开发速度并增加成本,这可能会限制市场的成长和创新步伐。
Report Overview
The Japan probiotic cosmetics market recorded a value of US$ 90.93 million in 2023 and is expected to reach a value of US$ 124.96 million in 2027, growing at a CAGR of 8.43% during the forecast period (2024-2027).
The Japanese probiotic cosmetics market is experiencing several trends as consumer preferences and technological advancements shape the industry. The most significant trend in the market is the increasing emphasis on skin microbiome health. As consumers become more aware of the skin microbiome's role in overall skin health, there is a growing demand for probiotic cosmetics that support and enhance the natural balance of skin bacteria.
This shift towards microbiome-friendly products drives innovation in the market, with brands developing new formulations that incorporate live probiotics, prebiotics, and postbiotics. These ingredients strengthen the skin's natural defenses, improve its resilience, and promote a healthy glow. The market is witnessing a surge in products that claim to improve skin conditions such as acne, eczema, and rosacea by restoring microbiome balance, catering to consumers' desire for effective, science-backed skincare solutions.
Market Drivers
Growing Awareness of Skincare Benefits
The rise in skin concerns is fueling the growth of the probiotic cosmetics market in Japan. In December 2023, a DHC survey of 1,000 Japanese employed women in their twenties to fifties showed that only 17.6% were confident in their skin, while over 80% were unconfident. For women in their twenties, 54.4% had issues with pores, 50.8% with acne, and 50.8% with roughness. In their thirties, 58.4% struggled with pores, 54.8% with blemishes, and 45.6% with dryness. Blemishes were the main concern for 70% of women in their forties and 74.4% in their fifties.
Probiotic cosmetics are perceived as promoting holistic skin health by supporting the skin's natural barrier function and microbiome. This aligns with the broader wellness trend in Japan, where consumers prioritize products that contribute to overall well-being. Probiotic cosmetics, known for balancing skin microbiota and improving skin health, appeal to women looking for gentler, effective remedies.
Growing Aging Population
The growing aging population in Japan is a significant driver of the probiotic cosmetics market. As one of the countries with the highest proportion of elderly citizens, Japan's demographic shift is shaping consumer preferences and increasing the demand for skincare products that cater to mature skin needs. For instance, as of September 2023, more than 10% of Japan's population is aged 80 or older, solidifying its status as having the world's oldest population. This demographic shift is significantly impacting Japan's economy, workforce, and society.
According to the World Economic Forum's Future of Jobs Report 2023, only 35% of companies prioritize employees aged 55 and older. The country's aging population continues to grow, with nearly a third of its residents being over 65-approximately 36.23 million individuals. Japan maintains a leading position globally in terms of its elderly population, with a notably higher percentage of people over 65 compared to Italy, which ranks as the next oldest country.
Probiotics are gaining popularity in this context because they help to balance the skin microbiome, enhance skin barrier function, and promote overall skin vitality. These benefits are particularly appealing to older consumers who are looking for gentle yet effective skincare solutions that support their skin's natural processes. As a result, brands are focusing on developing probiotic formulations that are specifically designed to meet the needs of mature skin.
Market Restraints
Strict Regulations and Standards for Cosmetic Products
Japan is known for its rigorous regulatory framework governing cosmetic products, which includes stringent requirements for safety, efficacy, and labeling. These regulations are designed to ensure consumer safety and product quality but can also create significant challenges for companies operating in the market.
For instance, the regulation of cosmetics in Japan is managed by the Ministry of Health, Labour and Welfare (MHLW) and the Pharmaceutical and Medical Devices Agency (PMDA). These regulations fall under the Pharmaceutical Affairs Law (Law No. 145 of 1960), which is designed to ensure the safety, efficacy, and quality of cosmetics, thereby safeguarding consumer health.
In the Japanese probiotic cosmetics market, compliance with these strict regulations can be both time-consuming and costly. The need to provide comprehensive evidence of a product's safety and efficacy, particularly when incorporating live probiotics, adds a layer of complexity. This regulatory burden can slow down product development and increase costs, potentially limiting the market's growth and innovation pace.
The Japan probiotic cosmetics market is segmented based on type, ingredient, consumer orientation, application, packaging, and distribution channel.
Growing Demand for Natural Skin Care Products
Skin health holds a significant share in the Japan probiotic cosmetics market due to the growing consumer demand for products that promote overall skin wellness through microbiome care. Probiotic cosmetics, which incorporate beneficial bacteria like prebiotics, probiotics, and postbiotics, are gaining popularity for their ability to improve skin barrier function, reduce inflammation, and combat issues such as acne, dryness, and sensitivity.
On September 28, 2022, Japanese beauty giant Shiseido acquired Gallinee Ltd, a London-based beauty brand focused on microbiome care. Gallinee offers science-backed beauty products with a patented complex of prebiotics, probiotics, and postbiotics to nourish and strengthen the skin's microbiome. This acquisition supports Shiseido's mission to integrate skin beauty and inner beauty.
Sustainability Analysis
The Japan probiotics cosmetics market is experiencing a notable shift toward sustainability, driven by increasing consumer awareness and demand for eco-friendly products. Brands are increasingly incorporating probiotics, known for their skin-beneficial properties, into formulations that not only enhance skin health but also promote environmental responsibility. Sustainable sourcing of ingredients is a priority, with many companies emphasizing natural, organic, and responsibly harvested components, thereby reducing their ecological footprint.
Packaging innovations, such as biodegradable materials and refillable containers, are gaining traction as brands seek to minimize waste. Additionally, manufacturers are investing in clean production processes to ensure minimal environmental impact during manufacturing. The rise of cruelty-free and vegan-certified products reflects a growing ethical consciousness among consumers.
Unmet Needs
While there are a growing number of probiotic skincare products available, many consumers seek more tailored solutions that address their unique skin concerns and preferences. Customizable skincare routines that allow consumers to select and combine probiotic ingredients based on their skin profiles are in demand. This level of personalization would help differentiate brands in the competitive market and meet the evolving expectations of consumers who are looking for more than just general skincare solutions.
Furthermore, there is an unmet need in the market for rigorous scientific validation of probiotic cosmetic products. While many products claim to harness the benefits of probiotics, there is often a lack of clinical evidence supporting these claims. Consumers are becoming increasingly discerning and seek products backed by scientific research that demonstrates their efficacy and safety.
Market Competitive Landscape
The major players in the market include KINS, Mellia Inc., BCL COMPANY, and GE Holdings Co., Ltd.
Facial Care Products
Creams
Lotions
Cleanser
Serums
Others
Hair Care Products
Shampoo
Hair Conditioner
Hair Serums
Others
Body Care Products
Deodorants
Exfoliants
Soaps
Body Lotions
Others
Nail Care Products
Others
Make-up Products
Female Intimate Care Products
Lactobacillus
Streptococcus
Bifidobacterium
Others
Male
Female
Skin Health
Acne
Anti-Ageing
Skin Whitening
Anti-Inflammatory
Photoprotective Effects
Others
Hair Health
Hair Fall
Hair Growth
Scalp Cleaning
Others
Nail Health
Tubes
Bottles
Jars
Pumps and Dispensers
Others
By Distribution Channels
Supermarkets/Hypermarkets
Pharmacies and Drug Stores
Convenience Stores
Online Retailers
Other Distribution Channels
To visualize the Japan probiotic cosmetics market segmentation based on type, ingredient, consumer orientation, application, packaging, and distribution channel, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of Japan probiotic cosmetics market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.
The Japan probiotic cosmetics report would provide approximately 30 tables, 41 figures and 210 pages.
Target Audience 2024
Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies